Hybridization has been postulated as a main speciation mechanism in Cistus, a hard-seeded group of plants widely distributed in fire-prone Mediterranean shrublands. However, ecological evidence about how the segregation of hybrids from parents might occur is nonexistent. The presence of two hybrid populations in Morocco and Spain from Cistus albidus and Cistus heterophyllus led us to investigate their seed trait differences (seed size, mass and coat thickness) with the parentals and their seed germinability. A sowing experiment to compare the seedling emergence ability and seedling fitness of hybrids and their parentals was also carried out. Hybrid seeds germinated in a similar proportion to those of the parents. The hybrid seeds were significantly lighter, smaller and had thinner seed coats in both populations. However, these seed trait differences did not affect the seedling fitness of hybrids. These results were interpreted as a successful shift in the regeneration niche of the hybrids due to a greater proportion of soft-coated seeds, able to emerge from the soil seed bank in absence of fire. Smaller seeds also would favour further and deeper seed dispersal to escape from a fire. Monitoring of the seed yield of the Spanish population showed a competitive ability of hybrids.