Marketplace Platform Research Articles

Legal Protection on the Brand Owners for Counterfeiting Brands Traded through Electronic Transactions on Online Marketplace Platforms (E-Commerce)

The aim of this research is to determine legal protection on the brand owners for counterfeiting brands traded through electronic transactions on online marketplace platforms (E-Commerce). This research method used normative law or what is often called library research as this research utilized statutory regulations approach or other legal materials and concepts. In which research legal materials were carried out by examining library materials. The data used uses secondary data originating from scientific journals, books and other supporting references. Brand owners are afforded legal protection by the state if their brand has been registered with the Directorate General of Intellectual Property Rights and has received exclusive rights to that brand. This protection is enforced by the state. Regarding counterfeiting of brands that are bought and sold through transactions on the Online Marketplace (E-Commerce) platform, brand owners can make efforts to resolve disputes as regulated in Law Number 20 of 2006 concerning Trademarks and Geographical Indications through court (litigation) and outside court (non-litigation).

Should competing sellers adopt the data analytics service to enable product improvement in online marketplace

More and more marketplace platforms choose to use the data gathered from consumers (e.g., customer search terms, demographics) to provide a data analytics service for third-party sellers, both encouraging innovations and improving the operations of the latter. Through adopting the data analytics service, a seller can enhance its competitiveness by improving the quality of its products when there is more than one seller offering substitutes. This study develops a game-theoretic model to characterize a scenario with a marketplace platform and two competing sellers that sell substitutable products and decide whether to adopt the data analytics service provided by the platform. Then, we find that a seller's decision of whether or not to purchase the service depends on the competitor's decision and the two sellers' absorptive capacities of knowledge. Furthermore, a seller can benefit from adopting the data analytics service only if the seller has a high absorptive capacity, which can help increase product quality. When only one seller adopts, the platform and competing sellers can benefit from the adoption if this seller's absorptive capacity is high and the other's is moderate. The sellers' interests and social welfare can be aligned unless both sellers' absorptive capacities are low or high.

Pendampingan Edukasi Strategi Pemasaran Pertanian Sayur Mayur dan UMKM Keripik Kentang di Desa Margaluyu

This community service activity aims to provide understanding of the importance of attractive branding and marketing, as well as to develop and enhance skills in business management, marketing, and product innovation, which overall can help farmers improve their standard of living. The implementation of this community service activity took place over 2 days, on Friday, March 1, 2024, and Saturday, March 2, 2024, at the Margaluyu Village Hall, Pangalengan, Bandung, West Java. This community service activity has provided significant benefits to the community, especially the participants, by enhancing their understanding of marketing strategies for processed products. This enables them to more effectively promote their products to consumers outside the village. Through training in digital marketing strategies, participants are equipped with valuable understanding and skills in utilizing social media and online marketplace platforms to market their processed products. Thus, this activity not only imparts new knowledge but also provides practical tools that assist participants in increasing visibility and market access for their products, supporting the overall development of their businesses.

Pengaruh E-Service Quality terhadap Repurchase Intention yang Dimediasi oleh Customer Satisfaction Pengguna E-Commerce Tokopedia di Kabupaten Bandung Barat

Since the advent of e-commerce, shopping patterns have shifted from traditional to more modern ones, where people can now shop online solely through smartphones. In Indonesia, there are numerous marketplace platforms such as Tokopedia, Shopee, Lazada, Bukalapak, and Blibli. In 2022, the number of e-commerce users in Indonesia reached 178,94 million, and it is projected to increase to 196,47 million by the end of 2023. Tokopedia is one of the leading e-commerce platforms in Indonesia. In 2020, Tokopedia ranked third in the category of online sales wensites as the e-commerce platform with the highest number of users in Indonesia. However, Tokopedia experienced a decline in index from 2021 to 2023, with a decrease of 5,4%. The aim of this research is to determine the effect of e-service quality on repurchase intention which is mediated by customer satisfaction of Tokopedia e-commerce users in West Bandung Regency. 90 respondents who used the Tokopedia e-commerce application participated in this research. A cross-sectional method or one-shot study was used to obtain data. Using SPSS 25 software, data analysis procedures for this research include the Sobel, test simple regression analysis, and multiple regression analysis. From the survey, it is found that the research results that e-service quality has a positive and significant effect on customer satisfaction. Then e-service quality also has a positive and significant influence on repurchase intention. Apart from that, customer satisfaction has a positive and significant effect on repurchase intention. Then, customer satisfaction succeeded in mediating the influence of e-service quality on repurchase intention.

Siberia and the Far East in the Project “The Map of Bookstores in Russia”

Assessing the state of the bookselling infrastructure by creating an interactive map of the country’s bookstores in order to identify the potential for its development and search for ways to optimize it is an important factor in improving the information exchange of the book industry. The article analyzes the results of the first stage (2023) of monitoring bookselling enterprises in the Siberian-Far Eastern region within the framework of the project “The map of bookstores of Russia” (“The Cultural Map of Russia. Literature. Reading”). The research methodology is based on a combination of comparative typological analysis of monitoring data and the landscape-reconstructing approach. Statistical data on the number of bookselling facilities and their availability in federal districts and cities of Russia are summarized. The information on the location and number of bookselling facilities in the cities of Siberia and the Far East is studied in detail, leaders and outsiders are identified. The representation of federal, regional, and local network formations and independent bookstores in the region is considered. The activities of leading enterprises operating in the region for many years and recently opened bookstores are evaluated. The all-Russian trends and regional features of the development of the bookselling infrastructure are determined. The analysis of monitoring data for bookselling facilities in Siberia and the Far East showed the following. The modern regional bookselling infrastructure, along with its inherent all-Russian features, is characterized by: expansion and strengthening of the position of the federal bookselling network “The City of Read”; significant growth of the Internet channel due to the ongoing consolidation of the main players and the growing popularity of marketplace platforms. At the same time the bookselling infrastructure has a number of regional features. They are the reduction in the activities of the oldest regional network formations, successful adaptation and expansion of local large and medium-size network formations; the emergence and successful operation of special children’s bookstores-clubs, as wekk as club-backroom format stores.

Agile Governance in Optimizing Digital Literacy for Micro, Small and Medium Enterprises (MSMe) in Kulon Progo Regency

The COVID-19 pandemic has had an impact on all sectors, especially the economy in Indonesia and the regions, one of which includes Micro, Small and Medium Enterprises (MSMEs). Data from the DIY Cooperatives and UMKM Service shows that 59% of MSMEs have experienced the direct impact of the COVID-19 pandemic, on the other hand MSMEs have a very strategic role in improving the Indonesian economy. Kulon Progo Regency is one of the districts that has a solution to overcome the problem of marketing MSME products, one of which is belabeliku.com. Having this solution does not mean there are no problems, because there are many MSMEs in Kulon Progo Regency who do not understand digital literacy well. The method used in this study is a qualitative method, one of the techniques is interviews and documentation, besides that this research also utilizes the artificial intelligent Nvivo 12 plus as an analytical tool. Based on the results of the research, it can be concluded that the government has made a special policy by providing training for MSME actors, collaborating with the Yogyakarta Regional Development Bank (BPD) in providing electronic payment services, and creating a marketplace platform. With the policies that have been made, it will be very helpful for MSME actors, especially the platform creation policy in marketing MSME products. However, the platform created is not adequate and optimal, besides that the platform created is still unable to compete with other marketplace applications.

THE ROLE OF E-TRUST AND BRAND IMAGE ON REPURCHASE INTENTION SHOPEE FOOD

The objective of this study is to examine the impact of E-trust and brand image on the association between E-Service Quality and sales promotion about Shopee Food consumer repurchase intention. The research methodology used is quantitative, with the sampling technique being convenience sampling. A total of 105 students from universities in Surakarta were selected as the research subjects. Research analysis employs PLS-Structural Equation Modeling (SEM). The findings of this study indicate that E-Service Quality, sales promotion, brand image, and E-Trust have a favourable and statistically significant impact on repurchase intention. The association between E-Service Quality and sales promotion and Shopee Food consumer repurchase intention is influenced by Brand image and E-Trust. The findings of this study can inform marketing strategies for marketplace platforms by optimizing E-Service Quality, sales promotion, Brand Image, and trust. These characteristics have been empirically shown to enhance consumer repurchase intention.

Application of IOT CNC Technology to Increase Production Capacity of the Jepara Carving Industry of Samisuko Furnicraft

Jepara Regency is the center of the carving and furniture industries. The spread of the Jepara carving industry is one of them in the village of Sukosono, Kedung sub-district. The majority of the population's livelihoods are carpenters, furniture craftsmen, and finishing services. Along with the times, there were many factories in Jepara Regency, which had an impact on the lack of carving staff in Jepara. Samisuko Furnicraft is a service partner in this activity. Founded in 2009 by Mr. Muhammad Samiun who is engaged in making calligraphy carvings, door carvings, gebyok carvings, and losters. Problems that exist with Partners: 1) Lack of carving staff. 2) in the production process at the stage of the carving process, the carving staff at the partners have not been able to make carving images with new motifs so that it slows down the production process and acceptance of incoming orders must be limited, 2) Marketing management on the marketplace platform is not optimal. Based on the existing problems, the solutions offered are (1) Socialization and Assistance in the application of CNC MACH technology, (2) Training on marketing with internet marketing. The output of this activity is Publication in the Jawa Pos newspaper on December 23, 2022, Activity Videos will be uploaded on Youtube LPPM UNISNU Jepara and increased partner empowerment starting from increasing production capacity from 400 to 520 pcs, turnover increasing from 20 million to 30 million and assets an increase of 10%.

An Examination of the Impact of Using Marketplaces to Promote the Growth of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia

Marketplaces have become a critical component in the development of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. The availability of a marketplace platform has a substantial impact on MSMEs' growth. The purpose of this study is to assess the impact of marketplaces on the growth of MSMEs by taking into account the elements that influence their integration into the digital ecosystem. The quantitative methodology was utilized to collect data from MSME traders who used the marketplace to market their items. The marketplace's presence has greatly enhanced sales and had a favorable impact on their business operations. Market access is open from Sabang to Merauke thanks to the information technology network. This data is evaluated statistically to determine the association between market presence and MSME business growth. The findings of this study can help MSMEs gain a better understanding of how to use marketplaces to boost exposure, sales, and overall growth. The practical ramifications of this research are supposed to assist MSME owners in developing marketing strategies for their products and services via marketplace platforms. This research will also contribute to scholarly literature on the development of MSMEs in the digital era.

Online Sale of Pirated Books from a Legal and Moral Perspective

The increase in online book sales without permission and copyright violations in Indonesia poses a major threat to written works. This problem requires normative legal and moral studies to find solutions that complement previous research. This article aims to analyze and describe the legal regulations for buying and selling pirated books online and explain that the act of pirating books for sale is a moral crime. Normative legal research was used, which produced prescriptive conclusions. The data in this article consists of the Copyright Law, Information and Electronic Transactions Law, and other technical regulations. These regulations are equipped with various supporting references that discuss copyright issues, moral rights, and integrative legal theory, which describes a comprehensive legal system for responding to regulatory violations. This article reveals that national legal policies are not sufficient to guarantee protection for authors and publishers against book piracy and even make it difficult to report this crime to the police so that the use of the criminal justice system becomes ineffective. Indonesian society's perception of book piracy must be improved from previously being a common practice to a moral crime that is financially detrimental, and to the good name of authors and publishers. This article suggests several changes to the regulatory structure. First, we determine the authenticity verification scheme for books sold in bookstores and on marketplace platforms. Second, eliminating the concept of Klach Delict in criminal provisions so that reporting the crime of book piracy can be done by anyone, especially publishers and the public, who observe copyright.

POTENSI DAN TANTANGAN MANAJEMEN PEMASARAN SYARIAH DALAM INDUSTRI MARKETPLACE HALAL DI INDONESIA

The advancement of information technology has given rise to various types of online transactions, one of which is marketplace trading. At present, Indonesia is the country with the largest Muslim population in the world, reaching 86.9% of the total population, and they are also active in online shopping. Although awareness and public interest in halal products is increasing, an understanding of the urgency of transactions in accordance with sharia principles is still needed. The purpose of this research is to identify market opportunities as well as existing challenges in order to formulate strategies for developing sharia marketing management in halal marketplaces to be more optimal and in accordance with sharia principles. The research method used in this study is a literature study method. The results show that halal marketplaces in Indonesia have the potential for a large market and are an innovation from previously existing marketplaces. However, in addition to this potential, there are a number of challenges in developing a halal marketplace, including the lack of public understanding of the sharia economy, lack of involvement in the sharia financial system, and the still limited use of the halal marketplace platform by MSMEs focusing on halal products. It is hoped that this potential and challenges can serve as a guide in formulating and developing policies in this field.

Implementation of Change Management Through the Adkar Method in the Development of Export Marketing at PT Agritek Desa Indonesia

Change management is a structured effort to increase the flexibility and adaptability of an organization when facing continuous changes. The Micro, Small and Medium Enterprises (MSME) sector has a vital role in the Indonesian economy in the era of globalization to be able to make changes in the export context. This research aims to solve the problem of developing an export marketing strategy at PT Agritek Desa Indonesia for its product, namely ChipsyChips, to increase production through marketing by implementing the ADKAR method. The research results show that PT Agritek Desa Indonesia is able to make changes to its export marketing development activities through the ADKAR method, which consists of awareness of marketing products on global marketplace platforms and creating content on social media, the desire to have an effective marketing strategy, namely implementing the STP method, getting knowledge regarding the features on the Alibaba platform, being able to utilize the Alibaba platform to market products, and increasing reinforcement in marketing activities through content containing positive reviews from buyers of ChipsyChips products.

Research on multi-role classification task of online mall based on heterogeneous graph neural network

With the rapid development of e-commerce, online shopping malls have become an indispensable part of daily life. In order to better meet the needs of consumers, marketplace platforms need to accurately identify and categorize different user personas to provide personalized services and recommendations. In traditional role classification methods, basic information and behavioral data of users are typically used for classification. However, this approach often ignores the complex relationships between users and multiple heterogeneous data such as goods, reviews, social networks, and more. Therefore, we propose a new approach based on heterogeneous graphs to model different types of data in the form of graphs to better capture the connections between users and various elements in the marketplace. In this study, graph embedding technology is used to map nodes in heterogeneous graphs into low-dimensional vector spaces to capture similarities and relationships between nodes. Then, using the vector representation of these nodes, we can apply algorithms such as attention mechanisms for multi-role classification. Specifically, we use algorithms such as support vector machines to train classification models and use heterogeneous graph attention mechanisms to obtain the final feature representation of nodes. Experimental results show that our method shows significant advantages in multi-role classification tasks. Finally, the results of this study are discussed and summarized. We found that the classification model based on heterogeneous graph can effectively classify multiple roles in the online mall to provide personalized services and recommendations for the mall. At the same time, we also find that the construction of heterogeneous maps and the choice of graph embedding technology have important impacts on the classification results, which need further research and optimization. Therefore, multi-role task classification of online shopping malls based on heterogeneous graph neural networks is of great significance for improving the user experience and recommendation effect of online shopping malls, and also provides new ideas and methods for research in related fields.

The Influence Of Product Review Features And Shipping Cost Subsidiaries On Purchase Decisions In The Shopee Marketplace

This research aims to analyze the influence of product review features and postage subsidies on consumer purchasing decisions on the Shopee marketplace platform. The Shopee marketplace has become one of the leading e-commerce platforms in Indonesia, and the factors influencing purchasing decisions on this platform are essential to understand. This research uses a quantitative approach by collecting data through online surveys with several respondents who are active Shopee users. The data obtained was analyzed using multiple linear regression analysis using SPSS. The research results show that the product review feature has a significant favorable influence on consumer purchasing decisions on Shopee. Product reviews provide consumers with important information about the quality and clarity of the product, influencing their decision to buy or not. Apart from that, shipping cost subsidies also have a significant favorable influence on purchasing decisions. Shipping cost subsidies can be a factor in attracting consumers to continue their purchases. The findings of this research provide valuable insight for business people, especially online sellers and merchants, to understand how product review features and postage subsidies can be used as strategies to increase sales on the Shopee platform.

Analisis Penjualan Dengan Menggunakan Sistem Pembayaran Digital Untuk Meningkatkan Pendapatan Umkm Molases Tetes Tebu

This research aims to determine and analyze sales using a digital payment system on PD income. Nasep Jaya. The research was carried out at PD. Nasep Jaya, whose address is Jl. Raya Pantura Gempolsari, Simpang Village, Patokbeusi District, Rancamulya Village, Subang Regency, West Java. This research uses a qualitative descriptive approach with interview and field observation methods. The form of triangulation used in this research is source triangulation. The results of the research show 1) Sales growth is quite stable, especially around 80% of consumers subscribe every month. Although the use of digital payment systems has not had a significant impact on sales figures. This implementation succeeded in increasing service efficiency and transaction speed. 2). PD digital payment system. Nasep Jaya uses M-Banking, QRIS, and the marketplace platform as a digital payment system through the Shopee e-commerce application. However, economically, more competitive online selling prices provide benefits even though admin discounts of around 3% for Shopee, 0.7% QRIS, and Rp. 6,500 for interbank transfers. The use of M-Banking facilitates transactions efficiently, QRIS provides a faster and easier payment method, while the presence on e-commerce platforms, such as Shopee, expands market reach. 3) Molasses income from molasses using a digital payment system has increased from 2021 before using a digital system to 2022 after using digital by 8%. Digital payment technology is the key to increasing transaction efficiency and stimulating income growth
 Keywords: Digital Payments, Income, MSMEs, Sales

Digitalization of Trade in Russia by Means of Using Marketplaces

Digitalization of trade through marketplaces is actively being introduced into the daily lives of citizens of many countries, this process began to develop especially actively during the quarantine measures during the pandemic in 2020–2021. E-commerce is most active in Asian countries. For example, China has switched to commodity marketplace platforms by 90 percent. To a certain extent, this made it possible to avoid the collapse of the food and commodity markets in 2020–2021. Having proved very popular among the population, this method of sales has fi rmly established itself in the commodity market. In this article, the authors examined what marketplaces are and what types of marketplaces exist in the global space. They also proposed the author’s classification of marketplaces. In addition, the authors presented practical examples of successful cases of Russian marketplaces in the context of the dynamics of economic development and digitalization of trade, as well as current trends and challenges in the fi eld of e-commerce; opportunities and risks of further development of domestic marketplaces and their role in international export activities. At the end of the study, the authors examined the options for using artificial intelligence in electronic commerce.

PENGARUH KEPERCAYAAN KONSUMEN, CITRA MEREK, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE BLIBLI.COM

Blibli is one of the B2C (Business to Consumer) marketplace platforms, serving as a pioneer in the Indonesian online shopping industry. It strives to fulfill the need for an enhanced user experience in online shopping activities, aiming to be the premier choice for online shopping in Indonesia. The focus of this research is to investigate how consumer trust as a variable (X1), brand image as a variable (X2), and service quality as a variable (X3) can influence customers in making purchasing decisions on the Blibli marketplace. Additionally, the study aims to identify which aspect most significantly affects purchasing decisions on the Blibli marketplace. The analytical method employed in this research involves the analysis of preprocessed data using SPSS version 26. Validity and reliability tests, classical assumption tests (including heteroskedasticity, multicollinearity, normality tests), and multiple linear regression analysis are utilized. Reliable data is gathered from a sample of 100 participants, chosen through a non-probability sampling strategy. Findings indicate that consumer trust, brand image, and service quality collectively influence purchasing decisions on the Blibli marketplace. However, brand image and service quality do not have a significant impact on purchase decisions. These findings assist users in making more informed purchase choices on the site. Furthermore, the research offers insights into characteristics that have a significant impact on purchase decisions, aiding Blibli in allocating resources effectively.

Conceptualizing variety in platform capitalism: the dynamics of variegated capitalism in Thai digital marketplace platforms

ABSTRACT Digital platforms are expanding globally with significant implications for how economies operate. We argue that the literature has tended to over-emphasize the globalized and homogeneous impacts of platforms with less analysis of variable patterns across space. To conceptualize variety, the notion of variegated capitalism is examined to provide insights into the nature of platform capitalism. Conceptual discussion is supported by the case of digital marketplace platforms in Thailand. The case highlights how macro-regional relations, national capitalist systems, state strategy and sectoral norms orientate how platforms operate. Examining these variations through the lens of capitalism as an inherently uneven and unfolding process highlights its potential for identifying key contradictions and fixes in platform capitalism, and future directions for regulation and appropriation.

Consumer Profile Analysis for Marketplace Application Design at Unggascare Startup

This research aims to identify consumer profiles and develop a strategy for developing the Unggascare startup application based on analysis of interviews with three informants from the poultry product buyer segment at Sukahaji Market. The analysis results show that consumers want quality poultry products at affordable prices, as well as improved service in terms of ease of finding products, seller responsiveness, timely delivery and affordable shipping costs. The majority of informants use smartphones and the internet to search for product information, including through marketplace platforms and social media such as Facebook. The implication of these findings is that there is an opportunity for Poultrycare to design an application that meets consumer needs in finding and purchasing poultry products more easily, as well as strengthening consumer loyalty through a satisfying experien ce.

Penerapan Jaringan Bisnis Legenda Kopi Pada Marketplace Aplikasi Facebook Sebagai Platform Jaringan Bisnis

Social media platforms have now developed over time, now social media is not only used as a way of communicating and sharing information, now social media provides a place for business people to develop their business and promote their products easily at no cost. By utilizing the Facebook marketplace, a company will have a strong business network. This article discusses the application of the coffee legend business network on the Facebook application marketplace as a networking platform in the digital era. The method used in this article is a qualitative method which is done by collecting information through various literature in several journals related to the title of this article. The results of the analysis through literature are building broad business applications in the digital era using the Facebook marketplace platform.