Based on the study of the marine environmental capacity, a water quality model and a response field-based linear programming method are adopted here. Water quality control objectives are taken as the constraint conditions, according to the requirements of Jinpu Bay’s functional zoning. The pollutant response coefficient and water quality background value are combined with the values of the water concentration quality control points set in each functional area and the target value of the functional area wherein they are located. The maximum allowable emission intensity of inorganic nitrogen, phosphate and chemical oxygen demand (COD) can be calculated using the linear programming method of the maximum allowable emission of pollutants at estuaries or sewage outfall points on Jinpu Bay. The research results reveal the diffusion of marine pollutants and the marine environmental capacity of Jinpu Bay. Some rivers need to reduce the discharge intensity and some other outlets still have a certain residual capacity. Based on this, the environmental capacity of Jinpu Bay was evaluated, and a technical reference is provided for the economic development of the region and the formulation of pollutant emission control policies.