Research aim is to determine the content of motion design as a popular direction of design activity in Ukraine, its role and prospects in the context of modern Ukrainian graphic trends in general, and media art in particular. Research methods. The research methodology is determined by the topic, based on the complex use of methods of generalization, deduction, comparison, forecasting, analogy, as well as chronological and analytical methods. Scientific novelty. This article demonstrates a new look at some concepts within the scope of the study, which are firmly rooted in modern artistic everyday life and thereby caused the need for an objective assessment relevant to current realities. In particular, the offer to expand the classification of motion design products is important: instead of dividing projects into two types (art objects and commercial objects), the allocation of a third group – information objects – is justified. Such classification makes it possible not only to more accurately specify the genres of numerous works of motion graphics but also to formulate the corresponding algorithms for their design, taking into account a new understanding of the content. Furthermore, during the research, it was proved that Ukrainian motion design is currently at a decisive stage, when, on the one hand, it is possible to state the prospect of rapid advancement of this art form thanks to favorable socio-cultural circumstances, and on the other hand, an undeniable problem on this path, which has become as a result of domestic education lagging behind the active dynamics of digital demand. Therefore, it is obvious that the coming decade can direct the vector of development of motion design in our country to a higher level, provided the necessary transformations of the educational system and, of course, economic stabilization after military actions on the Ukrainian territory. Conclusions. Motion design is a specific and effective method of working with graphic content of different quality, which involves the results synthesis of numerous types of other design activities, such as animation, 3D modeling, video design, illustration, etc. In this regard, a motion designer must be a versatile specialist and possess a significant amount of theoretical and practical knowledge, and skills. Unfortunately, in the field of the Ukrainian motion industry, it is currently possible to state a shortage of masters of a similar level. However, the active popularization of this profession and all related aspects deserves praise, which, without a doubt, gives hope for the rapid advancement of motion design. Moreover, for a long period (more than 30 years), we have been observing the powerful dynamics of this art form in the context of media art in our country – growth from elements of production cinema and television to a separate, full-fledged field of digital marketing.