Marketing Strategies For Promotion Research Articles

스포츠이벤트 마케팅 촉진전략을 위한 기초조사 연구

The purpose of this study is to analyze the marketing promotion strategies and factors of sports event according to demographic-sociological variables. The subjects of this study is 400 people, who live in Seoul and Gyunggi Province, Korea. The results of this study summarized as follows. First, There are significant differences of preferable event type in gender and age variables. Men prefer both `spectacular type` and `participating type` in preferable event type. Women prefer `specular type` than `participating type` in preferable event type. In preferable type, spectacular type is increasing from twenties to forties in age variable. Second, there are significant differences in sports event important factors, effective media of advertisement in ages. There is significant difference in sport advertizing level, sports event important factors, effective media in advertisement. TV commercial advertisement is the most effective medium in advertizing sports event. Third, there are statistically significant differences in sports goods, purchasing barriers, effective promotion method of sales promotion in gender. There are significant differences in every variables of sale promotion in ages. T-shirt is the most preferable sports goods. Consumers want to purchase sports goods in sports goods shop. They think that sports goods is expensive and design of sports goods need to make better. They prefer gift and performance event in sale promotion strategies. Fourth, there are statistically significant differences in visit in Home page, information from Home page in gender.

Promotional Strategies and Travelerss' Satisfaction During the Asian Financial Crisis

This paper describes the marketing strategies of the Tourism Authority of Thailand in boosting tourism through segmentation of the special interest groups represented by tourists to Thailand after the implementation of the 'Amazing Thailand Years' campaigns. This study also evaluates the marketing promotion strategies of the 'Amazing Thailand Years' campaign in creating travelerss' satisfaction and intention to revisit and recommend Thailand to friends and relatives. A content analysis of collateral material including brochures and booklets about the 'Amazing Thailand Years' campaign and the Tourism Authority of Thailand's marketing plans from 1980 to 2000 was used in analyzing the promotional programs and the market segmentation. Observations of seminars sponsored by the Association of Thai Travel Agents (ATTA), Chulalongkorn University, and Prince of Songkla University about Thailand's tourism were conducted from 1997 to 1998. Unstructured interviews with staff of the Tourism Authority of Thailand were undertaken in 1998. Finally, a cross sectional survey was given to 590 randomly selected travelers who visited Thailand in 2000. It was found that the Tourism Authority of Thailand has effectively created travelers' satisfaction and intention to revisit Thailand with the use of the 'Amazing Thailand Years' campaign.

Price Discrimination with One-way Separated Markets

This paper extends the traditional model of third degree price discrimination which assumes complete separation between markets to the case where markets are only one-way separated. In two periods of time one can carry over quantities of the product from the present to the future but not vice versa. We show that this model provides a wide framework for analysis of several promotional marketing strategies.

Mammography screening services: market segments and messages.

Mammography has become a vital tool for the early detection of breast cancer. Although many organizations and health care facilities are working to educate and motivate women to take advantage of the life saving opportunity that is offered through screening mammography, only twenty percent of women who should be screened actually have the procedure performed. In order to reach women who have not been screened, it is important to learn which factors most strongly motivate those women who do choose to have a mammogram. Depth interviews with 18 women attending a mobile mammography unit were conducted to explore the decision making process of women obtaining mammography screening services and to develop a profile of prevalent emotions, attitudes, and feelings associated with receiving breast cancer screening services. Analysis of the interview transcripts revealed several important themes to which health care professionals can direct marketing and health promotion strategies.