ourism, as a mass phenomenon of the modern times, characterized by poly-functionality, is an important component of national economies associated with all spheres of a society. With its numerous advantages, first in the area of direct economic impact that it has on income growth, employment and balancing of demographic circulation, tourism represents an important development factor of a society. It boosts a multi-layer social transformation that creates a basis for further directional development and strategic planning. This kind of holistic approach, where tourism represents a focal point of various economic elements, is a precondition for successful entrepreneurial growth that will serve as a foundation for the future development of a stable economy. The time distance of several decades makes possible an effective set of ex post and ex ante analysis matrices that enable us to see manifestly the routes taken yesterday, today and tomorrow.. The goal of this thesis is to present a basic longitudinal analysis of Montenegro in its entrepreneurial and economic development, starting from the period of recession and stagnation towards the period of revival and development of solid foundations required to achieve European standards. In addition, it also aims at taking a more detailed look into the ways how to overcome the barriers set up by various social-political circumstances, providing an answer to the questions of what tourism potentials have been used so far and what future directions it should take in order to facilitate its own further development.