SummaryThe present study was undertaken over two consecutive years under sub-temperate climatic conditions in the mid-hill region of Himachal Pradesh (30°52'N, 77°11'E; 1,175 m asl) on loamy sand Inceptisols. The aim was to investigate the effects of irrigation and mulch material on the growth, flowering, fruiting behaviour, relative leaf water content (RLWC), yield, and quality of strawberry (Fragaria × ananassa L. ‘Chandler’). The drip irrigation treatments included irrigation with 100, 80, or 60% (coded 1.0, 0.8, and 0.6 V) of the total water requirement. Both mulches increased the minimum soil temperature to a depth of 5 cm. The drip and surface irrigation treatments raised the minimum soil temperature by 3.0º – 5.4ºC, and lowered the maximum temperature by 2.2º – 5.8ºC compared to the rainfed control. Hay mulch was more effective in raising the minimum temperature and lowering the maximum soil temperature than black polyethylene mulch. Moisture conservation increased by 2.8 – 12.8% under the black polyethylene mulch compared to the no-mulch treatment. Drip and surface irrigation methods, as well as mulching, were found to be effective for enhancing the growth, irrigation water use efficiency (IWUE), fruit yield, and quality of strawberry plants. However, the number of crowns per plant, the percentage berry set, the RLWC, root length density (RLD), and fruit yield were highest under treatment M3I3 [i.e., black polyethylene mulch plus drip irrigation (1.0 V)] by 565.5%, 94.5%, 32.8%, 394.5%, and 549.6%,respectively, compared to the no mulch plus rainfed control. The maximum IWUE values for plant biomass [1.39 metric tonnes (MT) ha–1 m–1] and fruit yield (2.79 MT ha–1 m–1) were recorded under treatment M3I5 [i.e., black polyethylene mulch plus drip irrigation (0.6 V)]; whereas, the lowest values (0.39 and 0.68 MT ha–1 m–1, respectively) were observed using treatment M1I2 (i.e., without mulch, plus surface irrigation). Fruit size, weight, sugar content, and anthocyanin content increased significantly under treatment M2I3 [i.e., hay mulch, plus drip irrigation (1.0 V)] compared with all other treatments. Total soluble solids (TSS) contents and total acidity (TA) were highest under treatment M1I1 (i.e., no mulch, plus rainfed). A linear regression model could describe the variations in quality parameters of strawberry plants grown under sub-temperate climatic conditions. Root density was found to be the best indicator with which estimate fruit quality.