The problem of the model of an economic person in modern scientific theory occupies an essential place. Post-nonclassical science, focusing its attention on the subject of scientific research, puts at the center of research the influence of a person on all processes of society, including economic ones. The influence of the human factor and the factor of culture on the economy is studied by many modern economists in order to identify the most general patterns of functioning of national cultures and national economies. The article proposes a culturological interpretation of the model of an economic person on the basis of ethnometric parameters developed by the Dutch sociologist G. Hofstede, provides evidence of the need to build new models of a person in the economy, taking into account the culturally specific characteristics of nations, and also substantiates the thesis existing in modern humanities about the influence of culture on the economy. The homo economicus model of man is one of the most widespread and most debated. At the same time, in the scientific space, the model of the economic person is assigned a crucial role for achieving the prosperity of nations. At the same time, the thesis that in economics culture has a meaning that has a great influence on the study of models of an economic person from the standpoint of culturological science and sociology becomes important. Ethnometric indices developed by G. Hofstede allow for a correlation analysis between such cultural indicators as a high level of individualism, dominance of masculine values, and a long-term period of life planning and satisfaction of one's desires, combined with a low power distance and lack of fear of change, help to achieve a high economic development of the nation. Despite the belief of many sociologists and economists that the possession of these characteristics leads to the prosperity of the nation, none of the developed European countries, based on the results of their development, confirms the conclusion about such a correspondence. In this regard, it seems correct to abandon the construction of a universal model of a person in the economy and focus on the culturally specific characteristics of individual nations with their potential for economic development. The toolkit developed by G. Hofstede undoubtedly has a high heuristic potential in the study of the relationship and interdependence of culture and economy, but it is also obvious that the universalization of the model of an economic person is possible only in theory, and in the case of practical application, it deviates to some extent from the ideal model. due to the peculiarities of national cultures, which have a significant impact on the economic prosperity of nations.
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