Marketing Mix 4P Research Articles

Implementasi Strategi Bauran Pemasaran dalam Meningkatkan Volume Penjualan Ekspor Pada PT Panjimas Textile

There are many strategies that can be used to increase sales volume and attract customers. Marketing generally focuses on products, pricing, distribution policies, and also how to promote. The purpose of this study is to determine the marketing strategy that can increase sales volume at PT Panjimas Textile in Gresik city. This type of research is descriptive research. The research method used is through interviews, documents, and observation results. The subject of this research is the export marketing division employee staff at PT Panjimas Textile. The object of this research is PT Panjimas Textile. The results showed that the strategy used by PT Panjimas Textile is to implement the marketing mix or marketing 4p which includes Product, Price, Place, Promotion to increase export sales volume. The conclusion of this study is that the strategy used is the application of the 4p marketing mix successful in increasing the volume of export sales at PT Panjimas Textile.

Local Guitar Position Mapping Based on Consumer Preferences and Perceptions Using Multidimensional Scaling

The potential of the acoustic guitar market in Indonesia has attracted the interest of local businesses in the home industry to create and promote their own acoustic guitar brands within the country. To ensure the appeal of their guitar products to consumers, these businesses must carefully consider product attributes that align with consumer tastes and needs. Conducting a thorough analysis of competitors is also crucial, helping identify strengths and weaknesses to develop effective marketing strategies. Local brands such as Genta, Grande, Stranough, and Avirama have established positive brand images among Indonesian consumers. Recognizing the impact of a strong brand image on consumer loyalty, it is advisable for home industry entrepreneurs to differentiate their acoustic guitars from existing local brands. This research aims to identify the specific attributes that resonate with the tastes and needs of domestic consumers and to position Genta, Grande, Stranough, and Avirama brand acoustic guitars as a reference for designing marketing strategies. The study utilizes the 4P marketing mix approach to identify consumer preferences, collecting data through a questionnaire and applying the Multidimensional Scaling method for analysis. The results highlight that sound quality, price-to-quality ratio, material quality, warranty, ease of purchase, price flexibility, discounts, and completeness of features are crucial factors influencing consumers’ choices in acoustic guitars. Genta excels in price-to-quality ratio, material quality, ease of purchase, price flexibility, and completeness of features. Grande stands out for sound quality and discounts, while Avirama leads in warranty offerings. Stranough shares a similar market segment with Genta due to comparable consumer perceptions, Grande and Avirama occupy distinct segments. This comprehensive understanding of consumer preferences and brand positioning can guide home industry businesses in formulating effective marketing strategies for their acoustic guitar products.

Linkage of Customer Stewardship and Business Continuity in SME’s Post Pandemic using Marketing Mix 7P’s Analysis : Case Study of An Optical in Padang, Indonesia

The current economic situation has not yet returned to stability as it was before pandemic. In fact. it continues to decline. Ihsan Optical located in Padang, West Sumatera, Indonesia has not yet recovered during post pandemic. The sales post pandemic only 53% of pre pandemic. This research aimed to find out how the linkage of customer stewardship and business continuity of Ihsan Ooptical (a small and medium enterprise) can survive after Pandemic using marketing mix 7P’s analysis. Method of the research was qualitative research by conducting initial observation, in-depth interviews of key informants: the owner, employees and loyal customers. Through tangible analysis, it was found that the costumers got the complacency from Product, Price, People and Process, whereas the other elements; Place, Promotion and Physical Evidence need to be improved. It was concluded even though there are shortcomings, costumers still feel satisfied. the value of customer stewardship behaviour applied by owner and employee are the thinking “in the customer’s shoes” and being a customer when serving The quality assurance of products and services make and create the business continuity.

PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN KURMA GOLDEN ORIENT (STUDI KASUS TOKO OLEH-OLEH ALKATHIRI SURAKARTA)

Dates originating from Egypt are the best-selling dates in Indonesia. Dates from Egypt have the designation Golden Orient which is produced by the Orient Group. The shape of the large dates, with a soft texture, and cheap, makes the Golden Orient dates in great demand by consumers. This study aims to determine the effect of marketing mix 4P simultaneously and partially on purchasing decisions of Golden Orient Dates. This research is also to find out the most influential variables on consumer decisions to buy Golden Orient Dates. Determining the location purposively with 100 respondents. The type of data used is Likert scale primary data, answers obtained through questionnaires and interviews. Data analysis used multiple linear regression with SPSS 25. The results of the analysis explained simultaneously eight variables influencing purchasing decisions. Individually, variables of quality, packaging, price affordability, and price suitability influencing purchasing decisions. Golden Orient dates have good quality in terms of texture and taste, and have attractive packaging. The price of Golden Orient dates is affordable with quality according to the price. Accessibility, parking facilities, advertising, and advertising time have no significant effect. Companies need evaluation related to this matter to improve purchasing decisions. The most dominant variable influencing is price affordability, because it is cheaper than other stores.

Efektifitas Strategi Pemasaran Kopi Luwak Arabika “Rollaas” Terhadap Volume Penjualan Pada PT. Rolas Nusantara Mandiri - Surabaya

Luwak Coffee is one of excellent coffee products. Luwak Coffee was first discovered in Indonesia. At the beginning of the discovery of civet coffee, mongoose manure (Paradoxorus hermaphroditus) was obtained from the coffee garden directly. Along with the development of the age and the increasing demand of civet coffee, civet droppings are no longer obtained from wild mongoose in the garden but derived from civet droppings that eat coffee beans in the cage that has been provided civet coffee producers. PT Rolas Nusantara Mandiri is one of the companies that sell arabica civet coffee with the brand “ROLLAAS”. PT Rolas Nusantara Mandiri markets its products by applying 4P marketing mix. Pricing adjusted market prices and production costs, which is to build a networkof sales of mongoose coffee in the country, provide discount for promotion. The implementation of 4P so far has not fulfilled the company’s expectation that the target every month during 2016-2017 is still not reached. With that is necessary research conducted to determine the extent to which 4P applied company can affect the sales volume and effectiveness of marketing strategies undertaken. The results of this study indicate that influential variables are variable price, and promotion. There are several determinants of the possitive effect of price on sales volume. The possitive value of the price coefficient is due to a one-time price change and has not had a major effect on sales. Coefficient possitive values can be interpreted that there needs to be additional promotional costs if the company wants to fulfill the target. The effectiveness of marketing strategy that has been applied can be seen from the value of target fulfillment percentage. The percentage of target fulfillment is obtained from the comparison of realization with the specified target. There are still many sales targets that can not be fulfilled in 2016-2017. While the effectiveness in the mid-year months tend to have low effectiveness value. The uneveness of achievement of target every month must be solved immediately, so that the company can get income as expected or target. If the target is not met it will affect the company’s revenue

Pengaruh Marketing Mix 4p Terhadap Keputusan Konsumen Pada Produk Retail Teh Butong & Teh Tobasari PT. Perkebunan Nusantara IV Medan

This research was conducted with the aim of investigating the influence of the 4P Marketing Mix on consumer decisions regarding PTPN IV Butong Tea & Tobasari Tea retail products. Marketing Mix 4P includes four main components, namely product, price, place and promotion, which are interrelated and have the potential to influence consumer decisions. In this context, Butong Tea & Tobasari Tea were chosen as retail products offered by PTPN IV. The research method used in this study involves interviews with willing sources as a means of collecting data. Research respondents were consumers of Butong Tea & Tobasari Tea who were randomly selected. The data collected will be analyzed using the narrative analysis method to identify the influence of each 4P Marketing Mix component on consumer decisions. The hope is that this research can provide more in-depth knowledge about the factors that influence consumer decisions in choosing Butong Tea & Tobasari Tea. Moreover, the main aim of this research is also expected to provide broader understanding for PTPN IV in optimizing their marketing strategy to increase product interest so that it influences consumer decisions. The conclusions from this research can contribute to knowledge and understanding of the influence of the 4P Marketing Mix on consumer decisions in the context of Butong Tea & Tobasari Tea retail products. Companies need to consider the principles of justice, business ethics, managerial skills, social responsibility, and halal transactions in marketing strategies and consumer decisions. This research can also provide practical input for PTPN IV and the tea industry in general in developing effective marketing strategies to increase sales and consumer satisfaction.

Analisis Marketing Mix 4P Terhadap Tingkat Kepuasan Pasien Rawat Jalan Poli Bedah Umum Rumah Sakit Umum Daerah Dr. Mohamad Soewandhie

Outpatient satisfaction level takes an important role in hospital success. Outpatient satisfaction levels are determined by various factors, some of them are mentioned in the Marketing Mix 4p strategy that includes place, promotion, price, product. Marketing mix (place) includes strategic location, comfortability and cleanliness of public toilet, comfortability and cleanliness of consultation room, comfortability and cleanliness of waiting room and parking space availability. Marketing mix (promotion) includes any action that the company or hospital had taken to persuade patients to use the hospital services. Marketing mix (price) includes service cost, easy access to conduct transaction, suitability of prices compared to services received, medicine price and thorough explanation for proof of payment. Marketing mix (product) includes informed consent from healthcare workers, services received from nurses, services received from pharmacists, consultation services and availability of medicines. A study was needed to determine the relation between marketing mix strategy and level of outpatient satisfaction the purpose of this study was to determine if marketing mix 4p is related to outpatient satisfaction. This study is a quantitative study with Cross Sectional design and observational analytics design. The methods that were used to analyze in this study is statistical analysis. The data used in this study was primary taken by asking outpatient to fill in questionnaires. The study’s sample were 106 people who were chosen using the systematic random sampling technique. The study was conducted at the general surgery clinic at dr. Mohamad Soewandhie regional hospital starting from 20th of September 2023 to 31st October 2023. In this study, marketing mix 4p strategy was divided into 4 variables (place, promotion, price, product). Spearman Correlation tests for marketing mix (place) were made and resulting in a value of p = 0.337 (p > 0.05) and coefficient correlation r = 0.094. Spearman Correlation tests for marketing mix (promotion) were made, and result in a value of p = 0.358 (p > 0.05) and coefficient correlation r = 0.090. Spearman Correlation tests for marketing mix (price) were made, and a result of p value = 0.935 (p > and coefficient correlation r = - 0.008. Spearman Correlation tests were made, and a result in a value of p = 0.44 (p < 0.05) and coefficient correlation r = 0.764. Based on the results that were found it can be concluded that there was a significant association between marketing mix (product) and outpatient satisfaction and no significant associations were found between marketing mix (place, price, promotion) and outpatient

중국 재창작 뮤지컬 “아폴로니아”의 흥행 요인 분석

This study aims to analyze the localization success factors of the Chinese reimagined musical Apollonia in terms of seven factors based on the marketing mix 7P, reveal the impact of localization marketing strategies on the production, and provide effective ideas for the marketing of future reimagined musical. To this end, the performance, advantages and disadvantages of the localization marketing strategy were analysed on the basis of reviewing literature such as relevant articles and musical promotional films, as well as the box office factors and physical evidence factors in the localization process. The analysis showed that the musical Apollonia was more recognized by audiences by focusing on genres that Chinese people could relate to and share similar emotions in the content delivery, and the main promotion method was new media promotion such as Weibo and TikTok. The audience of the musical was analyzed and sales promotion such as “fandom effect”, “collecting desire” were used to induce repeated viewing, and musical IP animation images musical derivatives played an important role in the marketing strategy.

How Does the Implementation of Social Entrepreneurship Business-to-Business Marketing Strategy?

XYZ as a social entrepreneur in Bogor, produces handicrafts from newspapers to raise public awareness of environmental and social issues. This study aims to identify the marketing mix applied by XYZ, analyze customer perceptions of the marketing mix, and formulate recommendations for XYZ's marketing mix 4.0 to increase demand for newspaper craft products. Convenience sampling was used, and descriptive data analysis was performed. The respondents included three internal company representatives, 13 customers, and 12 prospective customers. According to the research findings, XYZ successfully implemented a 4P marketing mix strategy that covered product, price, place/distribution, and promotion. XYZ's marketing strategy in these areas has been rated highly in the excellent category of product (100%), price (85%), place/distribution (77%), and promotion (92%). However, the research also suggests that a company could enhance its marketing tactics by adopting the 4C marketing mix (co-creation, currency, communal activation, and conversation) based on insights gathered from customers and potential customers to better cater to the market's needs.

Strategi Pemasaran Syariah dalam Upaya Meningkatkan Penjualan Sate Madura (Studi Pada warung sate Madura Cak Budi dijalan Imam Bonjol Kota Metro

Marketing management strategy is a process that allows an organization or company to explore large market opportunities, increase sales, and achieve the desired level of profit. The importance of marketing management strategy also lies in its role as a vital tool in securing the company's position in business competition. The main goal of marketing is to carry out transactions, provide services, fulfill needs, and accommodate customer desires to ensure their satisfaction. The marketing function primarily involves product development. If there is a decline in the acceptance of products in circulation, additional steps in product development are needed to suit the dynamics of business development. In the context of the problems faced, the author focuses on two main problems: 1) how marketing management strategies can increase sales at the Sate Madura Cak Budi stall on Jalan Imam Bonjol and Cak Umar on Jalan Soekarno Hatta, 2) what factors support or hampering marketing management strategies in increasing sales at the two stalls. This research adopts qualitative research methods using observation, interviews and documentation as data collection techniques. The main objective is to provide a detailed and structured explanation about the implementation of sharia marketing management strategies to increase sales at the Sate Madura stalls Cak Budi and Cak Umar. These two stalls apply a sharia marketing approach using the 4P marketing mix concept (product, price, promotion, place). The main supporting factors for this strategy are strategic locations that are easily accessible to consumers and communication strategies aimed at attracting customers from outside the Metro City area. However, the main obstacle for the Sate Cak Budi and Cak Umar stalls is the fairly tight competitive situation in the Metro City area.

The Application of Marketing Mix (7P) to the Decision to Visit the Millennium Valley Tourism Village Object (Poncowati Village, Flygi Besar District, Central Lampung)

This study aims to analyze and find out what if the application of Marketing Mix to New Tourism Village Objects of the Millennium Valley, What part of the Marketing Mix 7P should be prioritized to support improving visiting decisions at Millennium Valley Tourism Objects. This research also uses the Qualitative Descriptive method. The method of conducting this study uses case studies and the method of determining respondents using the purposive method. Data collection techniques are through observation, interviews, documentation and filling out questionnaires. The analysis method used is the AHP (Analytical Hierarchy Process) method supported by Expert Choice software. The result of this study is that the application of 7P Marketing is very important to be implemented in millennium valley village tourist attractions, because it obtains data results that are able to minimize the level of downward trend in the number of visitors (which tends to decrease more), so that the part in the 7P Marketing Mix that must be prioritized is the Promotion section, the Priority Sub Criteria section is the Development of a large Parking Area, and Alternative Priorities for Actively Holding Events and Improving Service Quality. Keywords: Marketing Mix 7P, Analytical Hierarchy Process

The Influence of Marketing Mix on Loyalty Through Customer Satisfaction at Indomie Food Stalls (Warmindo) in Malang City

The purpose of this study is to analyze the effect of the 7P Marketing Mix relationship (Product, Price, Promotion, Place, People, Process, Physical Evidence) on Loyalty and / or through Customer Satisfaction at Indomie Food Stalls in Malang City. This research is an explanatory research with a quantitative approach. The variables in this study include Marketing Mix 7P (X), Customer Satisfaction (Y), and Loyalty (Z). The population in this study are Warmindo consumers in Malang City who have made more than 1 purchase and are more than 17 years old, the number of which is not known with certainty. The sample used was 351 respondents with the data collection method using a questionnaire. The data analysis used is Partial Least Square-Structural Equation Model (PLS-SEM) using the help of the SmartPLS 4 analysis tool. The results of research with male-dominated respondents show that the 7P marketing mix affects customer satisfaction but the location variable has no effect on customer satisfaction. Price and location variables have no effect on customer loyalty. There is an influence between customer satisfaction and customer loyalty. Price, product, promotion, people, process and physical appearance variables have a positive effect on loyalty through customer satisfaction while location variables do not.

Analysis of the Conceptual Frameworks of Green Marketing

The concept of green marketing is not just a passing trend but a crucial aspect in the development of new products, contributing to the foundation of a sustainable environment. By utilizing green marketing, companies endeavor to protect the environment in the best possible way, to have as few harmful effects as possible, and to promote consumer awareness of the environment, thus contributing to sustainable development goals. For the successful application and utilization of green marketing, companies must excel at recognizing the determining elements and means of green marketing. This article aims to classify and summarize the theoretical insights of researchers in the field of green marketing from the perspective of the elements of the marketing mix. The theoretical framework analysis considers each 4P element of green marketing individually, emphasizing the elements and means of 4P functions and examining the impact these elements and means have on consumer attitudes and behavior. Each element is significant in the overall process of initiating green marketing, but every company, considering the theoretical insights presented in this article, can create a unique combination of green marketing and creatively use the 4P marketing mix, during which the basic principles of green marketing would be observed. A structured academic research study in this field would decisively contribute to the practical application of green marketing in businesses.

Strategi Pemasaran Produk Tabungan Easy Mudharabah dalam Meningkatkan Jumlah Nasabah Pada PT Bank Syariah Indonesia KCP Medan Juanda

A company's success or failure is determined by the strategy, theory and marketing management applied. This research was conducted to find out what marketing strategies for easy mudharabah savings products are used by Bank Syariah Indonesia KCP Medan Juanda to increase the number of customers. This research uses descriptive qualitative analysis methods, using primary data, namely the researcher took data directly by interviewing the Marketing Funding BSI KCP Medan Juanda and secondary data secondary data obtained from documents, scientific journals, books and literature related to the research problem. The results obtained were that BSI carried out a marketing strategy, one of which was by implementing the 4p marketing mix, namely (product, price, promotion, place). BSI must be able to estimate strategic locations, collaborate with other agencies, expand market share, improve quality and innovate.

Analisis Strategi Pemasaran Pada Toko Kain Kinako Kabupaten Tana Toraja

The purpose of this study was to find out the strategy for the Kinako Fabric in Tana Toraja district. The type of research used in this research is descriptive qualitative, namely managing information data from observation based on the facts that exist in the Kinako Fabric Shop. The types of data used are primary data and secondary data. The stategy used at the Kinako Cloth Shop is the marketing mix 4P (Product), (Price), (Promotion), (Place). Product strategy in the from of adding cloth products, Pricing strategy by providing price discounts, Promotion strategy though social media facebook and whatsapp as well as direct promotion by word of mouth, the price is quite strategic and very easy to reach potential customers. This strategy is carried out to add customers and to increase sales results.

Hubungan Penerapan Best Management Practice Pengolahan Karet Remah Pada Kinerja Pemasaran PT. Remco Rubber Indonesia

Rubber is a cultivated plant that plays an important role in economic activities in Indonesia, which is a source of national income besides oil and gas. Most of the semi-finished natural rubber production in Indonesia is crumb rubber, especially crumb rubber with the SIR 20 standard. Best Management Practice is a standard method or reference in increasing the yield and quality of production of a commodity which also increases product marketing and income of companies or plantations that implement it. The purposes of this research were to: (1) analyze the marketing results before and after the implementation of BMP in PT. Remco Rubber Indonesia and (2) analyzing the crumb rubber marketing strategy implemented by PT. Remco Rubber Indonesia. The research method used is paired t-test analysis and 4P marketing mix strategy analysis. The results of the t-test using SPSS 26 showed that the marketing of crumb rubber at PT. Remco experienced a significant increase after the application of BMP in the crumb rubber processing. For the marketing mix strategy implemented at PT. Remco has been well implemented. This means that the application of BMP in crumb rubber processing has a significant relationship in implementing marketing strategies in increasing marketing.

STRATEGI BAURAN PEMASARAN KOPI GUNUNG ARCA PADA KELOMPOK TANI MEKARWANGI JAYA

Mekarwangi Jaya Farmers Group is a coffee farmer group in Sukawangi Village, Bogor Regency which markets local specialty Bogor coffee in the form of dry beans and ready-to-brew coffee powder, but faces obstacles in marketing these coffee products. The purpose of this research is to determine the implementation of the 4P marketing mix for Gunung Arca Coffee, determine consumer assessments of the marketing of Gunung Arca Coffee and determine the priority marketing mix strategy for Gunung Arca Coffee in the Mekarwangi Jaya Farmer Group. This research uses primary and secondary data sources. Descriptive methods were used and Analysis Hierarchy Process (AHP) was used in this research to answer the research objectives. Based on the results of the analysis, it is known that the Mekarwangi Jaya Farmers Group has implemented the 4P marketing mix, namely product, price, promotion and distribution. Consumers feel that the quality of Gunung Arca Coffee is guaranteed, the price of Gunung Arca Coffee is affordable, media locations or promotional activities carried out by the Mekarwangi Jaya Farmers Group are easy to find, and the sales location for Gunung Arca Coffee is not strategic. The main priority marketing objective is to improve the business image with the first ranking marketing mix, namely product.

Achieving Sustainable Performance in the Hospitality Industry based on Environmental Management, Pro-Environmental Behavior and Green Marketing Mix 7P

Tourism is undeniable can grow the economy of a country. However, if not managed properly, tourism also has negative impacts that must be watched out for. The object of this study was General Managers or Hotel Managers in East Java Province, Indonesia with 228 respondents. This research is important because the tourism sector is an effective sector to increase foreign exchange for the province of East Java. This study aims to develop a relationship model between the Environmental Management System (EMS), Pro-Environmental Behavior (PEB), and the Green Marketing Mix 7 P’s (GMM 7P’s) as a mediator to achieve Sustainable Industrial Performance (SIP) with 17 hypotheses. The research uses quantitative methods, data collection through surveys and processing using SmartPLS 3. The results of the study found 14 hypotheses were accepted, while three hypotheses were rejected. The results of the study show that EMS implementation has a significant relationship with economic and social performance but has no relationship with environmental performance. PEB directly has a significant relationship with environmental performance but not with economic and social. GMM has a significant relationship with the three SIP elements. GMM is also a suitable partial mediator for EMS and PEB to achieve SIP.

Analysis and Design of Digital Marketing Information System for Building Material Store

The manual nature of Material Store such as Toko Bangunan Berkat Rezeki's current business operations is one of the hurdles it encounters in marketing. This study intends to build a marketing information system for the products and services of Toko Bangunan Berkat Rezeki utilizing the 4P marketing mix idea (product, price, place, and promotion). The framework for application design is design thinking, which includes empathy, defining, ideating, prototyping, and test phases. Business owners, employees, and customer's requirements are identified during the empathize phase. In addition, at the designated stage, each system user's business operational difficulties are ranked according to a scale of importance. At the ideate stage, the outcomes of selecting and organizing problems and wants of system users based on priority scales are used to create flows and authorities according to their respective functions. At the prototype stage, the application interface is designed based on the demands and rules of system users and follows the 4P marketing mix concept. In the testing phase, test the login procedure for each user and the procedures for adding, saving, viewing, updating, and removing data. The findings of this study indicate that information on products, product prices, and product promotions may be handled by a website-based marketing information system, such that place is no longer synonymous with a physical store but rather an intangible one. Consequently, Toko Bangunan Berkat Rezeki can employ a website-based marketing information system to enhance sales volume and expand its market reach.

STRATEGI PEMASARAN UMKM ROTI DALAM MENINGKATKAN VOLUME PENJUALAN (STUDI KASUS ANNISA BAKERY LERPAK)

A business, whether small business or large business, requires a strategy to develop its business so that it continues to run on target. The implementation of a marketing strategy is very important for the company, this is due to the application of an appropriate and effective strategy. Annisa Bakery Lerpak is an MSME that produces various bakery products. The purpose of this research is to find out Annisa Bakery's marketing strategy in increasing sales volume. This research uses qualitative methods. And uses a random sampling technique where every member of the population has the same opportunity to be sampled. The research instruments were observation, interviews and documentation. The data analysis method in this research is descriptive qualitative. From the results Based on the observation of the researcher, it can be concluded that to be able to increase sales volume so that Annisa Bakery's bread can sell well in the market, namely by using the 4P marketing mix (Product, Price, Promotion and Place). One of the efforts made by Annisa Bakery is: Maintaining the quality of the bread, increasing the amount of production bread,as well as efforts to add production equipment.