The obstetrician, paediatrician and public health person alike may be happy by the fact that both maternal mortality ratio (MMR) and infant mortality rate (IMR) are showing signs of improvement in India. The latest census of India estimates on maternal mortality(1) sample registration system (SRS) 2004(2) reports and national family health survey (NFHS)-3(3) findings show that country, although, may not able to achieve the goals set in National Population Policy,(4) is at least making the progress in the right direction. While MMR has come down from 540/lac live births to 301/lac live birth, the IMR has reached at a national level of 57/1000 live births.(3) MMR had almost been static at that level for almost a decade with whole decade on 1990-2000 showing almost no improvement. The latest estimates based upon representative, re-sampled, routine household interview of mortality with Medical evaluation (RHIME) method(1) and gives the most reliable estimates so far, for the period of 1997-2003 and the findings are encouraging. However, unfortunately at this rate, India would not be able to achieve the goal of reducing the MMR by three fourth of 1990 level by 2015 as envisaged in Millennium development Goal (MDG) 5.(5) Attempts have always been made to understand the mechanism of maternal mortality in India and antenatal care (ANC), skilled birth attendance, and institutional deliveries have been identified as important contributor for reducing MMR. Therefore, the efforts to improve MMR have traditionally focused upon increasing access to health services delivery in India. National Rural Health Mission (NRHM)(6) has reduction in MMR as an important goal and carries many efforts in this direction. One such major strategy under NRHM is to provide cash incentives to the pregnant women, who attend antenatal clinics and opt for institutional deliveries. The scheme is known as ‘Janani Suraksha Yojna’ (JSY).(7) The JSY is the Hindi words which literally mean ‘Pregnant Women Safety Scheme’. To start with, JSY is a 100% centrally sponsored scheme with provision for cash assistance at delivery and in the post delivery period. The aim of this scheme is reducing maternal and neonatal mortalities by promoting institutional deliveries. This scheme has been modified from earlier National Maternity Benefit Scheme (NMBS) and, is now being run as a part of NRHM. The NMBS was introduced in 2001 to provide nutrition support to pregnant women. Under this scheme below poverty line (BPL) pregnant women are given a onetime payment of Rs. 500/- 8-12 weeks prior to delivery.(8) Following the review of the implementation of this scheme and recommendations from that review, the JSY was planned. The scheme is specifically targeted at scheduled caste/scheduled tribes and poor population. The states have been stratified in low performing states (LPS) and high performing states (HPS) for cash incentives under this scheme with all 8 empowered action group states and Assam, Jammu and Kashmir termed as LPS. JSY has been planned so a women from LPS gets a cash incentive of Rs. 1000-1400 per institutional delivery. Mechanism for disbursement of this money is also elaborately described in the JSY document in practicable manner with good cash incentives for Accredited Social Health Activist (ASHA) too.(9) There is separate provision of Rs. 250/- for transport in case of emergency with another provision of Rs. 1500/- for caesarian delivery if needed. Furthermore, even after this, if a mother wants to deliver at home, she will be given a cash incentive of Rs. 500/- to meet the on delivery and post delivery expenses. The scheme has inbuilt mechanism of grievance redress, monitoring and feedback, ensuring that all the aspects of planning, implementation and management are covered under this scheme.(10)