Abstract
The availability bias is a common cognitive bias that influences decision-making in individuals. The basis for the bias is the availability heuristic, which involves judging the likelihood of an event based on the ease with which examples come to mind. The article examines the definition of the availability heuristic, its impact on decision-making, and its application to purchasing decisions. The availability bias can have a significant effect on decision-making, and it is evident in marketplace activities. Therefore, this study examines the impact of usability bias on decision making through two research studies that demonstrating the influence of availability bias on decision-making. According to the results of the analysis, the availability bias can lead to a certain cognitive bias, which can affect the decision to buy or invest in a product.
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