Water Market Research Articles

Effects of Deficit Irrigation on Growth, Yield, and Quality of Pomegranate (Punica granatum) Grown in Semi-Arid Conditions

Water scarcity, especially in countries like Egypt, is one of the biggest challenges facing agricultural development. Pomegranate (Punica granatum) is drought-resistant but only if the irrigation can be optimized. This can be a crucial approach toward the country’s agricultural development. The impact of deficit irrigation on pomegranate growth, yield, and overall fruit quality was observed during this study, which focused on two consecutive years from 2023 to 2024 at a private farm located in El Khatatba, Egypt. It was determined that deficit irrigation of pomegranate was able to achieve a high level of water productivity whilst also achieving a reasonable yield. Trees receiving moderate deficit irrigation had a yield decrease of 10% in comparison to full irrigation; however, this yield decrease did not have a huge overall impact because the level of water saved during the process made up for the reduced yield. Moreover, fruit soluble solids content (SSC) was high when trees received moderate deficit irrigation. Trees that were given severe deficit irrigation had the lowest fruit yields with less juice content, which limits targeted uses like the juice market. Still, these trees produced the highest SSC indicating that sugar becomes concentrated in the fruit when plants are water-stressed. In general, the most efficient treatment was moderate deficit irrigation as it balanced the yield and quality parameters with less water. The resulting data provide assurance that moderate deficit irrigation can be effectively and suitably implemented for pomegranate production in arid regions where water conservation and market quality standards must be satisfied in order to be economically viable. There is also a need to examine the longer-term effects of DI on economic sustainability, plant physiology, and soil biomes.

Microbial Safety of Sachet Water in Ghana: A Systematic Review.

Access to safe drinking water is crucial for health and survival, yet many developing countries face significant challenges in this regard. In West Africa, rapid urbanisation has outpaced efforts to improve access to potable water, compelling households to rely on private vendors for solutions, particularly through the growing market for sachet water. Widely consumed in Ghana, sachet water has become a convenient and affordable option, with over 37% of the population depending on it. However, concerns about its microbial safety persist, as studies indicate that sachet water often fails to meet necessary safety standards. This review consolidated existing research on microbial contaminants in sachet water, aiming to provide a representative overview of the microbial quality of sachet water in Ghana. The systematic review followed the preferred reporting items for systematic reviews and meta-analysis (PRISMA) guidelines. A thorough literature search was conducted across multiple databases, including PubMed, Web of Science, ScienceDirect, Scopus and the search engine Google Scholar, using relevant search terms. Eligible studies were identified based on established criteria, and data were subsequently extracted and analysed. A total of 28 studies published from 2003 to 2024 were selected for inclusion in this review. Notably, 96% of these studies reported bacteria from 17 different genera, while 11% examined parasites from 5 genera. Some studies (7%) investigated both types of contaminants. Overall, 2,276 sachet water samples were analysed, with 1,727 (76%) showing microbial contamination. Escherichia coli was the most identified bacteria, while Cyclospora cayetanensis and Cryptosporidium parvum were the most identified parasites. This study highlighted critical public health risks associated with sachet water in Ghana, particularly the presence of harmful bacteria and parasites. It is important to implement stricter manufacturing and sanitation standards and encourage safe handling practices to ensure the safety and quality of sachet water. Additionally, future research should focus on bridging existing gaps by investigating parasitic, viral, and fungal contaminants, to provide a holistic overview of the microbial contaminants in sachet water in Ghana.

Does the Emergence of Private Actors in the Potable Water Market Reduce Inequalities and Improve Access? A Critical Analysis Based on a Case Study in Selected Municipalities of Benin

In Benin, population growth, rapid urbanization, and the effects of climate change exacerbate the challenge of supplying potable water. While many households aspire to access water from the public network, financial constraints make this difficult (Kèlomè et al., 2012). The conventional water supply model, primarily reliant on a single public operator, is increasingly inadequate to meet the growing demands of urban populations. Consequently, numerous small local private operators have emerged, providing water supply services in often informal settings (Marteau et al., 2010). This emergence highlights several critical issues: while these small private operators fill the gaps left by the public sector, their informal nature raises concerns about regulation, service quality, and supply sustainability. Although access to potable water has improved, reducing the water-fetching burden for women and children in 30% of the rural cases studied, the poorest populations appear to face greater financial strain. This is due to private operators’ profit-driven motives, which often prioritize financial gain over health and environmental considerations. A univariate descriptive analysis was conducted to evaluate consumer perceptions, preferences, and satisfaction. Findings revealed that 63.10% of consumers rely on private operators to meet their daily potable water needs, while 52% of local producers lack a water safety plan. This study advocates for an innovative management model that aligns with achieving SDG 6, emphasizing both quality and equity in water provision.

Socio-Economic Impacts of Internal Migration Dynamics in Morogoro Municipality, Tanzania

Internal and external migrations differ significantly in their social, economic, and environmental drivers; as well as their impacts on individuals and regions. This article critically assesses the socio-economic and environmental drivers of internal migration, alongside its effects in Morogoro Municipality, Tanzania. A cross-sectional study was conducted utilizing a purposive sample of 201 internal migrants from three wards. Data was collected through a mixed-methods approach that incorporated both quantitative and qualitative techniques. Quantitative data was analysed using descriptive statistics, while qualitative data was examined thematically for deeper insights. The findings revealed that 60% of the migrants were rural-urban movers, primarily originating from Dodoma region. Employment opportunities (34%) and business prospects (31%) emerged as the primary drivers of this migration. However, the rapid population growth resulting from these movements has placed significant pressure on local services, particularly in water supply, market facilities, and waste management. Markedly, 82% of respondents identified inefficient collection of household waste as a major challenge, underscoring the strain on the waste management system. This article concludes that while internal migration contributes to economic diversification and demographic changes in Morogoro Municipality, it has also intensified demands on infrastructure and public services. Therefore, it is crucial for local authorities to prioritize investment in infrastructure, especially in water supply and waste management systems. Comprehensive urban planning is essential to balance residential and commercial development, while safeguarding environmental resources. Similarly, policymakers are urged to adopt strategic approaches to effectively manage the impacts of internal migration, and promote sustainable urban development.

Machine Learning for Sustainable Portfolio Optimization Applied to a Water Market

This study introduces a novel methodology that integrates the Black–Litterman model with Long Short-Term Memory Neural Networks (BL–LSTM). We use predictions from the LSTM as views in the Black–Litterman model. The resulting portfolio performs better than the traditional mean-variance (MV) and exchange-traded funds (ETFs) used as benchmarks. The proposal empowers investors to make more insightful decisions, drawing from a synthesis of historical data and advanced predictive techniques. This methodology is applied to a water market. Investing in the water market allows investors to actively support sustainable water solutions while potentially benefiting from the sector’s growth, contributing to achieving SDG 6. In addition, our modeling allows for companies’ environmental, social, and governance (ESG) scores to be considered in the portfolio construction process. In this case, investors’ decisions take into account companies’ socially responsible behavior in a broad sense, including aspects related to decent work, respect for indigenous communities and diversity, and the absence of corruption, among others. Therefore, this proposal provides investors with a tool for promoting sustainable investment practices.

The Birth And Evolution Of The Bottled Water Market In Italy Until The World War II

This paper presents the initial findings of an ongoing research project examining the birth and evolution of the Italian bottled water market until the WWII through an analysis of a variety of documentary sources. The study examines the development of the production and consumption of this fundamental commodity, with a particular focus on the economic, social and cultural variables that affected supply and demand. The paper reveals that the growth of the industry during the period under examination - which commenced at the inception of the country's overall developmental trajectory - was constrained by two key factors. Firstly, the prevailing inefficiency of the system - characterized by a fragmented market, small size enterprises and high production costs - limited the potential for expansion. Secondly, the gradual shift in consumer preferences, which was largely aligned with the traditional perception of mineral water as a medicinal product. Consequently, despite the undeniable expansion of the sector, the scale of production remained relatively limited, and the domestic consumption persisted at a modest level, failing to become a daily habit.

Socio-Economic Assessment of Communities Along the Western Shore of Lake Dambal, Ethiopia

This study explores the socioeconomic features of communities surrounding Lake Dambal previously named Lake Ziway, the only freshwater lake in Ethiopia's Central Rift Valley basin, which is increasingly threatened by degradation. Using both quantitative and qualitative research methods, including household surveys, key informant interviews, and focus group discussions, the study assessed the socio-economic and environmental challenges impacting the western shore of Lake Dambal. A total of 420 respondents, predominantly male household heads in rural areas, revealed that most households depend on farming, yet face significant challenges such as water scarcity, soil erosion, pests, diseases, and market instabilities. Environmental degradation, driven by deforestation, chemical use, invasive weeds, overfishing, and urban waste pollution, further exacerbates the lake's deterioration and the communities' vulnerabilities. Despite these challenges, there are opportunities for sustainable development through the adoption of improved agricultural technologies, value-addition activities, and sustainable practices like beekeeping and reforestation. The study underscores the urgent need for holistic wetland conservation efforts, which include promoting alternative livelihoods, implementing land use planning, and enhancing market access. Strengthening policy enforcement, supporting smallholder farmers, and fostering private sector engagement are also crucial for improving the livelihoods and resilience of the community. By addressing these socio-economic and environmental issues, stakeholders can work towards the sustainable management of Lake Dambal and its surrounding wetlands, ultimately contributing to the well-being of local communities and the preservation of critical ecosystems.

A Full Life Cycle Approach

Serving the water market with pump solutions, which support plants throughout their entire life cycle

Study on the Structural Changes of Boneless Chicken Claw Collagen and Its Effect on Water Retention Performance.

The purpose of this study was to explore the water retention mechanism of chicken claws by detecting the structural changes in collagen in boneless chicken claws under different expansion rates. Firstly, boneless chicken claw collagen with different expansion rates (0%, 10%, 20%, 30%, 40%, 50%) was extracted by the acid-enzyme complex method, and the changes in collagen were determined by scanning electron microscopy (SEM), ultraviolet spectroscopy (UV), Fourier transform infrared spectroscopy (FTIR), circular dichroism (CD), low-field nuclear magnetic resonance LF-NMR) and surface hydrophobicity to explore the mechanism that leads to changes in the water retention performance. The results of scanning electron microscopy showed that with the increase in the expansion rate, collagen molecules showed curling, shrinking, breaking and crosslinking, forming a loose and irregular pore-like denatured collagen structure. UV analysis showed that the maximum absorption wavelength of chicken claw collagen was blue shifted under different expansion rates, and the maximum absorption peak intensity increased first and then decreased with the increase in expansion rate. The FTIR results showed that collagen had obvious characteristic absorption peaks in the amide A, B, I, II and III regions under different expansion rates, and that the intensity and position of the characteristic absorption peaks changed with the expansion rate. The results of the CD analysis showed that collagen at different expansion rates had obvious positive absorption peaks at 222 nm, and that the position of negative absorption peaks was red shifted with the increase in expansion rate. This shows that the expansion treatment makes the collagen of chicken claw partially denatured, and that the triple helix structure becomes relaxed or unwound, which provides more space for the combination of water molecules, thus enhancing the water absorption capacity of boneless chicken claw. The results of the surface hydrophobicity test showed that the surface hydrophobicity of boneless chicken claw collagen increased with the increase in expansion rate and reached the maximum at a 30% expansion rate, and then decreased with the further increase in the expansion rate. The results of LF-NMR showed that the water content of boneless chicken claws increased significantly after the expansion treatment, and that the water retention performance of chicken claws was further enhanced with the increase in the expansion rate. In this study, boneless chicken claws were used as raw materials, and the expansion process of boneless chicken claws was optimized by acid combined with a water-retaining agent, which improved the expansion rate of boneless chicken claws and the quality of boneless chicken claws. The effects of the swelling degree on the collagen structure, water absorption and water retention properties of boneless chicken claws were revealed by structural characterization. These findings explain the changes in the water retention of boneless chicken claws after expansion. By optimizing the expansion treatment process, the water retention performance and market added value of chicken feet products can be significantly improved, which is of great economic significance.

Dimensional analysis of diffusive association rate equations

Diffusive adsorption/association is a fundamental step in almost all chemical reactions in diluted solutions, such as organic synthesis, polymerization, self-assembly, biomolecular interactions, electrode dynamics, catalysis, chromatography, air and water environmental dynamics, and social and market dynamics. However, predicting the rate of such a reaction is challenging using the equations established over 100 years ago. Several orders of magnitude differences between the theoretical predictions and experimental measurements for various systems, from self-assembled monolayers to protein-protein aggregations, make such calculations meaningless in many situations. I believe the major problem is that the time-dependent evolution curve of Fick’s gradient is an ideal assumption in most cases, and its slope is significantly overestimated. This paper digs into Fick’s gradient problem for 3D cases and provides a solution using the single-molecule diffusion probability density function discretely.

Strategi Pemasaran Air Minum dalam Kemasan di Pondok Pesantren Riyadhus Samawi

In general, some of the community's drinking water needs can be sourced from well water and water that has been treated by the Regional Drinking Water Company (PDAM). However, the increasing demand for drinking water sometimes cannot be met by well water sources or water that has been treated by PDAM. Along with technological advances, accompanied by increasingly busy community activities today tend to choose a more practical way at a relatively low cost in meeting drinking water needs. One of the alternative ways to fulfill drinking water needs is by using mineral water products. Marketing is a process of preparing integrated communication that aims to provide information about goods or services in relation to human needs. The marketing carried out at the Riayadus Samawi Islamic Boarding School is still very simple, namely from word of mouth to the congregation. So that Yarisa Drinking Water has not been sold widely like bottled drinking water in general because the majority of consumers are still worshipers and the neighborhood around the cottage. The purpose of this community service is to contribute thoughts and training, especially to the manager of Yarisa drinking water regarding the importance of analyzing marketing strategies for a company in an effort to market its products so that these products can be accepted by the public and distributed widely. The PKM process carried out at the Riyadus Samawi Ludoyo Blitar Islamic Boarding School consists of three stages, including: first, problem identification with a study carried out by the PKM team, Yarisa drinking water managers, cottage administrators, cottage caregivers, and cottage owners to find out the quality and development of Yarisa drinking water marketing strategies. The second stage is the implementation of PKM by holding a seminar with the theme “Marketing Strategy for Bottled Drinking Water at Riyadus Samawi Islamic Boarding School” and attended by Yarisa drinking water managers and students and board members. The third stage is monitoring and evaluation of whether the bottled drinking water marketing strategy delivered by the PKM team has been implemented in Yarisa drinking water. The results of this PKM are socialization and assistance regarding bottled drinking water marketing strategies and making several marketing and motivational programs so that in the future Yarisa drinking water owned by Riyadus Samawi Islamic Boarding School can be marketed widely.

¿Libre de la Maleza Estatista? Assessing Neoliberal Promises and Water Markets in Chile

AbstractNeoliberal approaches to water governance, pioneered in Chile in the 1980s, are reappearing today on the centerstage of the water policy debate. While advocates claim that strong property rights, limits on government authority, and water markets can enhance environmental sustainability, efficiency, neutrality, and equity in the distribution of water rights, limited empirical evidence exists on whether neoliberal policies have delivered on these key promises. In this paper, we combine hydrological analysis with a nationwide data set on government water rights allocations between 1981 and 2021 to determine when and where water has been allocated beyond sustainable limits. We then integrate water market transaction and agricultural data to assess how allocations and scarcity conditions relate to spatial and temporal patterns in irrigation, crop distribution, and water market activity. Our results indicate that 30% of catchments are overallocated, and that continued government allocations of water rights during scarcity exacerbate already‐high inequalities in the distribution of water. We find no evidence that scarcity or water markets induced improvements in numerous efficiency metrics. Overall, our results support growing claims that the neoliberal water model fails to fulfill its key promises, notably to the detriment of nature and marginalized rural communities.

Economic optimization of sustainable soil management: a Dutch case study

Soil quality is pivotal for crop productivity and the environmental quality of agricultural ecosystems. Achieving sufficient yearly income and long-term farm continuity are key goals for farmers, making sustainable soil management an economic challenge. Existing bio-economic models often inadequately address soil quality. In this study, we apply the novel FARManalytics model, which integrates chemical, physical, and biological indicators of soil quality indicator, quantitative rules on how these indicators respond to farmers’ production management over time, and an economic calculation framework that accurately calculates the contribution of production management decisions towards farm income. This is the first study applying this model on existing arable farms. FARManalytics optimizes crop rotation design, cover crops, manure and fertilizer application and crop residue management. Nine Dutch arable farms were analyzed with a high variation in farm size, soil type, and cultivated crops. First, we assessed farm differences in soil quality and farm economics. Second, we optimized production management to maximize farm income while meeting soil quality targets using farm-specific scenarios. Third, we explored the impact of recent policy measures to preserve water quality and to increase the contribution of local protein production. The results show that the case farms already perform well regarding soil quality, with 75% of the soil quality indicators above critical levels. The main soil quality bottlenecks are subsoil compaction and soil organic matter input. We show that even in front-runner farms, bio-economic modeling with FARManalytics substantially improves economic performance while increasing soil quality. We found that farm income could be increased by up to €704 ha−1 year−1 while meeting soil quality targets. Additionally, we show that to anticipate on stricter water quality regulation and market shift for protein crops, FARManalytics is able to provide alternative production management strategies that ensure the highest farm income while preserving soil quality for a set of heterogenous farms.

Natural High Strontium Mineral Water Might Reduce Liver Protein Synthesis: A Non-Targeted Metabolomics Study in Rats.

Strontium-rich mineral water (strontium > 0.20mg/L) is the second largest type of mineral water on commercial drinking water market. Exposure to high levels of strontium through drinking water or soil may interfere with calcium metabolism and increase the risk of cardiovascular and skeletal diseases, but no in-depth mechanism has been disclosed to date. Data on liver metabolic alterations in rats resulted from drinking natural high strontium mineral water (strontium 26.06mg/L, SrHW) or tap water (filtered by activated carbon, strontium 0.49mg/L, TW) for 3months were obtained and analyzed with non-targeted metabolomics strategy. Compared with rats drinking TW, those drinking SrHW showed a significant change in 36 liver metabolites. Among them, 33 liver metabolites (including 14 amino acids, 6 carbohydrates, 4 short-chain fatty acids, 4 organic acids, 2 phenylpropanoic acids, 1 fatty acid, 1 peptide, and 1 bile acid) were down-regulated, and 3 (hydroxyphenyllactic acid, propionylcarnitine and S-adenosine homocysteine) were up-regulated. Metabolic pathway analysis showed that aminoacyl-tRNA biosynthesis, valine, leucine and isoleucine biosynthesis, and alanine, aspartate and glutamate metabolism are most impacted. Furthermore, the serum prealbumin content also significantly decreased in rats drinking SrHW. Therefore, changes in liver metabolites and serum protein levels suggested that high concentration of strontium in water was associated with decreased liver protein synthesis; changes in liver metabolites suggested that high strontium was associated with decreased lipid levels. In conclusion, high strontium in water may exert a negative effect on protein synthesis, and further study on the dose-response relationship is necessary.

The unique chemical and microbiological signatures of an array of bottled drinking water.

The bottled drinking water market has seen significant growth and diversification, yet the selection criteria lack scientific basis, as all must adhere to stringent health standards. Prior studies predominantly focused on chemical quality, with limited assessments of microbial quality using methods prone to underestimation. Moreover, insufficient research explores the impact of packaging materials and temperatures optimal for mesophilic growth on microbial quality. To understand the unique characteristics and justify the distinction among different types of bottled waters, a comprehensive analysis encompassing both chemical and microbiological aspects is imperative. Addressing these gaps, our study examines 19 diverse bottled water brands comprising purified, mineral, artesian, and sparkling water types from Saudi Arabia and abroad. Our findings reveal distinct chemical compositions among bottled waters, with notable variations across types. Flow cytometry analysis reveals significant differences in bacterial content among water types, with natural mineral waters having the highest concentrations and treated purified waters the lowest. Bacterial content in plastic-bottled mineral water suggests it may be higher than in glass-bottled water. Flow cytometry fingerprints highlight separate microbial communities for purified and mineral waters. Additionally, temperatures favorable for mesophilic growth reveal varying microbial responses among different types of bottled waters. Some variation is also observed in mineral water bottled in plastic versus glass, suggesting potential differences that warrant further investigation. 16S rRNA gene sequencing identifies unique microbial taxa among different mineral waters. Overall, our study underscores that all bottled waters meet health regulations. Furthermore, the combined chemical and microbial profiles may serve as authenticity indicators for distinct bottled water types. This study can serve as a basis for future research on the environmental impact of bottled water transportation, suggesting that locally produced water may offer a more sustainable option.

Improving the performance of agricultural temporary water markets: The role of technology-based and transaction-based subsidies

Water markets are increasingly advocated for combating agricultural water scarcity. However, in developing countries’ arid and semiarid regions, water market performance is greatly weakened by the insufficient demand-side and supply-side driving forces stemming from farmers’ limited awareness and capacity. Building an agent-based model and taking Hami City, Xinjiang in northwestern China as the case study area, this study explores the roles of technology-based and transaction-based subsidies in adjusting market driving forces and promoting the performance of agricultural temporary water markets. The results show that, without government support, water transactions are limited to only 8.054×103 m3, which can hardly protect agricultural interests. However, with improved market driving forces, water transactions can be substantially increased—potentially exceeding 100×103 m3—by technology-based and transaction-based subsidies This effect is particularly evident when the technology-based subsidy induces water shortages for recipients (e.g., retrieve 5820 m3/ha water entitlements) and its acceptance rate is below 50 %, and when the transaction-based subsidy approaches the average opportunity costs of selling water for traditional irrigation farmers (0.462 RMB/m3). Combinations of technology-based and transaction-based subsidies prove to be more cost-effective in improving water market performance and protecting agricultural benefits, owing to the enhanced market driving forces and the promoting effect of transaction-based subsidies on the implementation of technology-based subsidies. This promoting effect also helps to alleviate fiscal burdens. Furthermore, results indicate that irrigation technology promotion and water markets are complementary, and their dynamic interaction can facilitate the gradual transformation of irrigation practices in arid and semiarid regions of developing countries.

Use of the TOPSIS method for hydro-chemical classification of some bottled waters marketed in Algeria

The bottled water market in Algeria has experienced significant expansion in recent years, driven by increased demand and the growing number of production units. Although the quality of these waters generally meets health standards, notable variations remain in terms of mineral composition and organoleptic characteristics. To refine the assessment of this quality, this study proposes an innovative methodological approach based on the TOPSIS (Technique for Order of Preference by Similarity to Ideal Solution) technique. This method allows ranking alternatives based on their proximity to an ideal solution, taking into account criteria such as hardness, nitrate content, mineralization, and the hydro-chemical nature of the waters. The quality of the studied waters varies according to the analyzed parameters, and the importance of the criteria is determined by their impact on the potability and taste of the waters. Hardness is considered essential, followed by mineralization and hydro-chemical nature, while nitrate content is the most crucial criterion due to potential health risks. A detailed ranking of the different brands available on the Algerian market has been established. The results reveal a great diversity of profiles, with no brand systematically standing out from the others.

The influence of regulation on preference for utility infrastructure investment to generate income for Australian water corporations

ABSTRACT Effects of price regulation and preference for utility supply infrastructure on Australian urban water utilities and urban water markets are examinated using historical data, models of the future and a case study of Greater Sydney. Australian regulators utilise the building block method based on operating and capital costs, and a Regulatory Asset Base to set nominal revenue requirements and ultimately prices for water utility services. Regulation of water utilities that is dependent on a Regulatory Asset Base drives preference for utility infrastructure and is remote from market mechanisms of consumer demands for water and sewage services. These regulatory processes are not linked to the operation of the urban water market of government owned utility and distributed solutions, and act to crowd out viable complementary solutions including water efficiency, distributed water sources and alternative pricing models. Government regulation, ownership and operation of utilities may produce strong performance from the perspective of urban water corporations but decrease economic efficiency, resilience and social welfare in urban water markets. The role of major water corporations needs to be redefined in a market recognising multiple complementary water sources and services. Regulation of utility services should have regard to the entire market, market demand, environmental health and consumer welfare.

Investigating the Impact of temperature and storage time on antimony release from polyethylene terephthalate (PET) plastic used for bottled drinking water

In last decade, Prosperity in contemporary Saudi Arabia and the consequent stresses on renewable freshwater resources resulted in the bottled drinking water market. Over the period, sustainable water resources planning (SWRP) has become an essential requirement for the development of places where these resources are highly constrained. To meet this market growth in Saudi Arabia is augmented by increasing demand for bottled water. This drastic increase, leads some countries to develop an alternative sources including desalinated water and treated wastewater for landscaping irrigation, industrial reuse, street cleaning, and aquifer recharge. There are claims on health concerns the possibility of chemicals migration from polyethylene terephthalate (PET) bottles into drinking water. In this paper, inductively coupled plasma -optical emission spectrometry (ICP-OES) was utilized and applied to determine the antimony (Sb) release from PET bottles into mineral water of 8 local brands at different temperature degrees within 8 months storage time.

Sustainability marketing when introducing a new product to the market

Methods. The study of the problems of marketing development was based on the conceptual foundations of the theory of sustainability marketing. As methodological approaches, SNW-analysis was used – for the purpose of researching the factors of the marketing environment, BCG matrix – for the analysis of product potential. Specific tools of scientific research were used: statistical methods – to demonstrate the dynamics of financial and economic indicators of the enterprise's activity; comparison – when comparing the prices of commodity products. Results. There are analyzed the marketing activities of a large company, a leader in the mineral water market, a part of a large corporation IDS Group Ukraine, a well-known trademark «Morshynska». The analysis of the internal environment of the enterprise, in particular, the SNWanalysis for TM «Morshynska» is carried out. It is determined that the growth of awareness of ecology and sustainable development can stimulate demand for environmentally friendly products, including mineral water. It is determined that sustainability marketing is the formation of heterogeneous demand on the basis of sustainability and care for the environment, long-term prospects for the development of society. The focus of the enterprise's marketing strategy on eco-standards of products, as well as the expansion of the manufacturer's range, is very reasonable. Novelty. Based on the results of the analysis, it is determined that the enterprise PJSC MZMV «OSCAR» should use a diversification strategy to open a new direction of its products – «green marketing». Practical value. The conducted analysis allows to improve the management of marketing activities of manufacturing enterprises in the plane of sustainable development.