Internal Factor Evaluation Matrix Research Articles

An Analysis of Alternative Strategy Model for Agroindustry Business Development of Crystal Guava in Malang Raya

PT. Kreasi Tani Bumiaji is agroindustry company located in Banaran, Bumiaji Village, Bumiaji District, Batu City, East Java. This company focuses on processing agricultural products in the form of crystal guava and becomes a superior local product. This study aimed at analyzing alternative strategy of agroindustry business development of crystal guava as a product in PT. Kreasi Tani Bumiaji. Descriptive-quantitative method was used to collect the primary data from interviews and questionnaire items. Eight participants from the company were selected by using purposive sampling technique. The secondary data were obtained from academic articles. The data were analyzed by using SWOT analysis, Internal Factor Evaluation (IFE) Matrix, External Factor Evaluation (EFE) Matrix, Internal-External (IE) Matrix, and QSPM. The results of analysis showed that main internal factor is diversification of processed products with the score 0.277. Meanwhile, external factor is internship collaboration with the score 0.418. The position of company in IE matrix lies on the fifth cell which showed that stable growth with coordinate scores 2.930; 2.594. According to 15 alternative strategies identified using SWOT analysis, prioritized strategy based on QSPM analysis refers to business partnership with investors for the development of production facilities, business concept, and marketing with the highest score 7.23.

The Strategy of Agroindustry Development of Teng-Teng Apel (A Case Study on Hilwa Nusantara Shop in Batu City)

This study is conducted by purpose of identifying company environment and analyzing the strategy for agroindustry development of Teng-Teng Apel (cake made from apple fruit) in Hilwa Nusantara Shop in Batu City. The methods of data analysis used in this study are internal and external company analysis, Internal Factor Evaluation (IFE) Matrix, External Factor Evaluation (EFE), SWOT analysis, and Quantitative Strategic Planning Matrix (QSPM) analysis. The results of the study have showed that SWOT analysis indicates IFAS score 2.84 and EFAS value 2.94. Moreover, agroindustry position of Teng-Teng Apel of Hilwa Nusantara Shop is at Quadrant One (I). Based on company position, there are three alternative strategies, 1. To increase production capacity and quality using technology, 2. To extend market in developing sales volume, and 3. To maintain relationship and trust with raw material suppliers. First becomes first priority for Hilwa Nusantara with TAS value 5.49.

The position of diplomacy in Iranian sports

Sports diplomacy is a pervasive phenomenon that at the diplomatic level is one of the most important components of communication between countries and nations, and therefore it is important to know what is the position of Iran, as a powerful country in the field of diplomacy in this area. The purpose of this study was to investigate the position of diplomacy in Iranian sports. The research method was descriptive-analytical and applied in terms of purpose. The statistical population of the study was all political-sports managers and experts in the field of sports diplomacy who were selected by purposive and accessible sampling. The data collection method included library studies, semi-structured interviews with experts and finally the Delphi method in three stages. In order to identify the strategic position, the Internal Factor Evaluation Matrix (IFE) and the External Factor Evaluation Matrix (EFE) were used. The results showed that the position of Iranian sports diplomacy is in the position of WO (conservative strategy). In this regard, it is concluded that high-level officials and policymakers in the Ministry of Sports, the Ministry of Foreign Affairs and other relevant institutions should focus their plans on addressing weaknesses and taking advantage of existing opportunities.

Marketing Strategy for Mitraguna Online Financing Products in Increasing the Number of Customers

This study aims to determine potential marketing strategies to increase the number of customers in the online mitraguna financing product of Bank Syariah Indonesia, Kisaran sub-branch office. This research uses qualitative research methodology. In qualitative research, the findings are analyzed and then reported by the researcher. In this study, two different types of data were used, namely primary and secondary. Interviews were used to obtain primary data, while publications from relevant financial institutions as well as relevant scientific literature were used to collect secondary data. The results of the data analysis resulted in the largest threat weight of 0.092538, the largest opportunity weight of 0.571429, the highest weakness weight of 0.210526, and the highest strength weight of 0.421053. The average overall score of the Internal Factor Evaluation matrix is 2.736842, but the average score of the External Factor Evaluation matrix is 2.952381. The results of this study indicate that the marketing strategy that needs to be implemented lies in quadrant V, namely the strategy of maintaining and maintaining by obtaining 5 alternative strategies that are expected to contribute to the Bank Syariah Indonesia Kisaran sub-branch office to increase the number of online mitraguna financing customers.

Onestop Solution Healthcare Distribution Service Perusahaan Pedagang Besar Farmasi (PBF) Distributor Healthcare PT Jagat Pharma Abadi

The healthcare industry in Indonesia is experiencing rapid growth, which has triggered an increase in the need for efficient and effective health product distribution services. Pharmaceutical Wholesaler Companies (PBF) such as PT. Jagat Pharma Abbadi plays an important role in distributing health products from manufacturers to pharmacies and drug stores. This study aims to analyze the strategic planning of "OneStop Solution Healthcare Distribution Service" from PT Jagat Pharma Abadi in improving the efficiency of pharmaceutical product distribution. This study uses a qualitative research method with a case study approach. The data collection techniques in this study are literature studies, interviews and company documentation. The data analysis technique used in this study is thematic analysis. The results of the study show that the strategic planning of "OneStop Solution Healthcare Distribution Service" from PT Jagat Pharma Abadi uses the External Factor Evaluation Matrix (EFE), Internal Factor Evaluation Matrix (IFE), and Competitive Profile Matrix (CPM). PT JPA will adjust marketing activities with both pull and push strategies, using two concepts, namely: make to stock and make to order to reduce the risk of slow-moving products, dead goods, and the threat of substitution. PT JPA must be able to manage inventory according to estimates from the marketing team and remain flexible and dynamic to face competitive dynamics.

Analisis SWOT Pemasaran Cabai pada Koperasi Primadona Situbondo

This research aims to find out what marketing strategies are used by the Primadona Cooperative. The informants in this research were 30 people consisting of chairman, deputy, secretary, staff, members and consumers of the prima donna cooperative. The formulation of alternative strategies was analyzed by creating an Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrix, then continued with a grand strategy and SWOT analysis. SWOT analysis is an analysis used to evaluate the strengths and weaknesses in the internal environment as well as the opportunities and threats in the company's external environment. From the results of the analysis, it was concluded that the competitive position of red chili agribusiness is in quadrant I (high market growth and strong competitive position).

Designing a Marketing Strategy for Bawis Habati Fish Chips Using the Quantitative Strategic Planning Matrix (QSPM) Method

Habati fish chips is one of the Micro, Small, and Medium Enterprises (MSME) in the food industry in the city of Bontang. Habati MSME still applies simple promotion methods and does not target the teenage market to compete. This research aims to design a marketing strategy for Habati fish chips in Bontang city, targeting a new market segment, which is teenagers. The marketing strategy analysis is conducted in three stages: input stage, matching stage, and decision stage. In the input stage, Internal Factor Evaluation (IFE) matrix is used with a score of 2.338, External Factor Evaluation (EFE) matrix with a score of 2.764, and Competitive Profile Matrix (CPM) to determine the position of Habati MSME compared to Pak Ucil and Abadi Rasa based on the perspective of potential consumers. The matching stage is then used to formulate marketing strategies using the Internal-External (IE) matrix and Strengths, Weaknesses, Opportunities, and Threats (SWOT) matrix. Based on the overall methods used, the final stage is the decision stage. The decision stage utilizes the Quantitative Strategic Planning Matrix (QSPM) to select prioritized alternative strategies that can be implemented by Habati MSME. The research results provide seven alternative strategies with one prioritized strategy having the highest Total Attractive Score (TAS), which is to increase product sales through online marketing, utilizing marketplaces, and promoting product advantages, with a TAS of 7.074.

An Analysis of Goldfish Hatchtery Business in the Situjaya Group of Situraja Village, Sumedang Regency, West Java

The purposes of this study were (1) To analyze the prospect of goldfish hatchery business in Situ Jaya Group, judged from the financial aspect. (2) To formulate any goldfish hatchery alternative strategy in Situjaya Group. The eligibility analysis criteria that is applied to analyze the business feasibility are Net Benefit Cost Ratio (Net B / C), and Payback Period (PP). Furthermore, the methods which are applied to identify the factors that influenced the business development using Internal Factor Evaluation (IFE) matrix, the EFE matrix, the Strategic Matrix, and the Matrix Strengths, Weaknesses, Opportunities and Threats (SWOT), on the final phase resulted in creating alternative development strategies. Data collection method was conducted by using census method. The number of respondents were 8 people in all members of the Situ Jaya Group. Based on the non-financial feasibility analysis, the hatchery business is still weak on all non-financial aspects. Based on the results of financial analysis, it yields worth 100%. The entire value of Net B / C that obtained is greater than 1, i.e. 1.67. All PP value that obtained is 6 years 11 months 27 days. Based on the Matrix Strategy analysis that can be applied is market penetration and product development. Based on the SWOT analysis, the strategy that needs to be done is aggressive strategy which means that the business is in steady and excellent condition so it is possible to continue to expand, enlarge the growth and achieve maximum progress. While the Alternative Strategy for business development is the application of Weaknesses-Opportunities Strategy.

Coffee Business Development Strategy (Case Study at PT XYZ)

The coffee business especially in the coffee shop sector to be superior to the competition is something that must be carried out in a sustainable manner by PT XYZ. Realizing this goal, PT XYZ must formulate its business development strategy. This study aims to determine internal factors (strengths and weaknesses) and external factors (opportunities and threats) which are used as the basis for formulating coffee shop business development strategies. The basic research method is descriptive with data collection techniques through in-depth interviews, focus group discussions (FGD), observation, documentation. Information was obtained through key informants who were determined purposively with the consideration of knowing the coffee shop business, namely directors, managers, supervisors, baristas, consumers, competitors, suppliers and coffee experts. Data analysis uses internal factor evaluation matrix, external factor evaluation, Grand Strategy matrix, SWOT matrix, and participatory prospective analysis. The results of the study show that the position of the grand strategy of PT XYZ is in quadrant I, which means that the strategy concentrates on market and product sustainability, product diversification, and aggressiveness. The main strategy prioritized based on the driving strategy is to increase the effectiveness and efficiency of departmental performance and improve the quality of human resources.

IFE EFE Analysis of A Social Enterprise Business Strategy

The problem with Kawoel’s MSMEs is the dominance of decreased income, therefore MSMEs need the right business strategy and are suitable for this social enterprise. The object of this research was carried out at a social enterprise company, namely Kawoel's MSMEs. Therefore, the objectives of this study are: 1) to find out an overview of the business strategy carried out by MSMEs at Kawoel's, 2) to find out the strengths, weaknesses, opportunities and threats of Kawoel's MSMEs, 3) to find out alternative business strategy formulations using SWOT Internal Factor Evaluation (IFE) matrix analysis and External Factor Evaluation (EFE) matrix for MSMEs in Kawoel's. This type of research was descriptive qualitative with data collection techniques using observation, interviews, and literature study. This study uses a single variable, namely business strategy, to analyse business strategy in Kawoel's MSMEs using the IFE and EFE matrix tools. The business strategy implemented by Kawoel's had not been maximised so that it had a negative impact on its business. The results of the IFE and IFE matrix for Kawoel's business strategy formulation are in quadrant V, which means that it can be done with a maintain and maintain strategy.

Implementasi Metode Swot dan Lean Canvas Sebagai Upaya Menghadapi Persaingan Bisnis di CV. FJG

The growth and development of micro, small and medium enterprises (MSMEs) have an important role in the national economy, including creating jobs and encouraging regional economic growth. CV FJG as one of the MSMEs in the industrial sector faces challenges when its income does not reach its target. To overcome these problems, CV FJG implemented a business development strategy using the IFE (Internal Factor Evaluation) and EFE (External Factor Evaluation) matrix analysis methods, as well as other methods. IFE and EFE matrix analysis helps companies identify and evaluate internal and external factors that influence their performance. Meanwhile, SWOT analysis is used to build strategies based on the strengths, weaknesses, opportunities and threats faced. Lean Canvas enables companies to design more efficient business models and respond more quickly to market developments. Through this approach, CV FJG is expected to increase revenue and achieve predetermined business goals.

Human Resource Development Strategy in the Beef Industry at CV Sakha Muria, Depok, West Java, Indonesia

CV Sakha Muria, a beef distribution enterprise, has established a robust presence across Java. This research endeavors to delineate and scrutinize the principal determinants of the company, as well as to delineate priority strategies. Employing a descriptive method with a mixed-method approach, primary data was gathered through interviews and questionnaires, supplemented by secondary data extracted from pertinent academic journals and BPS datasets. Purposive sampling was employed, with a sample size of 19 individuals. Data analysis entailed the utilization of the Internal Factors Evaluation (IFE) Matrix, External Factors Evaluation (EFE) Matrix, Internal-External (IE) Matrix, SWOT Matrix, and QSPM Matrix. Findings indicate that the primary internal factor facilitating the work process of employees is the company's facilities, scoring 0.63, while the predominant external factor is the establishment of robust inter-company cooperation, scoring 0.61. The IE Matrix positions the company at V (2.95, 2.93), suggesting a stance of preservation and maintenance. SWOT analysis reveals the company's commitment to skill development, recruitment of technologically literate and highly motivated employees, and ongoing enhancements to the compensation system to sustain employee attraction. Additionally, the company entrusts experienced personnel with supervisory roles, establishes specialized teams to monitor regulatory changes, and mitigate their impact on employee management costs and procedures. The prioritized strategy, as per the QSPM Matrix with a value of STAS (6.95), underscores the imperative of enhancing employee skills in alignment with market dynamics and adapting to regulatory shifts or policy changes.

Development Strategy For Palm Sugar (Arenga Pinnata)

This study aims to determine the characteristics of palm sugar farmers and artisans, identify the internal and external factors affecting palm sugar development, and propose alternative development strategies for palm sugar in Sukamulya Village, Cikembar District, Sukabumi Regency. The selection of this location was purposive, considering that Sukamulya Village is a palm sugar-producing village. The research was conducted in April-May 2023. The analytical methods used in this study included the Internal Factor Evaluation (IFE) matrix, External Factor Evaluation (EFE) matrix, Internal-External (IE) matrix, and SWOT matrix. Respondents were determined through a census, with a total of 20 respondents being palm sugar farmers and artisans in Sukamulya Village. The results of the IFE matrix assessment obtained a total score of 2.45, the EFE matrix obtained a total score of 2.58, and the IE matrix was in cell (V) (hold and maintain). Product development can be achieved through product diversification and innovation. From the assessment of the SWOT matrix analysis, 7 alternative marketing strategies were identified for palm sugar farmers and artisans in Sukamulya Village, Cikembar District, Sukabumi Regency.

STRATEGY DESIGN FOR GRIYA COKELAT NGLANGGERAN DEVELOPMENT: APPLICATION OF SWOT AND QSPM METHODS

The purpose of the study is to (1) examine the strategies that currently applied to Griya Cokelat Nglanggeran (2) to design the strategic decisions that can be applied for the development of Griya Cokelat Nglanggeran. This research is a quantitative research with the method of implementation by using descriptive research, taking saturated sampling (census sampling) involving all 13 available respondents. Techniques of collecting data used are interviews, observation, documentation and literature study. Data analysis techniques will be tested with IFE (Internal Factor Evaluation) matrix and EFE (External Factor Evaluation) matrix, IE (Internal-External) matrix, SWOT (Strength, Weakness, Opportunity, Threat) matrix and QSPM (Quantitative Strategic Planning Matrix) to decide the best strategic that can be applied. Based on the data in the processed matrix, the study draws key conclusions that (1) it highlights that the current strategies in Griya Cokelat Nglanggeran, particularly in production and marketing are limited. (2) The strategy applied based on the calculation on the SWOT matrix is the WO (Weakness-Opportunity) Strategy and the right strategy decision to be applied based on the QSPM matrix is a market development strategy based on the QSPM matrix analysis results. Overall, these findings provide valuable insights for the enhancement of Griya Cokelat Nglanggeran's business strategies.

Review of a Manpower Recruitment Business Toward a Corporate Expansion Model

This study aims to evaluate JPM Manpower for the proposed business expansion with the development of a marketing strategy. JPM Manpower is a recruitment company bringing professionals and skilled labor force to different countries in the world. This year, a proposed expansion was thought of by the researcher who is the owner of the firm. The combination of the quantitative and qualitative methods was used. To assess if the JPM Manpower is ready for expansion, the researcher conducted this study. Using the quantitative method, the researcher used the survey method in the data gathering to assess customer satisfaction. Using the qualitative method, the researcher evaluated JPM Manpower using the Internal Factors Evaluation (IFE) Matrix where the internal strengths and weaknesses were identified. The results revealed that JPM Manpower has an internal position of 3.25, which indicates that it is in a strong internal position. The EFE Matrix depicts the opportunities and dangers faced by JPM Manpower, as well as the effectiveness of its tactics to capitalize on the opportunities and prevent threats from entering the system. The overall weighted score of 2.66 suggests that, although the firm can meet opportunities and defend against threats, it does not have a strong enough score to safely assume 100% market domination. A representation of the three key zones, each of which has a distinct strategic significance for JPM Manpower is shown in the IE matrix. Data for the JPM Manpower SWOT Analysis was derived from the results of a survey done to measure consumer loyalty and satisfaction, which was then utilized in the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) processes (EFE). It was indicated by the SPACE Matrix study of JPM Manpower that it should take a more aggressive approach to prosper. The company has a solid competitive position in the industry and is now undergoing substantial growth. Keywords: Business expansion, IE Matrix, IFE Matrix, EFE Matrix, Space Matrix, Competitor Profile Matrix

Formulation and selection of blue economy operational business strategy using Montecarlo Simulation and Multi Criteria Decision Making

The Cirebon Government has provided guidelines for the establishment of mangrove ecotourism aimed at reducing the level of mangrove damage in Cirebon, which has reached 75%. One of the newly established mangrove ecotourism sites in January 2023 is the “Kasih Sayang Mangrove Ecotourism Area.” This tourism destination focuses solely on the natural beauty of the mangrove ecosystem, generating revenue from entrance tickets and parking fees. Therefore, a business operational strategy is needed to increase income and the number of visitors. The strategy design is based on the Internal Factor Evaluation (IFE) Matrix, External Factor Evaluation (EFE) Matrix, Internal-External (IE) Matrix, and the General Strategy of Blue Economy, resulting in three alternative strategies: Mangrove Planting Scheme for Tourists, Paddling Attractions for Tourists, and Utilization of Mangrove Trees as Souvenirs. The selected alternative strategy, using the Monte Carlo Simulation and Multi-Criteria Decision-Making approach, is the Paddling Attractions for Tourists, with an average Net Present Value of Rp 92,210,01, an investment of Rp 544,298,000, an additional 5 local workers, and an estimated 14,598 kg of waste.

PROSPEK PENGEMBANGAN USAHA TERNAK KAMBING DI DESA TULABOLO BARAT

The goat-farming business has quite promising prospects for development. This research aims to analyze the prospects for developing goat farming businesses in West Tulabolo Village, East Suwawa District. Using snowball sampling techniques, six breeders, two village officials, and one extension officer were selected as informants for this study. This research uses primary and secondary data sources. Research data was analyzed using the SWOT analysis framework (strengths, weaknesses, opportunities, and threats). Based on the research results, it show that the IFE (internal factor evaluation) matrix score is 3,27 and the EFE (external factor evaluation) matrix score is 3,04. This shows that the prospects for developing the goat farming business in West Tulabolo Village are strong (3,0–4,0) in square one, consisting of market development and market penetration. Market development is done by improving the quality of breeder resources, and promoting and increasing public knowledge to encourage participation in goat production. Apart from that, it is important to implement a market penetration strategy to increase the market share of the goat farming business. Thus, we hope that establishing a goat farming business will provide a profitable opportunity for both breeders and the community in West Tulabolo Village.

Formulationg the Strategy for Agrotourism Destinations: Nglinggo Tourism Vilage, Samigaluh, Kulon Progo

This study aims to develop a strategy to attract tourists to visit Nglinggo tea plantation as a tourist destination in Samigaluh, Kulon Progo Regency. The research data used primary data, which was collected using interviews, filling out questionnaires and focus group discussions. The data were obtained from the tourists visiting Nglinggo tea plantation, the tour managers and Pager Harjo village officials. The analysis tools used the External Factor Evaluation Matrix (EFE), Internal Factor Evaluation Matrix (IFE) and the Quantitative Strategic Planning Matrix (QSPM). From the IFE and EFE matrices results, the SWOT table is compiled to obtain several alternative strategies. The alternative strategies are analyzed using QSPM to get the right strategy. The results of the analysis obtained IFE and EFE values above the average. The educational value of picking and processing tea and its culture had more excellent value than its weaknesses, namely the destruction by tourists and lack of roads and electricity infrastructures. The external environmental conditions that become the opportunities are the changes in people's lifestyles, the support from the government for tourism development and the outstanding image by tourists. The strategic options that can be taken are making the activity of drinking tea a tradition in Indonesia, increasing the educational tours of picking and processing tea, working with the government to build roads that facilitate the tourists to get to the tourist attractions safely and increasing the electrical installations around the tourist attractions as well as educating the public and the tourists about the conservation of the environment.

Analysis of digital tourism development strategies as promotion of water blow tourism Nusa Dua Bali

The tourism sector has a large contribution in increasing state and regional income. Therefore, it is important to make efforts to develop tourism in Indonesia. Water Blow Nusa Dua is one of the tourist destinations on the island of Bali which has a unique attraction and can be visited by tourists. One effort that can be made to increase the number of visits is through digital tourism by utilizing technology as a promotional medium. This research aims to find out government policies, strategies and decisions in developing internet-based tourism (digital tourism) using tourism website data, internet reviews about tourism, and social networks related to the Water Blow Nusa Dua Bali tourism. The qualitative method used in the research is an internal factor evaluation (IFE) and external factor evaluation (EFE) matrix with SWOT analysis by reviewing internal factors (strengths and weaknesses) and external factors (opportunities and threats) which are taken into consideration in developing digital tourism in Water Blow Nusa Dua. The results of this research found that tourism promotion through digital tourism using the internet is still not optimally carried out by the Badung Regency government so it is necessary to increase promotion through social media. This research can be used as recommendation material for the government or related parties in determining the direction of digital tourism development

Analisis Strategi Bisnis Non Aeronautika PT Angkasa Pura I Bandara Internasional Syamsudin Noor Banjarmasin

This study aims to analyze the non-aeronautical business strategy of PT Angkasa Pura I at Syamsudin Noor Airport in Banjarmasin obtained from the identification of internal factor conditions (strengths and weaknesses) and external factors (opportunities and threats) and find the formulation of a non-aeronautical business strategy at PT Angkasa Pura I Airport Syamsudin Noor Banjarmasin. Identification of internal factors (strengths and weaknesses) and external factors (opportunities and threats) was obtained by researchers from the results of in-depth interviews with credible and experienced informants. Apart from that, external analysis was also obtained from PESTLE analysis on the non-aeronautical business environment. The research results from the identification and analysis of internal factors (strengths and weaknesses) and external factors (opportunities and threats) were processed with the Internal Factor Evaluation (IFE) matrix and the External Factor Evaluation (EFE) matrix. The formulation of the results of the IFE and EFE matrices is obtained from the results of the SWOT matrix. Finally, after processing the data through these matrices, we found a way to find out the right business strategy for the non-aeronautical business of PT Angkasa Pura I Syamsudin Noor Airport in Banjarmasin with the SPACE Strategy which interprets the company's position to be in the Cartesian coordinate quadrant. This study found that the non-aeronautical business of PT Angkasa Pura I Syamsudin Noor Airport in Banjarmasin is in a quadrant I position that can implement the strategy market penetration, market development, product development and diversification related and un related business. Keywords : Non Aeronautics, PESTLE, IFE Matrix, EFE Matrix, SWOT, SPACE Strategy Matrix