Materials as the basis of product design, with its own inherent characteristics and emotional semantics formed the indispensable elements of the design concept. The texture of different materials give people different feelings, direct impact on the artistic style and the feel of product. This paper describes that the factors which affect the material properties , the use of sensory properties of materials in product design and the correct use of product material is the right way to design products accurately in which to serve the public life better. Designers should pay attention to materials, color, texture, texture, harmony and contrast, designers to increase the texture of the product through the artistic effect; Correct understanding of materials design is to do the prerequisite and guarantee of product design.