Market Research Studies Research Articles

PRS38 PREVALENCE OF SEVERE ASTHMA IN PORTUGAL: RESULTS FROM A PHYSICIANS SURVEY

Severe Asthma (SA) is characterized by the difficulty of controlling exacerbations and asthma symptoms despite optimized therapy. This type of asthma affects a minor subset of asthma patients, but represents a relevant proportion of asthma healthcare costs. Therefore, this study focused on estimating the number of patients aged >12 years old treated by specialists (pneumologists and allergists) in Portugal and the share under biologic treatment. A physician’s primary market research study was conducted through computer assisted web interviewing. Among a sample of 62 physicians, a total of 50 biologic prescribers’ physicians completed the survey (30 pneumologists and 20 allergists). Results were extrapolated based on physicians’ reported number of total SA patients and under biologics within the past 12 months. It is estimated that approximately 3.6% of asthma patients aged above 12 years old (19,733 patients) were treated for SA by pneumologists and allergists in 2018. Among these, approximately 67% presented an allergic pattern of asthma. Regarding its phenotypes, 26% of SA patients presented high IgE levels (> 30UI/mL), 30% revealed high eosinophil levels (> 150/μl) and 35% showed a mixed profile with both biomarkers augmented. It was estimated that 10% of patients did not have increased levels of these biomarkers. Among SA patients, it was predicted that approximately 4.9% received biologic therapy during past year (984 patients). Additionally, 86% of physicians mentioned there was a growth in the number of SA patients in the past 3 years. This study provides an estimate of 19,733 SA patients seen by a specialist in Portugal in the past year. Iit was projected that approximately 984 SA patients (4.9%) received a biologic for asthma treatment in the past 12 months. Furthermore, physicians recognized an increase SA diagnosis, which reveals an increased awareness of SA.

PRS46 TREATMENT OF SEVERE ASTHMA IN PORTUGAL: INSIGHTS FROM A PHYSICIANS' SURVEY

Severe Asthma (SA) is characterized by difficulty of controlling exacerbations and asthma symptoms despite optimized therapy. The aim of this study was to identify physicians’ prescribing behavior when treating patients with SA, focusing on their willingness to prescribe biologics. A physician’s primary market research study was conducted through computer assisted web interviewing. Among a sample of 62 physicians, a total of 50 physicians who prescribed a biologic completed the survey (30 pneumologists and 20 allergists). It is estimated that approximately 3.6% of asthma patients aged above 12 years old (19,733 patients) were treated for SA by pneumologists and allergists in 2018. Concerning their corticosteroid therapy, 52% of treated patients received an inhaled corticosteroids (ICS) plus long-acting reliever therapy; 41% received ICS plus oral corticosteroids (OCS) and long-acting reliever; 5% received a biologic plus ICS or OCS and long-acting reliever; and 2% were treated with other combinations. Among treated patients, approximately 46% were uncontrolled with current therapy, and 73% of these (6,673 patients) could benefit from a biologic to control exacerbations and symptomatology (regardless of patient adherence). Focusing on patients already under biologic therapy, 17% remained uncontrolled by current biologic. Concerning key treatment attributes influencing SA patient therapeutic strategy, 94% of physicians ranked efficacy in symptom control as one of the three most important attributes, followed by efficacy in exacerbations prevention and control (84%), and lung function improvement (80%). The study allowed a broad understanding of SA treatment prescribing behavior and the effectiveness of therapies in SA control. Almost half of SA patients were uncontrolled with current treatment and a substantial proportion could benefit from biologics, demonstrating the high unmet need and the need for new innovative solutions for patients uncontrolled with biologics.

Honesty via Choice-Matching

We introduce choice-matching, a class of mechanisms for eliciting honest responses to a multiple choice question (MCQ), as might appear in a market research study, opinion poll, or economics experiment. Under choice-matching, respondents are compensated through an auxiliary task, e.g., a personal consumption choice or a forecast. Their compensation depends both on their performance on the auxiliary task, and on the performance of those respondents who matched their response to the MCQ. We give conditions for such mechanisms to be strictly truth-inducing, focusing on a special case in which the auxiliary task is to predict the answers of other respondents. (JEL C78, C83, D81, D82, D83)

Patient perception of disease burden in diffuse cutaneous systemic sclerosis.

Purpose:Systemic sclerosis is a rare multi-organ autoimmune rheumatic disease, resulting in progressive fibrosis of the skin/internal organs. This study aimed to understand the impact of diffuse cutaneous systemic sclerosis symptoms and disease burden from the patient’s perspective.Methods:This was a mixed methodology, market research study involving ethnography, structured interviews, video diaries, and patient tasks. Patients had been diagnosed with diffuse cutaneous systemic sclerosis for ⩾ 6 months and were recruited via healthcare professionals or patient associations (France, Italy, the United Kingdom, and the United States). Patients filmed short (~15 min) daily video diaries about their lives over 7 days and participated in ethnographic sessions, patient tasks, and structured video interviews. In Germany and Spain, patients participated in 60-min telephone interviews.Results:Twenty-three patients (mean age: 54 years; 83% women; minimum disease duration: 6 months) participated in the study. Time to diagnosis was prolonged, as patients overlooked their symptoms and some healthcare professionals attributed symptoms to other causes. Patients rarely received additional information or support services at diagnosis. Importantly, although patients were aware of the seriousness of organ involvement, they reported that skin changes, pain, and fatigue impaired their ability to perform routine tasks. Patients had a high prescription treatment burden (mean: 10 tablets/day; up to >25 tablets/day) with additional non-prescription medication taken for other comorbidities. Treatment discontinuation was common due to side effects. Patients experienced diffuse cutaneous systemic sclerosis as a loss of independence and self-esteem. Moreover, patients tended to have small support networks, and emotional support services were not offered as standard care.Conclusion:Patients with diffuse cutaneous systemic sclerosis had high treatment and disease burdens, with skin changes, pain, and fatigue profoundly affecting their lives. There is an unmet need for patient information at the time of diagnosis and emotional support services throughout the patient’s journey with diffuse cutaneous systemic sclerosis. Based on the results of this study, we provide recommendations for improving diffuse cutaneous systemic sclerosis care.

PEMANFAATAN LIMBAH KOTORAN SAPI MENJADI PUPUK ORGANIK BERKUALITAS TINGGI SEBAGAI SALAH SATU USAHA INOVASI KAMPUS YANG BERNILAI EKONOMI

Decrease in land productivity is due to land fertility degradation caused by the excessive use of chemical fertilizer. Besides that, scarcity of necessary fertilizer at the farmer’s level causes farmers to have difficulties in finding fertilizer, and the price of chemical fertilizer tends to continuously increase along with the decrease of subsidized fertilizer from the government. The solution offered by PPUPIK is to provide complete organic fertilizer product that can help to increase plants growth and to improve the health and quality of production yields. The activity aims to instil the entrepreneurship spirit around campus as the manifestation of technology application, to provide people with quality solid and liquid organic fertilizers, and to increase innovations of organic waste utilization technology. The activities take place for eight months in the area of Plantation Agriculture Department of Pangkep State Agriculture Polytechnic Campus. The method used is the application of business management principles including production management, marketing, finance and development, besides the method of market research and comparative study method. The results of the activity show an increase in the entrepreneurship spirit among lecturers and students, an increase in the student’s interest of entrepreneurship from a number of zero to three students through an apprenticeship at PPUPIK location. Innovations increase, so the availability of quality organic fertilizer becomes possible. There is an increase in business income totalling Rp 32,000,000 at the end of June 2018, with a total of solid organic fertilizer production of 25 tons and liquid organic fertilizer 500 liters.

Value of certification in infection prevention and control

The Certification Board of Infection Control and Epidemiology conducted a marketing research study to determine the perceived value of the certification in infection prevention and control among infection prevention professionals and other stakeholders. Four thematic categories were identified: certification process and standards; professionalism, competency, and career growth; patient care, safety, infection prevention and control; and regulatory compliance. Respondents stated that certification demonstrated professional competency, increased career growth, improved regulatory compliance, was important in influencing legislation, and improved the practice of infection prevention and control. Opportunities were to reevaluate eligibility criteria and examination difficulty; demonstrate how certification increases financial compensation and organizational recognition; and offer recertification through continuing education based on the study findings, strategic recommendations and next steps were incorporated into the strategic plan. This article is an overview and summarizes the study findings.

<p>Mode of injection and treatment adherence: results of a survey characterizing the perspectives of health care providers and US women 18–45 years old</p>

PurposeA market research study was conducted to characterize perceptions of intramuscular (IM) and subcutaneous (SC) routes of injection, including use of autoinjectors, and how these perceptions affect adherence to injection regimens. The perspectives were from women of childbearing age (18–45 years old; consumers) and health care providers (HCPs) involved in women’s health care.MethodsTwo telephone surveys, one of HCPs and the other of consumers, were conducted by KRC Research (New York, NY, USA) between May and July 2017. HCPs were recruited across the US; the consumer survey was administered to a nationally representative sample. Survey questions identified potential challenges of IM and SC administration, their impact on treatment adherence, and perceptions of autoinjectors. Results are reported using descriptive statistics and reflect an unweighted sample; margin of error is ±3% for the consumer survey.ResultsHCP respondents included 100 generalist OB/GYNs, 101 maternal-fetal medicine specialists, and 519 nurses; there were 1,012 female consumer respondents. Nurses reported more experience than physicians in administering injections, including with autoinjectors. Consumers reported having received treatments via both IM and SC injections; 26% had received treatment with injections at regular intervals. Most HCPs (58%) said they preferred to administer SC injections, which was also the preference for receiving injections among consumers, who reported needle size as a concern regardless of administration mode. Other major concerns were perceptions of pain and fear/anxiety, and seeing the needle, all of which were greater for IM than for SC injections. HCPs and consumers both reported greater likelihood of adherence to therapy administered SC using an autoinjector because they believe that this method provides substantial HCP and patient benefits.ConclusionHCPs and consumers identified similar challenges with adherence to injections. However, there was consistently higher preference for SC relative to IM. HCPs and consumers believe that autoinjectors may increase adherence.

Eclecticism of Marketing: Strength or Weakness?

Marketing has evolved and emerged as a distinctive field of professional endeavor. Although there has been a considerable growth in its thoughts and theories, it still suffers from a lack of theoretical maturity. Scholars argue that as a young discipline there is still room for future exploration between its theory and practice. In an effort to expand the works of previous theorists and historians, this paper sets out to deepen the epistemology of marketing genealogy. Specifically, the paper offers clearer insights on the multidisciplinary nature of marketing, assesses whether this approach strengthens or weakens the influence of marketing as a field of knowledge, and finally explores the affiliate disciplines that dominate in marketing research studies at the moment. Using a broad review of the literature in the form of a historical survey, we traced cross-disciplinary exchanges of principles, concepts, and theories. The paper argues that the body of knowledge known as marketing evolved and emerged from different but interrelated fields. And it is this eclecticism approach that strengthens the foundation of marketing as a social, behavioral, and managerial field. This paper, therefore, offers strong educational values to inform teaching, enrich, acquaint, and/or update marketing students, theorists, and historians, and serve as a springboard for future debate.

The Influence of Design Elements in Choosing Products on the Sweets Market for Children

The article aims to create a clear picture of the use of design and aesthetic elements by the big producers on the sweets market for children and parents’ perception of how the design and aesthetics of sweets influences children. In this respect, a qualitative marketing research study has been carried out, and the method that was chosen was the in-depth interview. An interview guide was used as a tool. The sample included a number of 26 parents. The paper analyses which design elements have a stronger impact on purchasing decisions. The results show that the design of sweets is important and attracts attention to a product before it is tasted. It has been found that the design of a product is an important element according to which people (children and adults) make the purchasing decision. Given that are very few studies on the subject, the author believes that this paper may help sweets manufacturers better adapt their marketing strategies to children and parents’ psychology, but can also help consumer authorities develop regulations to protect them from the pressure from manufacturers.

Cross-cultural application of a practice-oriented acquiescence measure

PurposeExtant research shows that acquiescence response style (ARS) is culture-bound and may bias the results of comparative cross-cultural studies. Conventional measures of ARS are difficult to apply in practice. To overcome this limitation, the purpose of this paper is to propose an alternative, practice-oriented measure, namely, pARS. The authors apply Hofstede’s cultural dimensions (Hofstede et al., 2010) to test whether pARS is culture-bound. The cross-cultural study provides a high level of cross-cultural generalisability due to the extensive number of surveyed countries (n=30) and subjects (n=236.089). The authors run multi-level analysis to identify within- and between-country-level predictors.Design/methodology/approachOn the individual level, the authors use data of a large-scale cross-cultural study, including 236.089 consumers from 30 countries worldwide. The authors apply several methods to test for the culture-boundness of pARS. First, they apply correlation analysis to replicate existing cross-cultural results and to ensure nomological validity. Second, applying ordinary least square regression, the authors simultaneously test the six Hofstede cultural dimensions (Hofstede et al., 2010) and investigate interactions between the dimensions. Finally, they use multi-level analysis to confirm the stability of culture-bound results, controlling for individual- and country-level variability.FindingsThe paper introduces an alternative measure for acquiescence (pARS), which is particularly suitable for shorter questionnaires. A large-scale consumer study with 236.089 respondents in 30 countries supports the culture-bound validity of pARS. The authors confirm construct validity and the nomological network of pARS. Contrasting existing studies, multi-level analysis demonstrates that a high level of power distance majorly leads to ARS. Therefore, cross-cultural researchers need to control for ARS in countries high in power distance, especially when paired with high uncertainty avoidance.Originality/valueA large-scale consumer study with 236.089 respondents from 30 countries shows that respondents from various countries differ significantly in their level of acquiescence. The study confirms that power distance is the most relevant cultural dimension to explain these differences. Although ARS may bias the results of comparative cross-cultural studies, it is rarely controlled by market research studies outside the academic realm. The present work proposes and establishes the validity of a practice-oriented measure of acquiescence, namely, pARS. pARS is particularly suitable for shorter questionnaires. In contrast to prior approaches, applying pARS does not require adding non-substantive items to the questionnaire.

“Anjaneya” health drink: re-positioning dilemma

Learning outcomes The students will get a hands on research techniques like mental mapping, laddering and means end chain (MEC) model for value proposition and survey techniques. Case overview/synopsis Market Research has always acted as one of the major driving force behind the successful launch of any product in any market. There are several evidences of how market research and thorough understanding of the consumers in and out has lead companies reach new peaks and acquire market share. This case deals with a company called Eco-Remedies, based in Nashik, India, which is in the business of providing eco-solutions to different health ailments and also general purpose health supplements like health drinks. The major concentration is on the product called “AnjaNeya-The Graviola fruit drink” from Eco-Remedies, where in different research techniques were used to gather information so that appropriate strategies could be implemented in order to increase the market share of the product and create a strong position in the minds of the customers. The case deals with gathering consumer insights and then developing appropriate positioning strategies for Eco remedies based on consumer value proposition using the MEC theory, mental mapping, blind tests and general consumer survey. Complexity academic level The study is applicable to Masters level Marketing Management and Marketing Research Studies. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject Code Marketing.

PSS57 - TREATMENT OF ATOPIC DERMATITIS IN PORTUGAL: INSIGHTS FROM A PHYSICIANS’ SURVEY

The study aimed at assessing physicians’ prescribing behavior regarding the treatment of adults with Atopic Dermatitis (AD) in Portugal, as well as their perception on treatments and unmet needs. A physician primary market research study was conducted through computer assisted web interviewing. A total of 59 physicians were screened to reach the target sample of 50 physicians who responded to the complete survey, including 40 dermatologists and 10 allergists. Furthermore, 9 in-depth interviews with dermatologists and allergists were conducted to validate the surveys’ outcomes. In 2017, 40% to 45% of adults with AD followed by dermatologists or allergists were classified as having moderate to severe disease. Ninety-one percent of these patients were treated in the past 12 months. Of untreated patients, 36% were due to contraindications, 36% due to previous lack of response, and 29% due to patient decision. Amongst treated patients, 37% were exclusively on topical treatment - including TCS and TCI – while the remaining received other treatments associated or not with topical treatment,: 11% phototherapy; 25% oral corticosteroids (OCS); 15% cyclosporine; 7% other immunosuppressants; 2% biologics; and 3% other combinations. 24% of moderate to severe patients were uncontrolled with current treatment, of which 74% were on topical or OCS treatment. For 50% of physicians, the efficacy in reducing the AD’s signs intensity and disease extension was the most important attribute for treatment prescription, followed by efficacy in reducing pruritus. Physicians’ classification of treatment options simultaneously positioned those regarded as most effective as being less safe (namely OCS and immunosuppressants). Based on physicians’ surveys and in-depth interviews, a comprehensive understanding of AD treatment prescribing behavior was attained. One-third of moderate to severe patients were either uncontrolled with their current treatment or not treated, demonstrating the high unmet need.

Influence of Role Conflict, Authorities of Jobs in Employee Work Satisfaction (Case study Bank Kalsel Main Branch Banjarmasin Employee)

The article aims to create a clear picture of the use of design and aesthetic elements by the big producers on the sweets market for children and parents’ perception of how the design and aesthetics of sweets influence children. In this respect, a qualitative marketing research study has been carried out, and the method that was chosen was the in-depth interview. An interview guide was used as a tool. The sample included a number of 26 parents. The paper analyses which design elements have a stronger impact on purchasing decisions. The results show that the design of sweets is important and attracts attention to a product before it is tasted. It has been found that the design of a product is an important element according to which people (children and adults) make the purchasing decision. Given that are very few studies on the subject, the author believes that this paper may help sweets manufacturers better adapt their marketing strategies to children and parents’ psychology, but can also help consumer authorities develop regulations to protect them from the pressure from manufacturers.

An Examination of the Factors That Influence Primary Battery Longevity Performance Under Multiple-Cell Vs Single-Cell Testing Conditions

Primary alkaline batteries still account for the vast majority of battery sales in the US. According to the test standards the American National Standards Institute (ANSI), primary alkaline cell longevity performance is intended to be measured by discharging individual cells under specific load and duty cycle conditions to prescribed cutoff voltages. However, market research studies indicate that greater than 90% of battery-driven devices in the US require more than 1 cell, in electronic series configuration, to function. Thus, the analysis of primary alkaline battery performance in multiple-cell configuration will yield results that are far closer to the battery performance observed in actual devices and, therefore, is more consumer relevant. Focusing on AA size batteries, multiple cells discharged in series configuration demonstrated consistently lower cell performance (measured in service hours) vs single cells discharged under similar load and duty cycle conditions. The magnitude of decrease in performance for any battery design was highly related to the performance variability exhibited in single cell performance testing. Additional factors that influenced the lower performance observed in multiple-cell testing included the number of cells in series, discharge load magnitude, load type, endpoint voltage and battery design characteristics such as rate of increase of polarization during discharge. The relative importance of these factors to multiple-cell performance was quantified along with consideration of the deficiencies of reporting primary battery performance based on single-cell performance testing.

Topic modeling for analyzing open-ended survey responses

ABSTRACTOpen-ended responses are widely used in market research studies. Processing of such responses requires labour-intensive human coding. This paper focuses on unsupervised topic models and tests their ability to automate the analysis of open-ended responses. Since state-of-the-art topic models struggle with the shortness of open-ended responses, the paper considers three novel short text topic models: Latent Feature Latent Dirichlet Allocation, Biterm Topic Model and Word Network Topic Model. The models are fitted and evaluated on a set of real-world open-ended responses provided by a market research company. Multiple components such as topic coherence and document classification are quantitatively and qualitatively evaluated to appraise whether topic models can replace human coding. The results suggest that topic models are a viable alternative for open-ended response coding. However, their usefulness is limited when a correct one-to-one mapping of responses and topics or the exact topic distribution is needed.

Ethnographic Observational Study of the Biologic Initiation Conversation Between Rheumatologists and Biologic-Naive Rheumatoid Arthritis Patients.

ObjectiveThis ethnographic market research study investigated the biologic initiation conversation between rheumatologists and biologic‐naive patients with rheumatoid arthritis to assess how therapy options, particularly mode of administration, were discussed.MethodsConsenting rheumatologists (n = 16) and patients (n = 48) were videotaped during medical visits and interviewed by a trained ethnographer. The content, structure, and timing of conversations regarding biologic initiation were analyzed.ResultsThe mean duration of physician‐patient visits was approximately 15 minutes; biologic therapies were discussed for a mean of 5.6 minutes. Subcutaneous (SC) and intravenous (IV) therapy options were mentioned in 45 and 35 visits, respectively, out of a total of 48 visits. All patients had some familiarity with SC administration, but nearly half of patients (22 of 48) were unfamiliar with IV therapy going into the visit. IV administration was not defined or described by rheumatologists in 77% of visits (27 of 35) mentioning IV therapy. Thus, 19 of 22 patients who were initially unfamiliar with IV therapy remained unfamiliar after the visit. Disparities in physician‐patient perceptions were revealed, as all rheumatologists (16 of 16) believed IV therapy would be less convenient than SC therapy for patients, while 46% of patients (22 of 48) felt this way. In post‐visit interviews, some patients seemed confused and overwhelmed, particularly when presented with many treatment choices in a visit. Some patients stated they would benefit from visual aids or summary sheets of key points.ConclusionThis study revealed significant educational opportunities to improve the biologic initiation conversation and indicated a disparity between patients’ and rheumatologists’ perception of IV therapy.

An Examination of the Factors That Influence Primary Battery Longevity Performance Under Multiple-Cell Vs Single-Cell Testing Conditions

Primary alkaline batteries still account for the vast majority of battery sales in the US. According to the test standards of the American National Standards Institute (ANSI), primary alkaline cell longevity performance is intended to be measured by discharging individual cells under specific load and duty cycle conditions to prescribed cutoff voltages. However, market research studies indicate that greater than 90% of battery-driven devices in the US require more than 1 cell, in electronic series configuration, to function. Thus, the analysis of primary alkaline battery performance in multiple-cell configuration will yield results that are far closer to the battery performance observed in actual devices and, therefore, is more consumer relevant. Focusing on AA size batteries, multiple cells discharged in series configuration demonstrated consistently lower cell performance (measured in service hours) vs single cells discharged under similar load and duty cycle conditions. The magnitude of decrease in performance for any battery design was highly related to the performance variability exhibited in single cell performance testing. Additional factors that influenced the lower performance observed in multiple-cell testing included the number of cells in series, discharge load magnitude, load type, endpoint voltage and battery design characteristics such as rate of increase of polarization during discharge. The relative importance of these factors to multiple-cell performance was quantified along with consideration of the deficiencies of reporting primary battery performance based on single-cell performance testing.

An adaptive sentimental analysis using ontology for retail market

The growth of digital documents on web becomes the massive sources for online market analyzing at broad level. The study of market research over online incorporating new parameter called sentiment analysis. The sentiment analysis plays a crucial role for identifying behavior of customers by means of natural language processing from customer feedback about product or services. The opinion mining have done from the user data over web related activities such as search history, blog activities, forums, comments on the social network, express the opinion about the concept/product and suggestion or recommendations. The present system is non-adaptive relation identification system works on existing, predetermined set of relations and it cannot identify the new type relation for opinion mining. The existing system are also neglected the static sentiments of users. This paper proposed ontology based adaptive sentiment analysis system for extracting new features added on the user space. In our work, the ontology and 3D space clustering framework which allows incorporation of domain knowledge for predicting sentimental analysis via opinion mining.

An adaptive sentimental analysis using ontology for retail market

The growth of digital documents on web becomes the massive sources for online market analyzing at broad level. The study of market research over online incorporating new parameter called sentiment analysis. The sentiment analysis plays a crucial role for identifying behavior of customers by means of natural language processing from customer feedback about product or services. The opinion mining have done from the user data over web related activities such as search history, blog activities, forums, comments on the social network, express the opinion about the concept/product and suggestion or recommendations. The present system is non-adaptive relation identification system works on existing, predetermined set of relations and it cannot identify the new type relation for opinion mining. The existing system are also neglected the static sentiments of users. This paper proposed ontology based adaptive sentiment analysis system for extracting new features added on the user space. In our work, the ontology and 3D space clustering framework which allows incorporation of domain knowledge for predicting sentimental analysis via opinion mining.

Opportunities and constraints in building improved domestic mango value chains in Pakistan

Emerging high-end fruit markets and retailers have been setting out the new trends of fruit marketing in Pakistan. Market research studies conducted at high-end fruit outlets in the three big cities of Pakistan, Karachi, Lahore and Faisalabad, in the Australia-Pakistan Agriculture Sector Linkage Program (ASLP) project indicated that consumers are willing to pay 20-25% more for good quality mango – defined as “medium size (300-400 g), clean, fully ripe fruit without softness and good in color without blemishes”. However, the traditional marketing systems that exist in Pakistan are dominated by commission agents/contractors that inhibit price transparency, and this impact on the producers' abilities to respond to consumer needs. Three marketing interventions were carried out to demonstrate the benefits of ASLP best practices, documented at the farm level, along the identified chain. In the first trial, the ASLP best practice mangoes were presented to the market through the traditional wholesale market system, which failed due to reluctant behavior of middlemen. However, the second trial adopted a direct marketing approach (producer to exclusive outlet established by the project team) that showed the grower could earn 30% more profit than on traditional mangoes. This outcome was replicated in another trial involving growers, traders and high-end market retailers and a net return of USD 0.30 kg for growers was obtained. Similarly, traders also received a net return USD 0.046 kg while selling to high-end supermarket chains and earned USD 4.46 kg when selling to corporate customers. Retailers earned 20% more margin on ASLP 'best practice' mangoes. These results confirm that all chain participants can benefit from a commitment along the chain provided they have the desired resources, skills and an effective communication system supported by the relevant Government departments.