Background. Economic diplomacy plays an important role not only in the system of diplomatic relations but also as an effective mechanism of public administration in the sphere of national security. Therefore, the article is devoted to the study of the potential of economic diplomacy as a mechanism of public administration for strengthening the competitiveness of Ukraine in the situation of the unfolding of full-scale Russian aggression and the global crisis. The authors analyze the current trends and challenges in the field of economic diplomacy, as well as define its place and role in the system of national security of Ukraine. Methods. To achieve the aim of the research, several theoretical and practical scientific methods were used, namely, the method of scientific abstraction, monographic, dialectical, historical-logical, structural-logical, abstract-logical methods, and methods of analysis and synthesis. The authors also use comparative and case-study analysis to study the experience of other countries in applying economic diplomacy. Results. The authors consider economic diplomacy as a set of actions of the state, which aim to protect and promote its economic interests in the international environment, especially in crises that require a broader vision of these interests in the context of national security. The main principles, methods, and tools of economic diplomacy are defined, as well as their effectiveness and drawbacks are analyzed. The authors argue that economic diplomacy is an important factor in increasing the efficiency of the national economy and its adaptation to modern challenges. They also examine the specificity of the economic diplomacy of Ukraine, which suffered significant losses as a result of the aggression of Russia and needs to develop a new strategy of development. The authors highlight the main directions and priorities of economic diplomacy of Ukraine, as well as evaluate its potential and prospects. Conclusions. The authors offer recommendations for improving the organization and communicative capacity of economic diplomacy of Ukraine, in particular, regarding the attraction of international assistance, expansion of trade and economic relations, deepening of economic integration with the European Union, resolution of economic conflicts, and formation of a positive image of the country. The authors also emphasize the necessity of ensuring coordination and synergy among different actors of economic diplomacy, as well as enhancing the professional training and qualification of economic diplomats.
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