Market Environment Research Articles

ЕФЕКТИВНІСТЬ БІЗНЕС-ПРОЦЕСІВ НА ОСНОВІ ТЕХНОЛОГІЙ ОЩАДЛИВОГО ВИРОБНИЦТВА

The article examines the issue of increasing the efficiency of business processes based on Lean Production technologies. Lean production is a modern management concept aimed at minimizing losses and optimizing enterprise resources. The article compares the efficiency of implementing lean production technologies to optimize business processes at enterprises and the impact of Lean technologies on cost reduction, improvement of the quality of goods and services, and productivity improvement. In particular, the main tools of lean production, such as 5S, kanban, kaizen, standardization of work processes, and their impact on reducing costs, improving product quality, and shortening production cycles are considered. It has been established that the application of Lean technologies helps to identify and eliminate actions that do not add value to the end user, thereby improving the performance of the entire technological production system. The importance of involving personnel in the process of implementing changes and forming a corporate culture focused on continuous improvement are emphasized separately. It has been established that the introduction of Lean Production tools improves the links of the technological cycle and ensures an increase in the efficiency of business processes at the enterprise. The choice of a specific tool depends on the strategic goals of the enterprise, the industry and the level of personnel training. It has been proven that in the national business environment there is a number of barriers that prevent the introduction of lean production technologies, such as: resistance to changes in personnel and management, personnel training, limitations in financial resources, insufficient flexibility of suppliers and untimely provision of resources, as well as instability of the national economy. The results of the study indicate that the implementation of Lean Production allows to significantly increase the efficiency of business processes, reduce costs, improve product quality and increase the flexibility of the enterprise in conditions of instability of the market environment. Key words: lean production, Lean Production, business process efficiency, cost optimization, product quality, production cycles, corporate culture.

A Literature Review of Indoor Air Quality: Sources, Health Effects, and Mitigation Strategies

Sustainable marketing has become an essential component for businesses aiming to meet growing consumer demand for environmental responsibility. This paper explores how companies can align their brand values with sustainability efforts to foster long-term customer loyalty and market competitiveness. It examines key sustainable marketing strategies, including eco-friendly product design, transparent communication, and corporate social responsibility (CSR) initiatives. The study emphasizes the importance of authenticity, as consumers are increasingly wary of "greenwashing" tactics and seek brands that genuinely prioritize environmental stewardship. Case studies from various industries demonstrate successful integration of sustainability into brand identity, resulting in enhanced brand reputation, consumer trust, and business growth. The findings highlight the need for a comprehensive approach that includes stakeholder engagement, sustainable supply chains, and marketing campaigns that educate consumers on eco-friendly choices. By aligning brand values with consumer expectations for environmental responsibility, companies can create a competitive advantage while contributing to global sustainability efforts.

Exploring the impact of psychological and social factors on green consumer behaviour: a comprehensive review of green marketing tactics

Exploring the impact of psychological and social factors on green consumer behaviour: a comprehensive review of green marketing tactics

An Empirical Study on Advanced Marketing Practices, Sustainability, and EVM Strategies for Business Growth

In the modern business landscape, sustainable marketing strategies have become crucial for success. Companies are increasingly allocating substantial resources to these initiatives. While consumers expect businesses to adopt sustainable practices, their primary motivation remains fulfilling personal needs. This creates a gap between corporate sustainability efforts and consumer expectations. This study proposes a viable framework for sustainability strategies that businesses can implement to bridge this disconnect. Key findings include: First, sustainable marketing significantly enhances brand image development. Second, brand awareness plays a vital role in customer loyalty within the modern marketplace. Third, a strong brand image amplifies the appeal of sustainable purchasing intentions. Fourth, customer retention serves as a critical tool for boosting long-term purchase expectations. Fifth, elevating consumer expectations is essential for driving sustainable buying behaviors. Notably, sustainable marketing acts as an effective mediator between customer engagement and brand perception. Additionally, corporate social responsibility (CSR) strengthens the link between a company's reputation and sustainable purchase intentions. This research provides both a theoretical framework and practical recommendations for the modern business environment, emphasizing the importance of sustainable marketing campaigns as a precursor to organizational success

Market informed portfolio optimization methods with hybrid quantum computing

AbstractThis document presents a portfolio optimization framework that employs a hybrid quantum computing algorithm and a futures market sentiment indicator—The Market Sentiment Meter (MSM) variable, developed jointly by CME Group and 1QBit. The methodology used was the Variational Quantum Eigensolver (VQE). The work presented here is divided into four portfolio optimization problem formulations, of binary and continuous variable formulations, determining which assets to pick their weights. This work demonstrates that adding the MSM variable can improve the performance of hybrid quantum solutions, by informing the asset selection problem with market environment information through the four MSM states.

Applied Research on the Impact of Big Data, Cloud Computing and Cloud Storage on Smart Manufacturing Supply Chain

The rapid advancements in big data, cloud computing, and cloud storage technologies are profoundly reshaping the operational models of smart manufacturing supply chains. The integration and application of these technologies not only drive the enhanced data collection and analysis capabilities across various supply chain segments but also significantly improve the accuracy of demand forecasting, the rationality of resource allocation, and the scientific nature of decision support. Consequently, the collaborative efficiency and dynamic response capabilities of supply chains have been substantially elevated, providing robust technological backing for enterprises in navigating the intricately volatile market environment. Nonetheless, while reaping the benefits of these technological advancements, challenges such as data security and privacy protection, system integration, and technical selection cannot be overlooked. By judiciously selecting technology platforms, reinforcing data security management, and continuously investing in technological advancements and talent cultivation, the holistic effectiveness of smart manufacturing supply chains will be further optimized.

Development of Sustainable Marketing Within Industrial Businesses: The Decisive Influence of the Cultural and Politic Context

In recent decades, the incorporation of sustainable development principles into marketing has increased significantly. Consequently, researchers have explored the contrasting relationships between the two areas to evaluate their respective relevance. In response to this change, researchers and practitioners have explored the possibilities of incorporating sustainability concepts into marketing. Therefore, the aim of this study is to focus on the cultural and political factors that explain the development of sustainable marketing in Cameroonian industrial enterprises in light of the existing literature on sustainability and marketing. To achieve this goal, we collected qualitative and quantitative primary and secondary data from a sample of 74 Cameroonian industrial enterprises in the Centre, Littoral and West regions. We used different statistical tools such as descriptive, exploratory, correlation and explanatory analysis. The results of this approach show that cultural and political factors such as human resource development, religion, language, ethnicity, compliance with laws and regulations, adherence to standards, and quality explain the implementation of sustainable marketing in industrial enterprises in Cameroon. Therefore, we recommend that public and private organisations strengthen their environmental discourse, especially in developing countries, in order to successfully transition to more responsible practices.

ESTABLISHING SUSTAINABILITY IN THE TOURISM VILLAGES OF BALI

The goal of developing tourism villages is to improve community welfare. The aim of this research is to formulate an integrated strategy to develop sustainable tourism at tourism villages. Data collection were through observation, focus group discussions (FGD) and interview. FGD method is a common approach for data collection in qualitative research. There were 50 respondents consisting of representatives from government, academics, the chairman of the Bali tourist village communication forum and tourist village managers around Bali. The novelty of this research is an integrated strategy approach in realizing sustainable tourism at tourist villages in Bali. This research revealed that the collaboration between government, tourism village managers, and community participation to innovate green marketing, implementing corporate social responsibility in light of the local wisdom of Tri Hita Karana, and effectively leveraging digital marketing to raise tourist village brand awareness are all essential components of sustainable tourism. The results of this research are expected being a reference for stakeholder in order to accomplish the aim of improving tourist villages performance through sustainable tourism.

Is AI Better than Humans? Unveiling the Boundary Conditions Under Which Virtual Influencers Outperform Human Influencers in Endorsing Sustainable Products

With the rising trend toward sustainable consumption and the pivotal role of social media in the buying behavior, brands are keen to promote sustainable products through these platforms. Virtual influencers (VIs) have emerged as lower-cost and scandal-resistant alternatives to human influencers (HIs). However, their artificial nature may evoke credibility concerns, potentially undermining marketing effectiveness. Currently, it is unclear whether humans or virtual influencers achieve better endorsement outcomes for sustainable products. This study explores the effectiveness of VIs and HIs in endorsing sustainable products and the conditions under which VIs may outperform HIs. Through two studies (N = 1097), we investigate the impact of influencer type, advertising appeals, and product involvement on consumer purchase intentions and brand attitudes. Our findings reveal that, in low-involvement product scenarios with emotional appeals, HIs are more effective, while in high-involvement product scenarios featuring rational appeals, VIs exhibit superior effectiveness. These results suggest that the choice of influencer type should be tailored to the product involvement level and the nature of the advertising appeal, providing guidance for brands to enhance the impact of their green marketing strategies.

The Influence of Green Marketing Communication and Brand Credibility through the Mediation of Environmental Attitudes and Moderation of Income Levels on Purchasing Decisions of Green Marketing Products in Aceh

The issue of environmental sustainability has become increasingly important, particularly in the context of green product marketing, making it crucial to understand the factors that influence green product purchasing decisions. This study aims to clarify how brand credibility and green marketing communication affect consumer behavior through environmental attitudes and the moderating impact of income levels. Primary data from 300 green product consumers, gathered via a structured questionnaire and analyzed using Structural Equation Modeling (SEM-PLS), reveal several key findings. Brand credibility significantly enhances both environmental attitudes and purchasing decisions, with environmental attitudes playing a critical mediating role in these relationships. Green marketing communication also positively impacts environmental attitudes and purchasing decisions. Additionally, income levels positively affect purchasing decisions but negatively moderate the interaction between environmental attitudes and purchasing decisions. These results underscore the essential role of environmental attitudes in mediating the effects of brand credibility and green marketing communication on purchasing decisions, as well as the nuanced influence of income levels on consumer behavior regarding sustainable products.

The Role of Customer Satisfaction in Mediating the Influence of Service Quality on Repurchase Intention

Tourism activities in Indonesia are activities that can make a big contribution to the country. One form of contribution to increasing tourism is the activity of Online Travel Agents. Bali Panca Hanasta Tours is one of the Online Travel Agents in Bali that prioritizes the quality of service to encourage consumer repurchase intentions. The quality of service presented is expected to be able to provide a sense of satisfaction to customers by paying attention to customer needs and desires in order to be able to increase consumer repurchase intentions for the services provided. This study aims to understand the effect of service quality on repurchase intentions and the role of customer satisfaction as a mediating variable on online travel agent customers of Bali Panca Hanasta Tours in Bali. This study involved 100 respondents of Bali Panca Hanasta Tours customers. The data collection method was carried out through an online questionnaire, and data analysis using path analysis. The results of this study indicate that service quality has a positive and significant effect on repurchase intentions, and customer satisfaction successfully partially mediates the effect of service quality on repurchase intentions. The implications of the results of this study theoretically can be a reference for other researchers who want to study service quality, customer satisfaction, and repurchase intentions. In practice, it is expected to be a consideration and input for marketers and business actors in maximizing service quality and customer satisfaction as an effective and sustainable marketing strategy to increase repurchase intentions.

Overcoming the Challenge of “Green Enough”: Exploring the Dark Side of Incremental Green Options

ABSTRACTPrevious research has predominantly focused on transitioning individuals’ behavior from environmentally unfriendly to environmentally friendly, ignoring the challenge of how to replace incremental green options with the most green ones. Contrary to the widely held belief that all “green” options are beneficial, this study investigates when and how incremental green options— options offering some environmental benefits but not fully pro‐environmental—can reduce individuals’ willingness to choose the most green option. We discovered that individuals tend to forgo the most green options when incremental green options are available (Study 1, Study 2 & Study 3). Furthermore, by informing participants about the adequacy of different levels of environmental friendliness, we found that the options just surpassing the designated threshold were the most popular (Study 2). Additionally, the anticipated guilt mediates the negative effect of incremental green options (Study 2, Study 3, and Study 4). Study 3 reveals that when individual environmental efficacy is activated, the negative impact of presence of incremental green options on consumer choice of the most green ones is mitigated. Study 4 finds that more consumers chose the most green option over the incremental green option when the latter was presented with negative framing or two‐sided framing (compared to positive framing). This study offers a new perspective on pro‐environmental behavior research and enhance our understanding of the role of incremental green options in green marketing.

A BALANCED MONITORING SYSTEM AS AN ELEMENT OF ENTERPRISE MANAGEMENT SYSTEM

The article is dedicated to the study of a balanced monitoring system as an element of the enterprise management system. The purpose of the research is to analyze, systematize, and summarize the existing theoretical and methodological aspects of the implementation of a balanced monitoring system and to develop conceptual foundations for monitoring within the enterprise management system. The study examines in detail the role of monitoring as an essential tool in the enterprise management system, particularly in the agricultural sector. It has been determined that monitoring ensures comprehensive control and analysis of various aspects of activity, providing managers with timely and accurate information for making effective managerial decisions. The research demonstrates that promptly identifying deviations and risks allows enterprises to quickly respond to changes, adjust their actions, and minimize potential losses, which is especially important in a dynamic market environment. It is substantiated that monitoring allows enterprises to evaluate the effectiveness of their activities from different perspectives: financial, production, human resources, and environmental, contributing to the identification of strengths and weaknesses in operations and helping to determine priority areas for development. Arguments are provided regarding the importance of monitoring in strategic planning, as it provides the necessary information for forming long-term plans, considering current and projected changes in market conditions. It has been revealed that a balanced monitoring system, which takes into account not only financial but also non-financial indicators, helps to avoid a one-sided approach to enterprise management, facilitating more informed decision-making. The study on the effectiveness of using a balanced monitoring system demonstrated its positive impact on improving the competitiveness of enterprises, particularly through the optimization of resource use, improvement of product quality, and cost reduction. It is noted that monitoring plays a key role in ensuring environmental standards and social responsibility of agricultural enterprises, which is an important factor for maintaining market reputation and complying with international norms. The application of modern automated monitoring systems enables enterprises to quickly adapt to changes in the external environment, respond to demand fluctuations, and make necessary adjustments to their activities.

SOCIAL AND PSYCHOLOGICAL ASPECTS OF FORMING AN EFFECTIVE INNOVATIVE TEAM

This article highlights issues related to the social and psychological foundations of the formation of a team capable of working effectively and responding to modern challenges of the market environment. It was determined that such bases are the individual motives of the members of the labor team, namely their personal beliefs regarding the expediency of performing professional tasks. It is established that they are formed at the early stages of the socialization of the individual under the influence of education, upbringing, norms of social morality and are corrected during his subsequent working life. It has been found that motives can be more stable than incentives, which can cause an undesirable final result of the enterprise's activity. With this in mind, the task of institutional management should be the creation of an effective motivational system aimed at strengthening the role of incentives in the structure of employee motivation for professional development, professional development, creativity, creativity and initiative. The article provides recommendations on directions for adjusting the national management system in order to create an effective innovative team. In particular, to improve the work of the team and the final efficiency of the enterprise, it is recommended to create an effective system of labor incentives through the introduction of elements of foreign management models. The proposed elements make it possible to create an effective model of personnel motivation management, as they are aimed at strengthening the personal motives of employees to protect their own professional interests and dignity, use the opportunity for self-development and self-realization, involvement in the process of enterprise management and decision-making, evaluation of one's own labor contribution and recognition of the obtained results, adjustment constructive business relations in the team. It was determined that these innovations should become the basis for further improvement of the motivation of employees in the domestic management system, since each branch and field of activity has its own characteristics, taking into account the possibility of their further adjustment.

Tail risk transmission between decomposed oil shocks and green finance markets: evidence from an EVT–TVP–VAR approach

ABSTRACT This paper provides a novel framework based on extreme value theory, i.e. the autoregressive conditional Fréchet–time-varying parameters–vector autoregression (AcF–TVP–VAR) framework, to explore the tail risk spillovers between decomposed oil shocks (supply, demand, and risk shocks) and green finance markets. The empirical results reveal that there are significant time-varying tail risk spillovers between the two markets, with spillovers intensifying during extreme events. Additionally, throughout the sample period, supply shock is found to be a net transmitter of tail risk, while clean energy market is a net receiver. Notably, the safe haven properties of green bond market are captured, indicating it can serve as a diversified investment option. The findings are important for financial investors and policymakers.

GEOPOLITICAL INSTABILITY AND ITS IMPACT ON FINANCIAL MARKET DYNAMICS: AN ARTIFICIAL INTELLIGENCE APPROACH AND SENTIMENT ANALYSIS

This paper investigates the impact of geopolitical instability, specifically the Russia-Ukraine conflict, on the dynamics of the Ukrainian financial market. The study focuses on key indices and companies, including the PFTS Index, Kernel Holding SA (KER), MHP SA DRC (MHPC), and Ukrnafta (UNAF). Utilizing advanced machine learning models—decision trees, Random Forest, and Long Short-Term Memory (LSTM) networks—the research predicts stock price changes in response to market volatility induced by geopolitical events. The analysis reveals a significant correlation between the onset of conflict and stock price fluctuations, particularly in the agricultural and energy sectors, with notable resilience differences across industries. The findings underscore the importance of incorporating predictive analytics for decision-making in turbulent market environments, offering valuable insights for investors and policymakers navigating uncertainty.

Research on Financial Investment Risk Assessment Techniques and Applications

In recent years, the financial markets have undergone rapid development and significant volatility, leading to a pronounced urgency and complexity in investment risk assessment. This study explores the technologies and applications of financial investment risk evaluation, offering an in-depth analysis of the theoretical foundations and practical operations of quantitative, qualitative, and hybrid assessment methodologies. Traditional quantitative techniques, such as the Value at Risk (VaR) model, provide crucial objective data support, while qualitative approaches enrich the breadth of risk identification through expert opinions and seasoned experience. Hybrid methods synergistically combine the strengths of both, adapting to the intricacies of the market environment. The integration of big data and artificial intelligence technologies injects innovative momentum into risk assessment, enabling more precise and timely risk monitoring. Case applications span multi-layered risk management strategies within banks, insurance companies, and hedge funds, offering valuable insights for diverse financial institutions. The study posits that efficient risk assessment relies not only on technological advancements but also necessitates consideration of market dynamics and regulatory environment fluctuations. Continual innovation and practical optimization are pivotal in addressing future challenges.

The Effectiveness of Green Marketing in Starbucks: An Assessment

Green marketing practices have become increasingly significant as businesses aim to reduce their environmental impact and cater to the growing number of environmentally conscious consumers. The primary goal of green marketing extends beyond appealing to eco-conscious buyers; it also aims to generate positive environmental and societal effects. Green marketing integrates sustainability principles across various aspects of marketing, including product design, packaging, messaging, production processes, and promotion. Its importance lies in enhancing profitability, fostering brand loyalty, and attracting a new market segment that prioritizes sustainability. For instance, businesses may promote reduced emissions in manufacturing or use post-consumer recycled materials in packaging. Some also demonstrate environmental responsibility by donating a portion of sales proceeds to eco-friendly initiatives, such as tree-planting campaigns. This study examines how Starbucks' green marketing practices have contributed to its overall success, profitability, brand reputation, customer loyalty, and employee engagement. Additionally, it investigates challenges and limitations Starbucks may have faced in implementing these practices and explores potential areas for improvement. The study’s findings will provide valuable insights for other businesses aiming to adopt green marketing strategies and contribute to the broader discourse on sustainability's role in business.

Digital Transformation and Innovation of the News Media

Under the background of globalization and the rapid development of information technology, the digital transformation and innovation of news media have become an important trend of the industry. Traditional media adapt to the new audience needs and market environment through digital transformation, and gradually transform to diversified content production, personalized recommendation, multi-platform distribution and paid subscription mode. Many media organizations, such as the New York Times and the BBC, have explored the possibilities of content innovation and dissemination through artificial intelligence, big data and virtual reality. However, digital transformation also faces challenges such as information authenticity, privacy security and technology dependence. In the future, with the further development of new technologies, news media will continue to explore AI-driven news production, immersive reporting and blockchain applications to build a more innovative, efficient and credible news ecosystem.

EKSPLORASI FAKTOR PENGHAMBAT DALAM MENGADOPSI GREEN MARKETING PRACTICES PADA IKM RENDANG DI KOTA PADANG

The purpose of this study is to explore the inhibiting factors in the implementation of green marketing practices in rendang SMEs in Padang City. This study uses a qualitative method that aims to obtain a clear picture of a problem, which will be focused on collecting data or information on the object. The results of the research findings and the results of the NVivo 12 plus Project Map analysis, various obstacles felt by SMEs actors to implement green marketing practices, namely government regulations, resources, organizational management, costs and awareness. This is due to the lack of involvement in long-term environmental concerns when producing products. In general, SMEs in rendang businesses focus more on the taste of food, product durability and good quality to reach consumers. In this case, there is no involvement in environmental aspects to minimize environmental impacts ranging from products, production sites, and price to product promotions.