Marketing Programs Research Articles

Additional Marketing Responses to a Tax on Sugar-Sweetened Beverages Comment on "Understanding Marketing Responses to a Tax on Sugary Drinks: A Qualitative Interview Study in the United Kingdom, 2019".

Marketing responses to sugar-sweetened beverage (SSB) taxes are understudied in the literature. Previous research has been limited to examining price and advertising, in particular promotions responses. Forde et al advocate for a focus on exploring a range of marketing responses to a SSB tax, with an emphasis on the marketing mix (price, promotion, product, and place). Their qualitative findings from the United Kingdom focus mostly on possible product and price decisions, with limited discussion of place and promotions decisions. We argue that the proposed marketing mix decisions may be used to avoid or side-step a SSB tax and that their likelihood of adoption may be dependent upon additional factors besides brand strength, reputation, and portfolio size highlighted by Forde and colleagues, such as organizational capabilities, industry competition, and brand positioning. We recommend future research examine the importance of consumer behaviour in developing marketing programs and in response to the marketing mix levers pulled by industry.

Efficiency of application of the concept of intensification of commercial efforts (sales concept of marketing) at the enterprise

The article examines the structure of the company's product sales channels, defines the main economic indicators of the company's activity by types of products, which are sold through various product sales channels. The assessment of the conceptual nature of the enterprise's marketing activity was carried out in order to improve the concept of intensification of commercial efforts or the sales concept of marketing, and the results of a strategic assessment of the direction of the enterprise's development were summarized. The results of the study showed the problems faced by producers in the field of selling agricultural products. Decisions made in the field of product promotion consist of choosing a sales system, sales form and distribution channels. Enterprises form their sales concept of marketing based on various approaches, which is confirmed by the studied detailed structure of the company's product sales channels. It was determined that the basis of the enterprise's production and sales concept should be a marketing program, which is built on certain directions and positions that allow enterprises to function successfully on the market. The end result of the outlined direction of development of the enterprise's marketing, which the subjects of market relations follow in today's market conditions, is the chosen concept of management, in particular, the concept of intensification of commercial efforts. The solution of the scientific problem takes place in the study and generalization of the theoretical and practical tasks of the formation of economic measures regarding the economic justification and effectiveness of the creation of organizational and economic measures aimed at improving the sales concept of marketing. The purpose of the article is to clarify the theoretical issues of economic substantiation and the effectiveness of creating organizational and economic measures from the plan of improving the sale of products of agricultural enterprises. When writing the scientific article, the following tasks were set: to evaluate the current state of the production and marketing activities of agricultural enterprises; to develop specific proposals aimed at the effectiveness of creating organizational measures with the provision of improvement of the intensification concept of commercial efforts. Keywords: marketing, sales, sales channels, sales concept of marketing, concept of intensification of commercial efforts, sales channels, enterprise development strategy.

Making activation for young welfare recipients mandatory

AbstractActivation policies to promote self‐sufficiency among recipients of welfare and other types of benefits are becoming more common in many welfare states. We evaluate a law change in Norway making welfare receipt conditional on participation in an activation program for all welfare recipients below the age of 30. Analysing the program's staggered implementation across municipalities with several modern event study estimators, we estimate that the law change had quite precise 0‐effects on benefit receipt, work and education. We also do not find any effects on the probability of being out of work or of being in employment, education or labour market programs. Qualitative evidence suggests that the zero effect may be due to the law change only impacting the participation of recipients with low expected gain from activation.

Healthy Eats-Evaluation of a Social Marketing Program Delivered in Primary School Settings in Queensland.

One in four school children in Australia are overweight or obese. In response, the Healthy Eats program was developed, piloted, and delivered using a whole-of-school approach underpinned by the socio-ecological model to increase fruit and vegetable consumption among children aged 8-10 years in regional Queensland, Australia. This research presents an outcome evaluation of the Healthy Eats program using pre-post data collected throughout 2021 (cross-sectional for knowledge and longitudinal for behaviour) from 19 schools to assess whether changes occurred in students' nutritional knowledge (n = 1868 (pre = 933, post = 935)) and fruit and vegetable consumption (n = 1042 (pre = 521, post = 521)). Knowledge data was collected via self-reports two weeks prior and immediately after the Nutrition Module. Behavioural data on daily fruit and vegetable consumption was gathered via student passports (i.e., surveys) one week before and for four consecutive weeks after the Nutrition Module. Chi-Square Difference tests and t-Tests were conducted with a significance level set at p < 0.05. Across all 19 schools, knowledge of the daily recommended serves of fruit and vegetables improved significantly following participation in the program, aligning knowledge closer to the Australian dietary guidelines. Behavioural results for fruit consumption were favourable, with clear improvements reported. Increases in vegetable consumption were demonstrated in two of the eight schools. A discussion on the knowledge-action gap is provided, including recommendations for future iterations of the Healthy Eats program.

Reimagining Sport Management Programs Within Kinesiology and Public Health

The growth of Sport Management programs in the United States over the past 50 years has sparked debate about where they should reside on college campuses. However, it has also provided significant opportunities for collaboration and integration with other academic programs in Kinesiology and Public Health. This paper explores relevant literature and current issues that highlight the intersection of sport management, physical activity, and health and then describes two academic programs that were redesigned to better integrate sport management and the health sciences. The Sport Marketing and Management program at Indiana University provides students with the opportunity to expand their business training, with particular emphasis on diversity, equity, and inclusion, through coursework in health and movement-related programs in the School of Public Health. The School of Kinesiology’s Applied Exercise Science program at the University of Michigan offers students the option of pursuing a management elective track that incorporates courses from the school’s Sport Management program. This paper provides leaders in Kinesiology with explicit examples of integrating kinesiology and public health with sport management and serves to encourage leaders to promote and support greater collaboration within units of Kinesiology and other health science programs.

Danish Flexicurity: Rights and Duties

Denmark is one of the richest countries in the world and achieves this in combination with low inequality, low unemployment, and high-income security. This performance is often attributed to the Danish labor market model characterized by what has become known as flexicurity. This essay describes and evaluates Danish flexicurity. The Danish experience shows that flexicurity in itself, that is, flexible hiring and firing rules for firms combined with high income security for workers, is insufficient for successful outcomes. The flexicurity policy also needs to include comprehensive active labor market programs (ALMPs) with compulsory participation for recipients of unemployment compensation. Denmark spends more on active labor market programs than any other OECD country. We review theory showing how ALMPs can mitigate adverse selection and moral hazard problems associated with high income security and review empirical evidence on the effectiveness of ALMPs from the ongoing Danish policy evaluation, which includes a systematic use of randomized experiments. We also discuss the aptness of flexicurity to meet challenges from globalization, automation, and immigration and the trade-offs that the United States (or other countries) would face in adopting a flexicurity policy.

A market study of early adopters of fault detection and diagnosis tools for rooftop HVAC systems

Retrofit fault detection and diagnosis (FDD) products are undergoing major advances in their ability to optimize the operation and maintenance of building heating, ventilation, and air conditioning (HVAC) systems as a result of advances in artificial intelligence, cloud computing, and low-cost sensor networks. However, many market barriers still exist to their widespread adoption. This paper is the first to study the market and barriers for FDD products from the perspective of early adopters of HVAC rooftop retrofit FDD products as part of a field study of early adopters. Researchers engaged multiple sites and installed different FDD products at these sites for the purposes of (1) evaluating market readiness, market barriers, and user experience, (2) evaluating energy and demand savings, (3) evaluating the purchase, installation, training, and use process, and (4) determining overall FDD product effectiveness. This paper presents and focuses on the market study goals, methods, results, and findings determined based on survey data collected from key stakeholders participating in the study. These stakeholders included FDD providers, energy efficiency program managers and engineers, HVAC contractors, building owners, facility managers, energy managers, and consultants. The study provides results and analyses concerning (1) current knowledge and awareness levels for FDD technologies, (2) attitudes towards FDD products, (3) market barriers and resources available for FDD, and (4) insights on how stakeholders perceive and determine the value and cost for purchasing, using, and adopting FDD technologies and products. The study produced twelve (12) key findings, which provide valuable input for energy efficiency programs in their development of more effective FDD marketing programs that can increase adoption of FDD technologies and reduce barriers to widespread adoption.

Social Media Marketing through Instagram and Repurchase Intention: The Mediating Role of Customer Engagement

In the digital era, the presence of social media has a strategic function in marketing that can be optimized to strengthen the company’s competitiveness. Besides having an essential role in promoting products and services quickly and massively, social media is also effective in building relationships with customers. Therefore, the company’s ability to optimize social media is a key success factor in winning the competition. The research aimed to determine the effect of social media marketing through Instagram on repurchase intention mediated by customer engagement. The research applied a quantitative approach and involved a sample of 102 Kopi Chuseyo Instagram followers taken through a simple random sampling technique. Data were collected using a questionnaire. Then, a quantitative approach with path analysis was used to analyze the research data. Research findings show that social media marketing has a significant effect on customer engagement and repurchase intention. The findings also mention that customer engagement affects repurchase intention positively and significantly. In addition, customer engagement also mediates the effect of social media marketing on repurchase intention. Therefore, companies should identify the appropriate type of social media according to their products and services to support marketing programs. They should also focus on certain social media to run its marketing program.

Does sickness absence history affect work participation after vocational labour market training?

Abstract Background Active labour market programmes, such as vocational training, have become widely adopted measures to increase job seekers’ employment opportunities, but evidence of their effectiveness in later employment is mixed. Individuals who enter training differ greatly in their socioeconomic background, health, and labour market history, which can affect the effectiveness of these programmes. There is still uncertainty, for example, on how vocational labour market training works for individuals with prior health problems. Methods We use nationally representative Finnish register data on 88,283 individuals aged 25-59 who participated in vocational labour market training in 2008-2013, 23,715 of whom had sickness absence lasting at least 10 weekdays (including Saturday) three years prior to the training and 64,568 of whom did not. To adjust for the differences in sociodemographic and work-related factors between these groups, we will conduct propensity score matching. We will analyze work participation three years before and after the training among those with sickness absence and those without using a difference-in-difference analysis. Results Our preliminary results show that before training the work participation rate was similar in those with sickness absence history (58.5 %) and those without (58.1 %). After training, those with a sickness absence history had slightly lower work participation than those without (54.6% versus 59.6 %). The differences in work participation between these groups increased slightly over time after training. Conclusions Vocational labour market training does not necessarily work equally well for everyone in terms of enhancing employment, and job seekers with work disability history should be offered either extra support or another type of unemployment service. However, these are our pre-matching results, and they cannot be causally interpreted. Next, we will conduct the propensity score matching and difference-in-difference analysis. Key messages • Having a sickness absence history prior to vocational labour market training is associated with lower work participation after training compared to participants without a sickness absence history. • The main advantage of the study is the use of a quasi-experimental study design to test the effectiveness of vocational training, using rich nationally representative register data with long follow-up.

The 2009-2014 economic crisis and deaths by suicide in Portugal: time series analysis

Abstract Introduction Population health, including mental health, is influenced by its socioeconomic context. After the 2008 global economic crisis, studies found contradicting results: some showed an increased risk for self-harm and suicidal behavior, while others found the opposite association. To the best of our knowledge, there is no research in Portugal on the subject. Thus, our aim was to estimate the impact of the Portuguese economic crisis of 2009-2014 on the death rate by suicide and self-inflicted injury in Portugal. Methods A retrospective ecological study with an interrupted time series analysis of deaths by suicide and self-inflicted injury (data from the National Statistics Institute) in mainland Portugal, in 2003-2014, was performed. Resident population data was also retrieved from the National Statistics Institute. Binomial negative generalized linear models were used to compare rates and trends before (2003-2008) and during (2009-2014) the economic crisis. All rates were stratified and adjusted for seasonality. Results The economic crisis was associated with 13% a step increase in the death rate due to suicide and self-inflicted injury, with unemployment playing a significant mediating role, being negatively associated to the outcome. Differences between groups exist, with males, working-age groups and the North and Centre regions being the most impacted, globally. Conclusions Economic downturns pose risks for suicidal behavior. Unemployment may play a role in this association. Employment protection schemes can prevent this impact, so urgent action is needed to prevent economic crisis leading to additional suicides, especially in the context of the COVID-19 pandemic and the economic crisis it caused. Key messages • The Portuguese economic crisis of 2009-2014 was associated with an increased death rate due to suicide, especially in males, working-age groups and the North and Centre regions. • Unemployment may play a role in this association, and active labour market programmes can prevent the negative impacts of economic crisis leading to additional suicides.

The global polarisation of remote work.

The Covid-19 pandemic has led to the rise of digitally enabled remote work with consequences for the global division of labour. Remote work could connect labour markets, but it might also increase spatial polarisation. However, our understanding of the geographies of remote work is limited. Specifically, in how far could remote work connect employers and workers in different countries? Does it bring jobs to rural areas because of lower living costs, or does it concentrate in large cities? And how do skill requirements affect competition for employment and wages? We use data from a fully remote labour market-an online labour platform-to show that remote platform work is polarised along three dimensions. First, countries are globally divided: North American, European, and South Asian remote platform workers attract most jobs, while many Global South countries participate only marginally. Secondly, remote jobs are pulled to large cities; rural areas fall behind. Thirdly, remote work is polarised along the skill axis: workers with in-demand skills attract profitable jobs, while others face intense competition and obtain low wages. The findings suggest that agglomerative forces linked to the unequal spatial distribution of skills, human capital, and opportunities shape the global geography of remote work. These forces pull remote work to places with institutions that foster specialisation and complex economic activities, i. e. metropolitan areas focused on information and communication technologies. Locations without access to these enabling institutions-in many cases, rural areas-fall behind. To make remote work an effective tool for economic and rural development, it would need to be complemented by local skill-building, infrastructure investment, and labour market programmes.

Mewujudkan Kebermanfaatan Melalui Dakwah Ekonomi Islam Bmt Al-Huda Wonosobo Jawa Tengah

ABSTRACT&#x0D; This service is motivated by mentoring students who want to know and understand the efforts of BMT Al-Huda in improving the economy of the Wonosobo community. BMT al-Huda has marketing strategies and programs for the economic empowerment of the Wonosobo community. The service method is carried out by assisting when observing in the field by collecting data from the sources. Information was also obtained through interviews by students to the director of BMT al-Huda. Mentoring produces students' knowledge and understanding of the marketing strategies and programs of BMT al-Huda Wonosobo Central Java.

Nueva Ecija’s Philippine Lime (Citrofortunella microcarpa) Agribusiness Industry: Marketing Disputes and Economic Outlooks

Philippine lime or calamansi is considered one of the Philippine high-value crops in Nueva Ecija province. This article presents some issues and problems of the calamansi industry in terms of marketing. The study used a descriptive survey of 56 farm-owners or calamansi growers. Findings revealed that lime production could be a stable income source if the growers could provide the necessary production inputs on a sustainable basis. Calamansi farmers in the province are often confronted with the following problems: the high cost of farm inputs, price fluctuations, price manipulation of big-time traders, and other intermediaries. The study also found that the existing actors in the chain were limited to growers, laborers, agri-supply shops, nursery owners, intermediaries, and traders. In terms of trading, there is a high degree of competition among traders in the market. The findings and results from this study may be important factors in developing and designing effective agricultural marketing program and startegic development plan by the authorities in the region.

Supporting sustainable marketing programs: exploring relationships between cultural values, green attitudes and intent

Purpose This study aims to explore antecedents of supporting local food branded by a sustainable state-operated agricultural marketing program (SOAMP). Cultural values and pro-environmental attitudes were examined as well as their effect on purchase and word-of-mouth intent. Design/methodology/approach The values, attitudes and behavior model served as the framework for testing the measurement and structural models and mediation effects. A total of 259 individuals participated in the online survey. Findings Structural model was a good fit to the data. The values of collectivism and long-term orientation were the strongest predictors of intent to purchase and spread word of mouth about SOAMP branded products. Green consumption attitudes mediate the relationship from collectivism value to intent to support products branded by a sustainability marketing program. Originality/value This study is original in that it challenges the notion that local food consumption is primarily driven by pro-green attitudes. To the best of the authors’ knowledge, it is also the first of its kind to approach local food and pro-green consumption from a cultural perspective by using Hofstede’s cultural values scale to explore how individuals’ values affect their support of products branded by a sustainability marketing program.

Social Marketing Applications and Transportation Demand Management: An Information Instrument for the 21st Century

Concern has been expressed by planners and policy-makers that the “add capacity” strategy used in building more roads to resolve traffic-induced problems is no longer a feasible option. This article explores private transport behavior in understanding how users can be persuaded to adopt a more blended approach (i.e., integrating car, public transportation, and alternative modes on a daily basis). The research methodology adopted focus groups and travel diaries in presenting a number of social marketing message appeals aimed at inducing a change in participants’ travel behaviors. While weaknesses are identified in the social marketing materials, this research concludes that social marketing as a stand-alone intervention program is not capable of persuading people to alter their overdependency on car use. Nonetheless, participants did acknowledge that the messages were informative and helpful in educating them on transportation issues. The research suggests that social marketing programs could be of value as information instruments in support of transportation demand management (TDM) policies. Such programs can function as an effective channel of communication in building dialog and garnering wider public support of demand management policy and in delivering important transportation messages directly to commuters.

Launch, Market and Grow Your Monthly Giving Program

Launch, Market and Grow Your Monthly Giving Program

ТЕХНОЛОГІЯ ОСВІТНЬОГО МАРКЕТИНГУ ЯК НАПРЯМ УПРАВЛІНСЬКОЇ ДІЯЛЬНОСТІ

It is marked in the article, that development and efficiency of functioning of educational establishment at the market of educational services are impossible without marketing technologies that give an opportunity to forecast the dynamics of basic indexes of functioning of educational establishment depending on the economic state of affairs, the basic marketing instruments of management the competitiveness of закладуосвіти are analysed. In the conditions of high-competition marketing environment effective administrative decisions in relation to functioning of educational establishment can not be base on intuition or simple reasoning, that is why for successful realization of the marketing programs it is necessary to conduct marketing researches. Attention is accented on that market of educational services and labour-market, marketing dissociated from all complex, research will not provide educational establishment of competition status at the market, and such research is the first stage of increase of his competitiveness, as exactly due to researches basic instruments that can form the competitive edge of educational establishment are determined. Essence of positioning of educational services of educational establishment is certain as attractive presentation of educational establishment and him educational services, the aim of that is a conquest of leadership on a certain market of educational services segment, his stages (choice of target group of consumers, development of strategy of positioning, introduction of strategy of positioning in the marketing program) and strategies are described. Meaningfulness of such elements of marketing communications is found out, as: advertisement, public relations, exhibition activity, representative office of educational establishment in Internet. Attention is accented on the most popular element of marketing communications is a representative office of educational establishment in the Internet. Drawn conclusion that the increase of competitiveness of educational establishment is possible on condition of the use of all elements of marketing complex, and for this purpose it is necessary creation at educational establishment of separate subdivision or even setting of responsible persons, that would investigate the market of educational services and labour-market and on the basis of analysis of research results offered a commodity, sale, price and communication politicians of educational establishment.

Exploring the impacts of a fresh produce market program: a realist economic evaluation

ObjectiveTo determine the contexts under which a fresh food market program is cost‐effective in improving dignified access to nutritious food for food‐insecure individuals. MethodsA realist economic evaluation was employed. Purported cost related theories about how the program may function, known as context‐mechanism‐outcome configurations were developed. In‐depth interviews with key stakeholders (program developers, funder, local food relief agencies, volunteers) involved in the program (n=19) as well Photovoice with focus groups with market attendees (n=8) were conducted and coded for contexts, mechanisms and outcomes. A cost‐effectiveness analysis of the program was calculated whereby the cost inputs associated with operating the program were compared to the quantity and value of produce distributed. Alternative cost scenarios were evaluated in a sensitivity analysis. The cost‐effectiveness analysis was used together with qualitative data to refine theory. ResultsFood insecure individuals attending a partnership fresh food market with a small fee, experienced improved, yet infrequent access to nutritious food through community connections and support a more dignified, viable access to fresh nutritious food. ConclusionsFood relief should consider alternative models. Implications for public healthMore dignified food relief programs that support local connections may be part of the solution to addressing food insecurity.

Not All Juices are the Same: The Superior Perception of and Preference for Florida Orange Juice

AbstractThe Florida orange juice industry has experienced great challenges—declining orange juice consumption and a domestic supply shortage that has led to increasing imports over the past decade. As growers look for a foothold, the question remains whether it is better to continue promoting orange juice (OJ) sales by focusing on the Florida “brand” or whether orange juice, in general, should be promoted using a federal marketing program. This study aims to identify the value of promoting “Florida” on OJ products to help the industry understand the potential benefits of enhancing the image of “Florida” in consumers’ perceptions of OJ.

Peranan Sales Promotion dalam Upaya Meningkatkan Tingkat Hunian Wisata Dimandailing Natal

The Mandailiing Natal Regency Tourism Office carries out tourism promotion by maximizing and rationalizing its promotional activities in order to attract many tourists, both domestic, domestic and foreign tourists. Advertising is one of the key factors for the success of a marketing program, so promotional activities are very important to increase the number of tourists. This study uses a descriptive qualitative approach. According to Moleong (2010:6), qualitative research aims to provide a thorough understanding of the phenomena experienced by research subjects, such as behavior, perceptions, motives, and behavior, through the explanation of words and language. made. Special context that is natural and has a variety of natural ways The media in tourism marketing has an important role in conveying messages to the target. Promotion is carried out with the help of the District Tourism Office. Mandailing Natal is by utilizing the use of social media such as Instagram, Facebook, Website, and Youtube. Our social media call is Instagram. The use of social media in selling tourist attractions in Mandailing Natal, because through social media, Facebook, Instagram, Twitter can attract domestic and foreign tourists to go to Medina, because most of the earth's population lives.