Services Market Research Articles

Author Meets Critics: Buy Now: How Amazon Branded Convenience and Normalized Monopoly

Abstract: In this book discussion, a panel of advertising, communication, and media studies scholars meet with Emily West to discuss her 2022 book Buy Now: How Amazon Branded Convenience and Normalized Monopoly (MIT Press). The conversation unpacks key concepts from the book, such as platform capitalism, affective branding, and distribution fetishism, which examine how Amazon's unique approach to scaling its business and normalizing surveillance has made it a dominant global entity. West emphasizes Amazon's focus on service and relational marketing, contrasting it with aspirational brands like Nike or Coca-Cola. The group focuses on the book's exploration of the "served self," a consumer subjectivity shaped by convenience-driven platforms, and how Amazon's practices reduce consumer decision-making power. They also explore Amazon's global expansion strategy, noting its success in India and failure in China, and its influence on retail markets worldwide. The talk also touches on Amazon's branding and advertising strategy, particularly its use of algorithms to control product visibility, and its expanding role in digital advertising, such as displaying ads on Echo Show devices. The participants reflect on how West's book can be used in teaching to help students understand corporate monopolies, platform power, and consumer culture in the digital age.

Risks and Opportunities Brought by Artificial Intelligence Empowering the Financial Industry

Intelligent risk management and trade optimization play pivotal roles in the realm of investment banking. Leveraging AI's capabilities, institutions harness vast datasets and machine learning algorithms to detect potential risks and fine-tune trading strategies. This results in more accurate decision-making processes and better risk mitigation measures. Furthermore, AI enables personalized customer service and precise market forecasting, elevating client satisfaction levels and enabling the anticipation of market trends with greater precision. Tailored services foster stronger client relationships, driving long-term partnerships and loyalty. In addition to enhancing operational efficiency and client satisfaction, AI drives innovation and development within investment banking. This includes the introduction of intelligent advisory services and the implementation of digital perception systems, revolutionizing traditional banking practices. However, the integration of AI also presents challenges such as data privacy concerns, regulatory compliance issues, the need for talent cultivation, and organizational transformation. Looking ahead, the future of investment banking is expected to witness increased AI adoption, leading to higher levels of intelligence, more sophisticated learning techniques, and collaborative innovation across the industry. This trajectory promises to reshape the landscape of investment banking, creating new opportunities for growth and advancement.

The role of the unified communications platform in the implementation of the third mission by a modern university

Introduction. The third mission of the university involves intensive communication, which is an indispensable means of solving social, economic and environmental problems of the region of its location. Innovative elaborations for sustainable development require a transition from disparate services to unified communications (UCaaS). The purpose of the study is to identify the potential of the unified communications platform for the exchange of information between the university and its stakeholders, which allows us to see new ways to implement the social mission of "University and Society". Materials and methods. Twelve department heads of Novosibirsk State Technical University were interviewed on the most demanded characteristics of a communication platform for achieving managerial, organizational and educational goals within the framework of university activities. Three experts from UCaaS platform development companies were also interviewed about the obstacles that arise in the way of introducing this technology into the university environment. The data was processed and visualized using the bar chart method. Results. The most demanded options of UCaaS platform satisfying the objectives of the university's third mission are the control of student engagement (25% of respondents), collaboration on documents (19%) and information security (17%). Tools for working in a distributed team are also relevant (15%). Barriers to the introduction of the platform into the digital environment of universities include the lack of necessary infrastructure, the conservative format of classes, and the lack of a continuing education system. The main problems of relations with stakeholders are the episodic nature of contacts, the insufficiency of their planning and data analysis, the lack of mechanisms for the influence of stakeholders on the university management processes. Conclusion. The passive-expectant style of the university's behavior in the educational services market contradicts the vectors of the implementation of the university's third mission, while being a problem of integrating UCaaS into the higher school system. The model of expanding the university's cooperation with stakeholders forms the university's communication ecosystem, initiates productive networking for joint projects. The UCaaS platform's services are effective both for creating social engagement and for technology transfer and continuing education.

The Impact of Policies Regulating the Development of Private Equity on the Growth of Investment Firms

In the current economic environment, there are many kinds of private investment. The importance of how to ensure that investment companies operate rationally and invest successfully, regulate investment behavior and private equity fund managers of investment companies is becoming more and more apparent. Stable and reasonable regulatory policies are conducive to the promotion of improved profitability of investment companies and the long-term stable development of the capital market, among which the promulgation of the Regulations on Supervision and Administration of Private Investment Funds (the "Regulations") has had a profound impact on the growth of investment companies. This paper focuses on the positive and negative impacts of the Regulations on the growth of companies, and selects representative companies in the capital market services for comparative analysis. The results of the study show that the promulgation of the Regulations further regulates the development of the private equity fund industry, making investors more cautious in their decision-making, and thus promotes the development of the growth of private equity fund investment companies.

THE ROLE OF DIGITALIZATION IN THE FORMATION OF THE COMPETITIVE ENVIRONMENT OF THE FINANCIAL AND CREDIT SECTOR OF THE ECONOMY OF UKRAINE

The purpose of the article is to formalize the genesis of digital financial technologies (DFT), identify: the impact of its stages on the competitiveness of representatives of the financial and credit sector (RFKS), the features of digital competition; quantitative assessments of the specified impacts. Achieving this goal has scientific and practical significance, in particular, for the formation of an effective digital strategy of the RFKS. It is noted that the genesis of digitalization was not uniform and took place in stages, which are a consequence of the level of development of the DFT, the need to adapt the RFKS ​​to them and determine the peculiarities of the competition of the RFKS. The dynamics of changes in the market share by types of digital financial services of fintech companies were studied, and a significant fluctuation in their competitive positions was noted. It is indicated that the complex application of DFT by fintech companies gives them the opportunity to strategically gain a significant competitive advantage over traditional RFKS. The prospects of mutually beneficial cooperation in the market of digital services of fintech companies and banks are indicated. It is noted that a new phenomenon is manifested on the example of fintech companies - mutual multiplicative strengthening of the development of DFT, which leads to increased competition. According to the results of the study of the effects of digitalization on the PFKS, the factors of the formation of threats to the competitiveness of banks in a strategic plan are determined and the directions of actions of institutional structures that will contribute to the strengthening of the market competitiveness of non-bank financial structures are indicated.

Real-Time Human Profiling: Unveiling Age, Gender and Emotions Using Deep Learning

This paper introduces the development of a real-time system, which deploys an integrated use of Flask, deep learning, Convolutional Neural Networks (CNNs) and cascade classifier approach to detect age, gender, and emotion from facial images. While its numerous applications—ranging from marketing and medical services to security surveillance—immediately catches the eye, the facial recognition technology is fast becoming the hot topic. Our suggested system aims at absolutely determining the age, gender or emotional state of a person instantaneously in real life. Flask, Python micro web framework, is at the basis of the software, providing the desired functionalities for the exchange of information between the processing engine and the front end. Convolutional Neural Networks (CNNs) which are a part of deep learning for tasks involving feature extraction and classification are the main tool used by most learning algorithms. CNNs are widely used in face recognition systems mainly due to the fact that they perform very well at such tasks as image processing. On the one hand, the model uses cascade classifiers for superior face detection, thereby finding and separating face regions in input images or video streams. Unlike some of the approaches that require heavy computation, these classifiers are computationally light solutions that can run in real-time even on resource- limited devices. The system capacity to identify age, gender, and emotion accurately in real-time is exemplified through: performance evaluation. We have used various means to stress the system and ensure that it is precise and offers timely results over the given period. By means of varied testing stages, we have discovered that the system usually brings high levels of precision and validity for the numerous data sets and trial situations. In this regard, be it differentiating between individuals’ age or readily identifying the exact gender or recognizing nuanced emotional clues, the system performs at the optimum level.

Decentralisation as a marketing strategy for archival services in Zimbabwe

Purpose Archival institutions must make their holdings and services known to the public to ensure increased usage. It is the obligation of archival institutions to adopt strategies to market their services to increase the usage of their holdings. Therefore, this study aims to assess the National Archives of Zimbabwe’s (NAZ) decentralisation drive as a strategy to market its archival services. Design/methodology/approach The multiple case study research design, which is interpretive and qualitative, was used for the study. The study used interviews, questionnaires and document review as data collection tools. The collected data were presented, analysed and discussed using the thematic data analysis approach. Findings Findings revealed that the NAZ decentralised provincial records centres were actively involved in the marketing of archival services offered by the NAZ. The study also established that the decentralised provincial records centres perform activities such as records surveys, training, oral history, issuance of brochures, guided tours and career guidance, which increase their interactions with communities they serve. The decentralised offices took advantage of these interactions to market archival services offered by the NAZ. Originality/value The study illustrated that decentralisation of archival institutions and services to the lower tiers of government is a powerful strategy for the marketing of archival services. Therefore, there is need for archival institutions to adopt or enhance the use of this strategy to increase the usage of archives.

Business Competition Cases Related to Restrictions on Distribution/Sales of Goods in KPPU Decision Number 15/KPPU-I/2022

Market dominance also includes activities that limit the circulation and/or sale of goods and/or services in the relevant market. Related to these activities, these are activities that fall into the category prohibited by law, more precisely activities prohibited by Law Number 5 of 1999 concerning the Prohibition of Monopolistic Practices and Unfair Business Competition. This happened in the case of cooking oil in Indonesia, which in 2021 experienced a shortage. In the decision of the KPPU Panel of Judges, out of 27 Reported Parties, only 7 reported parties were proven legally and convincingly to have committed violations according to Article 19 letter c. The approach used is the rule of reason and an important part to handle the existence of elements of activities to limit the circulation and/or sale of goods and/or services in the relevant market. Restrictions on the circulation/sale of goods in this case cooking oil which causes a shortage are very detrimental to the community. The importance of law enforcement, therefore the KPPU has determined that a law enforcement process will be carried out after evidence of alleged violations of Law Number 5 of 1999 is found

Advancements in artificial intelligence for omnichannel marketing and customer service: Enhancing predictive analytics, automation, and operational efficiency

Gone are the days of impersonal customer service and generic marketing. Artificial intelligence (AI) is changing how businesses interact with customers, making interactions personalized and smooth across every platform. This transformation is powered by AI's capability to predict what customers want, automate routine tasks, and analyze large volumes of data. The Predictive Power of AI examines customer data to predict their preferences. Imagine receiving targeted ads and product recommendations that seem tailored exactly to your preferences! This personalized marketing approach enhances engagement and boosts sales significantly. AI-powered 24/7 chatbots provide instant customer support, eliminating the need for waiting on hold. They handle common inquiries and offer real-time assistance, continuously improving their ability to understand natural language and provide increasingly accurate help with each interaction. AI provides efficiency boost by automating repetitive tasks, allowing human teams to dedicate more time to cultivating relationships with customers, this includes qualifying leads, building targeted email campaigns, and analyzing data to inform business decisions, the outcome? More efficient operations and a happier team. It is imperative for businesses to understand customer sentiments and integration of AI analyzes customer interactions across various channels to assess their emotions and attitudes. This process, known as "sentiment analysis," enables businesses to detect dissatisfaction early, manage online brand perception, and gather valuable insights to enhance products and refine marketing strategies. There are also concerns about Ethical considerations, as AI becomes more integrated, businesses must prioritize customer privacy, eliminate bias in algorithms, and maintain a human touch to build genuine relationships. The future of AI and its possibilities are limitless! Natural Language Processing (NLP) advancements will lead to chatbots that sound and act human, while the integration of AI with virtual reality (VR) and augmented reality (AR) could create immersive and personalized experiences. In summary, AI is not here to replace humans; it is here to collaborate as your customer experience partner.

Трансформація готельно-ресторанного обслуговування в умовах цифровізації

The article is dedicated to exploring the unique aspects and primary trends in the digital transformation of hotel and restaurant services. It has been demonstrated that the increasing competition, the drive for operational efficiency, and the enhancement of customer service quality are key drivers for the adoption of digital technologies in the hotel and restaurant industry. Understanding and meeting evolving consumer expectations, such as the preference for online ordering, swift transaction processing, and personalized service, is also crucial in this digital shift. It has been established that under the influence of digitalization processes in all spheres of life, modern restaurants are actively implementing digital technologies, which allow the automation and optimization of most operational processes. Despite the growth of digital activity, domestic restaurants have yet to achieve the same pace of digitalization as other industries or similar enterprises in specific global contexts. This is evidenced by the insufficiently high share of electronic sales (about 12%) and the low implementation of BIG DATA technologies (8.9%) in the management and analytics of hotel and restaurant businesses. Research has revealed that several digitalization tools are being rapidly integrated into restaurant services, including digital marketing, the development of digital food delivery platforms (FoodTech), automated management systems, and interactive technologies. The digital transformation of business processes in food service establishments not only enables swift adaptation to market changes but also significantly enhances the competitiveness of the restaurant business. It is argued that the effectiveness of hotel and restaurant service digitalization processes depends on the choice of the most optimal balance between software tools and digital instruments and the authentic characteristics of each restaurant, the target customer base, their tastes and preferences, and the image strategy of positioning in the food service market. Keywords: digitalization, digital tools, hotel and restaurant business, automated management systems, digital transformation of hotel and restaurant services, digital marketing.

Інституціональний базис для регулювання ринку логістичних послуг в україні та її регіонах з боку держави

The transformation of the Ukrainian economy towards market relations has brought to light significant imbalances in the logistics sector. A lack of an adequate theoretical framework and a clear state policy in this area has led to several problems. These include insufficient information support of logistics processes, a limited number of large logistics operators, and a need for more research and development in logistics. These factors complicate the optimization of trade flows and reduce the competitiveness of Ukrainian enterprises, making it an urgent matter that requires immediate attention. This publication aims to provide a detailed study of the system architecture and the evolution of forms of state regulation in the logistics sector. The architecture of the state regulation system in logistics provides a structured and comprehensive approach to managing logistics processes at the state level. It includes several main components that interact to ensure the effective functioning of the logistics services market. It is necessary to implement modern approaches to the state regulation of logistics services to ensure the Ukrainian economy’s sustainable development and improve citizens’ quality of life. These approaches can potentially revolutionize the sector, bringing about significant improvements. In particular, the priority task is to create a single digital window platform that will combine all permitting procedures into a single electronic service. At the same time, the government should actively work on harmonizing Ukrainian customs legislation with European standards, which will significantly simplify customs formalities and speed up the movement of goods. Implementing these measures will help increase the competitiveness of Ukrainian businesses and attract foreign investment, paving the way for a brighter future for the Ukrainian logistics sector. It is crucial to ensure close cooperation between the state and business. Regular consultations, transparency of regulatory procedures, and flexibility of legislation are critical factors for attracting investment and stimulating innovation. Introducing special tax regimes, such as corporate tax rebates for companies investing in infrastructure development and support for start-ups and innovative companies, will help modernize the industry and increase efficiency. However, the most significant step is harmonizing Ukrainian legislation with European standards. This is not just a formality but a significant milestone that will facilitate Ukraine’s integration into the European Economic Area, opening new opportunities for the Ukrainian logistics sector and paving the way for its growth and development. Keywords: state regulation, institutionalism, institutional framework, logistics, logistics sector, logistics regulation.

Institutional model of the financial services market and its development

In the paper, the institutional model of the financial services market in Ukraine is defined as a complex system that ensures the interaction of its various subjects, regulates their activities and contributes to the stable and effective functioning of the financial sector based on taking into account the role and relationships of public and private organizations, legal and regulatory frameworks, as well as socio-economic factors that affect the functioning of the financial services market. Three stages of the development of the financial services market in Ukraine are highlighted, their characteristics, achievements and challenges are given. The main components of the institutional model of the financial services market are defined. It is shown that high-quality infrastructure and effective debt settlement institutions are critical for maintaining the financial stability of credit institutions. The purpose of the reform of state regulation based on the model of a single regulator is determined, which consists in increasing the efficiency, transparency and stability of the financial market. The advantages of a single regulator based on the NBU are: consolidation of functions, improvement of efficiency, reduction of administrative costs, improvement of coordination, increase of transparency, reduction of duplication. The challenges are: the difficulties of the transition period, the need to maintain specialization and the implementation of management changes. It is shown that the financial ombudsman plays an important role in the system of institutions for professional regulation of financial services markets. At the initial stage of implementation of the said institute, its role as a mediator is critically important for creating an effective mechanism for resolving conflicts and ensuring trust in the financial market. It has been established that the financial ombudsman performs the functions of: an independent mediator based on the principles of neutrality and confidentiality; supports the resolution of conflicts based on the analysis of the situation and the proposal of solutions, improves communication by organizing meetings and ensuring a clear exchange of information; ensures transparency and fairness by clarifying rights and obligations, creating standards for mediation; increases confidence in the financial market on the basis of reducing conflicts and improving the reputation of the financial market.

The metaverse experience: a big data approach to virtual service consumption

Purpose The experience of leaving the real world and entering a virtual service environment makes many individuals happy. This study heeds the call by multiple researchers to conceptualize, interpret and illustrate the impact of the perceived service experience in the metaverse in a holistic way. In particular, this study aims to understand how the consumption of experiences is perceived in a metaversal space. Design/methodology/approach The authors analyze mega virtual live events with famous artists broadcast in virtual worlds. The authors take a big data approach and include two studies to gain insight into the online public audience’s perceptions and experiences in the metaverse. In the first study, the authors analyze text from YouTube with Leximancer. In the second study, the authors go one step further to refine the conceptual model from Study 1. The authors scrutinize additional Facebook comments using seeded Latent Dirichlet Allocation (LDA). Findings The findings reveal that the meta service experience (MEX) encompasses four dimensions: immersion, metascape, immediacy and hedonism. Originality/value This research provides important guidance not only for consumer behavior scholars but also for service marketers and event planners. The study proposes research opportunities to advance service experience research in the metaverse.

Formation of the prerequisites of the analysis of investment activities to the era of the establishment of the market economy

The paper is devoted to the study of the prerequisites for the development of investment activity analysis before the era of the formation of a market economy in the countries of European civilization. In the 21st century, investment activity has gained particular importance, and understanding the historical aspects of economic relations and accounting practices is crucial for its effective analysis. For this purpose, the paper systematizes and periodizes the stages of development of accounting and economic analysis, starting from the early civilizations up to the end of the 19th century. The research employs a comprehensive set of methods, including dialectical, historical, abstract-logical, methods of induction and deduction, as well as expert evaluation and comparison methods. The application of these methods allowed for the identification of patterns in the development of accounting and economic activity analysis in connection with the evolution of socio-economic relations. Significant attention is given to the analysis of the stages of accounting development, starting from its primitive forms in a natural economy to the emergence of complex accounting and analysis systems in the context of expanding commodity-money relations and the establishment of capitalist relations. The development of economic theory concepts, particularly mercantilism, physiocracy, classical and neoclassical theories, which influenced the formation of approaches to accounting and analysis, is also examined. The research results indicate that the development of investment activity was closely linked with the evolution of economic relations, the growth of production scales, trade, and financial market services. Important prerequisites for the formation of investment analysis included the emergence of the institution of property, the development of commodity-money relations, and the need to account for and analyze capital to manage resources effectively. The paper also systematizes information about the formation of investment analysis, which initially had an empirical nature and, with the development of accounting and economic theory, adopted a systematic approach. This laid the foundation for modern investment analysis, which is an important tool for making managerial decisions in a market economy. Overall, the paper emphasizes the importance of a historical approach to studying the development of accounting and analysis, which allows for a better understanding of modern trends and challenges in the field of investment activity.

Organisation of the Work of Bioanalytical Laboratories according to the Principles of Good Clinical Laboratory Practice (Review)

INTRODUCTION. Bioanalytical laboratories in the Russian Federation should follow the requirements of both the Good Laboratory Practices (GLP), when performing tests for non-clinical studies, and the Good Clinical Practices (GCP), when analysing samples from clinical studies. The work of such laboratories requires a separate GxP system, the Good Clinical Laboratory Practices (GCLP). However, the GCLP system has not yet been created in the Russian Federation and the Eurasian Economic Union (EAEU).АIM. This study aimed to compare the current Russian and EAEU principles regulating the work of bioanalytical laboratories with the international GCLP principles and formulate general requirements for national laboratories.DISCUSSION. The author analysed the current regulation of the work of bioanalytical laboratories, as well as the EAEU regulatory standards for the development and validation of analytical procedures. In addition, the study covered the international GCLP principles that govern the management of human resources, process record keeping, the development of standard operating procedures, the validation of analytical procedures, and the management of biological samples and reference standards in a laboratory. The author considered the key functions of a bioanalytical laboratory and suggested tools to manage them in compliance with the international GCLP principles and the EAEU requirements. It should be noted that scientific publications describe the international practice of applying the GCLP principles fairly well, and the experience of its implementation could be of use to Russian laboratories.CONCLUSION. A bioanalytical laboratory that implements the GCLP principles will increase its competitiveness in the EAEU market for bioanalytical testing services and mitigate its risks of obtaining invalid data.

Перспективы развития транспортной логистики в ЕАЭС

A special place in the development of economic relations within the EAEU is given to transport logistics, which is an integral object of attention of the state policy of the member countries. It is the development of transport logistics in the EAEU that is tasked with creating conditions for the formation of a single economic space. At the same time, in modern reality, the EAEU countries, led by the Russian Federation, face a number of obstacles to the development of the transport and logistics services market and the formation of a single space. The importance of developing transport logistics for the EAEU member countries, as well as the presence of a number of problems that impede the growth and development of the transport and logistics services market, determine the relevance of the research topic in order to analyze the actual state of logistics in the EAEU member countries.

Traditional marketing mix helps clothing store brands analyse service value and increase customer retention

This study sought to determine how the conventional marketing mix might assist low-cost clothes in assessing the value of their services and increasing client retention. Due to this shortage, contemporary authors have suggested introducing an additional crucial aspect, namely after-sales support, while studying the service marketing mix (SMM) for “cheap clothes”. This study examined and included one new dimension of the service marketing mix instead of the conventional 7 P's of SMM. In this study, the effects of SMM cloths on service quality and client retention in Hubei Province were also examined. These effects included advertising, place, people, product, pricing, process, physical evidence, and after- sales service. Clothing Store brand providers from “Hubei Province” compete with one another in a crowded market since there are so many new entrants selling and providing comparable goods and services. Retention consequently becomes an issue. Surveys with different persons in various positions, such as professors, PhD students, MSc students, and BSc students of various nationalities, were done, and data was obtained using the convenience sample technique. In “Hubei Province”, the sampling technique was utilized to gather information from clothes whose guests had ever stayed in low-cost Hubei Province clothes. The Partial Least Square Method was utilized to evaluate the data from the 385 valid questionnaires that were obtained for this investigation. The results showed that both directly and indirectly, through service value, the service marketing mix had a considerable beneficial impact on customer retention. This study will be valuable to the low-cost Cloth sector since it will clarify the role that marketing mix strategies have in sustaining long-term client connections.

Low-income consumers’ informal and formal financial service experiences: perceptions of access, inclusion, and social dependence

Purpose Low-income consumers’ perceptions of access and inclusion in financial services, remain underresearched. To fill this gap, the purpose of this study, is to investigate elements of low-income consumers’ informal and formal financial service experiences, from their personal experience. Design/methodology/approach Mixed methods using data collected from low-income consumers in Latin America, reveal a spectrum of consumer perceptions making up access, inclusion and social dependence within financial service experiences. Scales, grounded in the consumer experience, are developed, validated and used to test a model of consumers’ service inclusivity perceptions. Findings Service costs, information and documentation difficulty, convenience and social dynamics influence low-income consumers’ perceptions of financial service inclusivity. Research limitations/implications Analysis reveals differentiation in the impact of aspects of low-income consumers’ experiences between formal and informal financial services. Working directly with this unique population exposes the nuance of their financial service experiences. Practical implications This research provides a more holistic perspective on low-income consumers’ financial service experience and provides contextually relevant scales with robust psychometric properties. Services marketers can use this research to inform design and evaluation of financial service offerings for low-income consumers. Originality/value This research contributes to study of the wellbeing of low-income consumers by providing understanding of their financial service experiences from their point-of-view and providing contextually-relevant, empirically validated tools for future inquiry.

Wellness and Wanderlust: How Social Wellness Impacts Travel Motivation

ABSTRACTWith the emergence of wellness as a significant lifestyle consideration, its influence on various life aspects, including travel, is gaining attention. This study aims to explore the intricate relationship between social wellness, physiological needs, safety‐security needs, self‐actualization needs, and travel intention. Utilizing partial least squares structural equation modeling (PLS‐SEM), the research examined these connections within a sample of 317 respondents. Findings revealed that social wellness significantly influence physiological needs, which in turn, have a strong positive effect on safety‐security needs, self‐actualization needs, and travel intention. However, safety‐security needs were not found to directly impact travel intention. Income was the only control variable affecting travel intention, with gender, age, and timing of last travel showing no significant influence. These insights carry valuable theoretical contributions, enriching the understanding of wellness‐driven travel motivation and offering practical implications for service providers, marketers, and policymakers in the travel and tourism industry.

Interaction of Local Flexibility with National Ancillary Services Markets: Paving the Way for Türkiye’s Sustainable Grid

Interaction of Local Flexibility with National Ancillary Services Markets: Paving the Way for Türkiye’s Sustainable Grid