ABSTRACT Research related to masculine studies focuses largely on negative aspects of masculinity rather than highlighting possibilities of healthy masculine development. The aim of this study was to provide evidence that emerging social and cultural narratives are helping assist some men to become more emotionally healthy. This study used constructivist grounded theory tools to explore broader, non-dichotomous descriptions of male emotional development and vulnerability as shared by men reflecting on their own experience of navigating cultural expectations of masculinity. Data gathered from online discussions illustrate how many men are rejecting aspects of hegemonic masculinity in favor of more positive traits, including attempts to be both strong and vulnerable. Results of this study can inform approaches to individual therapy, couples therapy, other intervention programs, and public health work for men who are seeking to develop or improve their emotional vulnerability. Specific benefits may include applications in domestic violence reduction and gender equality.