Marketplace Activities Research Articles

УСИЛЕНИЕ РОЛИ ГОСУДАРСТВЕННОГО РЕГУЛИРОВАНИЯ МАРКЕТПЛЕЙСОВ В РФ

This article is devoted to the study of current trends and proposals for strengthening the government regulation of marketplace activities in the Russian Federation. It emphasizes that the need for government regulation is an effective response to the rapid growth and development of the e-commerce market, as well as to the increasing number of problems associated with the activities of platforms in this market space. The main focus is on the analysis of Bill № 445923-8, which is scheduled for reading in March 2024, aimed at amending the Federal Law “On the Basics of State Regulation of Trading Activities in the Russian Federation” and the Law of the Russian Federation “On Consumer Rights Protection”. It specifies that Bill № 445923-8 proposes the introduction of new measures to protect consumer rights and to establish equal conditions for the activities of all market participants. The article summarizes the key problems faced by various entities in the e-commerce market in conducting their activities, highlighting issues such as counterfeiting, unfair competition, marketplaces’ liability, unilateral amendments to contractual relations, and others. The research concludes with the importance of enhancing government regulation of marketplaces to ensure the transparency of their activities, the protection of consumer and partner rights, and the creation of conditions for fair competition in the e-commerce market with the prevention of the impact of “greater force”.

Research on the Application of Availability Bias on Decision Making

The availability bias is a common cognitive bias that influences decision-making in individuals. The basis for the bias is the availability heuristic, which involves judging the likelihood of an event based on the ease with which examples come to mind. The article examines the definition of the availability heuristic, its impact on decision-making, and its application to purchasing decisions. The availability bias can have a significant effect on decision-making, and it is evident in marketplace activities. Therefore, this study examines the impact of usability bias on decision making through two research studies that demonstrating the influence of availability bias on decision-making. According to the results of the analysis, the availability bias can lead to a certain cognitive bias, which can affect the decision to buy or invest in a product.

THE BARRIERS OF WOMEN ENTREPRENEURS IN ACCESSING MARKETPLACE AND FINANCIAL SUPPORTS: A STUDY AT RAJSHAHI CITY IN BANGLADESH

Bangladesh, a developing country, still discriminates the gender roles regarding marketplace access. Women entrepreneurs in this country are more vulnerable to starting a new business and participating equally in the marketplace. Although existing literature suggests that there are governmental and financial initiatives to support women entrepreneurship, the barriers to accessing such support have remained unimportant. Also, their vulnerability in participating in marketplace activities needed more details. This study aims to investigate the barriers women entrepreneurs face in accessing governmental and non-governmental support in Bangladesh and address their vulnerability in the marketplace. This qualitative study has been conducted in Rajshahi City with a purposive sample of 40 women entrepreneurs aged between 25 and 55. The interviews followed a semi-structured questionnaire. Data collected from July to August 2022 through in-depth interviews have been analyzed using narrative analysis while considering participants’ narratives as units of analysis. Results show that women entrepreneurs struggle to establish shops in a market and are often frightened to take loans even when they are in need of it. Those who take loans face difficulties following complex and time-consuming procedures and providing guarantor, mortgage, and documents. The findings highlight challenges faced by women entrepreneurs in Bangladesh who need governmental and non-governmental support to ensure equal participation of women in the marketplaces. This study recommends reducing bureaucratic difficulties in accessing governmental financial facilities, minimizing the time and paperwork required to access loans, and more efficiently connecting non-governmental organizations with women entrepreneurs to enhance their entrepreneurial capabilities.

Teacher Preparation and Development of Learning Methods Based Classroom Management

Teaching and learning activities can be effective if the class is conducive, and this cannot be separated from the role of a teacher in managing the type. Teachers must pay attention to classroom management both personally and physically. This article aims to determine what a teacher must prepare to develop teaching methods with a class management approach at Madrasah Tsanawiyah Negeri 09 Jember Regency. This study uses a descriptive qualitative approach in collecting data using observation techniques, interviews, and documentation. The validation technique uses source triangulation, namely testing the credibility of the data, which is carried out by examining the data obtained using several sources. The research results conclude The teacher's preparation for learning is that the seating arrangements are carried out in various ways, such as traditional shapes, semicircular shapes, or the letter U and group shapes. The teacher adjusts the student's sitting position. The development of the learning method implemented is 1) The Market Place Activities learning method developed by the teacher can arouse enthusiasm/increase learning enthusiasm. 2) the Expert Group method can grow students' courage to express their opinions in class. 3) the Group Investigation method can cultivate good work habits in everyday life.

Towards an embodied understanding of the sustainability of consumer choice—the case of fashion shopping

This conceptual article uses an embodied theoretical lens to describe how consumption and shopping are bodily activities shaped by marketplaces. This article contributes to research on sustainable consumption in general and research on sustainable shopping in particular. The social and situated embodiment perspective highlights how sociomaterial marketplace elements configure shopping outcomes. The context of fashion shopping is used, and this article shows how an embodied view of shopping can increase our understanding of unsustainable shopping practices and promote shopping for sustainable products. This article aims to enrich the structural strand of sustainable consumption research by describing how the sustainability of individual shopping can be understood as skills and dispositions acquired within, or in relation to, marketplace activities and discourses. This suggests that current Western unsustainable fashion shopping practices, characterized by excessive consumption, change only if supply and communication practices in the fashion marketplace change.

Strategic Alternatives of Marketplaces in Internationalization

Currently entering the international domain is a necessary step for many companies in business development. Companies enter international markets in order to target new customers, to gain access to the development of a unique international business model, or to survive — leaving the local highly competitive market. The process of developing an internationalization strategy has been well studied; moreover, the existence of a large theoretical base (basic strategic alternatives models, analysis of the external and internal environment model for an organization) can simplify significantly this process. One of the business models for which internationalization is especially relevant — an electronic marketplace. Acting as an intermediary between buyers and sellers, a marketplace provides an internet-platform for efficient product exchange. A global market of marketplaces has been growing for the last several years due to different factors, including the pandemic, which leads to strengthening rivalry. This makes the development of international strategies for such a complex business model particularly difficult. This form of business has become notably popular due to the growth of online shopping, which occurred as a result of the recent-year events. For such a complex business model the development of international strategies is particularly interesting. In this article, the authors revealed that the international activity of any marketplace is based on two basic internationalization strategies, each of which, one way or another, manifests itself in these companies. The basic strategies are opposed to each other, which complicates the process of internationalization. To simplify this process, the authors suggested an algorithm for developing an international marketplace strategy. It is based on the AAA-framework model of strategic alternatives and the Double Diamond model of factor analysis of the international environment, which makes it possible to analyze systematically the internal and external environment of an organization and take into consideration strategic contradictions in the marketplace activities. In the future, this algorithm can be used not only to develop marketplace strategy, but also to evaluate competitors' strategies and conduct a case study, for further research in this direction.

Servitization of Energy Sector: Emerging Service Business Models and Startup’s Participation

Changing asset ownership models in the energy sector is spurring established companies and startups to implement customer-centric smart services. In this sense, startups are pioneers of innovative business models, and unbundle the energy value chain to provide various services to final customers. Although service business models have received large attention in the energy sector, the role of startups in service business model innovation (S-BMI) is not fully understood in the literature. To put this into perspective, the proposed work analyzes the six most practiced energy service categories, specifically, Comfort and Heating, Flexibility and Trading, Energy Efficiency and Management, Solar and Microgrid, Charging and Battery, and Energy Software Solutions are taken into account, accompanying service business model archetypes in the energy sector. Data from two different company databases are combined, and a list of 432 startups dealing with energy services are analyzed. The operating revenue, stakeholders, investors, and funding are considered as the main indicators to compare the service categories. The top two categories in terms of the number of startups are Solar and Microgrid (38.1%) alongside Energy Efficiency and Management (20.1%). The analysis suggests that X-as-a-service (XaaS) and platform-based business models are becoming the center-of-attention for investors and shareholders. Digital marketplaces are also evolving in the energy sector. In fact, the current study found that startups associated with XaaS, platforms, and marketplace activities are attracting the majority of investors and funding programs. From a theoretical point of view, the study has provided the main motivations and enablers behind the energy sector servitization. The findings could serve as an initial methodological framework to analyze services in the energy sector, putting service business models and startups into focus.

An investigation into the remuneration–CSR nexus and if it can be affected by board gender diversity

PurposeThis study aims to investigate the relationship between remuneration packages [chief executive officer (CEO) and director] and independent corporate social responsibility (CSR) practices (marketplace, environment, community, workplace and money spent on CSR) of 588 Malaysian listed firms during 2006–2017. Further, the study explored the moderating effect of board gender diversity on the remuneration-CSR nexus.Design/methodology/approachThe dynamic estimator; namely, the system generalized method of moments given by Arellano and Bover (1995) has been used on the data set to control dynamic endogeneity, unobserved heterogeneity and simultaneity problems.FindingsFindings indicate a weak relationship between remuneration and CSR where prior CEO remuneration negatively influences marketplace activities, environment-related activities and workplace practices. However, directors’ remuneration leaves no effect on socially responsible activities. Moreover, board gender diversity negatively moderates the CEO remuneration-CSR relationship and an insignificant moderating effect has been observed for directors’ remuneration-CSR nexus.Practical implicationsThis study is particularly significant for regulatory bodies of Malaysia e.g. Securities Commission Malaysia, Bursa Malaysia, policymakers, investors and managers. For academia, this study fetches support from agency theory and overinvestment hypothesis to explain the relationships.Originality/valueThis paper is novel in providing empirical evidence on the moderating effect of board gender diversity on the relationship between remuneration and independent CSR activities for the first time. Moreover, this study has sourced several theoretical and practical implications. Then, the study uses a dynamic estimator that caters to the problems of endogeneity, simultaneity and heterogeneity.

Consumers’ Subjective Well-being in Brazil: Suggested Extensions for Researching a Market with Continental Dimensions

This commentary starts by recognizing, in the lead article of this issue, the importance of studying empirically the relationships between marketplace activities and consumers' perceived subjective well-being in Brazil. The commentary then presents a number of ways in which future research studies of this type can be strengthened, in terms of geographical coverage, methods employed and analytical-interpretive tools used. The commentary also offers literature links to a variety of consumption modes, from minimalist to hedonic; pointing out that subjective well-being is influenced by these styles/modes of consumption.

Macromarketing Metrics of Consumer Well-Being: An Update

This commentary updates much of the research related to the various constructs and metrics of consumer well-being. Specifically, I review the research to date concerning several conceptualizations and metrics of consumer well-being from both public and academic sectors. Public sector metrics include Cost of Living, Total Consumption Expenditure, Consumer Complaint, and Quality. Selected contributions to consumer well-being metrics from the academic sector include Shopping Satisfaction, Shopping Well-Being, Possession Satisfaction, Acquisition/Possession Satisfaction, Consumption Life Cycle, Community, Need Satisfaction, Perceived Value in Life, and Bottom-up Spillover. I then provide some thoughts about how these metrics can be improved and ideas that may spur future research. In doing so, I address issues related to construct validity to public sector metrics by demonstrating association with human development measures. Metrics from the academic sector can also be improved by testing association with newly established constructs of well-being (e.g., eudaimonia, social well-being) and introducing moderating effects of individual differences (e.g., consumer involvement, consumer lifestyle) as well as product-related differences (e.g., experiential versus material consumption; marketplace activities related to luxury versus nonluxury goods and services; and products beneficial to society versus “sin” products).

More than the bottom line: Exploring social responsibility practices in hospital settings in the United States

The purpose of this article is to examine hospital social responsibility practices using a content analysis method. It selected a sample of 522 hospitals in U.S. and collected data from hospitals’ official websites. Significant emphasis is found to be placed on CSR practices associated with marketplace activities that are mostly stakeholder-driven. Non-profit hospitals had stronger awareness on the actions of being a socially responsible organization. The results also confirm significant relationship between active CSR programs and hospital. The findings shed light on hospital social responsibility and provides a unifying conceptual basis that explains how hospitals in U.S execute CSR programs.

Materialism and affect toward others: Influences on apparel consciousness

ABSTRACTMaterialism plays a significant role in the consumption of many products, particularly highly visible products like apparel. For highly materialistic individuals, possessions play significant roles in the construction and communication of their identities, where products are used as tools for individuals to build their lifestyles around the products and brands they acquire and display. This study examines two items, the affect held toward individuals viewed to be rivals and fashion consciousness using PLS-SEM. The results suggest that individuals’ materialism, specifically, individuals’ acquisition as the measure of success and acquisition as the pursuit of happiness, appear to affect the affect they experience toward others. Individuals with stronger beliefs that acquisition is a measure of success and as the source of happiness were observed to hold significantly less positive and more negative affect toward individuals viewed as rivals than those with lesser beliefs. The findings indicate that marketers may be able to affect the marketplace activities of materialistic consumers by affecting the affect they possess toward others.

The direct and indirect influences oflocusof control on Jordanian parents’ communication patterns

PurposeThe purpose of this paper is to measure the direct and indirect influences oflocusof control on the communication patterns of Jordanian Muslim parents in the marketplace activities that directly influence their children’s consumption behaviour. The validity oflocusof control components within the context of consumer socialisation and cultural perspectives has been taken into account before testing the hypotheses.Design/methodology/approachA total of 400 self-administered questionnaires were distributed to Muslim parents via their children aged from 8 to 12 years in 12 public schools that were randomly chosen from different areas of Amman metropolitan-Jordan. The principal component analysis, confirmatory factor analysis, paired samplet-test, the multiple regression analysis, and the bootstrapping test using structural equation modelling were used to validate the model’s constructs and to test the research hypotheses.FindingsThe communication patterns of Jordanian Muslim parents are more likely to be influenced by the high and low beliefs in the chance, whereas the highest degree of the indirect influences is associated with Muslims’ belief in powerful others.Research limitations/implicationsIt measured the mediation of socio-orientation, but neither concept-orientation nor the simultaneous interventions of the two dimensions were taken into consideration. The solicited sample has been relied on parents’ responses. Future research considering mothers-fathers, mothers–adolescents or fathers–adolescents dyadic perspectives may disclose the convergence and divergence among Muslim family members to better understanding the mediation process.Practical implicationsThe local and global marketers may segment the Jordanian market into consensual, pluralistic and protective Muslim consumers; rely on reference groups on their promotion campaigns, as the Muslim parents in Jordan are more influenced by the powerful others; and use the concept of chance positively in their promotion campaigns.Originality/valueBased on rigorous methodology, this is the first study that measures the direct and indirect influences oflocusof control on the communication patterns of Jordanian Muslim parents in terms of marketing milieu and collectivist cultures.

Corporate Social Responsibility in Macau’s Gambling Industry

ABSTRACT2012 was a critical year for gambling operators in Macau. This article examines the process of Corporate Social Responsibility (CSR) in the Macau Gambling industry. Research results were based on a triangulation between in-depth document review, content analysis of information from the company’s websites, and site visits. The purpose of this article is to offer a preliminary case study regarding the Corporate Social Responsibility issues being addressed by Macau’s major gambling operators. This study compared different types of Corporate Social Responsibility employed by Macau’s gambling operators. This study identified “Leadership, Vision and Values,” “Workforce Activities,” and “Community Activities” as the most popular CSR practice areas. Meanwhile, “Supply Chain Activities,” “Marketplace Activities,” and “Stakeholder Engagement” were identified as the CSR practices that need to be improved among Macau’s gambling operators. Furthermore, this study further suggested the implications for policy makers and practitioners.

Mother-Daughter Intergenerational Influence on Clothing Products: Cultural Perspectives

Research in consumer socialization behavior has overlooked mother-daughter intergenerational influence within the context of Arab culture. Based on 57 mothers/daughters dyads responses, this study aims to identify the similarity/dissimilarity attitudes between Jordanian mothers and their young daughters (age: 18-24) towards marketplace activities and marketing practices concerning clothing product. It also tends to measure the relative influences of mothers’ beliefs in marketplace activities and marketing practices on their daughters. The principal component factor analysis and confirmatory factor analysis were used to validate the research model. Paired sample t-test and multiple regression analysis using Structural Equation Modeling were employed to examine the research hypotheses. Results revealed that the best predictors of the general attitudes of daughters towards marketplace activities and marketing practices were respectively accounted for mothers’ attitude towards purchasing clothing items on sale, clothing stores preferences, and TV advertising values. Some of the managerial implications, limitations, and suggestions for future research were also discussed.

Geochemical analysis of Late Classic and Post Classic Maya marketplace activities at the Plazas of Cobá, Mexico

Lines of evidence for ancient exchange plazas may include trade routes and trade artifacts, urban open space near public structures, and rock alignments denoting market stalls, but regular patterns in soil chemical concentrations also point to marketplace use. We applied geochemical and geospatial analysis of the floors of the main Plaza of Group B and Plazas A, H, and J of Group D at Cobá, Mexico, to discover the chemical residues of phosphorus (P) and metals associated with the exchange of foodstuffs and mineral workshop items that may have been marketed there. The patterns of chemical residues in the floor of the Group B Plaza suggest ritual activities while the linear, parallel patterns of elevated Mehlich phosphorus and chelate extractable zinc concentrations in Plaza A support the hypothesis of market exchange at that location. Plaza H is associated with several Postclassic buildings, including the Pinturas Structure D-33. During the Postclassic period, Cobá had lost much of its population, though chemical residues from Plaza H are congruent with marketing. We argue that Plazas A and H were not permanent marketplaces but rather multi-purpose locations that also hosted large ceremonies.

Lowering Appropriability Hazards by Raising Infringers’ Costs

Internet intermediary platforms are online services that provide a means for information to be hosted, accessed, shared, indexed, and transmitted between third parties. Such services lower search costs in the Internet economy by making it possible for users to find and evaluate the information, goods, and services they need and facilitating market exchanges by providing forums which establish transactional norms and codes of conduct. However, intermediary services also make it easier for unauthorized infringement of copyright and trademarks to occur online. In this context, their ability to control online information traffic and marketplace activities makes them a potentially valuable resource for intellectual property (IP) holding firms if they can be induced to assist in identifying and preventing instances of infringement. Accordingly, intermediaries are increasingly a target for IP holders who sue them for the actions of third party users. I frame these lawsuits as a multi-stage raising rivals' costs strategy in which IP holders use intermediaries to lower their own transaction costs while simultaneously raising those of infringers. I suggest that different types of property rights lead to heterogeneous selection preferences amongst potential intermediary targets for litigation. I then argue that the systematic importance of intermediary targets influences the magnitude of property enforcement requests, which in turn drives the likelihood of escalated rounds of litigation. I find that these hypotheses are supported and may have important implications for managers in IP industries, providers of intermediary services and policymakers with respect to Internet governance and intellectual property enforcement.

An intelligent system to boost the recommendation for individual and group users in mobile marketplace

The ever-expanding volume and increasing complexity of information on the wired and wireless networks require a recommender system for users in a variety of information seeking and other mobile market place activities. This paper aims to propose an effective recommender system that can help mobile consumers formulate better purchasing decision by incorporating user profile. However, this system not only recommends items to users based on their interest, but is also capable of justifying the recommendations. The proposed recommender system has the potentiality to increase consumer satisfaction, enhance consumer/company loyalty, and boost overall sales by giving justification and creditability to the products that have high degree of interest to consumers. The results show a significant promise in the system’s ability to make accurate recommendations to the users.

Ethnography of an American Main Street

PurposeThis article seeks to demonstrate how sociological perspectives and ethnographic methods provide insights into extraeconomic and suprafirm factors that may contribute to the functioning and character of downtown business districts. The study is intended to suggest directions for future research, rather than provide a definitive test of specific propositions.Design/methodology/approachA long‐term field investigation of a Midwestern American Main Street is presented in an extended case study format. Participant observation, depth and field interviews, and secondary data collection are the primary methods employed.FindingsThe findings suggest three dialectics that reflect extraeconomic dimensions underlying vital Main Streets. These include continua regarding the structure, function, and festive nature of marketplace activities. In this study, relatively few marketplace activities were commercial functions. Moreover, most were co‐produced by consumers and marketers. The extent of co‐production may contribute to the functioning and character of this vibrant downtown business district.Research limitations/implicationsThis study was designed foster future research regarding the downtown business district as an historical sociocommercial entity. However, it does not test specific hypotheses.Practical implicationsThis article should interest retailers, rural economists, city planners, and economic development agencies due to its focus on sociocommercial aspects of small city commercial centers.Originality/valueThe article highlights the extraeconomic importance of downtown business districts. It presents a case study of a successful Main Street, in contrast with studies that focus on the geographic, economic, and competitive factors related to failed or failing Main Streets.

Women In or Out of American Economic History?

ABSTRACT This viewpoint discusses the absence of women from the economic history of the USA. During the past 25 years American economic historians have been so concerned with conceptual and methodological arguments within the discipline that they have failed to examine the female factor. Though many practitioners might consider that women have had little input into marketplace activities in the past, their attitudes stem from conventional ways of examining both issues and data. A more balanced and realistic approach to writing American economic history will entail seeing women as an integral part of past economic change. To do this will involve asking different questions of the past ‐ both of new and existing sources. American economic history could greatly benefit from looking at changes in both history and economics.