In this paper we describe and discuss the current and future MSc specialization programme in marine systems design at the Norwegian University for Science and Technology (NTNU). We follow the structure of a design process. First, we identify relevant stakeholders. That includes industry, society and the students themselves, and we discuss what are their key needs and requirements for a master level education. Further, we outline what can be considered a conceptual solution for the marine systems design specialization programme´s structure and content. We apply two basic types of learning elements. First, a set of focused topic blocks covering central systems design models and methods to develop the required theoretical competence platform. Second, the students perform a series of creative, 'use case'-oriented collaborative development projects based on CDIO (Conceive, Design, Implement, Operate) principles. We discuss the “educational design solution” in terms of learning objectives vs. achieved results and evaluate the impact both from an academic and an industrial perspective.