This study delves into the evolving landscape of modern living in South Korea, which has the widespread apartment complexes that have emerged from the efficiency centric approaches of industrial capitalism. It explores the paradigm shift in the 21st-century capitalist society, which now values creativity and individual expression over functionality and uniformity. This shift has led to a noticeable disparity between the monotonous spatial composition of mass-produced housing and the dynamic, creative lifestyles of contemporary residents. The research method involves a comprehensive analysis of both lifestyle and architectural magazines, providing insights into the changing preferences and lifestyles of residents, as well as the perspectives of professionals. The study aimed to highlight the changing nature of residential spaces and the design strategies, moving away from the conventional utility-focused designs, towards environments that foster creativity and reflect the individuality of inhabitants. Key findings indicate a growing public preference for residential spaces that are versatile, creatively stimulating, and aligned with the multifaceted nature of modern lifestyles. Contrasting these views, architectural experts emphasize the fundamental values of living, advocating for spaces that connect residents with nature and enrich everyday experiences through sensory engagement. The study concludes that while there is a divergence in perspectives between the general public and architectural specialists, both recognize the necessity for sustainable housing solutions. These solutions should cater to contemporary societal changes while preserving essential life values, thereby overcoming the limitations of the prevalent apartment centric urban housing model in South Korea.
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