Field experiments in SE England in 1997–1999 were used to determine strawberry crop losses due to the European tarnished plant bug, Lygus rugulipennis. Feeding by the pest on flowers and developing fruits caused malformation of fruits at harvest. A range of pest population densities were generated by different insecticide spray programmes on replicated plots. Relative pest populations were estimated by sampling 40 plants per plot with a beating tray. This method of sampling was shown to have a similar efficiency to suction sampling. A positive correlation was found between the percentage of fruit with moderate or severe malformation and the number of adults plus nymphs of L. rugulipennis. The mean berry weight was also significantly lower in plots with high L. rugulipennis numbers at some sampling dates. A regression analysis of the percentage of moderately and severely malformed fruit against the number of L. rugulipennis was highly significant ( P< 0.001, adjusted R 2=0.34) and had a slope of 0.55, i.e. two Lygus bugs in a beat sample from 40 plants caused approximately 1% of fruits to be malformed. Based on the value of the crop, the cost of insecticide treatment and allowing a safe margin of error, a simple economic spray threshold of one L. rugulipennis per 40 plants is suggested.