Creation Of Media Content Research Articles

Potential of artificial intelligence technologies in language training of future media specialists

Importance. Artificial intelligence (AI) technologies are widely utilized in the fields of journalism and marketing communications, including advertising and public relations. Within the realm of promotion, AI is integrated at various stages, ranging from analyzing the target audience and devising a communication strategy, to creating media products, and subsequently evaluating the success of the campaign. Given this context, it seems appropriate to incorporate AI-powered media products as a part of the curriculum for a foreign language class. This would enable students to gain insight into the latest developments in AI technology and its application in various industries.Research Methods. The research is based on recent developments in the area of artificial intelligence (AI) technologies in education. Specifically, it takes into account current experience that reflects the vectors and principles of using AI technologies in foreign language teaching for university students.Results and Discussion. The options for using ChatGPT and Midjourney neural networks in the development of media texts and advertising products as part of a foreign language course for future media professionals are presented.Conclusion. The neural networks’ use in the creation of media content and advertising materials within the context of the “Foreign Language” discipline contributes to the skills’ development in the main types of speech activity; the acquisition of the ability to utilize the learned foreign language as a tool for professional interaction in the media sector; and the enhancement of professional competencies within the field of media communication.

Media Effects Research inJournalism & Mass Communication Quarterly

This article presents an analysis of media effects articles published in JMCQ from 1954 to 2020. Although the primary focus of our sample of articles focused on news, a wealth of additional topics were also examined, including attitude change, media selection, and sharing of media content. While some of this body of scholarship reflects more “traditional” conceptualizations of media effects research, others point to a broader conceptualization that reflects individuals as active in their selection, processing, evaluation, and even creation of media content.

AHP Approach for Determining Category in Social Media Content Creation in Order to Maximize Revenue per Mille (RPM)

This study utilizes the Analytic Hierarchy Process (AHP) in the selection of an optimal niche or category of videos for maximizing view count. The main income from videos is derived from RPM, which is a set amount per thousand views. A set of criteria was determined from attributes in the dataset that logically contribute to either the videos’ SEO or trend/popularity. The criteria in question were also determined by commonalities across a vast number of video content platforms, which focus more on the essential attributes of a video. In order to perform pairwise comparison, weights were derived from coefficients generated using Linear Regression. Following the creation of the model, we identify the categories with the highest potential for gaining views. Based on the results, the study may be performed in another time frame to reflect the major shifts in public interest over time. Thus, the importance of its repeatability and degree of usability across datasets from different platforms is emphasized. Doi: 10.28991/HIJ-2022-03-01-07 Full Text: PDF

“Starting from scratch to looking really clean and professional”: how students’ productive labor legitimizes collegiate esports

ABSTRACT This article analyzes the relationship between student productive labor, or the creation of media content like podcasts or graphic designs, and the institutionalization of collegiate esports. Through 19 semi-structured interviews with students and professionals involved in different areas around collegiate esports, we found that students’ productive labor was a key force in the institutionalization of collegiate esports that generated value for university institutions, the collegiate esports program, and themselves. Student journalists, shoutcasters, and graphic designers perform immaterial labor (Lazzarato, M., 1996 Immaterial labour. Radical thought in Italy: A potential politics, 133–47) that combines technical expertise and familiarity with esports cultural norms to produce content for their university programs. Students reported their excitement to pursue careers throughout the esports industry while acknowledging the stiff competition and precarious nature of employment, resonating with Bulut’s (2020, A precarious game: The illusion of dream jobs in the video game industry) discussion of ludopolitics to examine who can play games versus who can work in the game industry. The article thus addresses the benefits, and risks, inherent in colleges’ reliance on student labor to structure and promote their nascent esports programs.

Odnos građana Bosne i Hercegovine prema dezinformacijama tokom pandemije virusa korona s obzirom na nivo obrazovanja

Despite the fact that disinformation exists beyond the mass media, space in the media sphere, especially the virtual one, leaves the possibility that disinformation can spread easier and faster, as well as reach a large audience of users of social networks, ie. digital media. With the arrival of the coronavirus, there was a greater need for information, but at the same time the amount of misinformation from various intentions and sources increased. The development of information and communication technologies, ways of communicating and disseminating media content, on the other hand, is in stark contrast to the process of developing media education in Bosnia and Herzegovina and the level of media literacy of citizens who are not ready for new ways of communicating, sources of information and the procedure of participation in the creation of media content. In Bosnia and Herzegovina, media education is not part of the compulsory education system and because of that in this paper we will talk about the attitude of citizens towards misinformation during the coronavirus pandemic, given the level of their general education with the aim of determining whether the level of general education affects the power of perception of misinformation. The results of research conducted by a qualitative method through a focus group and presented by thematic analysis indicate a cause-and-effect relationship between levels of general education and perceptions of misinformation. The final conclusion is that the higher the level of general education means the higher the level of media competencies for deconstructing misinformation and resistance to such content.

New ECMA 74 operating conditions for personal computers and workstations

ECMA-74 Annex C.15 prescribes procedures for acoustical testing of personal computers and workstations. The dramatic advances in computer technology and use over the past two decades motivated the formation of an IT industry workgroup shortly after InterNoise 2018 to update the annex for these changes. The updated procedures, which will be published in the 18th edition of ECMA-74, are described. The updated procedures comprise new operating conditions: 1) web browsing, 2) office productivity, 3) media content creation, and 4) power user/gaming, in addition to the idle condition, and how computer system power and performance settings, which affect computer noise, are to be set and reported.

The Daily Life of Italian and Italian-Descendant Children in Tenements, Work and School (Sao Paulo, Late 19th And Early 20th Century)

From the late 19th century onwards, men, women and children from the Italian peninsula started playing an increasingly relevant role in the history of Sao Paulo, Brazil. The text herein aims to investigate the presence of Italian and Italian-descendant children in Sao Paulo, especially among the lower social classes, focusing on their daily survival conditions and also in their roles as workers and students. In order to carry out this investigation, our time frame spans the two last decades of the 19th century and the first two decades of the 20th century – a period of significant arrivals of Italian immigrants to Sao Paulo. It was also a fruitful time in terms of the creation of Italian Schools and School Groups in neighborhoods where immigrants lived, as well as the creation of media content, written in both Italian and Portuguese, covering everyday life in factories and houses. Document analysis of references from Cultural History and the History of Childhood, as well as newspapers, official letters, consular dispatches and reports, public school yearbooks and publications about the city of Sao Paulo was performed. This revealed that Italian and Italian-descendant children learned, together with their parents, to live, coexist and survive living in unhealthy places, with little or no access to city benefits, usually with insufficient or inadequate food. Despite the many barriers to attending school, many parents faced strenuous sacrifices so that their children could go to an Italian School or to a Sao Paulo public school.

CHALLENGES OF MOBILE JOURNALISM IN DIGITAL MEDIA AGE

Owing to the constant technology improvement and innovation, new ways of reception and creation of media content have developed, leading to the redefining of known communication processes. In this new digital media age, characterized by new features such as convergence, mobility and interactivity, mobile journalism emerged as a new journalistic form-challenging relation between creators and recipients of media content. Even though the idea of user-generated media content that can be instantly shared and broadcasted using small mobile devices sounds like a multi-beneficial concept, this model still faces many challenges. In practice, numerous questions have arisen, such as ethics, reliability and quality of such content as well as acceptance and implementation into professional newsrooms. Therefore, the aim of this article is to review an academic approach to this topic, backed by practical examples, in order to place mobile journalism into a complex modern media system and evaluate its potential in the context of future development.

Interactive Art that informs the seriousness of cyber verbal violence - 'Blame'

In the cyber space represented by Sns, the problem of cyber verbal violence, which sends slander messages such as abusive messages through chats, bulletin boards, malicious comments, and messages, is getting worse. Leveraging the power of cyberspace's anonymity, people can't hesitate to say what they can't say in the real world. In extreme cases, cyber verbal violence can lead to the death of a person. This paper focuses on the creation of media content that helps to inform and prevent the seriousness of cyber verbal violence prevalent on the Internet through interactive art. The nature of Interact art goes beyond the work and the audience to the people in the relationship between the work and the participants, allowing participants to directly and indirectly feel the seriousness of cyber verbal viol

ПР, журналистика и конкуренция за създаване на медийно съдържание

The text examines the main directions of contemporary interactions between PR and journalism in the country, which are leading to media content creation. In this context it is maintained that both journalism and PR activities can contribute to the creation of media content. Of course, at some point they compete with each other to achieve this goal, but good media content is achieved not only as a result of this competition, but also from the interaction between them.

Media elektroniczne w warunkach zagrożeń bezpieczeństwa i porządku publicznego

The continuous development of technology actually does not allow for the creation of a uniform definition of the media, but the redefinition of the notion of media is necessary. The broadcasters – institutions that have played an essential role have lost their importance as a major player in the media market. They take the position of content providers, and the media users (the auditorium, as widely defined today) and they also do not limit their position to the role of the consumers of the content. Through the availability of various materials, the recipients do not have to be limited now to one broadcaster who can affect the perception of the problem or event. This change was caused by the opportunity of the interaction between the broadcaster and the user. The recipient does not feel just a passive listener, but can actively participate in the creation of media content and thereby substantially influence the content transmission. This issue is important in the situation where the media are required for specific actions, eg. in case of threats and emergencies. The question which arises here is what kinds of media should fullfil such obligations and to what extent you can limit the freedoms and fundamental rights of individuals in the area of communication.

Ethical Media Content Adjustment between Croatian and European Union Regulations – Following Local Elections 2013 in Lika-senj County

Mass media in Croatian media space is generally defined according to profitability and is based on the definition of mass media as industrial and commercial organisation that does not produce and distribute information but goods; in that situation hidden advertising appears in terms of income decreasing ( especially during political campaigns); that kind of situation is in direct contradiction with media freedom as crucial pre-condition of ethical principles achievement. On the example of the analysis of media content published in electronic and printed media during the campaign carried out in 2013. – local elections in Lika-senj county, this work will show how complex are ethical doubts that journalists meet in open societies in which media freedom is very large; point out the proportion and examples of ethical standards violation and destabilisation of the border between good and bad taste by violation of privacy, augment of information damage by unfair reporting, and publisher or interest groups pressure which results in placing incomplete, subjective, biased or incorrect information to the public. The aim of this work is to (by methods of incomplete induction, deduction, description, analysis and sample method) indicate on insufficient balance of media content between Croatian and European Union regulatives, the lack of critical public opinion in media reporting and insufficient adopted freedom and responsibilities in media content creation.

Introduction: Developing Infrastructures for Tomorrow

This issue of the SMPTE Motion Imaging Journal takes a broad look at current implementations and future considerations for the media content creation, production, and distribution components that surround and support the moving image industries. The papers in this issue present a common theme—one that deals with the term “infrastructure” in reference to the various terminologies, components, and practices that make up the capture, manipulation, distribution, and reproduction of moving (television) images.

Government Policy and the Performance of Content Industries in East Asia

Over the last decade, considerable attention has been paid to the creative industries as drivers of innovation and economic development. Governments of varying policy persuasions have taken an interest in developing export-oriented media and digital content industries within their jurisdictions. While many governments see their role as directly intervening to provide industry-specific funding, the economic and institutional settings that firms operate within can also play a major role in shaping a country’s capacity for the creation of media content. This paper uses cross-national data to explore the effect these settings have on creative industry exports before examining two contrasting cases of government policy towards the media content industries in Japan and Korea. Findings indicate that while direct industry-specific support can assist where lack of market scale is a problem, governments can play a more vital role by ensuring economic, political, and educational infrastructure is in place before providing financial incentives.

Starting Fire with Gunpowder revisited: Inuktitut New Media content creation in the Canadian Arctic

In 1991, the Canadian documentaryStarting Fire with Gunpowderwas produced, focusing in part on the history of early media productions by the Inuit Broadcasting Corporation (IBC). It examined how the creation of Inuktitut media content could be an effective means of creative improvisation, linguistic and cultural preservation, and transmission of traditional knowledge. Almost 20 years later, the Internet serves as one of the primary communicative methods for young Inuit in the Canadian Arctic. However, it remains to be seen whether the quality of Inuktitut media online can compare with the example of linguistic and cultural preservation set by the visionaries of the early IBC. This article challenges prevailing critical approaches to the Inuit as linguistically and culturally vulnerable. It views Inuktitut New Media content as an embodiment of the wordairaq(‘edible roots’), used here as a model of strength, resilience, and adaptability. It concludes that the creativity and prolificacy of the early IBC productions should set the standard for a new generation of Inuktitut content creators online.

Narractivity and the narrative database

Wikis, websites designed for the communal creation of media content, have previously been theorized using the work of Levy (1997) as knowledge communities. In this conception, wikis are seen as storehouses of data that communities can use to organize and explicate their encyclopedic “communal intelligence.” In this paper, I expand on Levy’s argument to examine the narratological possibilities of wikis. Using as examples fan-created wikis for the cult television shows Lost and Heroes, I show that these media-based wikis highlight the fan community’s interactive construction of a narratological database. Using the interactivity omnipresent in wikis, fans articulate a new conception of narrative construction, a conception I term “narractivity.”

Setting the Journalist Agenda: Influences from Journalists' Individual Characteristics and from Media Factors

The journalist agenda (issues journalists consider personally important) has received no attention in research about agenda setting and media content creation. However, the discussion about diversity in newsrooms seems to imply that journalists differ in their personal agendas and that these agendas influence media content. Drawing on data from Germany, this study investigated how the agendas of journalists depended on individual and media factors. Some systematic variations were found among journalists working in different media and departments, and between men and women. As journalists' agendas probably have relevance to their news judgments, results seem important to newsroom-diversity issues and media agenda-setting research.