Dominant Media Research Articles

Research on Chinese Universities' Communication Work for Global Southern Z-Generation Youth under the Theory of "The Bias of Communication" —A Case Study Based on Z University's Communication with Africa

At present, the significant role of strengthening international communication efforts towards the Global South is increasingly highlighted, with communication work targeting Z-Generation youth being a top priority in promoting the construction of international communication capabilities. The rise and development of the Theory of The Bias of Communication holds certain contemporary value. In the new era, China's communication work towards the Global Southern Z-Generation youth should apply this theory critically, which is specifically manifested in facing China's modernization development strategy and the concept of a community with a shared future, emphasizing the status of communication media and the renewal of new media, and promoting the shift from media dominance to content as king. Faced with challenges such as China's international communication capacity does not match the level of its comprehensive national strength and the disadvantages of “time-biased” and “space-biased” media in a late-developing context, based on the practical experience of Z University's communication work with African Z-Generation youth, Chinese universities' international communication work for Global Southern Z-Generation youth should create a fluid channel for the transformation of time and space on the basis of balancing time and space, thereby actively responding to national strategic needs. It should undertake the mission of the times to tell Chinese stories and spread Chinese voices, and build an international communication discourse system with Chinese characteristics, becoming an important position for comprehensively improving international communication efficiency.

Typology of Muslim Audience in Responding to Media Contents Consist of Religious Symbols

Audience is one of central terms that related with media according to the historical of the terms and the mass communication discourse. On the other sides, audiences referring to several authors who have given their concerns to it, audience related to economic, business, technology, politic, and etc. interest. Audience came after the media invented. However, the audience dynamic from the previous (ancestor) periods to our current time still relevant to be explored, described, and explained particularly that related to the Muslim community as the increasing community in world and as major community in Indonesia, in this research look through the religious symbols on media contents to be based of category of Muslim audience as the actor related with the media. Therefore, this research tries to find the typology of Muslim audience in responding to media contents consisting of religious symbols. This research using quantitative and qualitative data which was collected through cross-sectional survey. The UG approach and Active audience approach promoted by authors as Biocca being the theoretical based in collecting and analysis data of this research. The descriptive statistic is the quantitative result to be based the typology and the qualitative data to find the enrich and deeper description and explanation about how Muslim use media until researcher be able to make the categorization of Muslim audience regarding how they have responded to media contents consisting religious symbols. Finally, this research got seven big or rough categories of Muslim audiences in responding to media content containing religious symbols. There are clear enough that online platform media, primarily media social as the dominant media looking over the Muslim audience in this research as instagram. Almost 80% the audiences looking for the media content consisting of religious symbols when they are using media. Also the major of the audiences in this research are young people, which have educational background senior high school, and when they are asked through questionnaire they are students the particular sub-topics show us they are hesitated to give their judgment on them. However, even there are a number of interesting findings, two typical result that religious symbols could be used to educational purposes even they think the content usually bring to the controversy in society, at least what we find frequently on media social.

Uncle, Look at This!

Abstract This article considers the epistemic value of Iraqi first-person documentaries of family life, or domestic ethnographies, during the Iraq War (2003–2011). The article analyses Life After the Fall (Abid 2008) and Homeland: Iraq Year Zero (Fahdel 2015), two documentaries about the everyday life of the videomakers’ family members in the advent of the US-led 2003 invasion and shortly after the occupation. The article examines how Iraqi domestic ethnographies dispute and complement dominant (Western) media, filmic and historical discourses of the conflict. I argue that these videos provide a nuanced understanding of the complex social, cultural and historical dynamics of this period, exceeding essentialisms and hegemonic discourses of violence, terror and victimhood. In addition, I demonstrate how this approach facilitates the participation of historically marginalized voices of young female family members, particularly in the representation of the conflict, and situates otherwise unusual discussions around Iraqi women’s rights and gender issues at the core of everyday life in post-invasion Iraq.

‘Where else can they go?’: Violence, resistance and the socio‐cultural trajectories of Kashmiri women in Freny Manecksha's Behold I Shine: Narratives of Kashmir's Women and Children

AbstractIn the armed conflict between Kashmiri militancy and the Indian state forces, Kashmiri women have been relentless victims of abduction, rape, molestation, and cruel objectification by the militaristic patriarchs of both sides. In the context of the state's unaccountability, the rebuttal of justice is horrific in Kashmir. Consequently, due to predominant masculine, state‐centric, absolutist, and neo‐realist perceptions, the majority of atrocities against Kashmiri women have gone unregistered and unreported, failing to reach the pan‐Indian masses through the dominant media and literary narratives. This article explicates Freny Manecksha's book Behold I Shine: Narratives of Kashmir's Women and Children (2017) as a unique retelling of Kashmiri women's physical violence, fears, trauma, and, most importantly, their fortitude and recuperation. Drawing on feminist views on rape and repression, it exposes how rape in Kashmir incessantly functions as a weapon of suppression, relegating women to the most precarious position. Simultaneously, the discussion demonstrates how rape and oppression render Kashmiri women docile and vulnerable to cultural and collective trauma by employing the Foucauldian notion of docility. The article further addresses how Kashmiri women repudiate the traditional divides of private and public, overturn the social expectations of womanhood, contest the patriarchal excesses of militaristic Kashmir vis‐à‐vis their resilience, and protest against state‐sponsored violence. Thus, the article posits Manecksha's writing as a counter‐historiographic narrative for the marginalized voices of Kashmiri women, whose ways of redressing their grievances constitute subversive modes of resistance.

Television in the Republic of Moldova: years of ambiguous editorial policies (1998 - 2008)

The activity of television in the Republic of Moldova, the editorial policies promoted during the reviewed period, show us a regression on the path of a modern audiovisual, based on the fundamental principles of democracy – freedom of expression, pluralism of opinions, transparency, the right to fair and impartial information. And since 2001, after the communist political forces of the past came to power, there has been a return to the practices of the totalitarian system – the dominant media coverage of the activities of the authorities to the detriment of the opposition, the reduction of television funding and the reduction of broadcasting volume, which has directly affected the constitutional right of citizens to be informed, the suppression of diversity of opinion, the suspension of certain programmes of public interest, etc. Since August 2004, the title of the company „TeleradioMoldova” has been qualified as a public institution, but the high expectations from the new status were in vain.

Efficient participating media rendering with differentiable regularization

Highly scattering media, such as milk, skin, and clouds, are common in the real world. Rendering participating media is challenging, especially for high-order scattering dominant media, because the light may undergo a large number of scattering events before leaving the surface. Monte Carlo-based methods typically require a long time to produce noise-free results. Based on the observation that low-albedo media contain less noise than high-albedo media, we propose reducing the variance of the rendered results using differentiable regularization. We first render an image with low-albedo participating media together with the gradient with respect to the albedo, and then predict the final rendered image with a low-albedo image and gradient image via a novel prediction function. To achieve high quality, we also consider the gradients of neighboring frames to provide a noise-free gradient image. Ultimately, our method can produce results with much less overall error than equal-time path tracing methods.

Indonesian Migrant Women Workers in Türkiye and Media Representation at Home: Precarity Works and Mediating the State Protection

This qualitative study examines the portrayal of Indonesian migrant women workers in Türkiye by major Indonesian online media outlets from 2019 to 2023. Using content analysis, the research explores dominant media representations surrounding workers in Türkiye's care service and tourism sectors. Findings reveal patterns of precarious work, exploitation, and vulnerability to undocumented employment, particularly involving Syrian employers. The study highlights a significant shift in media coverage from sensationalist reporting to echoing government narratives on combating undocumented migration. This shift aligns with Indonesia's labour-export policy reforms under President Jokowi, which aim to promote labour migration to formal sectors and distance the country's image from domestic worker exports. The research demonstrates how media reflects and reinforces state migrant protection policies through "domesticated protection." However, this approach inadvertently perpetuates victimization and potentially exacerbates vulnerabilities by stigmatizing unofficial migration channels. While intended to safeguard workers, stringent regulations may if not already contribute to increased undocumented migration. By analyzing the nexus between media representation, state policies, and migrant precarities, this study contributes to understanding the complex dynamics of labour migration in an emerging corridor, calling for a more nuanced approach to media coverage, policy-making, and future studies that acknowledges both migrant agency and structural challenges.

Exploratory Study of Metaverse in Business in Indonesia Using Scenario Planning Approach (Metaverse Case Study in Digital Business & Technology Division PT Telkom Indonesia)

The Metaverse, as the next step after the internet (Web1) and Social Media (Web2), gained attention after Facebook rebranded to Meta in 2021, signaling a focus on its development. While still in its early stages, with limited business applications beyond marketing, this research explores potential metaverse scenarios in Indonesia through PT Telkom’s Digital Business & Technology Division. Using the TAIDA method and a qualitative approach with primary interviews and secondary data, the study highlights Indonesia’s strong potential for metaverse growth, driven by internet adoption, VR/AR technology, cryptocurrency, and government support. Key uncertainties include low adoption, early-stage development, and unclear regulations. Four business scenarios are analyzed, focusing on promotion inefficiency, digital gaming interest, cybersecurity concerns, and potential platform discontinuation. Business scenarios encompass a booming metaverse, metaverse as a game, metaverse as a virtual world threat, and social media dominance. Scenario 1 analysis reveals PT Telkom’s focus on developing metaverse with risks related to promotional inefficiency. Scenario 2 involves developing metaverse’s digital game with the risk of low public interest. Scenario 3 emphasizes cybersecurity with risks related to societal disinterest. Scenario 4 envisions discontinuing metaverse with risks tied to customer misunderstanding. The primary objectives target awareness, cybersecurity, and customer understanding while ensuring platform reliability and regulatory guidance.

Investigating the influence of social media influencer credibility on beauty product purchase behaviors: a case study from Vietnam

The growing dominance of social media as a marketing platform underscores the importance of understanding how influencer credibility affects consumer behavior. Social media influencers, through effective personal branding and content creation, form strong connections with their followers, significantly impacting their audience’s perceptions, attitudes, and purchasing decisions. This study explores the effects of social media influencers’ source credibility, comprising trustworthiness, expertise, and attractiveness, on consumers’ purchase intentions and behaviors regarding beauty products in Vietnam. A quantitative approach was utilized, with data collected from 269 Vietnamese consumers through a structured questionnaire and analyzed using partial least squares structural equation modeling. The results showed that all three components of source credibility, including trustworthiness, expertise, and attractiveness, significantly and positively influenced consumers’ purchase intentions for beauty products. Among these factors, expertise had the strongest effect on purchase intention (β = 0.289, p < 0.001), followed by trustworthiness (β = 0.216, p = 0.001), and attractiveness had the weakest influence on purchase intention (β = 0.195, p < 0.001). Moreover, purchase intention was found to have a significant positive impact on purchase behavior (β = 0.545, p = 0.004). These findings provide valuable insights for marketing managers and companies seeking to optimize their influencer partnerships by selecting influencers whose credibility aligns with their brand values and leveraging their expertise to build consumer trust, drive engagement, and influence purchase decisions. AcknowledgementThe researchers express sincere gratitude to all the participants who participate in this research study.

Perception of carbon capture and utilization - a framing analysis of German-speaking media

Carbon dioxide capture and utilization (CCU) technologies are one building block in Germany’s industrial decarbonization strategy. With CCU technologies, carbon dioxide emissions are captured from an industrial point source or the ambient air (direct air capture, DAC) and either used directly as an industrial feedstock or transformed and used as a carbon resource in industry. Despite the potential benefits of CCU in decreasing industrial dependency on fossil fuels and decreasing global CO2 emissions, robust empirical evidence of the general public opinion and societal acceptance of carbon capture and utilization technologies is lacking. Here, we studied the German-speaking media discourse as a proxy for the public discussion of carbon capture and utilization (CCU) technologies. We show that CCU technologies are overall framed more positively than negatively. Responsible for the optimistic framing are the two dominant media frames: “climate protection-frame” and “benefit-frame,” which are mainly used by scientists and policy actors or representatives from the industry sector respectively.

The Impact of Globalization on Cultural Identity: Preservation or Erosion?

This article explores the complex relationship between globalization and cultural identity, focusing on whether globalization leads to the preservation or erosion of cultural heritage. Drawing from various case studies and theories, the article examines both positive and negative impacts of globalization on local cultures, including the promotion of cultural awareness and the threat of homogenization. While some cultures have leveraged globalization to preserve and revitalize their traditions, others have experienced a loss of cultural distinctiveness due to the dominance of global media and Western influence. The article concludes by offering insights into how globalization can be managed to balance global integration with the protection of cultural diversity.

Media representations of Venezuelan migration in Portugal and Argentina: Between exceptionalism and a returning diaspora

Abstract Since the Venezuelan humanitarian crisis, Venezuelan migration to Portugal and Argentina has increased significantly, generating media reactions. Even if media discourses about immigrants in general tend to be negative, Venezuelans seem to be an exception, as the image portrayed tends to be positive, associated either with their highly skilled profile or with their European ancestors. By applying mass-media critical discourse analysis, this article analyses dominant media representations of Venezuelan migrants in Portugal and Argentina between 2015 and 2019, and shows how discourses represent them according to the leading policies that frame migrations in each context of destination. In Portugal, Venezuelans are perceived as Luso-descendants returning home, so they are not specifically targeted by immigration policies but are rather ambiguously included in diaspora policies while abroad; even upon return, they are considered national citizens. In Argentina, Venezuelans are seen as talented migrants who bring along qualifications and entrepreneurship capacity to the country, thus deserving exceptional treatment and solidarity due to the humanitarian crisis caused by the Chavez–Maduro regime. Both examples illustrate how positive media images carry different connotations depending on ideological and policy discourses shaped by local–global historical processes and contexts.

Assessing Indigenous Community Radio as Two-Way Communications Infrastructure: Communal Engagement and Political Mobilization in Ecuador

Because Indigenous peoples face unique challenges to their autonomy and lifeways from dominant media influences, Indigenous radio has been used to facilitate intra-community engagement among these groups. A small but long-standing literature reveals both strengths and vulnerabilities of Indigenous radio, though the rapidly changing communications landscape suggests new possibilities for these media sources. Our research was a community–academic collaboration that employed exploratory and mixed (survey, interview, and observational) methods across two Indigenous communities in the Central and Southern Amazon of Ecuador. The Indigenous radio station, La Voz de la CONFENIAE (Confederación de las Nacionalidades Indígenas de la Amazonía Ecuatoriana), sought to perform an impact assessment that would measure both the character and extent of the impact of radio programming with sensitivity to the priorities of listeners as to the purpose, function, and appropriate impact metrics for an Indigenous radio station. A total of 92 surveys and 30 interviews across two communities were conducted in July and August of 2022. Our findings reveal (a) the informational function of this radio for the Indigenous communities in its listening reach; (b) that radio programming conveys family, community, and cultural knowledge bi-directionally both from and to its listening audience; and (c) that members of the audience were, in turn, prompted to action and engagement. In our discussion, we identify opportunities to improve the assessment of community-owned radio as a bidirectional resource for communities. Our work also advances a model of self-determined and stakeholder-driven evaluation for Indigenous community radio, with particular attention to the material (e.g., behavioral) impacts of radio messages and potential for radio to support communal and collective engagements desired by the communities it serves.

Critical Discourse Analysis of Television News Coverage on the Relocation of Indonesia’s Capital City

The new phase of the State Capital Relocation (IKN) began in 2019, after President Joko Widodo inaugurated that Indonesia's capital would move to East Kalimantan. The relocation has been ongoing since then and has entered the infrastructure development stage. However, beyond the grandeur of the IKN construction, many aspects have been affected. This research aims to understand how the examined media construct discourse on capital relocation. This research employs a qualitative method, utilizing Norman Fairclough's critical discourse analysis model. Discourse analysis is conducted through three stages: text analysis, discourse practice analysis, and sociocultural analysis. Data collection methods were carried out using observation techniques, documentation studies through television media reporting, and in-depth interviews with informants representing Trans TV, Kompas TV, SCTV and NET. The research results in the text dimension indicate that the majority of the reporting is not in favour of the government's decision to relocate the capital because it is considered rushed in planning and has various negative impacts. In the discourse practice dimension, the reporting is heavily influenced by the media's socio-economic status (SES) in shaping the discourse. In the sociocultural dimension, it is shown that the capital relocation is one of the political strategies, and there is disagreement among various parties regarding the relocation. Therefore, the researcher suggests that the examined media should present balanced reporting and provide a balanced perspective in their coverage. Furthermore, caution is needed from the media to avoid being influenced by external media domination, ensuring that the information reported is accountable and prioritizes the public interest.

The Impact of Globalization on Cultural Identity

Purpose: The general objective of the study was to investigate the impact of globalization on cultural identity. Methodology: The study adopted a desktop research methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library. Findings: The findings reveal that there exists a contextual and methodological gap relating to the impact of globalization on cultural identity. Preliminary empirical review revealed that globalization had a profound impact on cultural identity, reshaping perceptions and facilitating cultural exchange, which enriched local cultures but also challenged traditional norms. This led to the emergence of hybrid cultural forms, blending local and global elements, while also posing threats of cultural homogenization and the erosion of unique identities due to the dominance of global media and consumer culture. Efforts to preserve local traditions and promote cultural resilience were deemed crucial, including the adoption of supportive cultural policies and educational programs that emphasized cultural diversity and heritage. Unique Contribution to Theory, Practice and Policy: The Cultural Hybridization Theory, Cultural Homogenization Theory and World-System Theory may be used to anchor future studies on globalization and cultural identity. The study on the impact of globalization on cultural identity recommended advancing theoretical frameworks to better understand cultural interactions, implementing cultural education and awareness programs, and developing policies to protect and promote cultural diversity. It highlighted the need for legal protections for cultural rights, community engagement in cultural initiatives, and continuous research and monitoring of globalization’s effects on cultural identity. These recommendations aimed to enhance cultural preservation, support cultural expression, and ensure the resilience and sustainability of diverse cultural identities in a globalized world.

The Blasphemous Divide: News Media Coverage of Politics and Religion in the Philippines

ABSTRACT The news media use the logic of us-versus-them divide in covering politics and religion, but this case alone is insufficient a precondition to label the media as populist. Rather, it is the extensive and unchallenged accounts of official sources including populist politicians that reinforce the pro-populist tendency of media. The article examines the way the news media outlets cover the rhetorical exchanges between the Rodrigo Duterte administration and the church especially the Catholic Church in the Philippines. Based on textual analysis of news articles, the narratives of politics and religion are presented: “hypocritical church” mainstreams the conflict-centered pronouncements of the political leader against the church, “political church” covers the anti-populist but also the nostalgic oratory of the Catholic Church, and “alternative voice” underscores the views of faith-based formations on the fringe of dominant media sources. The narratives of politics and religion matter to the contentious relationship between journalism and democracy as they characterize the capability of news media to amplify, interrogate, and defy populist politics.

The Other: Homage to Edward Said

The current investigation aims to explore the multimodality of the visual language in cinema, which articulates pictures and words into a creative medium of contemporary aesthetics and criticism. This multimodal discourse analysis focuses on Al-Akhar (The Other, 1999), a film that renders the postcolonial philosophy of Edward Said (1935-2002), the Palestinian-American critic. Youssef Chahine (1926-2008), the Egyptian cinematic artist, produced this film. The present creativity of multimodal cinematic visual language is significant in articulating form and content, where expressive components manifest through graphic, aesthetic, and semiotic symbolisms overlapping with local/global cinematographic ecologies. Three decades ago, Al-Akhar imagined today's media dominance when it criticised the sociopolitical landscape of the 1990s, which led to a series of inhumane incidents across different geographies at the beginning of the new millennium. It investigates the impacts of media and globalisation on Arabic social systems, discussing economies and cultural heritage with imperialism, colonialism, and capitalism. This paper aims to identify Youssef Chahine's cinematic art as a medium of Edward Said's criticism. Methodologically, it adopted the aesthetic analysis as a qualitative research method to explore the visual language in the cinematic medium. The research's question corresponds to the critical role of media in rendering the cultural issues of identity from aesthetic perspectives. This paper is significant because it explores the impact of critical thinking on multimodal media, which aesthetically incorporates language, fashion, architecture, sociology, philosophy and education. Furthermore, it identifies a significant dualism in art resembling a multimodal articulation of Edward Said's criticism and Youssef Chahine's cinema.

A historical turn in the study of media governance. A research agenda for Europe in times of democratic crisis

The liberalization of the media stands very much at the forefront in public, policy and academic concerns on how our current model of media governance affects democracy. But the discussion on the effects of media liberalization has obscured the vital question why liberalization was able to become the dominant media governance paradigm in the first place. This research note makes the case for a historical turn to answer this question. It argues that it is essential to contextualize media liberalization in the history of contemporary democracy in Europe rather than see it primarily through the perspective of technological innovation or top-down promotion of neo-liberal policies. It explores how three insights in historiography might form the core of a research agenda for media governance that takes history seriously. These include (a) the study of actors from below that pushed for reform outside the realm of government; (b) the influence of ideas on shaping institutional reform and (c) reading history forward rather than project today’s assumptions and outcomes into the past. Jointly, this historical turn will not only provide an enhanced understanding of how past reforms shaped the present, but also enlighten prospects for future changes of media governance paradigms.

Information literacy in the digital age: information sources, evaluation strategies, and perceived teaching competences of pre-service teachers.

Information literacy has become indispensable in navigating today's fast-paced media environment, with teachers playing a pivotal role in fostering reflective and critical digital citizenship. Positioned as future gatekeepers, pre-service teachers are the key to teaching media skills and especially information literacy to future generations of pupils. Given the particular challenges facing educators today compared to previous generations, it is important to determine whether the next generation of teachers feel adequately prepared and perceive themselves as competent to pass on these skills to their future pupils. However, previous research has highlighted deficiencies in formal learning opportunities at universities, underscoring the need for further investigation into pre-service teachers' information acquisition, evaluation practices as well as their perceived relevance to teaching, and person-related factors associated with their perceived competence in teaching information literacy. An online questionnaire was presented to participants, employing a mixed-method approach. We qualitatively examined the sources of information used by pre-service teachers and the evaluation strategies they employ, while quantitatively analyzing relationships between pre-service teachers' person-related factors and their perceived teaching competence. Participants assessed their perceived teaching competence, perceived learning opportunities, self-efficacy (general and related to information assessment), perceived informedness, selective exposure, need for cognition, need for cognitive closure, and mistrust in media coverage. Data from 371 participants revealed digital media dominance in information acquisition over traditional sources, albeit with a prevalence of surface-level evaluation strategies over reflective approaches. Two distinct dimensions of perceived competence in teaching information literacy emerged: one focusing on information assessment while the other centers on the understanding of news creation processes. Perceived competence in teaching information literacy was significantly associated with self-efficacy in information assessment, perceived informedness, selective exposure to information as well as perceived learning opportunities focusing on information evaluation. Moreover, pre-service teachers employing diverse information evaluation strategies demonstrated a heightened sense of perceived competence in teaching information assessment. Our results provide valuable insights into the multifaceted nature of pre-service teachers' perceived competence in teaching information literacy. Theoretical implications for future research as well as practical implications for teacher education and the structure of future curricula are discussed.

DIGITAL CONVERGENCE AND VALUE CREATION: TVONE’S STRATEGIC ADAPTATION TO THE DIGITAL LANDSCAPE

In the wake of the Analog Switch Off (ASO) in Indonesia since November 2022, the traditional television industry faces significant challenges, including a decline in viewership and a fiercely competitive advertising market. With over 40 digital channels available in Jakarta alone, compared to just 11 national television stations previously, and the growing dominance of digital media, traditional broadcasters are compelled to adapt. This study focuses on tvOne, a conventional television broadcaster, and its strategic responses to these challenges. Our research methodology employs a qualitative approach in order to extract valuable and insightful information from highly knowledgeable sources. To achieve this, we have conducted interviews with seasoned policymakers in tvOne's business strategy, as well as with professionals working in the digital division. By doing so, we aim to obtain a comprehensive understanding of the subject matter at hand. This will enable us to present a comprehensive and accurate report that will benefit the industry as a whole. The analysis reveals how tvOne leverages media convergence to transform digital threats into opportunities for value creation. Specifically, it explores tvOne's use of news broadcast footage and digital platforms like YouTube to carve out new economic niches. This case study contributes to the understanding of how television stations can utilize technology advancements to enhance the value of their offerings. It offers valuable strategies and recommendations for broadcasters navigating the rapid technological evolution in the digital era, underscoring the importance of adaptation and innovation in sustaining relevance and competitiveness