Media Experiences Research Articles

The Media-Mediated Model of Information Seeking Behavior: A Proposed Framework in the Chinese Culture During the COVID Pandemic

ABSTRACT This study aims to unravel the key determinants of individuals’ information seeking behavior during health crises. It challenges conventional perspectives that solely emphasize individual experiences. It also undermines frameworks that draw direct parallels between individual experiences and media factors, disregarding the mediating role of media. Models like the Comprehensive Model of Information Seeking (CMIS) also have limitations as they prioritize media mediation over recognizing the direct impacts of individual experiences on information seeking behaviors. We hereby propose a framework, the Media-Mediated Model of Information Seeking Behavior, that sheds light on the interplay between individual and media experiences. Analysis of survey data involving 5,469 participants in three Chinese societies, including mainland China (n = 2,067), Hong Kong (n = 1,913), and Taiwan (n = 1,489), reveals that individual experiences have both direct and indirect effects on information seeking, mediated by media utility. Experience of symptoms and risk perception depend on people’s perceptions of the utility of media, while efficacy and media trust directly influence information seeking behaviors. These findings contribute to theoretical understanding and offer practical guidelines. Public institutions and health promoters can leverage media platforms to shape people’s perceptions of health issues and encourage active information behaviors. It is also crucial to prioritize cultivating public trust in media and efficacy during crises.

Investigating short video consumption practices by individuals with visual impairments in China: questions of how to ‘see’

Human visual experience is increasingly mediated. As technology facilitates the sharing of diverse images, understanding the world through photography and videos is crucial. However, visuality affects the digital existence of communities with visual impairments. Focusing on the short-video consumption of individuals with visual impairments, this study examines their media experiences in a visually dominant society. Considering its social and technical setting, China is the ideal research site. Using constructivist grounded theory, we implemented open coding on raw data, highlighting initial categories associated with the usage of short-video applications. Contrary to the perception that those with visual impairments are more likely to use auditory-focused devices, we found that this population uses short video apps for entertainment, work, and social interactions and found design barriers and limited accessibility to be additional challenges. This study explains how digital media promotes inclusion and suggests possibilities for more inclusive digital-media development.

The Functional Positioning of Digital Media in the Upgrading of Sports Industry: The Case of NBA

Sports industry is an important part of many industries in modern society, and more and more people are paying attention to sports industry. The rapid development of the Internet has led to the rapid progress of digital media, which also brings great opportunities and challenges to the sports industry. However, how to make good use of the functions of digital media to promote the upgrading of the sports industry in the current digital transformation process still deserves further research. This study aims to explore the positioning of the functions of digital media in the upgrading of the sports industry, and to study and analyze the NBA as an example. The significance of this study is to provide the sports industry chain and sports industry practitioners with an in-depth understanding of the important role of digital media in the transformation and upgrading of sports industry development, and to provide experience and reference for the future development of the sports industry. This study adopts the literature research method and case analysis method. By systematically collating and analyzing the literature, it elaborates the functional positioning of digital media in the upgrading of sports industry. Then, the NBA is chosen as a typical case, and the case study method is used to analyze the application and effect of digital media in the development process of NBA. Finally, through comparative analysis, the common features, and referable experiences of digital media in the sports industry are summarized.

Assessing the Potential and Complexities of Social-Media in Influencing the Mental Health of Today's Youth

In the past two decades, the pervasive influence of new media has significantly shaped the lives of today's youth, presenting both unprecedented opportunities and unique challenges. Social networking platforms offer daily avenues for connecting with peers, classmates, and like-minded individuals. Extensive research has started to uncover the impact of social media experiences on adolescents' mental well-being. While acknowledging their developmental benefits, it's imperative to recognize the potential risks associated with excessive social media engagement, particularly concerning the emotional health of young individuals. This research delves into the potential and challenges posed by social media platforms on the mental health of youths. However, as the digital landscape continues to evolve rapidly, further investigation is essential. Present studies often rely on self-reported data on adolescent media usage, limited to singular time points, thereby hindering definitive conclusions on whether media use directly influences mental health outcomes or vice versa. Future research should adopt more comprehensive approaches, such as direct observation of adolescents' social media activities, and move beyond traditional notions of mere "screen time." It's crucial to explore specific social media experiences and individual traits that render certain adolescents more susceptible to the positive or negative effects of social media. Keywords: Social Media, Youth, Mental Health, Adolescents, Digital Influence

Determinants of the Use of Social Media in Crisis Communication: An Analysis of Microblogging by Chinese Local Government

ABSTRACT The public sector increasingly adopts social media to respond to crises.. We utilize the technology-organization-environment theory to examine factors influencing the performance of social media use in crisis communication during the pandemic. Based on data from China, we find four factors that significantly impact the performance of social media use: organizational resources, policy environment, severity of COVID-19, and leadership. Performance is also found to be better for those places led by leaders from younger generations with medical science or mass media experiences. The study shares implications for swift government responses to pandemic health emergencies through effective information collection and dissemination.

Unveiling the power of social influencers in brand trust and brand identification

Purpose: This study investigates the effects of social influencer characteristics (i.e., opinion leadership and parasocial interaction) on forming follower brand trust and identification.Design/methodology/approach: This study included 286 Korean consumers (144 males and 142 females) with social media experience. We tested the hypotheses using structural equation modelling, multiple regression, bootstrapping and multigroup model analysis within the fast moving consumer goods (FMCG) sector, with a particular focus on an orange juice brand.Findings/results: Opinion leadership and parasocial interaction (i.e., the one-sided, quasi-social relationship between individuals and social influencers through media consumption) were positively related to follower brand trust and brand identification, and brand trust had a positive relationship with brand identification. The mediating effect of brand trust in the positive relationships between social influencer characteristics and brand identification was significant. We also found that opinion leadership was positively related to brand identification in the male group, while parasocial interaction had a positive relationship to brand identification in the female group.Practical implications: Organisations need to be aware that opinion leadership and parasocial interaction are vital for understanding the effectiveness of social influencer marketing. In addition, they need to take a close look at social influencer characteristics as they affect brand performance by target group.Originality/value: Our results suggest that brand trust is essential in explaining how social influencer characteristics relate to brand identification. This study is the first to analyse gender-based variations in brand identification formed by opinion leadership and parasocial interaction highlighting the roles of social influencer characteristics in marketing.

Why Do Users Stop Pleasurable Media Experiences? The Dynamics of Media Experiences and Their Impact on Media Disengagement

Given the vast amount of permanently available entertainment content and the high pleasure that viewers derive from it, the question of when and why users disengage from a media entertainment viewing session becomes more pressing. We argue in this paper that communication theories lack a conceptualization of the disengagement part of the communication process. The study presents a novel dynamic view on media use, and argues that specific processes that occur during media exposure contribute to its termination. The assumptions of the theoretical framework are tested with an event-based experience sampling study during TV series viewing sessions among 89 participants (1,952 answered surveys). The findings show that negative and positive response states evolve (partly) independently of each other in the course of entertainment viewing sessions: Despite an increase in negative experiences of goal conflict, guilt, and fatigue, individuals’ level of enjoyment remained stable during a viewing session. These results indicate that negative responses do not necessarily interfere with the experience of enjoyment. The level of enjoyment was the strongest predictor for whether someone stopped a viewing session indicating that hedonic experiences might overrule rational decisions to stop due to being fatigued or having other things to do.

Etnografi Khalayak Pada Pengguna Sosial Media Tiktok (Studi Generasi Z Kota Serang)

The reaction to the development of information and communication technology gave birth to new media that succeeded in becoming an interesting object as a means of communication and entertainment that became an addiction for its users, social media such as having an attachment to the social aspect of humans, Tiktok became one of the most attractive social media for its users, the emergence of Tiktok encouraged acceleration globalization era. Generation Z is the generation born in 1995-2010. The popularity of tiktok, which can be found on other social media such as Facebook, Instagram and others, is a part that contributes to user interest. Addiction to tiktok content is not immediately seen as an experience for users to receive justifiable information. The attachment to social media tiktok seems to have become a new medium in the life of generation Z. Users see the reality of the world based on what information is on tiktok social media, this is a development as a new form that has existed before in print media, columns, billboards, billboards, traditional media and so on. The purpose of this research is to see the experience of tiktok users in generation Z as a form of self-concept for its users. The research was conducted qualitatively with an audience ethnography method using a constructivist paradigm with an interpretative type. The interpretative paradigm is used to see the point of view of facts as something different that has context and meaning, looking at the experience of tiktok social media users on the user's self-concept.

Social Media Experiences of LGBTQ+ People: Enabling Feelings of Belonging

Social Media Experiences of LGBTQ+ People: Enabling Feelings of Belonging

The Effectiveness of English in Supporting Communication with Customers to Provide the Best Service in the World of Work

This research aims to determine the description of workers' ability to speak English, English is needed to communicate via online media/internet both with fellow actors and with consumers consisting of domestic consumers and tourists. The total sample technique used in this research was 70 people. The description of the characteristics of MSME actors consists of age, education, length of business, and media ownership, while the characteristics of MSMEs are presented based on micro, small and medium business scale. English language skills are measured based on the ability to read, understand and interpret messages on social media. Based on the formulation of research objectives and the results of data analysis tests, it can be concluded that the description of the characteristics of MSME actors mostly includes those of productive age (80%), most of the respondents are male (40%), the education of MSME actors is dominated by undergraduate graduates (60%), and has Most have more than 5 years of experience and most have more than 1(77.14%) media experience. The characteristics of business scale include small scale (50%), only 1.43% of medium scale ones were in the research sample. The description of the English language skills of MSME players is quite good with an average score of 3.32, while the ability to use media has a better average score than English language skills, namely 3.42. The results of the correlational analysis show that there is a very real positive relationship between English language ability and media use ability, which is expressed by an r value of 0.993, meaning that the higher the English language ability, the higher the media use ability.

Toddler's memory and media-Picture book reading and watching video content are associated with memory at 2years of age.

Memory develops across the course of the first years of life and is influenced by daily experiences, such as exposure to media like books and television. Memory as tapped by Deferred imitation (DI) requires that toddlers form a representation of the target actions that they can later use to reproduce the actions and in addition to measuring memory for real live events, it can also be used to measure memory for events viewed through media. Toddlers are frequently exposed to multiple forms of digital media in addition to more traditional forms of picture book reading. In a within-subjects design, memory was assessed with a DI task in 2-year-olds (n=89) using the Frankfurt Imitation Test. Deferred imitation was assessed after live and video demonstrations. Parents completed a survey about children's media use. Picture book reading for less than 30min a day predicted lower memory scores for actions demonstrated live. Watching video content for more than 1h a day predicted lower memory scores for actions demonstrated on video. Results are interpreted in terms of individual differences in experiences of traditional and digital media and the development of symbolic understanding.

Age variation among U.S adults in social media experiences and beliefs about who is responsible for reducing health-related falsehoods: Secondary analysis of national survey (Preprint)

Age variation among U.S adults in social media experiences and beliefs about who is responsible for reducing health-related falsehoods: Secondary analysis of national survey (Preprint)

Excitation Transfer Across Displays of Different Immersive Quality: Investigating the Temporal Dynamics of Intra-Stimulus Arousal Escalation and Decay

ABSTRACT With the mainstreaming of virtual reality and 360° video, media consumption will increasingly include engaging with highly immersive messages alongside more traditional media formats. That means users will need to potentially switch back and forth between highly immersive and relatively non-immersive media messages. However, little is yet known about how transitioning between drastically different immersion levels may affect the cognitive and emotional processing of those messages. This paper presents the first study to examine the nature of excitation transfer effects during transitions across media technologies of different immersive quality. We find support for the existence of transfer of arousal elicited by an initial immersive message (T1 stimulus) to the arousal response elicited by a subsequent non-immersive media experience (T2 stimulus). However, physiological arousal at T2 did not linearly increase with the level of message immersion at T1. Additionally, intra-stimulus patterns suggest excitation escalation and decay during T1 could influence inherent arousal response to the T2 stimulus, highlighting the importance of an analytic strategy that allows for an examination of how excitation transfer dynamically unfolds. Implications and future research directions related to the psychological processing of sequences of messages, particularly those of varied levels of technological immersion, are discussed.

The 'Gamification' of E- Commerce App Media in the Process of Humanistic Transformation-- Taking 'Taobao' App as an Example

In the era of media convergence, the shift from instrumentalism to humanism in digital media is evident, with gamification emerging as a distinct representation of this transformation. This trend, driven by a human desire for more immersive and sensory-rich media experiences, is particularly pronounced in e-commerce apps, as exemplified by the success of the Taobao app's gamification strategies. The positive market response to Taobao's gamification illustrates its effectiveness in meeting users' personalized needs, empowering them to actively choose and shape their content consumption. This shift transforms media from a mere tool to a multifaceted entity, connecting with human emotions and acting as a compassionate extension of the user. Moreover, gamification proves instrumental in fostering a participatory economy, emphasizing the value of user communities and generating social capital. The Taobao app's integration of gamification not only increases user loyalty but also enhances their ability to contribute value to the platform, establishing a mutually beneficial economic model. As gamification continues to influence media culture, its sustainable development in a fast-paced environment necessitates ongoing industry dedication. The success of gamification, particularly in e-commerce applications, highlights its pivotal role in shaping the evolving landscape of digital media toward a more human-centric experience.

Scalable Action Mining Hybrid Method for Enhanced User Emotions in Education and Business Domain

Education sector ,Business field,Medical domain and SocialMedia,huge amounts of data in a single day . Mining this data can provide a lot of meaningful insights on how to improve user experience in social media, users engage in these domains collect and cherish the data as they hope to find patterns and trends and the golden nuggets that help them to accomplish their goal. For example: How to improve student learning; how to increase business profit ability; how to improve user experience in social media; and how to heal patients and assists hospital administrators. Action Rule Miningmines actionable patterns which are hidden in various datasets. Action Rules provide actionable suggestions on how to change the state of an object from an existing state to a desired state for the benefit of the user. There are two major frameworks in the literature of Action Rule mining namely Rule-Based method where the extraction of Action Rules is dependent on the pre-processing step of classification rule discovery and Object-Based method where it extracts the Action Rules directly from the database without the use of classification rules.Hybrid Action rule mining approach combines both these frame works and generates complete set of Action Rules. The hybrid approach shows significant improvement in terms computational performance over the Rule-Based and Object-Based approach. In this work we propose a novel Modified Hybrid Action rule method with Partition Threshold Rho, which further improves the computational performance with large datasets.

Early-Life Digital Media Experiences and Development of Atypical Sensory Processing

Atypical sensory processing is challenging for children and families, yet there is limited understanding of its associated risk factors. To determine the association between early-life digital media exposure and sensory processing outcomes among toddlers. This multicenter US study used data that were analyzed from the National Children's Study (NCS), a cohort study of environmental influences on child health and development, with enrollment from 2011 to 2014. Data analysis was performed in 2023. The study included children enrolled in the NCS at birth whose caregivers completed reports of digital media exposure and sensory processing. Children's viewing of television or video at 12 months (yes or no), 18 months, and 24 months of age (hours per day). Sensory processing was reported at approximately 33 months of age on the Infant/Toddler Sensory Profile. Quadrant scores (low registration, sensation seeking, sensory sensitivity, and sensation avoiding) were categorized into groups representing typical, high, and low sensory-related behaviors, and multinomial regression analyses were performed. A total of 1471 children (50% male) were included. Screen exposure at 12 months of age was associated with a 2-fold increased odds of being in the high category of low registration (odds ratio [OR], 2.05; 95% CI, 1.31-3.20), while the odds of being in the low category instead of the typical category decreased for sensation seeking (OR, 0.55; 95% CI, 0.35-0.87), sensation avoiding (OR, 0.69; 95% CI, 0.50-0.94), and low registration (OR, 0.64; 95% CI, 0.44-0.92). At 18 months of age, greater screen exposure was associated with increased risk of high sensation avoiding (OR, 1.23; 95% CI, 1.03-1.46) and low registration (OR, 1.23; 95% CI, 1.04-1.44). At 24 months of age, greater screen exposure was associated with increased risk of high sensation seeking (OR, 1.20; 95% CI, 1.02-1.42), sensory sensitivity (OR, 1.25; 95% CI, 1.05-1.49), and sensation avoiding (OR, 1.21; 95% CI, 1.03-1.42). In this cohort study, early-life digital media exposure was associated with atypical sensory processing outcomes in multiple domains. These findings suggest that digital media exposure might be a potential risk factor for the development of atypical sensory profiles. Further research is needed to understand the relationship between screen time and specific sensory-related developmental and behavioral outcomes, and whether minimizing early-life exposure can improve subsequent sensory-related outcomes.

A systematic review and meta-analysis of factors and outcomes of digital citizenship among adolescents

ABSTRACT This study systematically reviewed 46 studies on adolescent digital citizenship searched by November 2022 and synthesized that (a) the predictors of adolescents’ levels of digital citizenship include demographic (e.g., gender and computer use experience), individual (e.g., social networking use and Internet skills) and psychological (e.g., Internet self-efficacy and Internet attitudes) factors, and (b) digital citizenship (including digital citizenship levels and education) influences students’ online behaviour and learning such as English writing performance and subject knowledge acquisition. A subsequent meta-analysis of the effect of each predictor on adolescent digital citizenship showed that Internet self-efficacy was the strongest predictor of digital citizenship levels, followed by computer self-efficacy, social media experience and Internet skills, while the effect of digital citizenship education revealed a small to moderate effect on reducing negative online behaviour. Implications for future research on digital citizenship and educational programmes for digital citizenship are discussed.

Seeing others suffer and enjoying it? The Model of Individual and Social Appraisals of Misfortunes of others in media reception.

Suffering and misfortunes of other people are often portrayed in the media. Recipients react to these portrayals with different emotions. This article elucidates and clarifies schadenfreude (pleasure at the misfortune of others) and sympathy (feeling concern or sorrow over another person's distress) in media experiences. A thorough literature review provides in-depth insights into the formation of affective dispositions and schadenfreude from various psychological perspectives. This conceptual analysis leads to the "Model of Individual and Social Appraisals of Misfortunes of Others" (MISAM) which first reveals the determining intrapersonal factors within the emotional experience of schadenfreude and sympathy. Second, it discloses the social component vital for understanding the construction and regulation of these emotions. The model combines individual and social appraisal processes and identifies the factors involved in the elicitation and regulation of schadenfreude and sympathy in the media reception of misfortunes. With the aim of integrating different perspectives, we incorporated Affective Disposition Theory and recent work from social psychology and used an appraisal framework. The MISAM opens the path for further investigation of schadenfreude and sympathy in media reception, beyond entertainment experiences.

"Post or Perish"? An Early Career Researcher's Guide to Using Social Media.

Social media usage has soared in the last decade, with the majority of adults having an account on at least one platform. Sites such as LinkedIn, X, and TikTok allow users to share content using different forms, for example, written or video, long form or short form. Social media can be used by researchers to forge collaborations, rapidly disseminate new research, and demonstrate societal impact. This opinion piece aims to highlight the value of social media, in particular for early career researchers, and offer suggestions on how early career researchers can strategically use social media to build a network and an online presence. We reflect on our own experiences of social media and include some of the reasons we have been deterred from it in the past, such as fear of making a mistake, being misunderstood, or painted as being an overconfident "know it all." As the demonstration of impact and engagement becomes ever more important in grant applications and job security, social media competency is a powerful professional skill that will be important for all scientists.

Emoji use by children and adults: An exploratory corpus study

Emoji (e.g., 🤪✈🧁) are increasingly used on social media by people of all ages, but little is known about the concept ‘emoji literacy’. To investigate different age groups’ emoji preferences, an exploratory corpus analysis was conducted using an innovative corpus-gathering method: children and adults were instructed to add emoji magnets to pre-constructed printed social media messages. The corpus (with 1,012 emoji) was coded for the number of emoji used per message, the type of emoji, their position and function in the message, and the sentiment they conveyed. Intuitions about emoji use turned out to be similar for children and adults, with greater use of facial emoji, emoji at the end of messages, emoji to express emotions, and emotional emoji to convey positive sentiment. Children’s emoji preferences were studied in more detail. Results revealed that their age, gender, smartphone ownership, and social media use related to differences in the number, position, and function of the emoji used. The data showed that older children, girls, children with their own smartphone, and children using social media exhibited a more advanced and sophisticated use of emoji than younger children, boys, and children without smartphones or social media experience. This study constitutes an important first step in exploring children’s emoji literacy and use.