Media Discourse Research Articles

Are Filipinos Really Hate Duterte’s Leadership?

This study aims to determine whether Filipinos genuinely hold negative feelings towards President Duterte’s leadership. It analyzes public opinions through existing surveys, media discussions, and socio-political group actions. Using a descriptive research approach, the study seeks to understand the diverse perspectives on Duterte’s leadership in the Philippines. It explores the reasons behind both support and criticism, taking into account factors such as economic policies, leadership style, and responses to significant events during his presidency. By uncovering the various influences on people’s opinions in a changing political and social landscape, the research aims to provide valuable insights into the complex sentiments surrounding Duterte’s leadership. Despite facing widespread criticism for his authoritarian leadership style, war on drugs, and attacks on the media, President Rodrigo Duterte maintained high levels of public support throughout his presidency. The study concludes that Duterte’s leadership has both strengths and weaknesses, with high approval ratings attributed to his perceived strength, populist messaging, and effective communication. While not universally trusted, Duterte’s ability to connect with a significant portion of the population suggests a willingness among Filipinos to support leaders who promise to address their concerns, even in the face of authoritarian measures. Overall, this research contributes valuable insights into the intricate tapestry of sentiments surrounding Duterte’s leadership, shedding light on the diverse perspectives that define the Filipino public’s stance on their president.

How social memory works on social media: A methodological framework

Abstract Social media challenge several established concepts of memory research. In particular, the day-to-day mundane discourse of social media blur the essential distinction between commemorative and non-commemorative memory. We address these challenges by presenting a methodological framework that explores the dynamics of social memory on various social media. Our method combines top-down data mining with a bottom-up analysis tailored to each platform. We demonstrate the application of our approach by studying how the Holocaust is remembered in different corpora, including a dataset of 5.3 million Facebook posts and comments collected between 2015 and 2017 and a 5 million Tweets and Retweets dataset collected in 2021. We first identify the mnemonic agents initiating the discussion of the memory of the Holocaust and those responding to it. Second, we compare the macro-rhythms of Holocaust discourse on the two platforms, identifying peaks and mundane discussions that extend beyond commemorative occasions. Third, we identify distinctive language and cultural norms specific to the memorialization of the Holocaust on each platform. We conceptualize these dynamics as ‘Mnemonic Markers’ and discuss them as potential pathways for memory researchers who wish to explore the unique memory dynamics afforded by social media.

Apposition as the Basis of the Anti-Leftist Discourse in Brazilian Corporate Media

Resumen Este artículo, basado en el Análisis Materialista del Discurso (AD) fundado por Michel Pêcheux, pretende reflexionar sobre el uso de la aposición en el discurso de los noticieros televisivos brasileños Jornal Nacional y Jornal da Record cuando de la detención de Lula, en 2018, y de la victoria de Lula, en 2022. Se analizan dos formas de aposición: aposición que utiliza fuentes para apoyar el discurso de la noticia; y aposición que opera digresiones que establecen una enunciación paralela al tema de la noticia. En las dos formas, la aposición cumple la función de sostener el discurso anti izquierdista de la formación discursiva denominada en este estudio medios corporativos.

From Bag-of-Words to Transformers: A Comparative Study for Text Classification in Healthcare Discussions in Social Media

From Bag-of-Words to Transformers: A Comparative Study for Text Classification in Healthcare Discussions in Social Media

Российская профессиональная и "любительская" театральная критика в зеркале дискуссий

The article is dedicated to discussions in old and new media about the state of modern Russian theater criticism and reveals the mechanism and consequences of dividing its authors into professionals and “amateurs” who write about the same performances, but with different degrees of responsibility and on different platforms – in special publications not for a mass audience and in amateur blogs that are easily accessible to everyone. A whole layer of scientific literature on theater criticism and theater journalism existing today in the conditions of digitalization of the media space and reflecting the phenomena of digitalization of the theater itself was studied. The theater critic has always not only assessed the phenomena of art, but also described them, trying to preserve living emotional impressions, recreating the appearance of disappeared performances, recording unique moments of acting, measuring the “temperature” of the auditorium; analyzed the changing styles and artistic trends, preferences, tastes and moods of the public. It would seem that the tasks of a professional theater critic remain the same. In fact, much has changed not only in its status, goals, functions, tools, and the content it creates, but also in the situation around it. Today we are witnessing the emergence of a new generation of young theater critics, who do not always have a special theater education, have never worked in professional media, call themselves bloggers, but are just as active as professionals in judging the theater. The topic of this study seems relevant since the discrepancies between the points of view expressed by the designated parties on modern theater are becoming more and more obvious. Therefore, the aim of our research is to study Russian theater criticism through the prism of the discussions going on around and within it. The study used the method of observing the practice of modern theater criticism, analyzed joint discussions published over the past ten years in the Russian media and the Internet, individual interviews and articles by professional representatives of the theater critical workshop and “amateur” bloggers about the purpose of criticism and the meanings it defends and the tools used. As a result, differences in the work of professional theater critics and representatives of amateur theater blogging, on the one hand, and, paradoxically, a tendency towards their convergence, on the other, were revealed. The described situation differs from the relationship in the environment of professional and blogger journalism, which is not related to such a specific field as theater. The most advanced “amateur” theater critics understand that they still cannot exist without knowledge of its fundamentals and deep mastery of the profession, and specialists feel a natural urge to move to the blogosphere, which they consider as an attractive platform for reaching the audience in conditions of a shortage of traditional print media.

Examining media's coverage of COVID-19 vaccines and social media sentiments on vaccine manufacturers' stock prices.

The COVID-19 pandemic caused a widespread public health and financial crisis. The rapid vaccine development generated extensive discussions in both mainstream and social media, sparking optimism in the global financial markets. This study aims to explore the key themes from mainstream media's coverage of COVID-19 vaccines on Facebook and examine how public interactions and responses on Facebook to mainstream media's posts are associated with daily stock prices and trade volume of major vaccine manufacturers. We obtained mainstream media's coverage of COVID-19 vaccines and major vaccine manufacturers on Facebook from CrowdTangle, a public insights tool owned and operated by Facebook, as well as the corresponding trade volume and daily closing prices from January 2020 to December 2021. Structural topic modelling was used to analyze social media posts while regression analysis was conducted to determine the impact of Facebook reactions on stock prices and trade volume. 10 diverse topics ranging from vaccine trials and their politicization (note: check that we use American spelling throughout), to stock market discussions were found to evolve over the pandemic. Although Facebook reactions were not consistently associated with vaccine manufacturers' stock prices, 'Haha' and 'Angry' reactions showed the strongest association with stock price fluctuations. In comparison, social media reactions had little observable impact on trading volume. Topics generated reflect both actual events during vaccine development as well as its political and economic impact. The topics generated in this study reflect both the actual events surrounding vaccine development and its broader political and economic impact. While we anticipated a stronger correlation, our findings suggest a limited relationship between emotional reactions on Facebook and vaccine manufacturers' stock prices and trading volume. We also discussed potential technical enhancements for future studies, including the integration of large language models.

ПЕРСПЕКТИВИ РОЗВИТКУ КОРПОРАТИВНОГО МЕДИЧНОГО СТРАХУВАННЯ В УКРАЇНІ В СУЧАСНИХ УМОВАХ

The article examines the evolution of the health insurance system in Ukraine, and also analyzes the advantages and disadvantages of using corporate insurance to expand voluntary health insurance programs. It is noted that the Ukrainian health care system is at the stage of reform, and mandatory health insurance has not yet been implemented. The main participants of voluntary health insurance are corporate clients. The purpose of medical insurance is to provide guaranteed medical care in the event of an insured event at the expense of accumulated funds. In addition, the insurance system is aimed at financing preventive measures and improving the quality and expanding access to medical services. A significant outflow of labor from Ukraine and, as a result, increased competition for qualified personnel forces companies to use new strategies to ensure employee loyalty. This is especially relevant for those who have survived the crisis in recent years and intend to strengthen their positions in the market. The successful management experience of companies, their practices, including personnel management, serve as an example for other participants in Ukrainian business. The medical reform that began in the country is the subject of active discussions in social networks and mass media, it is difficult to assess its direct impact on market growth indicators. In our opinion, while waiting for the changes, employers are showing much more interest in paying for medical treatment for their employees, and more and more employees are getting an insurance policy from their employer. The purpose of medical insurance is to provide guaranteed medical care in the event of an insured event at the expense of accumulated funds. In addition, the insurance system is aimed at financing preventive measures and improving the quality and expanding access to medical services. In connection with the ambiguity of the legislation regarding the mandatory form of health insurance in Ukraine, within the framework of our study, we will focus on its voluntary form. Thus, voluntary medical insurance is a type of insurance designed to provide the policyholder with a guarantee of full or partial reimbursement by the insurer of additional costs associated with contacting a medical institution for a service provided in accordance with the voluntary medical insurance program. Demand for voluntary health insurance products in Ukraine is very low. Insureds are mainly corporate clients, namely employers who insure their employees. Thus, it is possible to consider corporate health insurance as a separate segment of health insurance, which is part of the system of ensuring the human right to health.

Varieties of ironic objection in popular science Internet media text

The article focuses on the objectionable potential of irony using popular science media texts. The empirical basis was the hypermedia text of the news about the refutation of the serotonin theory of depression, which predetermined a significant shift in ideas about the disease. The purpose of the article is to identify and analyze the variability in the implementation of ironic objection. The latter seems to be a complexly organized speech action, which is based on goal setting, which constitutes a subgoal in achieving the main communicative goal of the hypermedia text. The pre-established multitasking of the study determined the choice of approach to analysis — the praxeological method of media linguistics. As the analysis of the material has shown, objection demonstrates the moment of transition of scientific knowledge from hypotheticality to a state of epistemological certainty. Objection helps to overcome unproductive tendencies in the system of academic views. Linguistically significant characteristics of ironic objection in popular science media discourse include extensive heuristic potential, projection of the development of epistemological modality, critical rethinking of extra-linguistic situations, involvement of the addressee in discussion, debatable nature, and requiring interpretive effort. The results obtained during the study — linguistic models of the representation of ironic objection — demonstrate a paradigm shift in scientific views about the mechanisms of depressive disorder and the key lines of understanding in the public consciousness of the problems correlated with the identified epistemological crisis. In this study, patterns of speech representation of ironic objection are identified and typologized on the basis of repeated and regularly reproduced linguistic markers.

A political language as a tool of psychological manipulation: A study of media discourse in times of international crisis

A political language as a tool of psychological manipulation: A study of media discourse in times of international crisis

Exploring Human-Centricity in Industry 5.0: Empirical Insights from a Social Media Discourse

The transition from Industry 4.0 towards Industry 5.0 marks a paradigm shift, emphasising human-centricity in industrial settings. Industry 5.0 focuses on improving the future role of people in addition to merely technological progress. While "human centricity" gains recognition, ambiguity surrounds its definition and application. The literature lacks clear consensus on the concept and its industrial implications. This paper provides clarity on human-centricity by analysing viewpoints and public opinions based on posts published on LinkedIn in the last five years regarding human-centricity. The analysis involved text mining techniques, including semantic clustering to discover distinct clusters of discussions related to human-centricity and keywords extraction to tag the different clusters. The findings reveal that public opinion predominantly centres on the skills required by future workers, encompassing both hard and soft skills, as well as social themes such as gender equity and workplace comfort. This research underscores the critical relevance of these components in the transition towards Industry 5.0, offering valuable insights for industrial practitioners and researchers alike.

The linguo-pragmatic aspect of translating political media discourse

The linguo-pragmatic aspect of translating political media discourse

Symmetrism in Polish Media Discourse in the Light of the Concept of Objectivity

Symmetrism in Polish Media Discourse in the Light of the Concept of Objectivity

ALGORITMO DE APRENDIZAGEM PROFUNDA COMPREENSIVA PARA COMPREENDER O PAPEL DAS REDES SOCIAIS NA PERCEPÇÃO DO CONSUMIDOR EM RELAÇÃO AO CONSUMO SUSTENTÁVEL

ABSTRACT This research proposes a comprehensive deep-learning algorithm to understand the role of social media in consumer perception of green consumption. After the COVID-19 pandemic, society has shown increased focus on the relationship between people and nature. Achieving sustainable development goals requires promoting green consumption, which necessitates understanding and influencing public attitudes toward sustainability. While previous studies have explored green consumption using behavioral models and surveys, they often overlook the perspective of social media. This study uses deep learning techniques to analyze social media data, including text and video content, to gain insights into consumer behavior and preferences. The study entails collecting data from X (former Twitter) and YouTube, developing deep learning algorithms for text classification, and creating a visualization and reporting system. More specifically, this study aims to analyze the impact of social media information sharing on society’s green purchasing intentions and proposes advanced architectures for text mining specifically the LDA method. This study highlights the valuable insights from analyzing social media discourse on green consumption. Trends, emotional attitudes, and engagement were examined using text mining and sentiment analysis. The study reveals platform-specific differences in sentiment and identifies influential keywords and phrases. The analysis also uncovers emotional responses and key factors associated with the discourse on green consumption. The findings can inform future strategies for promoting sustainable consumption. The study concludes by emphasizing the importance of further research to explore the discrepancies between platforms and harness the implications of these findings for sustainable consumption strategies.

Narratives of pregnancy across 19 Countries: Analysis of a 1.5-billion-word news media database.

Pregnancy is a universal experience shaped by sociocultural contexts. News media presents a unique opportunity to analyze public narratives of pregnancy and how it differs across cultures. Our study aims to (1) identify the most prevalent overall themes in news media narratives of pregnancy across 19 English-speaking countries, and (2) compare pregnancy narratives across geographic regions. We used the largest English news media corpus that included over 30 million news articles from more than 7000 news websites across 19 countries, and extracted a one-year data subset (2019; 1.5 billion words). Of the primary search terms 'pregnant' and 'pregnancy', we collated 240,464 descriptors that met criteria of lexical proximity and semantic bonding. Thereafter, we used topic modelling to identify the five most prevalent pregnancy-related themes: (1) complications and risk, (2) crime, (3) celebration, (4) celebrity births, and (5) contraception. Although there were regional differences, themes of complications and risk were most common, comprising 39.6% of all pregnancy narratives in our big-data corpus. The second-most dominant theme was crime (20.8%). Narratives of contraception were more prevalent in Europe, North America, and Oceania (27.2-31.3%) compared to Africa and Asia (11.9-19.6%). Though the vast majority of pregnancies are healthy, themes of complications and risk dominated the news media discourse; unchecked, this may be an avenue for misinformation, stress, and anxiety. In addition, lower prevalence of contraception narratives in Africa and Asia may reflect a gap that requires the attention of policymakers in building culturally-adapted programs to promote family planning and encourage open discussions about sexual health. Results contribute to the academic repository of societal representations of pregnancy through a big-data lens, providing contextual information for future development, implementation and evaluation of localized pregnancy-related campaigns.

АКСИОЛОГИЧЕСКИЕ СТРАТЕГИИ В МАСС-МЕДИАЛЬНОМ ДИСКУРСЕ

The article explores axiological strategies as tools of modelling pragmatic effects in popular-science and educational media discourses. The paper highlights the influencing potential of educational and popular science media texts. The empirical material analysis reveals the basic means of realizing the following axiological strategies: critical, optimizing and futurological.

Verbal discrimination in modern English media discourse: linguistic aspect

Verbal discrimination in modern English media discourse: linguistic aspect

Analysis of Public Media Discourses of the Main Actors of the Church Crisis in Ukraine

Analysis of Public Media Discourses of the Main Actors of the Church Crisis in Ukraine

Sexual Violence and Social Media Discourse: Exploring Campus Climate Through the Lens of Twitter.

Sexual violence is prevalent on college campuses, yet formal disclosure and open dialogue are often muffled. Social media has become a powerful platform for survivors and presents an opportunity for researchers to explore social discourse surrounding sexual violence on campuses. Healthcare providers must be knowledgeable of campus climate surrounding sexual violence to provide patient-centered, trauma-informed care and mitigate the detrimental, long-term effects experienced by survivors. Twitter, a social media and networking platform, was used to explore online discourse regarding sexual violence among college students. A conventional qualitative content analysis was implemented using two coders to explore data before identifying themes. The researchers identified 175 tweets that met the inclusion criteria. Three subthemes emerged: (a) lack of support, (b) powerlessness, and (c) victim blaming and shaming, which built the foundation for the overarching theme of rape culture. Social media posts provide insight into survivor experiences and offer forensic nurses and healthcare providers the opportunity to discover information that survivors might not otherwise disclose. Forensic nurses should consider implementing innovative approaches to engage campus survivors and increase access to postassault care.

Discourse Analysis of Social Media Discourse: Construction and Deconstruction of Social Reality

With social media’s rise and widespread application, social science research has entered a new era, bringing new challenges and opportunities to the academic community on how to use social media data for high-quality social reality construction and deconstruction research. Based on the dynamic evolution of social media development, this study constructs a theoretical framework for social media discourse analysis, aiming to explain the social reality construction and development mechanism jointly generated by user- generated content (UGC) and algorithmic recommendation systems in terms of discourse dissemination mechanism and information circulation mechanism. The core goal of social media development is to provide information services that meet user expectations, while committed to continuously improving user experience quality and enhancing user satisfaction. To achieve this goal, we have proposed a series of measures, such as strengthening information control based on the internal circulation of content quality, building an interactive mechanism between users and platform quality perception, and establishing an evaluation system for user feedback and platform governance to achieve high-quality development of social media, promote the construction and deconstruction of social reality, and truly meet user needs.

FOOTBALL MEDIA DISCOURSE: LINGUOSEMIOTIC APPROACH (on the material of English publications)

FOOTBALL MEDIA DISCOURSE: LINGUOSEMIOTIC APPROACH (on the material of English publications)