Marketing Strategies In Industry Research Articles

Utilizing Deep Neural Networks for Chrysanthemum Leaf and Flower Feature Recognition

Chrysanthemums, a significant genus within the Asteraceae, hold a paramount position in the global floricultural industry, second only to roses in market demand. The proliferation of diverse chrysanthemum cultivars presents a formidable challenge for accurate identification, exacerbated by the abundance of varieties, intricate floral structures, diverse floret types, and complex genetic profiles. Precise recognition of chrysanthemum phenotypes is indispensable to navigating these complexities. Traditional methods, including morphology studies, statistical analyses, and molecular markers, have fallen short due to their manual nature and time-intensive processes. This study presents an innovative solution employing deep learning techniques for image-based chrysanthemum phenotype recognition. Leveraging machine learning, our system autonomously extracts key features from chrysanthemum images, converting morphological data into accessible two-dimensional representations. We utilized Support Vector Machine (SVM) and Multilayer Perceptron (MLP) algorithms to construct frameworks for processing image data and classifying chrysanthemum cultivars based on color, shape, and texture. Experimental results, encompassing 10 cultivars, 10 flower colors, and five flower shapes, consistently demonstrated recognition accuracy ranging from 79.29% up to 97.86%. This tool promises streamlined identification of flower traits, and we anticipate its potential for real-time identification enhancements in future iterations, promising advances in chrysanthemum cultivation and exportation processes. Our approach offers a novel and efficient means to address the challenges posed by the vast diversity within chrysanthemum species, facilitating improved management, breeding, and marketing strategies in the floricultural industry.

Sustainable Fashion Preferences Among Millennials During Pandemic

This study examines how the COVID-19 pandemic has affected millennial purchase preferences for fashion and environmentally friendly fashion products. It has altered how consumers view fashion, partly because of the isolation that has resulted, the decline in income, and the fear that comes with the situation. This health crisis has compelled consumers to change their way of life, impacting their attitudes and purchasing motivations. Results indicated that throughout the Covid-19 pandemic, participation in sustainability has deepened, (McKinsey, 2021) which validities with this study that limiting the harmful effects of climate change became more essential, according to two-thirds of the customers questioned. Since sustainability was already a big subject before, especially for generation Y and Z (millennials), this research would examine if the pandemic impacted customers' preferences towards sustainable fashion.The participants involved in this research were millennials from Italy and Netherlands, and the questionnaire poll was adapted from a McKinsey study (Granskog, et al., 2020). Statistical analyses are conducted to investigate the variations in consumer preferences before, during and after the pandemic. The study's findings emphasize a notable shift towards comfort over trendiness and a growing inclination towards sustainable choices. The findings underscore the need for adaptive marketing strategies in the fashion industry to align with evolving consumer behaviors in the post-pandemic era.

Processed vegan food packaging: influencing vegan diet and lifestyle consumption choices

As the demand for plant-based meat analogues (PBMAs) continues to surge globally, understanding the marketing strategies that drive consumer choice becomes imperative(1). This research project, part of a larger study at Massey University, explores the design and packaging of vegan food products, specifically focusing on processed PBMAs and how this influences vegan diet consumption choices in New Zealand vegans. We examined the packaging of vegan processed food available in New Zealand supermarkets and those promoted online, with a focus on processed PBMAs. This informed the development of an online survey including: demographics, motivations for following a vegan diet, and questions related to perceptions and preferences about vegan diets and processed PBMA packaging. The survey was offered to individuals who had previously participated in vegan research at Massey University and followed a strict vegan diet. There were 235 participants of whom 198 completed the survey. This consisted of primarily females (n = 156, 74%) and individuals of New Zealand European descent (n = 159, 71%), aged 18 to 76 years (37.8 ± 12.3). The participants had varying durations of following a vegan diet, with the largest group (n = 87, 42%) adopting it for 5 to 10 years. The primary motivation for following a vegan diet was animal welfare (n = 205), followed by environmental concerns (n = 189) and health (n = 175). Participants were able to select more than one option, suggesting there are often multiple reasons for choosing to follow a vegan diet. Factors influencing purchase decisions for PBMAs included nutrient claims on packaging, with protein having the highest positive influence. Environmental concerns also played a significant role, with eco-friendly packaging and positive environmental claims being important. Packaging images, particularly of the final prepared product, had a significantly positive impact on purchasing decisions (4.12 ± 0.78) where 1 represented a negative influence and 5 represented a positive influence on a Likert Scale. The majority sometimes, or always checked the nutrition information panel (n = 167, 85%) and examined the ingredients (n = 191, 98%). Participants reported concern about the nutritional value of processed PBMAs (n = 94), and reported that they are aware that these foods are classified as ‘ultra-processed (n = 91). This research provides valuable insights into the reasons people choose vegan diets and what influences their choices when it comes to purchasing PBMAs. It highlights the significance of marketing strategies in the plant-based meat alternatives industry. However, to gain a more comprehensive understanding of this evolving market, further research is necessary. Future research should consider a wider range of demographics and regional distinctions to better understand how consumer preferences in plant-based diets are changing. This should also include looking at how the market is maturing, with buyers becoming more aware of things like nutrients and the processing of food, which can impact the sustainable food choices individuals make.

Sensing hotel customers distribution and their sentiment variations using online travel agent data: a case of Shanghai star-rated hotels

ABSTRACT Customer numbers and comments have been extensively studied to increase hotel arrivals and loyalty, whereas the specific distribution and sentiment variations have received less attention. This study constructed a data set of hotel customers and the deep learning model was applied to quantify unstructured text, which can mine the distribution and sentiment variation patterns of different star hotel customers. The findings show that customers of different star-rated hotels have different variation patterns of sentiment and distribution. There is a negative correlation between the visit heat and sentiment of some high-star hotels in various administrative regions: regions with lower visit heat have higher sentiment scores. In addition, season and location are important factors that affect customers’ sentiments. This study is the first to use a quantitative approach to examine the distribution and sentiment variation patterns of hotel customers. It provides insights into appropriate marketing strategies for the hotel industry and offers practical suggestions to hotel customers.

Promoting the fashion industry through digital marketing: The relationship of digital marketing strategies to consumer behavior and fashion. & beauty trends

This research aimed to spotlight the role of digital marketing in modernizing the beauty and fashion sector. It sought to uncover the relationship between digital marketing strategies promoting the fashion industry and their influence on consumer behavior. The study also explored how marketing campaigns designed to attract consumers impact the shaping of trends in the world of fashion and beauty. Finally, a SWOT analysis was conducted to discern expected strengths, weaknesses, opportunities, and challenges in this trend. Employing an analytical and descriptive approach, the researcher analyzed responses from 100 consumers and social media followers in the Republic of Iraq. The questionnaire, aligned with the research hypotheses, was divided into four axes. Computer statistical methods, including SPSS ver. 23 and T-test and F-test, were employed to test the relationship between independent and dependent variables. The research verified the hypothesis, establishing a significant relationship between the effectiveness of digital marketing strategies in promoting the fashion industry and their impact on consumer behavior and fashion and beauty trends. The findings suggested that fashion trends positively influence brands in both commercial and digital marketing. The research concluded with proposals advocating for the adoption of innovative and interactive digital marketing strategies in the fashion industry. Emphasis was placed on building relationships through social media, enhancing consumer experiences, and organizing interactive digital marketing campaigns to guide new trends in the dynamic world of fashion and beauty

Cruise market investigation and price optimization: what do consumers want?

PurposeThis study aims to examine consumer perception during COVID-19 and identifies cruise industry marketing strategies to fill a gap in crisis management and product pricing literature.Design/methodology/approachThis study developed and validated two-factor measurement scales (vaccine perception and protective behavior), which predicted cruise intents well. This study revealed how geo-regional factors affect consumer psychology through spatial analysis.FindingsThis study recommended pricing 7-day cruises at $1,464 (the most preferred length). The results also showed that future price hikes would not affect demand and that coastal marketing would help retain customers.Originality/valueThis study contributed to the business, hospitality and tourism literature by identifying two new and unique factors (vaccine perception and protective behaviors), which were found to affect consumers’ intention to travel by cruise significantly. The result provided a better understanding of cruise tourists’ pricing preferences and the methods utilized could easily be applied to other cruise markets or tourism entities.

Solo traveler typology based on personal value: Incorporating cluster analysis into means-end chain

In recent years, the number of solo travelers has been steadily increasing, attracting more attention from the tourism market. However, both the tourism industry and academia have limited understanding of this group. This paper aims to delve into the decision-making process of solo travelers and establish a typology of solo travelers based on personal values. This research combines cluster analysis with means-end chain analysis to categorize solo travelers into four types: pleasure-seeking solo travelers, social solo travelers, exploratory solo travelers, and escape-oriented solo travelers. Each type of solo traveler emphasizes different attributes, consequences, and values in their solo travel experiences, and they also hold different views and attitudes towards solo travel phenomenon. By synthesizing the opinions of different types of solo travelers, this research reveals the key characteristics of solo travel, namely, “departing alone” and “enjoying one's own company.” These findings may provide insights for market segmentation and marketing strategies in the solo travel industry.

Effect of Marketing Strategy Factors on Marketing Performance of Food Home Industry in Malang City

This research examines factors or types of marketing strategies and marketing performance. The aim of the research is to examine the factors of each variable and the influence of marketing strategy factors on the performance of marketing strategies in the home food industry in Malang City. The research is in the form of a survey with a type of causal research. The number of samples was 398, taken from the food and beverage processing industry in Malang City. Data was collected through a survey using a questionnaire. Data were analyzed using the Structural Equation Modelling (SEM) Partial Least Squares (PLS) method. The research results explain that the marketing strategy factors formed are cost efficiency, product innovation, marketing innovation, and distribution channels. Meanwhile, the effectiveness of marketing strategy performance can be measured by increasing sales, market share and customer satisfaction. In further testing, cost efficiency, innovation and effective distribution factors influence marketing performance. This research provides benefits for the food home industry that product innovation, marketing, distribution and cost leadership strategies are very important to increase consumer satisfaction. Increased consumer satisfaction will have an impact on increasing market share, product sales, and profit sustainability.

From Authenticity to Perceived Value: Role of Souvenir Image and Place Identity on Ceramic Souvenir-Repurchasing Intention

Souvenirs are regarded as an integral part of the tourist experience, serving as a tangible reminiscence of a journey. Ceramic souvenirs of China reflect its rich cultural heritage and therefore, tourists tend to purchase these ceramics. The present study seeks to provide empirical evidence of the impact of authenticity and perceived value on the ceramic souvenir-repurchasing intention of tourists in China. A survey was designed to collect data from the tourist population in Hangzhou, China. The study focuses on the direct effects of authenticity, perceived value, along with the mediating effect of souvenir image and the moderating role of place identity on the ceramic souvenir-repurchasing intention. The data was analyzed through the application of SEM and CFA for evaluation of the structural relationships among the variables. The data was statistically analyzed, and the findings affirmed a significant impact of authenticity and perceived value on the ceramic souvenir-repurchasing intention of the tourists. The impact of ceramic souvenir-repurchasing intention is found to be significant on authenticity. Moreover, mediation and moderation are also proposed to be significant, showing that place identity plays an important role in developing the purchase intention of consumers. Thus, the present study provides a valuable understanding of tourist behavior and marketing strategies for the tourist industry.

Factors Influencing Customers’ Acceptance of Islamic Banks’ Products and Services in Cote D’Ivoire (Ivory Coast)

This study examines customers’ acceptance of Islamic banking products offered by Islamic banks’ windows in Ivory Coast and explores the relationship between product acceptance and factors such as knowledge, religion, and pricing. The study involved 201 participants using a structured questionnaire, and the data were analyzed using SPSS. The findings suggest that product knowledge, pricing, and religiosity significantly influence Islamic bank product acceptance. The study recommends further research to test the criticality of these factors and suggests improvising the study’s content and expanding it to include more independent variables. This information is crucial for developing new Islamic products according to customer needs and perceptions and can inform the industry's marketing strategy.

Apropos Technophany

This article aims to reconstruct Simondon’s concept of technophany, which disperses throughout different writings that appeared posthumously and suggest how elaborating this concept could be understood as a significant philosophical task today. Technophany, namely the manifestation of technicity, is central to Simondon’s thought on techno-aesthetics and, more importantly, his intellectual project of reintegrating technology into culture. However, when we place Simondon’s concept of technophany in today’s context, namely the convergence of technology, art and design since the second half of the 20th century, we see that technophanies are becoming more or less ordinary marketing phenomena of the tech industry. Then, could the concept of technophany still take up this task of reconciling technology and culture? Or, instead, is it reduced to a mere economic category, and Simondon’s techno-aesthetics is only a forerunner of today’s industrial marketing strategies? In order to respond to these questions, this article returns to the source of Simondon’s concept of technicity. It shows that there is an intimacy between technophany and Mircea Eliade’s concept of hierophany, and indeed, Simondon’s genesis of technicity vividly mirrors Eliade’s analysis of sacrality and its crisis in modern times. The concept of technophany acquires a new meaning, and it refuses to be a mere phenomenon of publicity as one might easily misread it. Technophany has the task of occupying the “no man’s land” between technicity and sacrality. However, what exactly does it mean? Through the reconstruction of the concept of technophany in Simondon’s thought, this article hopes to examine the limit of the concept and, at the same time, reconceptualise and prolong it.

INDUSTRIAL AND SERVICES MARKETING STRATEGIES: conceptual framework to analyze the impacts of B2B relationship in CNC machines segment

Purpose: The objective of this study is this propose a conceptual framework on the relationship between the strategic elements of services marketing and industrial marketing elements.
 Methodology/Approach: A multi-case study was conducted on four multinational manufacturer companies of machinery and equipment, leaders in the segment in which they operate, and 9 business customers, with full participation of 29 professionals. The research was developed analyzing the services’ marketing strategies and their impact on the relationship, commitment, trust, price, cooperation and brand value, from the perspective of manufacturers and client companies.
 Findings: The results showed that replacement items prices act directly on the relationship and the perception of the manufacturer's commitment to customers. Commitment and trust can be achieved through transparent and accurate communication, generating greater cooperation between the parties, which contributes to the long-lasting relationship.
 Research limitations: The limitations of this study are the reduced number of buyers, in addition to the difficulties of access to large factories.
 Practical implications: The study shows that the concepts of Marketing Strategies and Marketing B2B. This research proposes a framework on the relationship between the strategic elements of services marketing and industrial marketing elements.
 Originality/ Value: There are few academic studies that demonstrate the influence of marketing strategies services in industrial exchanges (B2B). This paper proposes a conceptual framework on the relationship between the strategic elements of marketing services and industrial marketing elements.

Pengembangan Pemasaran Sayuran Organik pada CV Reja Mayur Melalui Sosialisasi Green Marketing

The growing awareness of public health and environmental sustainability has increased the demand for organic products, particularly vegetables. CV Reja Mayur, as a producer of organic vegetables, plays a crucial role in meeting the needs of the growing market. In the competitive organic vegetable industry, innovative and sustainable marketing strategies are crucial. Green marketing, focusing on environmental sustainability and social responsibility, can be a solution to enhance brand visibility and build relationships with consumers who are concerned about sustainability. Community service activities were conducted at CV Reja Mayur, located in Desa Claket and Mligi, Kecamatan Pacet, Kabupaten Mojokerto, using the method of green marketing socialization. The results of this activity indicate that green marketing can highlight the positive impact of CV Reja Mayur's organic vegetable products on the environment. CV Reja Mayur can implement measures such as strengthening transparency, involving consumers in sustainability initiatives, utilizing social media, obtaining organic certification, and innovating in products and business processes. After receiving green marketing socialization, it is expected that CV Reja Mayur can enter a more sustainable marketing era and capitalize on the potential market that increasingly values organic products and sustainability.

Research on Footwear Industry Marketing Strategy in Artificial Intelligence Era Take Adidas as Example

AI has been used in a variety of industries to help brand to enhance brand construction and marketing. But confused by the AIs powerful analysis and collection ability, the brand easily ignores the center of marketing: the customer. Its necessary to consider the role of AI in digital marketing. Adidas is a typical case that gets into the marketing trouble, makes a wrong orientation, and then makes an unsuitable digital marketing strategy. Simply attribution model leads Adidas to over-focus on superficial financial data; sub-brand provides Adidas mAIn financial profits, slighting of greater china market. These factors led to Adidas suffering a revenue decline in the last three years. Adidas should quickly adjust its value orientation, keeping the customer orientation all the time, changing its influencer strategy, inviting more sporters as sub-brand spokesmen or brand owners, and enhancing the investment in Greater China. A little negligence in digital marketing will result in the brand being on the AI eras skids.

A Greener Claver: A Qualitative Study of Green Marketing Strategies for Sustainable Tourism Industry

Sustainable tourism development has gained global momentum, contributing to economic growth and cultural exchange. However, this growth has led to environmental degradation and socio-cultural impacts, necessitating the adoption of sustainable practices. While extensive research acknowledges the importance of sustainability in the tourism industry, a gap remains in understanding the practical implementation of green marketing strategies in specific contexts. This study seeks to address this gap by examining the application of green marketing strategies in Claver's sustainable tourism industry in the Philippines—a region known for its mining activities. The central objective of this research is to comprehend and evaluate the effectiveness of green marketing tactics in promoting sustainable tourism practices within Claver's unique context. Employing a combination of focus group discussions (FGDs) and semi-structured interviews, the study delves into key stakeholders' perspectives, challenges, opportunities, and strategies for incorporating green marketing principles into Claver's tourism sector. The study's findings illuminate a diverse landscape of stakeholders, each possessing distinct expertise, experiences, and viewpoints. These stakeholders include local businesses, community members, government officials, non-governmental organizations (NGOs), and proponents of community-based tourism. The analysis unveils Claver's operational and potential tourist attractions, underscoring the region's untapped potential for ecotourism and cultural immersion. Furthermore, a SWOC analysis reveals the strengths, weaknesses, opportunities, and challenges inherent in Claver's tourism sector, providing valuable insights for formulating targeted green marketing strategies. The identified green marketing strategies encompass a spectrum of initiatives aimed at capitalizing on strengths, addressing weaknesses, leveraging opportunities, and tackling challenges. These strategies underscore the enhancement of Claver's image by showcasing its scenic beauty, fostering collaborations with local businesses, and promoting guided tourism experiences. Additionally, the study emphasizes the significance of addressing obstacles such as negative perceptions stemming from mining activities, waste management issues, and remote accessibility challenges. This research highlights the potential of green marketing strategies to advance sustainable tourism practices in Claver. By aligning tourism development with ecological and community well-being, green marketing holds the potential to instigate positive change. The study's insights contribute to the discourse on sustainable tourism by offering context-specific strategies to bolster environmental preservation, economic advancement, and local community empowerment. Ultimately, the findings underscore the pivotal role of strategic green marketing in shaping a more sustainable and ecologically-conscious future for Claver's tourism industry.

Evaluating the Efficacy of a Traditional Approach to Marketing in the South African Pharmaceutical Industry during the Covid19 Pandemic

Purpose: The purpose of this study was to evaluate the efficacy of a traditional approach to marketing in the South African Pharmaceutical industry during the Covid-19 pandemic.
 Design/Method/Approach: The study adopted a qualitative and exploratory research design with an interpretivist epistemological paradigm. Interviews were conducted using the Zoom virtual platform to adhere to social distancing restrictions. The interviews were recorded, transcribed, and analysed using QDA Miner Lite software. The purposive sample consisted of eight participants employed within the pharmaceutical and medical device industry.
 Findings: The study found that the Covid-19 pandemic prompted pharmaceutical and medical device companies to modify their traditional marketing strategies. The restricted access of pharmaceutical sales and marketing representatives to healthcare facilities led to a shift towards digital marketing.
 Theoretical Implications: The study contributes to the development of knowledge regarding the effectiveness of traditional marketing strategies in the pharmaceutical industry during times of disruption. It highlights the need for pharmaceutical companies to adapt their strategies and incorporate digital platforms into their marketing efforts.
 Practical Implications: Practitioners in the pharmaceutical and medical device industry can learn from the study's findings by recognizing the importance of diversifying marketing strategies and embracing digital platforms. Adapting quickly to disruptive events such as the Covid-19 pandemic is crucial to maintaining market effectiveness.
 Originality/Value: This study offers new insights into the efficacy of traditional marketing strategies in the South African pharmaceutical industry during a global pandemic. It emphasizes the value of incorporating digital platforms and diversifying marketing approaches to enhance industry resilience.
 Research Limitations/Future Research: The findings of this study are specific to the South African pharmaceutical industry during the Covid-19 pandemic. Future research could explore the effectiveness of traditional marketing strategies in different geographical contexts and examine the long-term impact of incorporating digital platforms into marketing strategies.
 Paper Type: Empirical
 JEL Classification: : I11, M31, L89

4C Marketing Theory from the Perspective of Horticultural Industry Marketing Strategy Analysis

The purpose of this paper is to analyze the market strategy of landscape industry in China. On this basis, by using the methods of literature, case analysis and questionnaire survey, this paper discusses the market strategy that should be adopted by the landscape industry in China, in order to provide some reference for the development of the landscape industry in China. In recent years, with the continuous development of the global economy, the level of science and technology is also constantly improving. People are increasingly pursuing a high quality of life. However, with the rapid development of The Times, human beings' requirements for ecological environment are increasing day by day. Therefore, the whole world is exploring how to improve the level of ecological security in our country. Landscape industry is the basis of human survival and development, but also the basis of human survival and development. Due to historical, cultural, economic and other factors, today's market conditions around the world are not the same, but they have their own unique advantages. Through literature research on the origin and development history of the horticulture industry, this paper finds that the horticulture industry is closely related to the development of human society and is closely related to the world's economy, culture, history, art and customs. Today, when the global ecological environment urgently needs to be improved, the landscape industry has been paid more and more attention worldwide. At present, the world has begun to pay attention to the benefits of landscaping on the human body, and carried out a variety of research on landscaping treatment, after the epidemic was raging around the world in 2020, people's yearning for natural life has become stronger. With the development of scientific research, people have attached importance to the beautification and healing effect of horticulture, The attention to ecological environment is the inevitable trend of the development of human society. In the garden, he also became more sophisticated. It is no longer just a natural exploration, but a government-led national architecture strategy, as well as an industry dominated by the elite, its emergence and popularity, so that more home garden fans can enjoy the beauty of nature to bring them. In this context, with the wide spread of the concept of "home garden", the development of Chinese landscape architecture has entered a new stage. Therefore, for the development prospects of the landscape industry, how to use market strategies to promote the development of the landscape industry and improve the influence of the industry, especially for the development of the landscape industry, has positive significance for the development of the landscape industry. By means of questionnaire survey, this paper studies the influencing factors of consumers' purchasing behavior of garden commodities, and integrates with the 4C market theory. Taking Hongyue Garden as an example, this paper conducts an empirical study on the company's market strategy, finds out the advantages and disadvantages of the company in the market, and hopes to bring some references to other garden companies. So as to better promote the development of the landscape industry.

The mediating role of employee ambidexterity and work engagement for talent management and medical representatives’ performance in Indonesian pharmaceutical companies

The business success of pharmaceutical companies in achieving sales targets amid increasingly fierce market competition is highly dependent on the presence of a strong and efficient marketing team. This study aims to explore the impact of talent management on medical representatives’ performance in Indonesia, as well as to analyze the mediation role of employee ambidexterity and work engagement. This study used a quantitative approach involving 167 medical representatives as a sample. Data were collected through questionnaires distributed online and offline. The paper used structural equation modeling-partial least squares (SEM-PLS) for data analysis. The study’s results partially show that talent management, employee ambidexterity, and work engagement can significantly increase medical representatives’ performance (< 0.05). Furthermore, talent management significantly increases employee ambidexterity and work engagement (< 0.05). In addition, an indirect effect was found, where talent management can significantly improve medical representatives’ performance mediated by employee ambidexterity and work engagement (< 0.05). Employee ambidexterity can significantly increase medical representatives’ performance mediated by work engagement (< 0.05). These findings prove that talent management, employee ambidexterity, and work engagement are essential to improve medical representatives’ performance. In addition, these results also can develop more efficient marketing and human resource management strategies in the pharmaceutical industry in Indonesia.

Impact of Consumer Buying Behavior on Satisfaction Towards Dairy Products: An Empirical Study

Purpose: This study aims to investigate consumer buying behavior towards government-owned dairy products in India and assess their level of satisfaction.
 
 Design/Methodology/Approach: The researcher employed a simple random sampling technique to select 576 consumers from across India. Various data analysis tools were applied to the collected data to draw conclusions.
 
 Findings: The research found a significant association between demographic variables and customer satisfaction. Factors like "Product Quality," "Product Value," and "Awareness" were identified as key influencers of customer satisfaction. Additionally, the study revealed a direct negative impact of buying behavior on customer satisfaction, with purchase intention and customer service acting as mediators with positive effects.
 
 Research, Practical & Social implications: This study sheds light on the importance of product quality and value in influencing customer buying behavior. It has practical implications for dairy product marketers, emphasizing the need to prioritize quality and value during processing. Socially, it highlights the importance of consumer awareness in ensuring the quality and safety of dairy products.
 
 Originality/Value: This research contributes to understanding consumer behavior in the context of government-supplied dairy products in India. It emphasizes the originality and value of considering factors like awareness and customer service in assessing customer satisfaction, offering insights for improving marketing strategies in the dairy industry.

Strategi Pemasaran dan Pelayanan Berbasis Nilai-Nilai Keagamaan dalam Industri Busana Muslim: Studi Kasus Toko Zoya Indonesia

This research aims to investigate the impact of religious values-based marketing and service strategies in the Muslim fashion industry, with a case study on Zoya Boutique. The results of the study show that the implementation of marketing and service strategies based on religious values at Zoya Boutique has had a significant and positive impact. This is reflected in a significant increase in sales, higher levels of customer satisfaction, and the creation of an environment that promotes religious values.The study also identifies several unique practices, such as greeting customers with "Assalamualaikum," praying together before store opening, and conducting congregational prayers, which have strengthened the bond between the boutique and its customers, enhanced customer loyalty, and created an atmosphere rooted in Islamic religious values.Recommendations for improvement include considering increased utilization of technology for online services and expanding product offerings. This will help companies better cater to customer needs while still promoting religious values.In conclusion, this research affirms that marketing and service strategies based on religious values have a positive impact on sales, customer satisfaction, and a company's culture in the Muslim fashion industry. It offers valuable guidance for similar companies looking to enhance their business practices while upholding religious values.