Women have always been regarded as the wreakers succumbed by various physical mental and social problems since long. Itrsquos the one group of society that has always been on the edge of sword. This has leaded to various maternal problems including high maternal mortality rates and deprived health services especially in developing countries like India. But over time governments have made lot of efforts to revert this pathetic condition of mothers. And in pursuance of this the government has started a number of programmes and schemes to make the mothers counted. One of such scheme is Janani Suraksha Yojana JSY a safe motherhood intervention started in 2005 with the objective to bring down the MMR by promoting institutional deliveries decline in domiciliary delivery.Methods The research design used in the study was pre-experimental one group pre-test and posttest design on probability purposive sampling technique was used to draw sample. The data was collected from 500 pregnant mothers using the structured interview schedule. AP was conducted and post test was administered after 7 days using the same structured interview schedule to find out the impact of Awareness programme.Results In this study the enhancement in the mean knowledge score between pre-test and posttest found to be 43. The statistical paired t-test implies significant difference in the enhancement of knowledge between pre-test and post-test t76.31 Plt0.05. The result reveals the impact of awareness programme on Janani Suraksha Yojana. The area wise mean enhancement knowledge score indicate the range is between 38.4 ndash 50.8 revealing the impact of awareness programme. However paired t-test indicates statistical significance at 5 level for all the individual aspects under study.Interpretation and conclusion The study findings suggested that AP is an effective instructional method in improving the knowledge of pregnant women.Key words Awareness Program Additional Cash Incentive Ante Natal Care Auxiliary Nurse Midwives.