Abstract This paper presents an optical technique called fringe projection to measure 3D tire deformation subjected to different loads, percentages of deflection, and yaw angles. Unlike the well-known Moiré method, the proposed technique uses a single light source and one grating, thus requiring no image superposition. As a result, the measurement is not as sensitive to vibration as the Moiré method. The fringe projection also differs from the commonly used optical inspection technique in manufacturing industry via line scanning known as structured light, which cannot be applied to dynamic deformation measurements. The recently developed subpixel resolution was employed to accurately locate the optical fringe centers, which in turn improves the accuracy in 3D geometry determination. A fiber-optic displacement sensor was also placed close to the tire sidewall to measure the deformational change of the selected reference point. Finally, the deformations are compared between F-16 bias and radial aircraft tires when subjected to the same loading conditions.