Marketing Margin Research Articles

Value Chain Analysis in Dried Fig and Chestnut: The Case of Aydın Province

Purpose: The main objective of this research is to reveal the economic contribution of each link of the value chain in dried fig and chestnut production. In this context, it is aimed to measure and analyze the economic contribution of these products to the province of Aydın by examining all actors of the value chain, including producers, intermediaries, processors and exporters in dried figs and chestnuts. Design/Methodology/Approach: The material of the research consists of fig and chestnut actors who contributed to the value chain in Aydın's districts and villages in February-July 2022. In the study were used a total of 235 survey data, including 90 dried fig producers, 81 chestnut producers (171 producers in total), 20 dried fig intermediaries, 20 chestnut intermediaries (40 intermediaries in total), four dried fig processors, three chestnut processors (seven processors in total), 20 dried fig exporters, three chestnut exporters (23 exporters in total). In the calculation of the value chain were utilized from gross margin, absolute marketing margin, relative marketing margin, created value and proportional margin of created value calculations. Findings: In the first step in the proportional distribution of dried figs by actors, intermediaries have the highest share (73.4%), while processors have the highest share (69.91%) in chestnuts. According to the calculated absolute marketing margins, the marketing margin of dried fig processors is 66.09 TL/kg and the marketing margin of chestnut processors is 74.78 TL/kg. In both products, processors have the highest relative marketing margin, while producers have the highest proportional margin of value created. Originality/Value: It is the first study to quantify the value chain of dried figs and chestnuts.

Insights into Cheese Marketing in Bangladesh: Marketing Cost, Margin, and Efficiency

Cheese though not native to Bangladesh has seen an increased surge in popularity in recent years. Even though there have been several studies that focus on the economic aspects of cheese production, there is a dearth of studies tackling the marketing aspects of cheese in Bangladesh. This study is an attempt to examine the marketing channels, the cost associated, the marketing margin, and the marketing efficiency of cheese in Bangladesh. This study is mainly based on primary data, collected from purposively selected participants from the districts of Kishoreganj, Thakurgaon, and Manikganj. The respondents consisted of 50 cheese producers and 20 market intermediaries. Simple descriptive statistics were employed to analyze the data. Traditional and modern types of channels were associated with the marketing of cheese. Marketing cost analysis identified, transportation, facility rent, and outlet maintenance to be the primary cost components. The value additions of per kg cheese by wholesaler-cum-retailers, retailers, and supermarkets were calculated at BDT 232.40, BDT 97.12 and BDT 250, respectively. Significant net margins were observed across all the channels. Though producers mostly used Channel I, Channel III (Producers → Consumers) and Channel IV (Producers → Retailers → Consumers) were identified to be the most efficient among the different channels examined in the study. Channel II had the lowest price spread, on the contrary, Channel V had the highest one. Just after direct marketing, cheese producers received higher percentage of consumers price (74%) using Channel II. Given the current potential of the cheese industry, the government should focus on this sector to address and overcome existing challenges in cheese marketing.

Sistem Pemasaran Beras Bujang Marantau Di Kecamatan Sungai Tarab, Kabupaten Tanah Datar, Provinsi Sumatera Barat

The “Bujang Marantau” rice variety is local rice from Tanah Datar Regency which was registered as a national superior rice variety by BPTP West Sumatra in 2015 and grows well in Tanah Datar Regency. This increase in “Bujang Marantau” rice production must be balanced with a good marketing system so that farmers and institutions marketing can receive more favorable prices. The study is aimed to analyze the channels, functions and operational efficiency of rice marketing (marketing margin, farmer’s share, and profit to cost ratio) in Sungai Tarab District. This research involved 45 farmers as samples obtained through a simple random sampling method. Marketing institution respondents were obtained using the snowball method based on the flow of information from farmers and 15 marketing institution respondents were obtained. Qualitative data is used to analyze marketing channels and institutions. Quantitative data is used to analyze marketing margin, farmer’s share, profit to cost ratio and marketing efficiency index. The results showed that there are 3 marketing channels and 3 types of marketing institutions involved. The results of the marketing operational efficiency analysis show that the relatively efficient marketing channel is channel III because it has the lowest marketing margin value, the highest farmer’s share, and the shortest marketing channel compared to other channels. Marketing institutions should further optimize the marketing functions of each institution, such as the transportation function, so that transportation costs can be lower and minimize marketing costs more efficiently.

Efisiensi Pemasaran Karet Di Kabupaten Ogan Ilir Sumatera Selatan

The rubber commodity in Ogan Ilir Regency plays an important role in increasing family income, but currently, the income of rubber farmers is still relatively low because farmers are still traditional in their marketing, causing the prices received by farmers to be low. The objectives of this study are to 1) Identify the functions of rubber marketing institutions in Ogan Ilir Regency, 2) Analyze the efficiency of rubber marketing in Ogan Ilir Regency.. Sampling was carried out randomly. 75 samples were used in this research, with a population of rubber farmers, namely 236 farmers in Tanjung Batu District and 254 in Payaraman District. Locations were chosen purposively based on the same considerations: the subdistricts and villages that produce the largest rubber production. Data collection uses cross-section data. Rubber marketing efficiency is analyzed using marketing margin, farmer's share, profit to cost ratio and the Data Envelopment Analysis (DEA) model. The research results show that rubber farmers in Ogan Ilir Regency use three marketing channel patterns. Based on the analysis of rubber marketing efficiency, it is recommended that rubber farmers in Ogan Ilir Regency use marketing channel 1, namely farmers-UPPB-factories and marketing channel 3, namely farmers-wholesalers-factories.

Marketing Channels Of Tomatoes (Solanum Lycopersicum L.) In Argoayuningtani Farmers' Group, Senden Village, Selo District, Boyolali District

This study aims to (1) determine the tomato marketing channels (2) determine the level of tomato marketing margins in each marketing channel (3) determine the efficiency of tomato marketing in each marketing channel. The method used is the quantitative descriptive method. The research implementation method is the survey method. The method of selecting the research location is done intentionally (purposive). The method of determining farmer samples using the total sampling technique and determining marketing institution samples using the snowball sampling technique. The data analysis method is carried out using marketing margin analysis and marketing efficiency analysis. The results of the study showed that there were two tomato marketing channels in the Argoayuningtani Farmer Group, namely the first tomato marketing channel starting from farmers to collectors then to wholesalers then to retailers then to consumers and the second marketing channel starting from farmers to retailers then to consumers. Marketing channel I obtained a marketing margin of Rp 11,000 / kg with an efficiency level of 16.84%. Marketing channel II obtained a marketing margin of Rp 6,000 / kg and a marketing efficiency level of 7.81%.

Marketing Chain Analysis Of Big Red Chilli (Capsicum Annum L) In Kedawung District, Sragen Regency

This study investigates the marketing of large red chilies in Kedawung District, Sragen Regency, Central Java, where farmers often face fluctuating prices, forcing them to sell at the prevailing market rates. Conducted in December 2021, the research focuses on understanding the marketing channels for these chilies amidst unstable prices. Using a descriptive analytical method, the study involved 10 farmers, 10 marketing agencies, and 10 consumers to identify and analyze the marketing channels. The study reveals three main marketing channels with varying structures and margins. Channel I, directly linking farmers to consumers via collectors, has a marketing margin of IDR 2000/Kg and a farmer's share of 88.3%. Channel II, which includes retailers, has a margin of IDR 7000/Kg and a 69% farmer's share. Channel III, involving wholesalers and retailers, shows the highest margin of IDR 9000/Kg with a 62.5% farmer's share. Despite the price fluctuations, all channels are deemed efficient based on the farmer's share data.

Efficiency analysis of catfish (Pangasius sp) marketing channels Balai Benih Ikan (BBI) Terantang

This study aims to analyze farmer's share, marketing margins, profit ratio, and marketing channel efficiency of catifish (Pangasius sp.) BBI Terantang in Sukamara and Balairiam District. The research method is a survey method by conducting direct observations and interviews. The data used were primary data and secondary data collected during September 2022 to June 2023. The data obtained was then analyzed using qualitative and quantitative descriptive analysis. The results showed that there were three types of marketing channels for BBI Terantang catfish, namely I: BBI Terantang and consumers, II: BBI Terantang, retailers, and consumers, and III: BBI Terantang, collectors, retailers, and consumers. Marketing channel I has a farmer's share value of 100%. The highest marketing margin occurred in marketing channel III with a total margin of Rp. 7,500.00-/kg. The profit ratio in marketing channels II and III benefits retailers and collectors with ratios of 7 and 3.3. As for the marketing efficiency of fresh catfish, all marketing channels are effective.Keywords: Catfish; Farmer's Share; Marketing Efficiency; Marketing Margin; Profit Ratio.

Analisis Pemasaran dan Transmisi Harga Lada Putih di Kabupaten Sambas

Marketing channels, marketing margins, efficiency and elasticity of marketing price transmission for white pepper in Sambas Regency will be the objectives of this research. Quantitative descriptive methods were used in this research. Non-probability sampling is a technique used with the purposive sampling method. Primary and secondary sources are the data used. Marketing margin analysis, marketing channel efficiency, and price transmission elasticity are some of the methods used. The results of this research show that there are two different marketing channels for white pepper in Sambas Regency: channel I directly from farmers to wholesalers then to final consumers, and channel II from farmers to collectors then to wholesalers then to final consumers. Channel I marketing efficiency is 0.46% and farmer's share is 97.56%, resulting in a marketing margin of IDR 2,000/kg. At the same time, marketing channel II achieved a marketing margin of Rp. 5,000/Kg, with a farmer's share of 93.90% and a marketing efficiency level of 0.83%. Marketing channel I is more efficient than marketing channel II. The elasticity value of price transmission in channel II is 0.663, which means that every 1% change in consumer prices will cause a change of less than 1% or 0.663% change in producer prices so it is inelastic. On the other hand, the collector level and producer level have an elasticity value of 0.632, meaning that a 1% change at the collector level results in a price change of 0.632% or less than 1% at the producer level (Inelastic). Thus, the influence of consumer prices is greater than collector prices.

Marketing Efficiency of Banana in Yenagoa Metropolis, Bayelsa State, Nigeria

The study examines the marketing efficiency of bananas in Yenagoa Metropolis of Bayelsa State, Nigeria. The objectives were to describe the socio-economic characteristics of banana marketers; determine the marketing margin and efficiency of banana marketers; identify marketing channels of bananas; and identify the constraints associated with banana marketers in the study area. Ninety (90) questionnaires were retrieved and used for the analysis out of the one hundred and four (104) questionnaires distributed to the banana marketers selected through a multistage random sampling technique from eight (8) markets in Yenagoa Metropolis of Bayelsa State using a structured questionnaire. Descriptive Statistics and marketing margin and efficiency formulas were used to analyse the data. The result showed that banana marketers were predominantly female. Budgetary analysis showed marketing efficiency greater than one which indicated profitability of the market. The Likert type showed the constraints, which significantly affect banana marketing as high perishability (3.88), high cost of transportation (2.98), inadequate market information (2.85) and heavy imposition of tax/levies (2.63). The study, therefore, recommends that Marketers should be encouraged to have market informants that will inform them of the increase or decrease in the prices of bananas in different markets in the study area.

ANALISIS RANTAI NILAI USAHA SAPI POTONG DENGAN POLA KEMITRAAN DI KALIMANTAN TENGAH

This research aims to identify the role of profit sharing partnerships in value chain management, analyze the role of profit sharing partnerships in improving the performance of the beef cattle value chain, analyze the cost structure in beef cattle profit sharing partnerships and calculate and analyze the market margin created in the beef cattle value chain with a profit sharing system. The research was conducted from June 2023 to December 2023. This research is a survey research that explores data on respondents selected using purposive random sampling from beef cattle breeders with a profit sharing system in Lamandau Regency, Central Kalimantan Province. The sub-district with the largest population of beef cattle was selected, and respondents were taken proportionally from each sub-district. Data was analyzed descriptively qualitatively and quantitatively. The research results show that the role of profit sharing is very important in reducing capital and market creation, the performance of the value chain created provides value in accordance with the role of each supply chain involved. A cost structure that can be efficient because of the short market chain created, each chain can access infrastructure well and profitably. Breeders obtain a fairly high farmershare of 55% and adequate market margins for each actor involved.

Supply Chain Analysis Orchid and Impact on Orchid Commodities Sales in Rawa Belong Market Jakarta

This study aims to 1) determine the flow of products, finance and information of orchid commodities and their impact on sales in Pasar Rawa Belong Jakarta and 2) determine marketing efficiency according to marketing margins and farmer's share. The type of research used is descriptive qualitative and quantitative. Qualitative descriptive is used to determine the product flow, financial flow and information flow of vanda douglas orchid in Pamulang Sub-district while quantitative is used to determine the marketing efficiency of vanda douglas orchid in Pamulang based on marketing margin and farmer's share. The sampling technique was purposive sampling for farmers, village collectors, wholesalers and retailers. Data analysis techniques used are descriptive analysis and marketing margin analysis. The results showed that there were four marketing channels formed in the orchid supply chain in Pamulang District consisting of product flow, financial flow and information flow in each marketing channel. Marketing channel III is the most efficient channel with a marketing efficiency value of 3.36% and has entered the criteria <5%, the total marketing margin value of Rp 300 / stem and the farmer's share value of 85%.

Supply Chain Analysis Orchid and Impact on Orchid Commodities Sales in Rawa Belong Market Jakarta

This study aims to 1) determine the flow of products, finance and information of orchid commodities and their impact on sales in Pasar Rawa Belong Jakarta and 2) determine marketing efficiency according to marketing margins and farmer's share. The type of research used is descriptive qualitative and quantitative. Qualitative descriptive is used to determine the product flow, financial flow and information flow of vanda douglas orchid in Pamulang Sub-district while quantitative is used to determine the marketing efficiency of vanda douglas orchid in Pamulang based on marketing margin and farmer's share. The sampling technique was purposive sampling for farmers, village collectors, wholesalers and retailers. Data analysis techniques used are descriptive analysis and marketing margin analysis. The results showed that there were four marketing channels formed in the orchid supply chain in Pamulang District consisting of product flow, financial flow and information flow in each marketing channel. Marketing channel III is the most efficient channel with a marketing efficiency value of 3.36% and has entered the criteria <5%, the total marketing margin value of Rp 300 / stem and the farmer's share value of 85%.

Analisis Rantai Pasok Jamur Tiram di UMKM Sidimpuan Hiratake Mushroom Dalam Memenuhi Permintaan

Oyster mushrooms, Pleurotus ostreatus, are a type of edible wood mushroom. MSME Sidimpuan Hiratake Mushroom have customer, a family restauran. In order to meet consumer demand with quality and quantity requirements, MSME had issues such as inability to fulfill demand due to insufficient production capacity, and occurrence of returns, where both of these continue to increase. Purpose of this study is to explain the process of supply chain, to find out the actual performance, and to provide some suggestions for improvements to the performance of supply chain. The process flows analyzed in this supply chain are product, information and financial. The product produced by partner farmers is fresh oyster mushrooms, the products that will be sent to restaurant are oyster mushrooms that have been weighed, cleaned and packaged. This research method is qualitative and quantitative. The results of analysis with food supply chain network show that the process flow in the supply chain has been going well. The operational performance measurement results were measured using several supply chain operation reference metrics, that the operational performance of the supply chain cannot be said to be perfect overall. To measure marketing performance, the farmer's share value obtained by partner farmers is 58.3% and the marketing margin for MSME is Rp.5.000. The results of 5 why's analysis, inability to fulfill restaurant's demand was caused due to several things including variations in the growth process as well as limited resources of farmers. Returns are caused by differences in quality control standards and qualifications between restaurant and MSME.

Analisis Rantai Pasok (Supply Chain Management) Pada Penjualan Salak di Dusun Salakan Desa Semboro Kecamatan Semboro Kabupaten Jember

Salak is one of the commodities that exist in Indonesia which was developed around the 1980s with sweet and crunchy. Jember Regency is one of the salak producers, precisely in Salakan Hamlet in Semboro Village, where 95% of the people produce salak. The aims of this research are (1). To find out supply chain activities on salak in Salakan Hamlet, (2). To find out the existing marketing margin for Salak in Salakan Hamlet, (3). To find out the efficiency of the Salak Marketing Channel in Salakan Hamlet. The sampling method used in this study is the random sampling method. The results of this study indicate that 1) Marketing channels in Dusun Salakan has 2 channels, namely: Channel I (producer-retailer-consumer), Channel II (producer-collector-traders-retailer-consumer). 2) Margins for each marketing channel I are 1500/kg, while the margins for channel II are 1500 and 2500/kg. 3) the marketing channel in salak which has the most efficient level of efficiency is channel I which is 8.33%. And the highest or most inefficient is channel II by 9.74%. So an effective supply chain is to use a short marketing chain so that marketing costs can be suppressed and marketing profits are higher.

A new method for assessing the marketing efficiency of agricultural marketing channels

Purpose. This study aims to introduce a new method for assessing the efficiency of agricultural marketing channels. This innovative method rectifies the deficiencies inherent in earlier methods by encircling all channel participants in evaluating marketing efficiency, thereby delivering a more detailed assessment. Methodology / approach. The present study first identified the shortcomings of the old methods based on a literature review and then attempted to propose a new method for calculating marketing efficiency by overcoming these issues. The efficiency of marketing channels is calculated based on primary data collected from two randomly selected agriculture markets in Delhi, marketing cooperative societies operating in Delhi, and their respective intermediaries, flour mills, and consumers in the channel. The study’s sample size is 179 respondents, including all the channel members. After that, a comparison is made between traditional methods and the proposed method. Results. Results of this study show that the proposed method gives a better idea of the efficiency of marketing channels than the old methods, namely the Acharya’s approach, the Shepard’s method and the input-output approach. These methods ignore the crucial role of producers, focusing on overall margins and costs. They can call a channel efficient even if producers receive minimal benefits, necessitating a revised approach. The proposed method has two parts: (1) the ratio of overall channel benefit to cost, excluding consumers, to avoid misleading results, indicating higher benefits for channel members; (2) the ratio of the net price received by farmers to the price paid by consumers, reflecting farmer earnings. By separating marketing margins and costs, the proposed method simplifies previous complexities. Using the channel benefit-to-cost ratio and the farmer’s price-to-consumer price ratio, this method offers an accurate and comprehensive assessment, addressing flaws in Acharya’s approach. Originality / scientific novelty. The proposed method is the only method that takes care of every channel member rather than just focusing on producers / farmers. This method considers factors such as the price received by farmers (gross and net), marketing margins, marketing costs, and the price paid by consumers. Unlike old methods, this method focuses on adding value per channel, not on the number of intermediaries. Practical value / implications. The proposed method facilitates an effortless comparison of marketing efficiency for all channel members, especially farmers. Its simplicity makes it a valuable tool for policymakers to formulate effective strategies for enhancing overall channel efficiency. Researchers can also use this method in efficiency-focused studies related to agriculture and its products, gaining a comprehensive understanding of agricultural marketing channels.

Analysis of Marketing Channels And Marketing Efficiency of Corn Farmers (Zea Mays L) Tanjung Morawa

Purpose: This study aims to (1) identify the corn marketing channels, (2) determine the corn marketing margins, and (3) evaluate the efficiency of corn marketing in Tanjung Morawa District. Methodology: A sample of 30 corn farmers from three villages with corn farming areas was selected. A quantitative descriptive analysis was used to examine marketing channel patterns and analyze marketing costs and margins. Results: The study found that Marketing Channel I is widely used by farmers, who prefer selling corn directly to collectors. The marketing efficiency values for the first (I) and second (II) marketing channels are 10% and 16.6%, respectively. Findings: Both marketing channels are efficient. This indicates that the marketing channels involved in the marketing of shelled corn in the study area do not involve lengthy marketing institutions, resulting in low marketing costs and margins, and the selling price received by the final consumer is not much higher than the price received by the farmers. Novelty: This research provides insights into the efficiency of corn marketing channels, highlighting the benefits of shorter marketing pathways. Originality: The study offers a detailed analysis of marketing channel efficiency for corn, contributing to the understanding of effective agricultural product marketing. Conclusions: The corn marketing channels in Tanjung Morawa District are efficient, benefiting both farmers and consumers. Type of Paper: Empirical Research Article

Analyzing the Eucalyptus Timber Value Chain in Thailand: Profit Distribution and Opportunities for Improvement

The Thai forestry sector relies greatly on Eucalyptus as a raw material. The rapid expansion of plantations during the last few decades and the high demand for Eucalyptus for several purposes has led to numerous supply chain practices. A comprehensive understanding of the Eucalyptus value chain is lacking in Thailand, which has consequences for optimization, sustainability, and profitability aspects. This study analyzed actors and their activities along the value chain and estimated added value and profit margin benefit distributions. The study method involved a value chain analysis approach, whereby input data were collected from the following groups: seedling suppliers and developers, farmers and tree growers, timber traders and collectors, intermediaries, processors, wholesalers, and consumers via key informant interviews, in-depth interviews, and group discussions. The results revealed the vertical integration of Eucalyptus timber businesses, where sapling breeders were the major input suppliers with a significant role in the value chain based on the role of controlling the majority of seedling production, promoting cultivation, and ensuring the raw material supply for the pulp industry through a full-cycle membership program. Total gross marketing margin was highest (90.6%) in the path of the pulp mill industry and lowest in the path of the biomass power plant (73.4%). The profit share of growers varied between 9.9% and 26.6% depending on the path and chain. The overall benefit distribution analysis demonstrated a positive gross profit margin but minor distribution to the growers. Our study determined that decision-makers should create supportive programs, funding opportunities, and infrastructural support for research and development, capacity building, and regulation to ensure suitable benefits for all actors in the Eucalyptus timber value chain in Thailand.

Analisis Efisiensi Pemasaran Usaha Budidaya Jamur Tiram Putih di Kota Mataram

One of the factors that can influence the success of the mushroom business can be seen from the marketing channels and marketing efficiency of the oyster mushroom cultivation business. This research aims to analyze channel profits and marketing efficiency of white oyster mushroom cultivation businesses in Mataram City. The method used in this research is a descriptive method, collecting data obtained using survey and interview techniques. The unit of analysis is the oyster mushroom cultivation business in Mataram City. The determination of the area in this study was determined by "purposive sampling" in Mataram City. The determination of respondents was carried out by census, meanwhile. The data analysis used is marketing channel analysis and marketing efficiency. The research results show that the average profit obtained is IDR. 12,790,868 per area of cultivated land, during one production process. The marketing channel for white oyster mushrooms in Mataram City consists of two channels, channel I is a direct marketing channel, namely producers directly to final consumers and marketing channel II, namely farmers - retailers - final consumers. The marketing channel for white oyster mushrooms in Mataram City is considered efficient, because the producer share value in marketing channel I is 100% and marketing channel II is 80% with a marketing margin of Rp. 5,000/Kg so that marketing channels I and II are said to be efficient because they are greater than 60%

Margin Pemasaran Produk Captikus Di Desa Wuwuk Kecamatan TareranKabupaten Minahasa Selatan

The purpose of this study is to analyze and determine the amount of marketing margin for each marketing channel of captikus in Wuwuk Village, Tareran District. The research was conducted over three months from June to August 2023, in Wuwuk Village, Tareran District. The study used two types of data: primary data obtained through direct interviews with respondents using a structured questionnaire, and secondary data obtained from the internet, including journals, theses, and other relevant information related to the research. The sampling technique employed was purposive sampling, a method of selecting samples based on specific considerations. A total of 18 captikus farmers and 1 collector trader were sampled. The data analysis included marketing margin, marketing costs, marketing profit, and farmer share. The results show that in captikus marketing in Wuwuk Village, Tareran District, there are two types of marketing channels: Channel I, which involves sales from farmers to consumers with a marketing margin cost of Rp0, and Channel II, which involves sales from farmers to collectors and then to consumers, with a marketing margin cost of IDR3,549.

Yam value chain analysis among smallholder farmers in south-south Nigeria

The study analyzed yam value chain among small holder farmers in South South Nigeria, with specific objectives of estimating the profit margin and examining the factors that affect the profit margin of the yam value chain actors. Gross and marketing margins, marketing efficiency and multiple regression analyses were used to realize the objectives. Data from eighty, fifty and sixty yam producers, processors and marketers, respectively were collected with the use of questionnaires. Results of analyses showed that the gross margin of yam producers was ₦554,133.3/ha and 35% of which went into operating expenses. That of processors was ₦154, 877.58 with 47% operating expenses and ₦96,0752.68 with 66% operating expenses for marketers respectively. Marketing margin of yam processors was estimated to be 0.332 (33.2%) and a marketing efficiency of 58.65%, which meant that the yam processors gained ₦58.65 kobo for every naira spent on processed yam. The marketing margin of yam marketers was estimated as 42.1% and a marketing efficiency of 54% meaning that yam marketers gained ₦0.546 (54.6 kobo) for every naira spent on marketing yam in the area. Factors that affected the profit margin of the yam producers were age, household size, education, farm size and access to credit. Age, level of education and processing experience influenced the profit margin of yam processors, while household size, level of education, marketing experience and membership of association influenced the profit margin of yam marketers. Nonetheless, the yam value chain actors made appreciable profit. Following the results, the following are recommended: because of the good profit margins of the actors, more people should be encouraged to become actors in the yam value chain and education of yam value actors should be encouraged to give them more capacity to use innovation in their business. Key words: value chain, yam producers, yam marketers, marketing margin, marketing efficiency