Market Performance Research Articles

Transformation of SME Business Models Through Innovation: The Case of Home Business Camp (HBC) in the Post Covid-19 Pandemic Period

Through analysis that, you can concluded that market orientation, orientation entrepreneurship, business model innovation, and performance development product new each other related in SME context. Strong market and entrepreneurial orientation can push business model innovation, which in turn can increase performance development product new. Business model innovation is also possible role as an internal mediator connection between market orientation, orientation entrepreneurship, and performance development product new. Therefore​ that's important for SMEs to Keep going do transformation business through innovation To use survive and compete in a competitive market, especially during the COVID-19 pandemic.

Digital Marketing and Financial Performance of Business Start-Ups in Tuguegarao City: a Basis for Service Learning Program

Digital Marketing and Financial Performance of Business Start-Ups in Tuguegarao City: a Basis for Service Learning Program

Impact of ESG ratings on Chinese market performance during the COVID-19 crisis

Impact of ESG ratings on Chinese market performance during the COVID-19 crisis

Стохастично моделиране при маслодайните култури в България в условията на Зелената сделка

This study is designated to elaborate and propose a model for estimation of outcomes and effects at the level of production of oilseed crops in Bulgaria. The projections are manifested through scenarios based on the stochastic error, which is yielded as a difference between real and modelling results on the projected variables. It is deemed to provide a good basis for modelling of scenarios driven by specific parameters from the Green Deal of EU. The applied stochastic model gives a very good basis to elaborate and simulate further sensitive scenarios generated by the factors and variables of the Green Deal. It is thought to carried out through incorporation of the variables covering the world price of oilseeds and the use of nitrogen mineral fertilizers. The applied and evolved model for projecting the development and future outlook of the production of oilseed crops in Bulgaria provides a system of model equations, which is created as a interdependencies between different variables. This model is considered to achieve and reveal specific quantitative results, facilitating the scenario comparisons. The presented model results are made as an estimation of the stochastic error, standing for the difference between the model over the real historical data in the period of 15 years, between 2007 – 2021. It is assumed that production and market risks in the oilseeds sector will increase crucially if the full-scale implementation of the intended restrictions and bans connected to Green Deal measures are adopted. Those restrictions are seen in purported reduction in the use of plant protection chemicals and fertilizers application. Production risks are mainly highlighted in the cut of production yield, market volatility of the oilseed commodity and the affected efficiency due to cost increment. Market risks will mainly be related to securing a market stability and appropriate cost level of the production. The results from the model show that up to the time of this study work covering the historical real data up to 2021, specific signals and turbulences in the production, supply and market performance of the sector are not yet noticed and the supposed stagnation effects from the Green Deal measures are not displayed. Therefore, putting aside the expected strong impact of the Green Deal on the sector by 2030, the production and consumption of oilseeds is projected to remain strong and to gravitate in the high levels achieved in the best years reached recently, indicating that the sector is on the upward trend and the constraints and bans of the Green Deal may have a greater affect eventually in future.

Comparative Analysis of Economic Forces and Stock Market Movements: The U.S. and Indonesia

The economies of many developed and developing countries are experiencing instability, characterized by a decline in economic performance. In a macroeconomic context, global instability affects several key indicators such as production indices, exchange rates, interest rates, and inflation rates. The occurrence of shocks to macroeconomic indicators certainly increases the volatility of a country's capital markets. This quantitative research examines the correlation of shocks to each key indicator of capital market performance in Indonesia and the United States. This research uses the VECM method. The research shows that the influence of macroeconomic indicators tends to fluctuate in the short term and is stable in the long term. Where the production and inflation indices have a positive and significant effect on the IDX Composite and the DJI, this is different from interest rates, which negatively impact the IDX Composite and DJI. Meanwhile, the exchange rate indicator has no significant effect on IDX Composite or DJI. The research also found that the IDX Composite was predominantly influenced by exchange rates and inflation, while the DJI was predominantly influenced by production index indicators, inflation, and interest rates.

Конкурентоспособност на българския зеленчуков сектор на световния пазар

Depending on the scope of the concept of competitiveness, it is used in a variety of contexts in economic research, although there is a lack of a precise and generally accepted definition of what exactly it entails. In this study, competitiveness is considered from the point of view of market performance, using the developed theoretical framework for measuring the performance of an individual country or sector of the national economy, based on the definition of the Canadian Competitiveness Group: “The ability to sustainably win and maintain market share”. Two concepts are laid down in it – about the dynamics of market share and profit formation in order to achieve sustainable development over time. The aim of the present study is to evaluate the competitiveness of the Bulgarian vegetable production sector on the world market, to clearly note its change in a dynamic aspect. The research specifically adopted the methodology developed by B. Ivanov for calculating a composite index of competitiveness, containing two main components - production and value. The analysis shows the place of Bulgarian vegetable production in the national agriculture and in the world vegetable market, the dynamics and changes that reflect in the competitiveness of the sector during the years of EU membership – 2007 – 2021. The comprehensive assessment of the competitiveness of the vegetable crop sector in Bulgaria on world markets defines it as relatively low. The results obtained from the research confirm and complement the assessment of the competitiveness of the “Vegetable production” sector in Bulgaria, made by other Bulgarian researchers. Despite the favorable climate and natural features in our country, as well as our traditions in the production of vegetables, the sector is deteriorating its market position and the dynamics of competitiveness are rather negative. The research clearly shows that Bulgaria is losing positions in the production of vegetables, while at the same time its dependence on imports and foreign prices is increasing. The sector of vegetable production is among the vulnerable sectors of the Bulgarian agriculture, as the permanent negative trends of reduction of areas and production are projected in the inability to meet consumer needs in our country from high-quality domestic production. The future development of the sector and the increase of its competitiveness will depend on many factors, some of the most important of which are the extent to which vegetable producers will be able to be flexible and adapt to achieve the new environmental policy objectives; to what extent they will be able to respond to modern trends in agricultural production – digitalization, ecological/biological agriculture, new technological solutions.

Management and dynamics of employment and remittance, and the impact of remittance on employment – case study Republic of Kosovo

In addition to other indicators, improvements in the performance of the labor market, improvements in the performance of remittances, and improvements in the performance of the management of labor market policies and remittances in Kosovo all play important roles in the economic development of Kosovo. The primary goal of this study is to evaluate and compare the dynamics of employment and remittances, as well as to determine the impact of remittances on employment growth in the Republic of Kosovo. In the present study, we examined the dynamics of employment and remittances during the last decade, empirically examined the influence of remittances on employment, and conducted an analysis of employment and remittance policy in Kosovo. According to the findings, the highest number of employees in Kosovo from 2012 - 2022 was in 2022, whereas the lowest number of employees was in 2015. According to the latest results in Kosovo, the unemployment rate is 10.8%, whereas the employment rate is 34.7%. Remittances have had a significant effect on Kosovo's economy and citizens’ level of living. The value of remittances increased from 2012 - 2022, with the largest value occurring in 2022. Remittances in June 2023 were 123.9 million euros, which represents an increase of 18% compared with the same period of 2022. The hypothesis in this work is examined econometrically, and the empirical results show that the β1 coefficient value is positive, indicating that remittances have a considerable impact on increasing employment in Kosovo. The challenge with remittances in Kosovo in terms of expanding employment is related to their effective management with regard to creating new jobs. The report advises that policymakers implement more sustainable remittance and labor market management to enhance Kosovo's employment performance, among other things.

Modelling the Influence of Management Practices on Sustainable Market Performance in Serbian Enterprises

In the evolving global market, new business conditions necessitate that enterprises adapt and construct organizational structures grounded in new principles and the implementation of contemporary management methods. This is particularly crucial for enterprises in transitional economies, which need to be highly flexible and innovative to meet the increasing demands of users swiftly, employ modern management techniques, and gain a competitive edge. The modern business environment assumes that there are very few products, technologies, services, knowledge areas, or procedures unavailable to interested groups worldwide. This study examines the influence of modern management methods and techniques (MMMTs), human resource management (HRM), quality management (QM), and intellectual capital management (ICM) on the sustainable market performance (SMPC) of these enterprises. A structured survey was conducted among 146 managers from various Serbian industrial enterprises, and the data were analyzed using descriptive statistics, Pearson correlation analysis, linear regression, and multicollinearity tests. The results revealed significant positive correlations between MMMTs, HRM, QM, ICM, and SMPC, with quality management having the highest impact. These findings provide valuable insights for improving business competitiveness in Serbia’s industrial sector. The results also support the development of an integrated model for sustainable management practices in transitional economies.

An integrated model of a prefabrication hub feasibility assessment: a Hong Kong case

Housing issues in densely populated, high-rise cities like Hong Kong place significant pressure on the local Housing Authority to devise effective housing strategies. In response to these challenges, prefabrication, promoting sustainable construction has gained traction, and addresses labour shortages, time constraints, safety concerns, and environmental impacts. However, cross-border logistics from Mainland China heighten supply chain disruptions and risks. Establishing a local prefabrication hub could mitigate these issues and streamline the construction process. There is a lack of research on standardized model solutions for prefabrication hub feasibility assessments, which is essential for objective project viability analysis. This article proposes an integrated model for assessing the feasibility of prefabrication hubs, considering financial, market performance, technical, social, and environmental aspects. The interrelationships among these five Key Performance Indicators (KPIs) were formulated as hypotheses. A questionnaire survey collected expert opinions from industry and academia on influential KPIs and their measurement items, followed by Structural Equation Modelling and interviews for hypothesis testing and validation. The assessment of market performance appears foundational, with ‘demand analysis for prefabricated components’ and ‘supply analysis’ as the most critical factors. These findings could serve as a basis for developing strategies for smoothly integrating prefabrication hubs into Hong Kong’s supply chain.

Comparative Analysis of Financial Ratios of Selected Semiconductor Equipment Firms During 2020-2023

As a matter of fact, the semiconductor equipment industry has been developing rapidly. On this basis, this research provides a comparative analysis of the financial ratios of four selected semiconductor equipment firms, i.e., Axcelis Technologies (ACLS), ACM Research (ACMR), Onto Innovation (ONTO), and Veeco Instruments (VECO), over the period from 2020 to 2023. With this in mind, the study aims to evaluate the financial health, operational efficiency, as well as market performance of these firms in order to identify the optimal investment target for value investing. According to the analysis, a specific investing target is selected. Overall, this research is useful in comparing assets and liabilities, gross revenue, stocks, bonds, return on investment, and other specifications of each of these companies that bring out their strong and weak areas. Based on the analysis, ACLS emerges as the most promising candidate due to its robust financial performance and stable market valuation.

Europe after the crises: toward an optimum financial area?

ABSTRACT Europe’s policymakers embarked on an ambitious experiment in institution building after the last crisis – to make banks safer, to make financial markets more efficient, and to pool resources to respond to collective losses when the markets move against them. The goal is to construct a financial area that is resilient to the usual ups and downs in financial market performance and that can remain integrated even when systemically important institutions or sovereign finances run into trouble. The problem, policymakers complain, is that they know what to do, but they cannot overcome powerful political opposition to those new institutions or reforms. We use the examples of the United Kingdom, the United States, and Canada to show, that this problem is not unique. Building an ‘optimal financial area’ is no easier within countries than between them.

Marketing and IT capability as mediators: The role of digital marketing and orientation on SMEs marketing performance

The aim of this research is to examine the correlation linking digital marketing and the digital sphere orientation on marketing performance of MSMEs in Indonesia. Then, how information technology capabilities and marketing capabilities can be mediating variables between these three variables. This research uses a quantitative approach. This research falls under the category of exploratory research. The population in this study was 2,766; the research sample came from 338 MSMEs that are Go-Food partners spread across 4 districts on the island of Madura, Indonesia. The findings of the study indicate that digital marketing and digital orientation significantly influence the marketing performance of MSMEs. Information technology and marketing capabilities can be mediating and are variables that support other variables. The impact of this research is practical for Small and Medium Enterprises because, by improving marketing performance, they can maximize and develop their marketing capabilities. Information technology and marketing capability are widely used in research involving large companies. This research brings information technology capability within the scope of MSMEs because digital marketing has been widely applied to improve marketing performance. Then, this research has a practical implication to contribute to the role of information technology and marketing capability to answer how digital marketing impacts marketing performance.

Impact of Behavioural Finance on Investors’ Attitudes Towards Investment in Secondary Market

This research explores some of the unanswered important questions about stock markets that can be examined and investigated by an emerging field, behavioural finance. It also explains the factors responsible for the unusual movements in the stock markets, which could not be fully explained by the theories of traditional finance. This study shall examine three important attitudes displayed by the investors. They are: ‘Expectations’ those investors have about the future performance of the stock market in India; ‘Confidence’ that investors have regarding their investments; and ‘Herd Instincts’ so investors tend to herd together. Present study shall also analyze the Investors’ preference towards traditional trading and online trading.

Embracing the role of business performance to foster the association between digital marketing, intellectual capital, and business sustainability

This study aims to explore the relationship between digital marketing and business performance and sustainability in small-medium enterprises (SMEs) in Bandung, Indonesia. Additionally, it examines the mediation power of business performance in enhancing the association of digital marketing, intellectual capital, and business sustainability. We employed a quantitative approach and acquired data from 308 SMEs in Bandung, Indonesia. Data collection utilized Google Forms and purposive sampling methods. We tested the hypotheses using Smart PLS. The results indicate that digital marketing has no significant effect on business performance. However, we found that intellectual capital acts as a catalyst for both business performance and sustainability. Given the identified role of intellectual capital as a catalyst for both business performance and sustainability, SMEs owners should prioritize investments in knowledge creation by providing employee training, fostering a culture of continuous learning, and supporting research and development initiatives. Investments in knowledge creation and innovation are crucial for SMEs to enhance business performance and sustainability. This involves providing employee training, fostering a culture of continuous learning, and supporting research and development initiatives.

The Correlation Dynamics Between Sensex 30 Returns and INR/USD Exchange Rate Movements

The Sensex 30 is a benchmark index for India's largest companies, indicating the health of the stock market. Its movements are influenced by domestic economic conditions, corporate performance, and global trends. The INR/USD exchange rate, which represents the Indian rupee vs. the US dollar, is crucial for India's international trade and investment. A depreciating rupee benefits export-oriented companies but increases import costs, affecting market performance. Understanding this dynamic is essential for investors and policymakers. The fluctuating link between the INR/USD currency pair and SENSEX 30 stock index is examined in this study from 2014 to 2024, with an emphasis on how changes in the exchange rate affect stock market performance. As India continues to integrate into the global economy, the interaction between foreign investments and the Indian stock market has become increasingly relevant for understanding investor sentiment and economic stability. This study particularly examines how returns from the SENSEX 30, an index that monitors 30 of India's biggest and most traded firms, are impacted by changes in the INR/USD exchange rate. The research's main finding is that there is a strong positive correlation between the INR/USD exchange rate and the SENSEX 30 index, with a rise of 1 in the SENSEX 30 for every 0.90 increase in the exchange rate. This implies that the depreciation of the Indian currency (INR) in relation to the US Dollar (USD) may result in increased stock market returns, especially in industries that rely heavily on exports, as Indian goods become more competitive in international markets due to the weaker currency. On the other hand, persistent depreciation may also result in higher import prices and inflationary pressures, which might be detrimental to business profitability and the state of the economy as a whole. Given that currency changes may have an impact on their investment decisions, foreign institutional investors (FIIs) are essential to this dynamic.. Decreased international gains are eroded by a lower INR, which frequently leads to portfolio modifications and more market volatility. Exchange rate fluctuations and stock market performance are influenced by the participation of foreign institutional investors (FIIs) and the Reserve Bank of India's (RBI) monetary policy choices. For example, the RBI's changes to interest rates have an effect on investor mood and influence market movements. Global economic variables that affect the US stock market and exchange rate include geopolitical tensions, changes in the price of commodities, particularly oil, and US Federal Reserve policies. The study uses a variety of statistical techniques, including as trend analysis, a t-test, and correlation analysis, to assess the link between the performance of the SENSEX 30 and the INR/USD exchange rate during a ten-year period. The results of the t-test demonstrate that the difference between the mean values of the SENSEX 30 and the INR/USD exchange rate is statistically significant, with a t-statistic of 30.278 and very tiny p-values. The SENSEX 30 exhibits a significantly bigger variation than the INR/USD, suggesting that the stock market is more volatile than the currency rate. This result is in line with predictions because stock markets are often more erratic than exchange rates. As a result, the study emphasizes how much exchange rate fluctuations affect the Indian stock market. It is recommended that investors keep a careful eye on currency changes since they have the International Journal of Scientific Research in Engineering and Management (IJSREM) Volume: 08 Issue: 09 | Sept - 2024 SJIF Rating: 8.448 ISSN: 2582-3930 © 2024, IJSREM | www.ijsrem.com DOI: 10.55041/IJSREM37610 | Page 2 potential to impact business profitability and stock market performance, particularly in industries that depend on imports or exports. The results also emphasize how crucial it is to diversify portfolios and hedge against risk related to currencies in order to successfully manage the intricate relationships between monetary policy, market volatility, and global economic situations.

REDEFINING THE INTERNAL MARKETING-HRM NEXUS: A COMPREHENSIVE FRAMEWORK FOR ORGANIZATIONAL ALIGNMENT IN THE DIGITAL AGE

Background: Internal marketing and Human Resource Management (HRM) are crucial for organizational success. Internal marketing involves strategically communicating organizational values and goals to employees, while HRM focuses on efficiently managing human resources to achieve organizational objectives. Numerous studies have shown that integrating internal marketing and HRM can enhance organizational performance by improving employee satisfaction, retention, and overall productivity. Method: This study employs a mixed-methods research strategy, combining quantitative surveys and qualitative interviews. Structural Equation Modeling (SEM) was used to test the hypotheses concerning the relationships between internal marketing, HRM, and organizational performance. Results: The SEM analysis revealed significant positive correlations between internal marketing, HRM, and organizational performance. Specifically, internal marketing positively impacts organizational performance (β = 0.35, p < 0.01), HRM positively impacts organizational performance (β = 0.40, p < 0.01), and organizational performance mediates the relationship between internal marketing and HRM (Sobel test: z = 2.50, p < 0.05). Conclusion: The findings underscore the importance of integrating internal marketing and HRM to enhance organizational performance. Effective internal marketing and HRM practices lead to increased employee satisfaction, engagement, and retention, ultimately boosting organizational success. Findings: The study confirms that a synergistic approach to internal marketing and HRM can lead to significant improvements in organizational performance. This integration fosters a cohesive work environment, enhances employee well-being, and ensures long-term competitive advantage.

Product portfolio decarbonization: Deleting hot products for a cooler supply chain

AbstractModern economic development emphasizes the reduction of carbon emissions. In rationalizing product portfolios, organizations must prioritize low‐carbon development by selecting products with minimal emissions. Eliminating high‐emission items can create opportunities for new low‐carbon products, thereby enhancing competitiveness. In this study, we propose a hybrid mixed method that integrates text mining and multi‐objective optimization algorithms, utilizing a broad range of quantitative and qualitative data sources, including online consumer reviews. We apply this method to a real case in the Chinese air‐conditioning industry for practical validation. The results indicate that for comprehensive product portfolio decarbonization, organizations should consider deleting high‐performing products (e.g., those with strong sales and market performance) to achieve full decarbonization across the entire supply chain. This approach offers valuable insights for managers aiming to simultaneously improve economic and environmental performance.

Integrating corporate social responsibility with financial outcomes: stock performance of firms hiring US veterans during COVID-19

PurposeWe propose an alternative rationale for why some firms employ veterans, driven not solely by benevolence but also by the prospect of enhanced outcomes. Financially, hiring veterans could correlate with improved stock market performance for the hiring company while aligning with corporate social responsibility (CSR) initiatives. Our study centers on the stock market performance of companies hiring veterans. It aims to underscore a lesser-known facet of the veteran employment discourse and its connection to the hiring firm's financial performance.Design/methodology/approachThis paper evaluates the stock market performance of three VETS portfolios (made of companies that hire veterans) compared to the benchmark SPDR S&P 500 ETF. Using a modular approach, we create three VETS passive indices: VETSEW (equal-weighted index), VETSPW (price-weighted index) and VETSVW (value-weighted index). The study analyzes the annual returns, portfolio allocations, risk-adjusted performance metrics and style analysis of the portfolios from January 1, 2020, to December 31, 2022.FindingsThe findings indicate that all three VETS portfolios outperformed the benchmark, with higher ending balances and superior risk-adjusted ratios such as the Sharpe and Sortino ratios. Notably, the portfolios demonstrated resilience during challenging periods, including the COVID-19 pandemic, subsequent recovery and an inflationary period.Research limitations/implicationsLimitations include the paper's focus solely on stock returns, suggesting a need for broader financial and management ratios. Moreover, a deeper exploration into how veterans contribute during turbulent times is suggested for further investigation. Although the study touches upon the financial performance of veteran-focused companies during challenging economic times, it does not extensively delve into the specific ways in which veterans add value under such circumstances, presenting an opportunity for further exploration.Practical implicationsFirms that employ veterans amid the COVID-19 pandemic demonstrate favorable risk-adjusted returns, underscoring the potential of veterans as valuable crisis-time assets. Our research further underscores the correlation between veteran hiring and enhanced financial prowess. These insights carry significant policy implications, including CSR initiatives for hiring veterans, skill translation and training and collaboration with veteran organizations.Social implicationsThe paper's findings suggest significant implications: (1) Policymakers could incentivize firms to hire veterans through tax benefits or grants, leveraging their skills for organizational resilience. (2) Collaborative efforts between policymakers and firms can promote responsible hiring, boosting a company's reputation through diversity and inclusion, positively impacting society. (3) Support for skill translation from military to civilian jobs is crucial. Programs certifying skills and tailored education aid veterans' successful transition into the workforce. (4) Collaborations between policymakers, veteran organizations and private sector entities can create networks, job placements and support systems for veterans' employment.Originality/valueNumerous prior studies within the domain of corporate social responsibility have predominantly neglected the contributions veterans offer to businesses and the underlying reasons behind firms' decisions to employ them. Our research uniquely concentrates on the stock market performance of companies that choose to hire veterans.

The Future of Content Marketing: Developing KPIs for Metaverse Content Marketing

In recent times, the Metaverse technology has gathered attention due to its futuristic capabilities. Being a relatively new concept, it is important to keep on exploring the possibilities of this technology. Content Marketing is a marketing method, which has been tried and tested by marketers and researchers since the beginning of internet. The study envisions the use of Metaverse as a platform for content marketing activities of the brands. To bring this vision into perspective, the study identifies a set of Key Performance Indicators (KPIs) that can be used to assess the performance of content marketing strategies used by marketers in the Metaverse platforms. The paper follows an analytical research approach to conceptualize the Key Performance Indicators for measuring marketing performance within the Metaverse ecosystem. By analyzing existing literature, the study extends conventional media performance metrics to develop KPIs for evaluating marketing performance inside Metaverse. The study identifies three broad KPIs namely Traffic, Engagement and Brand Awareness. In addition to this, the study also identified eight metrics specific to measuring content marketing performance inside the Metaverse. These include, Spatial Analysis, User Journey Analysis, Virtual Events Metrics, User Contribution and Creation, Time Spent, Frequency of Interaction, Community Growth and Cost Metric.

Navigating crisis: marketing dynamics and resilience in the MENA’s dual-banking system amidst the SAR-COV-2 pandemic

In this paper, we investigate how market concentration and efficiency impact banks’ performance and stability during the SAR-COV-2 pandemic. There is a research gap in the empirical literature in understanding the specific impact of market concentration and efficiency on the profitability and risk-taking behavior of banks, particularly in the developing context of the Middle East and North Africa (MENA) region. To address this gap, we examine the relationship between market concentration, efficiency, and bank performance using a comprehensive dataset encompassing 575 banks across 20 MENA countries from 2006 to 2021. Specifically, we examine the market dynamics and performance of different banking systems co-existing in the MENA region. Our findings indicate that prior to the pandemic, both conventional and Islamic banks benefited from enhanced financial stability as a result of the increased market concentration and efficiency. However, during the pandemic, the positive effects of efficiency and concentration were primarily observed within the group of Islamic banks. Furthermore, we provide new evidence for the moderating effect of market concentration, with a significant negative impact suggesting that increased market competition reinforces the efficiency effect during the pandemic. Our findings are important for policymakers and regulatory authorities in the MENA region as they indicate the need for new policies that assign a more significant role to Islamic banking in the post-SAR-COV-2 recovery.