Market Processes Research Articles

Traders Activities In The Kertak Hanyar Sunday Market Banjar District

The market is a place of economic activity for the local community. Traditional markets are synonymous with the buying and selling process which is carried out through bargaining. Trader activities at the Kertak Hanyar Sunday Market occur every day and are still occurring today. However, the development of digital technology has now brought changes to society in making buying and selling easier. Of course, this threatens and disturbs the Kertak Hanyar Sunday Market traders in Banjar Regency. This article aims to describe the activities of traders at the Kertak Hanyar Sunday Market, Banjar Regency. The research method used is qualitative, and structured descriptively. The data collection techniques were carried out using observation, interviews, documentation, recording, and literature study. The results of this research describe that trader activities at the Kertak Hanyar Sunday Market are open from 08.00-16.00 WITA. Traders sell directly in the market every day, but because of the sophistication of digital technology, they are now starting to use it, such as e-commerce (electronic marketing), e-money (digital payments), and social media. Of course, this has both positive and negative impacts on traders. Therefore, there are several strategic concepts in their efforts to deal with this.

Volatility Spillover of Crude Palm Oil (CPO) Commodity between Spot and Futures Market in Indonesia

The development of trade globalization has led to the expansion of market interactions between countries, specifically for Crude Palm Oil (CPO) commodities. This study aims to determine the volatility of CPO prices between the Medan spot market and the futures market consisting of the Jakarta futures market, Malaysia futures market, and the Rotterdam forward market. The daily data on CPO prices in each market from January 2016 to December 2020. The data analysis method uses the GARCH model (1.1). The results showed a volatility transmission from the entire futures market to the Medan spot market. Thus, the CPO commodity futures market influences price volatility and the price formation process in the Medan spot market. Therefore, CPO commodity market players must be alert to the information occurring in the futures market to determine investment strategies.

REAL ESTATE, PHOTOGRAPHY, AND CAPITALIST ABSTRACTION. ON EDGAR MARTINS’ THIS IS NOT A HOUSE, DANIEL SHEA’S 43-35 10TH STREET, AND LEWIS BUSH’S METROPOLE

The paper analyses three photographic bodies of work — Edgar Martins’ This Is Not a House, Daniel Shea’s 43-35 10th Street, and Lewis Bush’s Metropole — looking at various aspects of the real estate market: real estate collapse and the 2008 financial crisis in the USA, as well as real estate boom and gentrification in New York City and London. The case studies depict the real estate industry as an example of how invisible and abstract market processes shape visible and concrete domains of everyday life, such as, income inequalities, social relationships, or public space aesthetics. The artists in question use photography as a tool to deconstruct the abstractions of neoliberal capitalism through an attempt to visualise the invisible. By examining the three case studies in the light of economic theory on the real estate market, the paper defines links between neoliberal capitalism and the medium of photography using the idea of abstraction, and shows how photography is used to dissect the complexity of economic processes taking place within the realm of neoliberal capitalism.

Utilization of Digital Marketing Content Creator for Promotion of Entrepreneurship

Technological developments, the use of smartphones and internet access provide innovation in marketing activities. Entrepreneurs have new strategies in marketing the goods they produce which were originally marketed offline and can then be marketed online. Online marketing is one of the digital marketing strategies. Digital marketing activities are an important point in entrepreneurship promotion activities, considering that all forms of activity, especially in the business sector, have gone through the digitalization stage, so understanding in the digital marketing process must be improved so that they are not left behind and goals can continue to be achieved. The use of digital marketing is needed to improve the entrepreneurial marketing skills of students at SMA 7 Padang, SMK 4 Padang, and SMA 3 Tebo, so that students can implement digital marketing and be able to increase their business potential. Digital marketing involves starting from content creation, placing online advertisements, website optimization, email marketing, relations with online media, to becoming a social media admin. One application of digital marketing in business is content creation. This activity provides guidance regarding digital marketing strategies using content creation methods via social media platforms.

Research on the Influence of CEO's Technical Background Characteristics on the Digital Transformation Effectiveness of Manufacturing Enterprises: Taking the Marketization Process as the Moderating Variable

Research on the Influence of CEO's Technical Background Characteristics on the Digital Transformation Effectiveness of Manufacturing Enterprises: Taking the Marketization Process as the Moderating Variable

(Un)timely care: findings from the Waiting Times project

There is a historic crisis in waiting times in the UK’s National Health Service. Crisis brings both a call for judgement – a response to the question ‘what has gone wrong?’ – and a call to action, such as better management, more resources, strategies to mitigate staff burnout, or even a shift in access commitments to reduce demand. However, not all forms of waiting are a sign of service inefficiency or failure, or a form of abandonment or lack of care. Instead, we argue that all healthcare entails waiting, and other forms of elongated time such as pausing to observe, staying alongside patients at end of life, enduring or even encouraging the repeated presentations of those with medically unexplained symptoms, delaying treatment to see what time will bring the situation, or stopping treatment as an ethical intervention. In this paper, we offer three examples of care practices that require waiting and that take place ‘fugitively’, in the ‘seams’ of the NHS, demanding considerable patience on the part of patients and healthcare workers: care for the chronically unwell in general practice; care of young people in mental health crisis; and care for trans and gender-questioning young people. Cutting across the ideological processes of marketisation and provision rationalisation and the linear models of time that have dominated health policy in the past forty years, we argue that understanding ‘timely’ care as relational, interdependent, and paradoxically ‘untimely’ enables a vital recasting of what it means to wait in and for care in the NHS.

Bright is the moon over my home village: Chinese local executives and environmental decoupling

This study investigates whether and how local executives' hometown identities affect enterprises' environmental decoupling. Environmental decoupling refers to the discrepancy between a company's environmental sustainability promises and its actual environmental sustainability performance. Based on the place attachment theory, we expect local executives to engage in fewer corporate environmental decoupling actions than non-local executives. Using the annual data for Chinese companies listed on the A-share market between 2009 and 2021, we tested this hypothesis. Our findings reveal that local executives' sense of identification and belonging to their hometowns lessens the likelihood of businesses engaging in environmental decoupling. This result is more pronounced for companies located in regions with low population mobility, a slow marketization process, strict environmental regulations, and companies with high financing constraints and low corporate governance levels. Furthermore, we find that local executives decrease underreporting of the environmental performance of firms, thereby reducing firms' environmental decoupling. Following several robustness tests, the primary conclusions remain valid. This study offers new evidence that executive characteristics affect company sustainability from an environmental performance decoupling standpoint. It shows that identifying the executives' hometowns motivates them to uphold a sincere commitment to corporate social responsibility.

Anteseden of Competitive Strategy and Implications for Improving MSMEs' Performance

The development of the tourism sector contributes to economic growth in Indonesia. This can be seen from visitors to Indonesian tourism objects experiencing an increase after Covid-19 occurred, especially after Indonesia hosted World Tourism Day. The purpose of this study is to be the basis for MSMEs in the Tourism and Creative Economy Sector of Samosir Regency in increasing the number of visitors to travel through the implementation of competitive strategies and the use of digitalization as well as understanding the importance of transformational leadership styles by MSME actors so that MSME performance can be improved and contribute to economic growth in Samosir Regency. The sample of this study amounted to 150 MSMEs with cluster random sampling technique. These MSMEs consist of two sub-districts, namely Tomok and Pangururan sub-districts, clustering MSME actors in the tourism sector, namely Accommodation, Restaurants, Entertainment, MSMEs in the field of Creative Products. Data analysis techniques use quantitative descriptive using SEMPLS. The results of the study found that the use of digitalization has not optimally had an impact on MSME performance but was able to significantly affect the competitive strategy seen from the use of digital platforms in the marketing process and facilitate transactions so as to provide good competitiveness to improve the tourism sector. MSME actors in the tourism sector in Samosir Regency have not been able to implement a transformational leadership style that directly affects their business performance, this can be seen from the role of the owner is still unable to adapt to changes that occur, especially in the tourism sector. And the application of competitive strategies, namely product strategy, price and distribution is a factor that has a positive and significant influence on the performance of MSMEs.

An assessment of employee discern for internal marketing strategies in software export companies

The enormous progression of the communication and technology sector in post economic transformation, specifically in software and service exports, has had an impact on India's economic growth. Companies in the software business are constantly driven to deliver better service as customer expectations continue to rise. For success in the marketplace, businesses must integrate their offerings and differentiate themselves. The research intends to assess employees' insights into internal marketing strategies deployed by software export companies that serve customers and evaluate the effect of employees’ demographics on the company's internal marketing initiatives. The results reveal that the respondents have a significant impression of the eight identified dimensions related to internal marketing strategies, and the demographics also show a significant association with the internal marketing initiatives of software export companies. The outcomes of the research could assist management in strengthening their internal marketing processes and developing key initiatives to better serve customers.

Penjualan Gabin Fla Susu Menggunakan Website

Utilizing a website in selling creative food products can arouse the interest of potential buyers in the buying and selling process because the quality and trustworthiness of the products sold is guaranteed, gabin biscuits are the basic ingredient and flan is the filling and the sales instrument via the website adds to the impression of modernizing MSMEs in order to create advanced MSMEs for Indonesia. This Gabin Fla product also adds value to students' creativity because it is almost impossible to find this product in grocery stores or supermarkets in the Palopo area. The methods for implementing this program are input, process (production), output, and evaluation. The results of this program are input, conducting market surveys to determine market conditions. Next is a feasibility study of the business to be run. The final stage is selecting materials and providing a place as well as facilities and infrastructure to support the production process. Process (production), the process of making gabin fla starts from the preparation of materials and tools until the milk gabin fla is ready to be marketed. Output, namely the creative result of milk gabin fla which is ready to be consumed and marketed to consumers. The final one is evaluation, namely this stage is carried out when the production of milk gabin fla products has been completed. At this stage we will review what shortcomings make consumers dissatisfied with consuming our products. Conclusion: selling gabin fla using this website which has sales value can provide skills to students to remain innovative and creative in processing traditional snacks by innovating with websites, providing opportunities for students to practice entrepreneurship with a comprehensive, modern understanding of entrepreneurial concepts, and building student enthusiasm for keep doing business.

Marketing mix strategy to increase B2C volume at XXX (Logistic Company)

Purpose: This study develops and analyzes marketing mix strategies to enhance the B2C (business-to-consumer) segment of XXX, a leading logistics and delivery service provider in Indonesia. This study focuses on identifying the challenges in increasing daily shipment volumes and evaluating the effectiveness of current marketing strategies. Research Methodology: This study employs both quantitative and qualitative methods, including surveys, observations, and documentation. Data were collected from 214 respondents using structured questionnaires distributed through Google Forms. Structural Equation Modeling (SEM) with Smart PLS software was utilized to analyze the relationships between the 7Ps of marketing (Product, Price, Place, Promotion, People, Physical Evidence, and Process) and consumer attitudes and purchase intentions Results: The findings indicate that product quality, pricing strategies, promotional activities, and customer service significantly affect consumer satisfaction and brand loyalty. Efficient processes also play a crucial role in shaping consumers’ attitudes and purchase intentions. The study reveals that, while promotional activities and physical evidence have a lesser impact, elements such as products, prices, people, and processes are essential in driving positive consumer attitudes and purchasing decisions. Limitations: This study is limited to XXX operations in Indonesia and focuses solely on the impact of marketing mix elements on consumer attitudes, intentions, and purchase decisions. Future research could explore other logistics companies and encompass a broader geographical focus. Contribution: This study provides practical recommendations for XXX to enhance its market share in the B2C segment.

Analisys The Influence of Social Media on Product Purchasing Decisions

This research is a literature study conducted through journal reviews and literature studies that are relevant to the research. The type of data used is secondary data, namely data obtained indirectly. Data collection techniques are carried out by reviewing and analyzing books and journals with rules related to the influence of social media, product purchasing decisions. From the research results, it is known that the use of social media is very important in influencing product purchasing decisions in the current industrial era. Human Resources of an organization, demanding the 5.0 era revolution and the current era of free competition, it is hoped that organizations must have quality, innovative and creative human resources. Because the organization is a network and decisions for succession policies and marketing decisions for quality products globally. Social media is used as a performance benchmark with the aim of getting loyal consumers and being able to promote the products they enjoy. The industrial revolution 5.0 has brought many changes, especially changes in very rapid technological developments which have greatly influenced the industrial world, namely that humans are required to master technology, especially for officials in companies who have direct contact with consumers throughout the world. And companies are also required to be able to follow technological developments and adapt them to global product marketing activities using social media. This speeds up the broader marketing process and improves employee performance

Financial mechanisms and trends in the functioning of asset management companies

It is shown that joint investment institutions in Ukraine perform an important function in the economic development of the country, contributing to the redistribution of capital, stimulation of the investment process and development of the stock market. Asset management companies (AMC) are an integral part of the joint investment market in Ukraine, providing professional asset management, increasing the efficiency of the investment process and contributing to the country’s economic development. The paper presents the results of the assessment of the dynamics, structure of AMC indicators according to the main type of their activity according to KVED 66.30 - fund management, and also formalized their trends for the period 2013-2022, which have high values of indicators of multiple determination. It was established that the value of non-current assets increased by 3.33 times, mainly due to micro-enterprises, small enterprises prevail in their structure. The value of AMC's current assets increased by 1.79 times, mainly at the expense of micro-enterprises, the share of medium-sized enterprises in their structure decreased, and small ones increased. The value of AMC's own capital increased by 1.92 times, mainly due to micro-enterprises, the share of medium-sized enterprises in its structure decreased, and the share of small enterprises increased. The cost of AMC capital increased by 2.22 times, mainly at the expense of micro-enterprises. The specific weight of AMC's own capital decreased from 78.1% to 67.6%, including at the expense of medium and small enterprises. On the other hand, the share of equity in the balance sheets of micro-enterprises - AMC increased from 71.4% to 82.2%. Thus, the financial stability of AMC is sufficient, but it is reduced at the expense of medium-sized enterprises, but the financial stability of micro-enterprises is strengthened. The dynamics of non-current assets, current assets, assets in general, AMC's equity is described by a parabola with upward branches. It is proven that the active participation of the AMC in the stock market increases its liquidity and stability, which creates favorable conditions for attracting financial resources. Investments made through investment funds contribute to the development of various sectors of the economy, the creation of new jobs and an increase in tax revenues to the budget. Transparency and professional asset management attract foreign investors, which contributes to the inflow of capital into the country's economy.

Analysis of agricultural development in Ngringo Village, Kecamatan Jaten, Karanganyar District

Background: Agricultural development is crucial for rural economic growth and food security. This study analyzes agricultural development in Ngringo Village, Indonesia, examining potentials, challenges, structural and institutional transformations, technology transfer, and appropriate development models. Previous research has focused on broader regional agricultural trends, while this study provides an in-depth analysis of a specific village undergoing rapid change. Method: The study employed purposive sampling to select Ngringo Village. Data collection involved observations, structured interviews with key informants, and document analysis. Both primary data from village officials and secondary data from government sources were utilized. Findings: Ngringo Village exhibits both physical potential (strategic location, affordable land) and non-physical potential (socio-cultural life, efficient administration). Challenges include limited farmer knowledge of marketing and post-harvest processing. Structural transformation is evident in the shift from agriculture to industrial and service sectors due to urbanization pressures. Institutional transformation has led to the establishment of farmer groups and associations. Technology transfer is occurring, with the adoption of mechanized farming equipment, though digital technologies are not yet fully embraced. Conclusion: The agricultural development model in Ngringo Village aligns with the location model, influenced by its proximity to urban areas. Ngringo Village is undergoing significant agricultural transformations driven by urbanization and industrialization. While facing challenges in land conversion and marketing, the village demonstrates resilience through institutional adaptations and selective technology adoption. Future agricultural development strategies should focus on enhancing digital marketing skills, strengthening farmer institutions, and balancing agricultural preservation with urban expansion. Novelty/Originality of this article: This study proposes an integrated digital platform for sustainable agricultural development. The platform connects farmers to markets, provides online training, and facilitates stakeholder collaboration, adaptable to different peri-urban contexts across the country.

Increased Productivity of Regional Potential-based MSMEs through Partnership Development

The current existing condition in Labuhanbatu Regency, where the number and performance of SMEs are not yet competitive enough, especially in the digital market which currently holds significant influence in the buying and selling process of SME products. There is a need for further training related to digital transformation, considering that technology now plays a crucial role in SME development. This research aims to examine the average productivity index of SMEs in Labuhanbatu, the region's potential, and partnership strategies in Labuhanbatu Regency. The study employs average index analysis using a perception measurement scale of 1-7 on 81 SMEs in Labuhanbatu and 8 local government organizations, as well as a SWOT analysis. Based on the Strengths, Weaknesses, Opportunities, and Threats analysis, SMEs in Labuhanbatu have strengths such as optimized production, adequate local potential, support programs for SMEs, and fairly good SME skills. Weaknesses include limited production support equipment and inadequate marketing networks. Opportunities for SMEs include the growth of SME industries, supportive skills training programs, improved communication, ease of licensing processes, and non-burdensome taxes for businesses. Meanwhile, threats include unstable product prices, inadequate financial support from local government, and insufficient marketing awareness efforts by the local government.

Customer Relationship Management Strategy in Mobile-Based E-Commerce Platform Development to Increase Purchase Interest

The demands of technological developments trigger every company to be able to increase competitive advantages in order to create a smooth business process. Customer satisfaction in comparing expectations before making a transaction with the service directly felt by a customer is one of the elements that affect how succesful. Therefore, this study develops and implements a mobile-based e-commerce system equipped with a customer relationship management feature that aims to increase the involvement of interest and product purchases at the Tarigan Clothing Store so that it can provide very significant additional value in a product marketing process. This mobile-based e-commerce information system application also utilizes javascript technology as its interface design. The use of javascript is considered to facilitate access to the latest features in the e-commerce application that is built because of the high existence of javascript which continues to develop according to technological advances. This mobile-based e-commerce application is expected to provide wider reach, convenience and become a more effective marketing tool for customers and Tarigan Clothing Store so that it can provide significant benefits for both parties and create a more comfortable and efficient shopping process.

The Impact of SHEINs Content Marketing on Consumer Perceptions in the Digital Marketing Process

With the rapid development of the Internet and digital technology, content marketing strategy has become increasingly important in the field of digital marketing. However, there is insufficient research on how a brands digital content marketing affects consumers purchase intention, especially among emerging brands. In this study, the SHEIN brand was used as a reference. Through a comprehensive literature review and in-depth case analysis, this research systematically explores its core digital content marketing strategy and reveals the core elements of its success. The research results show that SHEINs user-generated content (UGC) strategy in digital content marketing, especially social media marketing, encourages consumers to independently shoot and write SHEIN product content, thereby increasing new consumers product recognition and thus influencing consumers purchases. This strategy not only deepens consumers' positive impression and awareness of the SHEIN brand but also significantly enhances their purchase intentions. Through this analysis, brands can effectively attract and retain customers by articulating their core values and developing precise digital content marketing strategies accordingly. This research provides valuable insights into how brands can build and implement effective content marketing strategies in the digital age, especially in terms of how to attract and retain younger consumers. At the same time, the companies should also realize that with the continuous advancement of technology, future digital content marketing strategies will continue to evolve, and brands need to maintain keen insights and constantly adapt to new market environments and consumer needs.

An Analysis of Capsaicin, Dihydrocapsaicin, Vitamin C and Flavones in Different Tissues during the Development of Ornamental Pepper.

As a fruit and vegetable crop, the ornamental pepper is not just highly ornamental but also rich in nutritional value. The quality of ornamental pepper fruits is given in their contents of capsaicin, vitamin C (VC), flavonoids and total phenols. The study concentrated on the accumulation of capsaicin and dihydrocapsaicin in different tissues of 18 peppers during fruit growth and development. The results showed that the pericarp and placenta contained significantly higher levels of capsaicin than dihydrocapsaicin. Additionally, the placenta contained significantly higher levels of both capsaicin and dihydrocapsaicin compared to the pericarp. The content of capsaicin was in the range of 0-6.7915 mg·g-1, the range of dihydrocapsaicin content was 0-5.329 mg·g-1. Interestingly, we found that the pericarp is rich in VC (5.4506 mg·g-1) and the placenta is high in flavonoids (4.8203 mg·g-1) and total phenols (119.63 mg·g-1). The capsaicin is the most important component using the correlation analysis and principal component analysis. The qPCR results substantiated that the expression of genes in the placenta was significantly higher than that in the pericarp and that the expression of genes in green ripening stage was higher than that in red ripening stage. This study could be utilized to select the best ripening stages and tissues to harvest peppers according to the use of the pepper and to the needs of producers. It not only provides a reference for quality improvement and processing for consumers and market but also provides a theoretical basis for high-quality pepper breeding.

Impact of transport and logistics services on transformation of regional economic system

Transformational changes arise as a result of the impact of internal and external factors on the socio-economic system of the region. In the current economic conditions, transport and logistics services have an impact on the movement of resources and human capital and contribute to the intensification of production and market processes in the subjects of the country.

DEVELOPMENT OF E-MARKETPLACE FOR MARKETING AGRICULTURAL PRODUCTS (CASE STUDY IN TUMARATAS VILLAGE)

Tumaratas is an agricultural village where most of the people's livelihood is farming. However, sales of agricultural products are still carried out traditionally and are tied to certain times, this can make it difficult for farmers and consumers to carry out the buying and selling process whenever they want. Limited market reach, farmers still rely on intermediaries or retailers so that products are only available in local shops or traditional markets, and do not reach consumers outside the area. E-Marketplace is an intermediary media that brings together sellers and buyers on the internet, helping sellers market and offer merchandise on the internet. The aim of this research is to build and develop an E-Marketplace for farmers as a forum for promoting and marketing their agricultural products and to make it easier for consumers to find the agricultural products they want. This e-Marketplace was developed using the PHP programming language with the Laravel framework and MySQL as the database. With the development of this E-Marketplace, it is hoped that it can help local farmers market their agricultural products and make transactions widely.