PurposeToday, industrial revolutions demands advanced technologies, means, mediums, tactics and so forth for optimizing their operating behavior and opportunities. It is probed that the effectual results can be seized into system by not only developing advance means and technologies, but also capably adapting these developed technologies, their user interface and their utilization at optimum levels. Today, industrial resources need perfect synchronization and optimization for getting elevated results. Accordingly, present study is furnished with the purpose to expose quality-driven insights to march toward excellence by optimizing existing resources by the industrial organizations. The present study evaluates quality attributes of mechanical machineries for seizing performance opportunities and maintaining competitiveness via synchronizing and reconfiguring firm's resources under quality management system.Design/methodology/approachIn the present study, Kano’s integrated approach is implemented for supporting decision rational concerning industrial assets. The integrative Kano–analytic hierarchy process (AHP) approach is used to reflect the relative importance of quality attributes. Kano and AHP tactics are integrated to define global relative weight and their computational medium is adapted along with ratio analysis, reference point theory and TOPSIS technique for understanding robust decision. The study described an interesting idea for underpinning quality attributes for benchmarking system substitutes. A machine tool selection case is discussed to disclose the significant aspect of decision-making and its virtual qualities.FindingsThe decision executives can realize massive benefits by streaming quality data, advanced information, technological advancements, optimum analysis and by identifying quality measures and disruptions for gaining performance deeds. The study determined quality measures for benchmarking machine tool substitute for industrial applications. Momentous machine alternatives are evaluated by means of technical structure, dominance theory and comparative analysis for supporting decision-making of industrial assets based on optimization and synchronization.Research limitations/implicationsThe study linked financial, managerial and production resources under sole platform to present a technical structure that may assist in improving the performance of the manufacturing firms. The study provides a decision support mechanism to assist in reviewing the momentous resources to imitate a higher level of productive strength toward the manufacturing firms. The study endeavors its importance toward optimizing resources, which is an evident requirement in industries as the same not only saves money, escalates production, improves profit margins and so forth, but also gratifies the consumption of scarce natural resources.Originality/valueThe study stressed that advance information can be sought from system characteristics in the form of quality measures and attributes, which can be molded for gaining elevated outcomes from existing system characteristics. The same demands decision supports tools and frameworks to utilize data-driven information for benchmarking operations and supply chain activities. The study portrayed an approach for ease of utilizing data-driven information by the decision-makers for demonstrating superior outcomes. The study originally conceptualized multi-attributes appraisement framework associated with subjective cum objective quality measures to evaluate the most significant machine tool choice amongst preferred alternatives.