Communication Media Research Articles

Технологии медиакоммуникаций в политической сфере в контексте современной геополитической ситуации

The article considers key characteristics of media communication technology in the political sphere in the context of the current geopolitical situation. The author explores the influence of modern media communication for political information. The article analyses the features of application of media communication technologies by various political actors, as well as their influence on public opinion formation and political preference. The article is of interest to specialists in the field of political science, sociology, journalism and other humanities, as well as to a wide range of readers interested in modern trends in the development of media communication technologies and their impact on the political sphere. The author of the article considers political communication as a process of transfer of politically relevant information between different elements of the political system with the aim of its subsequent assimilation. The digital factors of influence of media communications on political environment are analyzed. Modern media communication technologies provide new opportunities for political actors to influence public opinion and shape the political preferences of citizens. However, they can also be used to spread misinformation and manipulate the public consciousness, so the author points out the importance of professionalizing knowledge in this area to prevent the dissemination of inaccurate information. It seems that political actors in the digital environment need to intensify interaction with online platforms, digital services and social networks for effective interaction with the population.

Consistency of Youth Identity Construction in Media Texts: Development and Adaptation of Actor-Network Theory for Empirical Media Research (Сase Study)

The formation of youth identity in communication is on the agenda of many areas of humanitarian knowledge. We analyzed communication within the framework of an educational media project, which resulted in the construction of the expected identity. In the course of the analysis, we used a conceptual model of communication that combines the stages of identity construction in interaction with the environment and the actions of actors from the standpoint of the methodology of actor-network theory. A three-dimensional model of communication is presented for the first time, where actors and actants change the communicative process by their affordances and resistance. The obtained results allow to delineate the necessary actions of human and non-human actors at each stage of communication and identity integration, giving the opportunity to justify a new theoretical direction in the study of the problems of identity construction through media communication. The methodology requires further testing, but there are already positive results. The tendency of actualization of urban identity of young people depending on the focus on interaction with the heritage of the city and according to the stages of communication, according to the conceptual model, has been established. The article is intended for specialists in mass communication and journalism, and will also be useful for those interested in the ontological turn in humanitarian knowledge, actor-network theory, discourse and media text analysis.

On the Value of Informal Communication in Archaeological Data Work

Abstract Archaeological data simultaneously serve as formal documentary evidence that supports and legitimizes chains of analytical inference and as communicative media that bind together scholarly activities distributed across time, place, and social circumstance. This contributes to a sense of “epistemic anxiety,” whereby archaeologists require that data be objective and decisive to support computational analysis but also intuitively understand data to be subjective and situated based on their own experiences as participants in an archaeological community of practice. In this article, I present observations of and elicitations about archaeological practices relating to the constitution and transformation of data in three cases in order to articulate this tension and document how archaeologists cope with it. I found that archaeologists rely on a wide variety of situated representations of archaeological experiences – which are either not recorded at all or occupy entirely separate and unpublished data streams – to make sense of more formal records. This undervalued information is crucial for ensuring that relatively local, bounded, and private collaborative ties may be extended beyond the scope of a project and, therefore, should be given more attention as we continue to develop open data infrastructures.

Top 50 most cited articles on social media and healthcare: an altmetric analysis

Introduction. With the surge of data in today's information landscape, transforming this data into actionable knowledge has become increasingly difficult. Tracking and analyzing scientific literature effectively is essential. This study compiles an altmetric list of the 50 most-cited articles on social media and healthcare, aiming to identify critical research and assess its impact on current healthcare trends. Methods. The analysis focused on the terms "Social Media Platforms" and "Healthcare" using the Altmetric database. Articles were ranked by altmetric mentions and analyzed with Microsoft Excel. Data visualization was facilitated through tables, graphs, and keyword graphical visualization using VOSviewer. Results. Key aspects identified include the impact of social media on mental health, medical misinformation, the role of social media in public health communication, and its effects on user behavior. The analysis revealed an average altmetrics score (AAS) of 433.58, with scores ranging from 49 to 4,493. The United States and Great Britain were prominent in the most-cited publications. Leading journals included the Journal of Medical Internet Research and PLOS ONE. Primary themes were mental health, health misinformation, public health, social media behavior, and specific health issues. The Spearman correlation between citations and the altmetric index was rs = 0.369 (p < 0.05), indicating a moderate positive relationship. Conclusion. Altmetric analysis is a valuable complement to traditional bibliometric methods, helping to identify emerging trends and challenges in social media data use. Recommendations include revising analytical approaches and implementing measures to enhance data reliability.

Species‐specific effects of leaf litter leachate on the aquatic microbial community and the ratio of heterotrophic to autotrophic biomass

Abstract Dissolved organic carbon (DOC) released from submerged leaf litter is an important allochthonous carbon source for heterotrophic bacteria that enhances the detrital food chain in freshwater ecosystems. In contrast, nitrogen (N), phosphorus (P) and micronutrients released during the leaching process support primary production and enhance the grazing food chain in these ecosystems. This study investigated how DOC and dissolved N and P from the leaf litter of two temperate broadleaf and two coniferous tree species affect heterotrophic and autotrophic biomass by incubating the freshwater microbial community in the culture media prepared from the leaf litter leachate. The results showed that heterotrophic biomass, including bacteria, heterotrophic‐flagellated protists and fungal zoospores, was the highest in the leaf litter leachate, which contained the highest DOC concentration relative to dissolved N and P (Japanese hemlock). In contrast, autotrophic biomass, including small algae, autotrophic flagellated protists and cyanobacteria, was associated with concentrations of dissolved N and P in the leaf litter leachates. Amendment of basal nutrients other than N and P, including micronutrients, trace elements and vitamins, increased autotrophic biomass in two leaf litter leachates (oak, Siebold's beech), suggesting that some elements other than N and P were deficient relative to the requirements of autotrophic organisms. These results indicated that the elemental composition of leaf litter leachates influences microbial community structure and heterotrophic versus autotrophic biomass in freshwater ecosystems. More importantly, the present results suggest that changes in forest vegetation surrounding freshwater ecosystems alter detritus‐based heterotrophic production relative to autotrophic production through the changes in the elemental composition (i.e. stoichiometry) of leaf litter inputs.

Comparative analysis of machine learning algorithms for sentiment classification in social media text

In the era of social media, sentiment analysis has become crucial for understanding public opinion. This study presents a comparative analysis of five machine learning algorithms for sentiment classification in social media text: Logistic Regression, Support Vector Machines (SVM), Random Forest, Naive Bayes, and Gradient Boosting. Using a dataset of 100,000 tweets collected over three months, we evaluated these algorithm's performance in classifying sentiments as positive, negative, or neutral. The data underwent extensive preprocessing, including cleaning, normalization, and addressing class imbalance using SMOTE. Our results show that Logistic Regression and SVM achieved the highest overall accuracy at 86.22%, demonstrating balanced performance across all sentiment classes. Random Forest followed closely with 82.59% accuracy, while Naive Bayes and Gradient Boosting showed lower but still noteworthy performance at 70.45% and 69.96% respectively. All models exhibited challenges in classifying negative sentiments, suggesting potential areas for improvement. The study provides insights into each algorithm's strengths and weaknesses, offering guidance for practitioners in selecting appropriate methods for sentiment analysis tasks. Our findings contribute to the ongoing research in applying machine learning to the complex task of sentiment analysis in the rapidly evolving landscape of social media communication.

Constructing and refining a model of antecedent mechanisms of parental educational anxiety in the context of General and Vocational Segregation: A mixed study based on an exploratory sequential design

General and vocational education segregation at the high school level has long been a hot topic in China's education system. To contribute to addressing parental educational anxiety in such a context by enhancing its causal mechanism model, this study utilized an exploratory time-series research design and a mixed research method. Initially, in-depth interviews were conducted, followed by coding analysis. They revealed that parents' educational anxiety is characterized by "insufficient information and elevated anxiety", and its main factors were identified as the parents' level of policy understanding, environmental modeling, family support, and perception of educational fairness. A questionnaire was then created to investigate educational anxiety as a variable, and the results were analyzed using fuzzy set qualitative comparative analysis to conduct a configurational analysis. Parental educational anxiety was categorized into three fundamental modes: the policy-information-driven mode, the information-consumption-driven mode, and the subject-information-driven mode. The results of the analysis indicate that the level of parents' understanding of educational policies influences their educational anxiety level, their orientation on media communication affects their recognition of the educational ecology, and their image of vocational education exacerbates their internal anxiety.

Research on the Innovation of Traditional Music Cultural Inheritance

Traditional music is an important source of Chinese civilization and has a profound impact on the origin, enrichment, leap forward, and sublimation of Chinese culture. Starting from the three dimensions of history, people, and integration, it is important to inherit, carry forward, and spread the contemporary value of traditional music culture. We should focus on the inheritance of historical dimension, reposition the unique function of traditional music culture, strengthen the ecological protection of traditional music culture, and advocate excavation protection, purification protection, and promotion protection. Additionally, we focus on the development of the people dimension, adhere to the people-centered creative orientation, grasp the needs of the people, reflect their aspirations, and strive to enhance the timeliness and attraction of national music. We also focus on the communication of integration dimension, leverage the characteristic advantages of emerging media communication, promote the cross-border integration of the traditional music industry and related fields, respond to the focus and interaction of music audience services, and promote the construction of a modern three-dimensional communication system of traditional music.

Формирование национального бренда России в контексте соответствия его структурных элементов социально-экономической стратегии развития страны

The authors see the relevance of the research topic in the following: geopolitical events have led to the fact that in the eyes of the world community, Russia's national brand has lost its stability, the country's image has significantly decreased, and the attitude towards Russians from the same ordinary citizens of some countries has worsened. Research shows that all this is predetermined by the high level of subjectivity of the information that people around the world receive regarding Russia's actions and motives in recent years. Therefore, the tasks of improving Russia's media communication policy on the territory of other states, positioning the socio-economic vectors of the country's development through the prism of national branding come to the fore. In this regard, the authors have set and solved the following tasks: 1) identify the structure and content of the national brand of Russia; 2) determine the elemental composition of the mechanism for the formation and promotion of the national brand in the changing geopolitical reality. The results of the study are that: 1) the structure of the national brand has been identified, which is multi-dimensional and multicomponent, but its key element is the media culture of Russian and Western media, other media that broadcast a consistent image of Russia and form public opinion regarding the key elements of the national brand, which makes it possible to position the country on the world stage, demonstrate political, economic and image advantages; 2) the elemental composition of the mechanism for the formation of the national brand of Russia has been determined, which includes: a number of indicators – cultural, social, political, conjunctural and economic, values of patriotism, trust in government and its legitimacy, social capital, communicative capital, semantic integrity, which allows launching state programs aimed at ensuring the operation of the mechanism and creating prerequisites sustainability and global positioning of the national brand of Russia. Thus, it seems possible to state that a national brand is not only a semantic reflection of the national code and identity, but also the basis for representing the socio-economic priorities and directions of the country's strategic development in the geopolitical space.

Digital comics as a communication medium to convey the dangers of mental disorders among victims of bullying and perpetrators of bullying against teenagers at SMK Muhammadiyah 1 Yogyakarta

Digital comics as a communication medium to convey the dangers of mental disorders among victims of bullying and perpetrators of bullying against teenagers at SMK Muhammadiyah 1 Yogyakarta

Active encoding of flexural wave with non-diffractive Talbot effect

In this paper, a flexural Mikaelian lens in thin plate is designed by using conformation transformation. The propagation characteristics of flexural waves in the lens are investigated through rays trajectory equation, simulation analyses, and experimental tests, confirming the self-focusing properties of the Mikaelian lens. Additionally, the study explores the Talbot effect for flexural waves, revealing through simulation studies that the Talbot effect within the Mikaelian lens exhibits nearly diffraction-free properties. Building on the non-diffractive nature of the Talbot effect within the Mikaelian lens, we explore the potential for encoding flexural waves using active interference sources. The simulation and experiment results demonstrate the good performance of the designed active encoding system. This work opens up new avenues for the encoding of flexural waves, presenting promising implications for applications in communication such as structural health monitoring, wireless communication in solid media and data transmission in robotics and other areas related to flexural wave technology.

Use of Communication and Information Media in the Implementation of National Development Programs in Indonesia

The role of communication media in national development is as an agent of renewal or to help introduce social change. The role of information technology in the field of communication is very large, because in the presence of supporting information, effective communication will be created, and with the progress of both fields, development will progress. This study aims to: (1) describe the characteristics of a digital era society that uses communication media, (2) describe the relationship between communication media and national development, and (3) describe the opportunities and challenges that arise in the digital era society, and (4) describe efforts that must be made in the digital era. This research method is descriptive research with a qualitative approach. The researcher was carried out by collecting data in accordance with existing events. Then the data was analyzed by collecting data, reducing data, presenting data and then drawing conclusions or verification. The results of the study showed that national development in Indonesia will be realized well if there is a communication and information media in the form of a social network that is used by the community correctly, ethically and can be accounted for its truth. Development information can reach the wider community through cooperation between the community and the local government, namely by holding counseling in all places where the community is evenly distributed.

Forensic Analysis of the WhatsApp Application Using the National Institute of Justice Framework

The advancement of communication media has rapidly evolved with the emergence of various communication applications on smartphones, which have now surpassed mere communication functions to become complex social media platforms. This change has transformed the way we interact, not only through messages and voice but also through the exchange of videos and images. However, along with these developments, there has been a surge in digital crimes such as defamation, fraud, and drug trafficking. This investigation aims to compare the performance of forensic tools in obtaining digital evidence by utilizing applications like Mobiledit, Belkasoft, Mobile Forensic SPF, and Magnet Axiom, and by applying the National Institute of Justice framework, which consists of five stages: identification, collection, examination, analysis, and reporting. The output of the investigation is presented through reports and evidence, resulting in text chat files, contacts, images, audio, and view-once images. Forensic tools have a 100% success rate in finding pieces of evidence. The comparison of the four tools showed different percentages: Mobiledit Forensic 40%, Magnet Axiom 80%, Belkasoft 60%, and Mobile Forensic SPF 60% in obtaining evidence. Digital evidence can be used as strong support in court proceedings.

DIGITAL REVOLUTION: HOW SOCIAL COMMERCE TRANSFORMS ALGERIAN ART CRAFTS

The craft sector, in addition to constituting an invaluable cultural, social and historical heritage, is a leading niche with high added value, which, associated with the power of ICT, is experiencing a major ascent like never before. Social networks are today the most widespread communication media in the world. Having as main vocation to develop the reputation of others, craft enterprises have also taken advantage of these tools to take advantage of the actions and network that each of them offers, this allows them to include handmade items in a strategy of artisanal renewal. The objective of this article is to observe, through a quantitative study with artisans’ entrepreneurs but also Algerian consumers, the impact of social commerce on the motivation and behavioral intention of Algerian consumers towards artisanal products.

Perceptions of scientific assessment effectiveness

The science-policy interface process known as ‘scientific assessment’ convenes large numbers of experts, policymakers, and stakeholders to deliberate and synthesise cross-disciplinary knowledge. Considering the increasingly frequent and widespread use of scientific assessments over the past 30 years, globally and in South Africa, it is surprising that few effectiveness evaluations have been undertaken. A case-study mixed methods approach was used to evaluate the perceived effectiveness of six scientific assessment cases – two global, two regional and two national. To measure perceptions, a Generic/Procedural framework was developed, consisting of thirteen indicators based on the science-policy ‘dimensions’ of Credibility, Relevance and Legitimacy (CRELE). The cases were perceived to have performed better than average with respect to Output quality, Procedural fairness, Use in decision-making, Trustworthiness and Iterativity, and below average for Coproduction, Capacity building, Media communications, Transdisciplinarity and Financial resources. Perceptions of effectiveness varied based on participant role, age, and country income levels, revealing both pluralistic viewpoints and the subjective nature of participant-led evaluations. While Relevance is often considered the keystone dimension of CRELE, the cases performed better for indicators foundational to Credibility and Legitimacy, rather than those foundational to Relevance. Future successful scientific assessment practice will require more conscious consideration of Relevance, coupled with innovative epistemic practices in the spirit of the Pragmatic-Enlightened Model (PEM) of science-policy interaction.

Factors influencing the formation of a regional media discourse

This article is devoted to a comprehensive study of the factors influencing the formation of the regional media discourse in Kazakhstan. The research is based on the analysis of theoretical foundations, external and internal factors, as well as the current state of the media discourse in the region. Through quantitative and qualitative analysis of local media content, interviews with experts theauthors identify key trends, problems and opportunities faced by regional media.Technological innovations, globalization, the political and economic environment, as well as socio-cultural features have a noticeable impact on the structure, content and orientation of media communications. In conclusion, the article offers a numberof recommendations for strengthening the regional media environment, includingimproving the quality of content, strengthening media independence, increasingmedia literacy and preserving cultural diversity. The results of the study can serve as a basis for developing strategies for optimizing and developing regional media discourse in the context of globalization and technological progress. This study focuses on the importance of a multidisciplinary approach to the analysisof media discourse, integrating knowledge from the fields of sociology, politicalscience, cultural studies and technology.

Creative City Brand Building on Social Media Platforms

With the advent of the digital age, social media has become an important tool to shape the image of a city's brand. This paper aims to explore how to use social media platforms to build creative city brands, so as to enhance the attractiveness and competitiveness of cities. Through the study of many successful cases at home and abroad, combined with the theory of social media communication and the theory of urban brand image, this paper analyzes the mechanism of social media in urban brand promotion. The research adopted a combination of quantitative and qualitative methods, including online questionnaire survey, social media data analysis and in-depth interviews, to collect and analyze relevant data. The results show that social media can not only increase the visibility of cities, but also promote cultural exchanges and economic cooperation. In addition, the study found that personalized content creation, interactive user engagement, and sustained brand storytelling are key factors for successful city branding on social media. Finally, this paper puts forward suggestions on social media marketing strategies for different types of cities, and points out that future research should pay attention to the impact of changes in social media platform algorithms on the effectiveness of urban brand communication. This study provides a practical reference for city managers to promote city image more effectively in the new media environment.

UTILIZATION OF INFORMATION TECHNOLOGY AS A MEDIUM FOR POLITICAL COMMUNICATION IN INDONESIA

Society uses information technology to participate in politics in various ways. Problems that need to be considered in terms of cybersecurity, disinformation and hoaxes, unequal access and inadequate regulations. This study aims to identify and analyze the use of information technology as a political communication medium in Indonesia. This study uses a qualitative research approach with descriptive analysis techniques. Qualitative research methods are research approaches that are carried out descriptively, do not involve measurement, and aim to understand social phenomena in their natural context. This method focuses more on interpreting the meaning of the data obtained, as well as exploring a deep understanding of relationships and dynamics within a context. The results of the study found that information technology can be used as a political communication medium. This can be used by politicians, officials, political parties and the public in conveying their aspirations. However, on the other hand, this can give rise to the potential for cybercrime such as the spread of hoaxes, sara-based bullying and other cybercrimes.

Cross-cultural design in costume: case study on totemic symbols of China and Thailand

Cross-cultural design has emerged as a pivotal domain of significance within the context of globalization. In the field of cross-cultural design, designers are tasked with addressing user requirements and identity characteristic contexts across diverse cultural backgrounds, aiming to achieve enhanced service delivery and cultural dissemination outcomes. Nonetheless, the landscape of contemporary fashion design research exhibits a noticeable dearth in studies that effectively integrate with cross-cultural design. This study selects the iconic cultural symbols of the Chinese loong (dragon) and Thai naga as case subjects, embarking upon research that employs costume design as a medium and bridge for cross-cultural design and communication. The research methodology integrates qualitative and quantitative approaches, including field investigations, participatory research, and Analytic Hierarchy Process (AHP) analysis, thereby substantiating theoretical constructs through empirical investigation. The study proposes that cross-cultural costume design, undertaken with the purpose of cross-cultural communication, can be conceptualized as a cyclical process involving multiple encoding and decoding iterations. The research elaborates on how costume, functioning as a non-verbal language, serve as a medium for facilitating cross-cultural interactions. Furthermore, the design extraction of cultural symbols is approached through a four-tiered framework. By articulating its research perspective, methodologies, and design cases, this study contributes valuable insights to researchers and practitioners engaged in cross-cultural design and related fields.

Influential factors in general public opposition and public servant concerns toward municipal DX promotion in Japan

PurposeThis study aims to investigate the factors influencing public servants’ anxiety and general public’s opposition toward the implementation of digital participatory platforms (DPPs) and municipal digital transformation (DX) in Japan. By addressing these factors, the research seeks to provide insights for policymakers to facilitate smoother transitions to digital governance and increase public acceptance and engagement.Design/methodology/approachThe study uses surveys conducted with both general public and public servants. The surveys were designed based on previous research and collected data through Web-based questionnaires. General public’s data were collected from 366 valid responses over four days in July 2022, while public servants’ data were gathered from 197 valid responses over eight days. Statistical analysis was used to identify key factors influencing anxiety and opposition.FindingsPublic servants’ anxiety is influenced by self-perceived creativity, openness to innovation, international collaborations, work-life balance and gender equality reforms. The general public’s opposition stems from dissatisfaction with current digital tools, social media use and political engagement. Both groups could benefit from targeted training, improved usability and inclusive engagement strategies.Practical implicationsThe findings suggest that targeted training to enhance public servants’ creativity and digital literacy, fostering an innovative organizational culture and promoting work-life balance can reduce anxiety about DPPs. For general public, improving the usability of digital tools, engaging them in the design process and leveraging social media for communication and feedback can increase acceptance of digital initiatives.Social implicationsUnderstanding the concerns of both public servants and general public regarding DX can lead to more inclusive and effective governance. By addressing these concerns, policymakers can foster greater public trust and engagement, ultimately enhancing the effectiveness and transparency of municipal governance.Originality/valueThis study provides a comprehensive analysis of the factors contributing to resistance to DX in public governance. By examining both public servants’ and general public’ perspectives, it offers valuable insights for designing and implementing strategies to facilitate smoother transitions to digital participatory governance.