The present academic paper considers modeling of the impact of innovative technologies on global competitiveness. The research methodology includes analysis of economic data, statistical modeling, case studies, and expert assessments. The research results make it possible to fully understand how innovations influence productivity, operating costs, market opportunities and other aspects of competitiveness. The developed model can serve as a basis for developing strategies for introducing innovations at the state and corporate levels. Understanding the impact of innovations on competitiveness is essential in a rapidly changing global economy where competition is becoming increasingly fierce. The importance of innovations in generating competitiveness is emphasized. The developed model of the impact of innovative technologies on international competitiveness contributes to the creation of sustainable competitive advantages for companies and countries. Increasing efficiency and productivity, reducing operating costs and expanding market opportunities allow companies to compete more effectively on a global scale. Improving the quality of products and services, supported by ongoing investments in research and development, strengthens market positions and drives long-term growth. It should be noted that the focus on education, skills and international cooperation provides access to the best perspectives and technologies and strengthens global innovation leadership.