Prosocial behavior, including instrumental helping, emerges early in development, but the role parental attitudes and practices take in shaping the emergence of early helping across different cultural contexts is not well understood. We took a longitudinal approach to investigate maternal socialization of early helping across two different cultural groups. Participants were mother-infant dyads from urban/suburban York, United Kingdom (43 infants: 21 females, 22 males) and the rural Masindi District, Uganda (39 infants: 22 females, 17 males). We examined cultural variations in mother's helping-related parenting practices toward 14- and 18-month-olds and infants' actual helping in experimental tasks at 18 months. We then asked whether maternal parenting practices and socialization goals predicted individual variation in infant helping. We found that U.K. mothers scaffolded infant helping using a larger range of strategies than Ugandan mothers, but expecting an infant to help was more common in Uganda than in the United Kingdom. Moreover, we found that the Ugandan infants were more likely and often quicker to help an adult in need than the U.K. infants. Finally, we found that maternal scaffolding behaviors positively predicted individual variation in infant helping at 18 months in the United Kingdom, but not in Uganda. By contrast, maternal alignment with relational socialization goals at 11 months positively predicted infant helping at 18 months in the Ugandan, but not in the U.K., sample. These results indicate that early instrumental helping behavior varies across societies and that maternal socialization goals and scaffolding behaviors can shape infant helping in culturally specific ways. (PsycInfo Database Record (c) 2025 APA, all rights reserved).
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