Marketing Information System Research Articles

The usage of the marketing information system in enterprise’s management

Introduction. Modern society is entering a new information age. The level of economic development is determined not so much by the mass of natural resources as by the scientific content of products and intellectual potential. At the same time, new phenomena are emerging in society, which have received the name of informational and technological dictatorship as a way to solve the pressing problems of the modern world, which has crossed the threshold of technetronic civilization. The purpose of the paper is to study issues related to the use of the marketing information system in management to solve problems of increasing the efficiency of the enterprise. Results. The problem of introducing information systems and technologies into enterprise management becomes especially relevant during the transition from a multi-product economy to a multi-branch and diversified one. Marketing information systems are mostly aimed at determining the need for marketing information, which is necessary for the management of the enterprise, which, in turn, is used as a timely receipt and provision at any level of management of the organization of timely management decisions in which the market and the consumer will be interested. Marketing information systems represent a set of organizational rules regarding carriers and consumers of information, information flows between them, their rights to information and methods necessary for information processing. The main task of the marketing information system is to create a system that allows you to quickly and rationally process information, filter and condense information, correctly send information in the right amount, at the right point and at the right time, clearly define the sources of information and the rights of users at each level. Conclusion. The use of a marketing information system is a prerequisite for the operation of a modern enterprise. This system will have a positive effect on the adoption of reasonably competent strategic decisions in management, which will be aimed at increasing the level of competitiveness and strengthening the economic security of the subject of economic activity. Further development of the information technology market, taking into account the use of automated systems, will lead to a rapid growth of the company's economic activity indicators, as well as to the effective development of the state's economy as a whole.

PENERAPAN SISTEM INFORMASI MANAJEMEN PEMASARAN DALAM MENINGKATKAN OMZET UMKM KULINER MAKANAN KOTA MAKASSAR

This study aims to determine the application of marketing management information systems in increasing the turnover of Micro, Small and Medium Enterprises (MSMEs). The time and place of this research was carried out for two months in several 7 Food Culinary SMEs in Makassar City. Data collection techniques were carried out by means of library research, interviews and field observations. The analytical method used in this research is multiple linear regression analysis. Linear regression analysis method The analytical method that will be used by the author is an applied qualitative descriptive method. The data analysis was carried out using qualitative data analysis. There are several subsystems in increasing the turnover of MSMEs through marketing outputs, namely the product subsystem, the price subsystem, the place subsystem, the promotion subsystem and the marketing mix. Marketing information systems have several functions in a business, namely assessing information needs, developing needed information, and distributing information

Rancang Bangun Sistem Informasi Monitoring Marketing Penerimaan Mahasiswa Baru

Industry 4.0 requires various parties to follow the changes. Effective and efficient makes the main focus on industry 4.0, although LP3I Tasikmalaya already has a system, but it still does not meet the demands of user needs and industry 4.0 competition. Telleselling, MCV, and WA-Blast, are the activities of the presenters of LP3I Tasikmalaya which should have been facilitated by the system but in the field they use Googgle Sheets because the system is considered not to meet the needs and makes it difficult. The aim of the research is to designing and building an information system for Monitoring Marketing in LP3I Tasikmalaya, so that it can address potential data storage problems, update potential data, thereby providing fast and accurate information in the Marketing Division. The collection method uses observation and interviews while the development of the system used is the waterfall model, which consists of stages: analysis, design, coding, and testing, as well as tools in designing the system are DFD (Data Flow diagram). The implementation uses software, namely Android Studio and MySQL Servers. The result of this research is a Digital Marketing Information System that can simplify the process of information on the Marketing Division of LP3i Tasikmalaya in real time.

Development of Multi-Developer Housing Marketing Information System Using Rational Unified Process Method

Rumah Garut is a company engaged in selling property to several housing developers. In the housing marketing process, it is still carried out offline, where the developer carries out the registration process with marketing company, then makes brochures and markets them at exhibitions. This method is considered inappropriate, given the large number of housing units registered by the developer, as it would delay the marketing or sale of the house. This research aims to develop an online marketing information system that can be carried out with multiple developers so that each developer can manage and inform their housing effectively and efficiently. The system design method is the Rational Unified Process (RUP), which consists of the stages of inception, elaboration, construction, and transition. The results of this study are in the form of a multi-developer housing marketing information system that can assist housing developers in managing and users in accessing housing information and ordering online. Meanwhile, based on the results of black box testing, it shows that the features developed are in accordance with the specified system functional scenarios, and testing the results of beta testing produces a score of 93.7%, which means that the housing marketing system meets user needs.

A Suggested Model for Customer Relationship Management with Customer Experience-Oriented Data Optimization in the Mobile Phone Industry

This study develops a marketing information system algorithm for determining whether and to what degree customers of mobile phone businesses prefer their own brands after experiencing problems with their current product, or in customer service or repair services during or at the end of an average use period for their product. With a process map and system algorithm, a data analytics model required for creating a satisfied and loyal customer group is described based on analysis results obtained by tracking/analyzing customer experiences in different processes. The article‘s findings can help to optimize product, sales, and service development activities focused on business profitability by highlighting data-driven customer experience tracking systems for business. Keywords Customer experience, CRM, Current customer, System algorithm, Conceptual modeling.

The Impact Model of Marketing Information Systems on Financial Performance of Companies

Objective: The objective of this research is to present a model that demonstrates the efficiency and effectiveness of a company's marketing information system through its connection and impact on financial performance variables in 2018. Methodology: The research method, in terms of nature and content, is of a correlational type and belongs to applied studies. The statistical population of this research consists of 440 individuals, including managers and financial and marketing officials from 20 high-performing companies listed on the Tehran Stock Exchange. Based on the Morgan-Krejcie table, a statistical sample of 205 individuals was selected using stratified random sampling. For data analysis, structural equation modeling and multivariate regression were employed using AMOS and SPSS software. Findings: The research results indicate a significant positive relationship between the marketing information system and financial performance. The model's fitness indices suggest that the proposed model has a suitable fit. Conclusion: Overall, it can be stated that intelligent information systems and marketing research are the only components of the marketing information system that have a positive impact on all financial performance variables of the study. Therefore, it is recommended to pay special attention to the subsystems of intelligent information systems and marketing research to enhance the effectiveness and efficiency of the marketing information system.

Direct marketing for the implementation of the concept of sustainable development

Direct marketing is one of the most significant and effective strategies in terms of attracting a target audience interested in specific services or products. The essence of this type of marketing is that there is no need to involve specialists in intermediary services, and it is aimed only at its target group of customers. In the implementation of direct marketing, special attention is paid to the marketing information system and marketing research. It is appropriate to note that marketing, as an economic and social category, develops on the basis of continuous changes in technology, supply and demand, which predetermines the adaptability, and not at all the sustainability of the new marketing concept. A marketing information system involves the systematic collection, analysis, interpretation, and communication of market information within an organization. It collects data from both internal and external sources of the organization. All important marketing activities such as price, new product development, packaging, distribution, promotion, media, etc. depends on the information provided by that system. The availability of quality information helps organizations make more informed market decisions. Wrong decisions regarding market operations will have a negative impact on the business and hinder its survival.

The Effect of Technostress on the Motivation to Teach Online in Higher Education Before and During the COVID-19 Pandemic: Perceptions of Business Faculty

This study investigated the relationships among technostress creators (techno-complexity, techno-insecurity, techno-invasion, techno-overload, and techno-uncertainty) on the motivation to teach online using the Motivation to Teach Online – Faculty Version scale. Data were collected from faculty members of the Management and Organizational Behavior Teaching Society (MOBTS), a member of the AACSB Business Education Alliance, and the American Society of Business and Behavioral Sciences (ASBBS), an interdisciplinary professional organization comprised of faculty teaching in accounting, finance, management, marketing, organizational behavior, and computer information systems early 2020 (N = 307). The findings indicated that techno-stressed faculty are less motivated to teach online. Techno-insecurity and techno-overload subconstructs were statistically significant pre-pandemic. Techno-insecurity was statistically significant during the pandemic. Gender and years of teaching online were not observed among faculty to modify online teaching motivations. Results are presented to supply institutions of higher learning with evidence to support faculty with online learning undertakings while leveraging opportunities to manage enrollment.

E-marketing and its role in achieving leadership performance

The current research aims to determine the role of e-marketing in achieving pioneering performance, and a sample of workers in telecommunications companies in the city of Zakho was selected as a field to conduct the field side. From the employees of the surveyed companies, the data was collected based on the questionnaire prepared for this purpose, and the data was analyzed using a set of statistical methods in the program (SPSS V.19) to analyze the correlation and effect between the research variables.The outcome of the research was to reach a number of conclusions, the most important of which is the existence of a significant correlation to the dimensions of electronic marketing in achieving pioneering performance and the presence of a significant impact of marketing information systems in achieving pioneering marketing. Creative and pioneering in order to be the first in developing technology in its field of work and able to achieve its goals that it seeks to achieve pioneering performance.

But which skills?

Skills assessment is essential for today’s labour market. There are many factors that change the requirements for the workplace. More than ever, it is important to monitor which skills are in high demand so that workers stay employed and companies do not lose productivity. This research discusses the relevance of data from online job portals for this task. It then uses a skill extractor in online job advertisements from Chile to identify and extract the skills employers place in their online job advertisements through skills dictionaries. The study shows modest results when using the European Skills, Competences and Occupations (ESCO) dictionary but an enhanced and much-improved result when adding an inductively constructed dictionary of the national labour market. Using this method would allow a new input of information to be incorporated into labour market information systems that would enable better decisions to be made by the various actors in the labour market.

MARKETING RESEARCH OF THE SERVICES MARKET OF HOTEL AND RESTAURANT BUSINESS ESTABLISHMENTS

The article is devoted to the study of marketing aspects of the functioning and development of the services market of hotel and restaurant enterprises. The modern market of hotel and restaurant business services is a competitive and dynamic environment where companies constantly compete for the attention and loyalty of customers. Attracting and retaining customers is becoming an important task for businesses in this industry. However, success in the hotel and restaurant industry is not limited to providing quality services and creating a comfortable environment. Effective marketing planning and strategies play an important role in achieving competitive advantage. Marketing research is considered as a basis for determining the market opportunities of hotels and restaurants. The concept of the term «marketing research» is defined and the main factors that are the basis for understanding this concept are highlighted. The formation of an effective marketing information system in the hotel and restaurant industry has been studied. Methodological bases of hotel and restaurant services market research are defined. Conclusions and recommendations on improving the marketing strategy of hotel and restaurant business enterprises were formed. The results of the research will help identify the strengths and weaknesses of the market, reveal new opportunities for development, determine the needs and expectations of customers, as well as develop proposals for the promotion of services in the hotel and restaurant business. Therefore, conducting a marketing research of the market of services of hotel and restaurant business establishments is an important step for increasing the competitiveness of enterprises in this field and meeting the needs of customers. Marketing research occupies an important place in the life of any organization and is used by enterprises of all types – from small businesses to large corporations. Marketing research creates a scientifically and practically justified basis for making qualified decisions by managers and top management of the company.

Assessment of the Satisfaction of the Russian Investment Community with the Quality of Financial Statements according to International Standards

The decline in the functionality of corporate reports compiled in accordance with International Financial Reporting Standards (IFRS) destabilizes the market information system and has a direct impact on investment decisions by the end users of these reports. One of the main factors contributing to the noted dysfunctionality is the discrepancy between the downward trend in the consumer value of the IFRS reporting for investors and the high assessments of its “formal” quality by the IFRS practitioners. For an effective solution of the identified problem, it is important to study the current qualitative assessments of the reporting by its end users. Therefore, the purpose of the study is to evaluate the degree of satisfaction among the representatives of the national investment community with the consumer characteristics of financial statements under IFRS. The hypothesis assumes that the consumer properties of the financial statements in their current state do not meet the interests of the users, primarily the investors. The applied methodology includes expert review using multivariate analysis tools. The objectivity and scientific novelty of the results obtained are also confirmed by the analysis of primary data from a survey conducted among the representatives of the business environment. The results of the tests performed are statistically significant and strongly indicate against the null hypothesis. The study confirms the low degree of satisfaction with the quality of the reporting among investors with heterogeneity of assessments in functional groups. Consequently, at the current stage of development of the IFRS system, formally high-quality financial statements do not fully meet the expectations and only partially meet the needs of the end users represented by investors and other interested representatives of the business community. The theoretical significance of the obtained results expanding the base of empirical data on the practical usefulness of financial statements, rests in the proposals for criteria and clarification of the level of satisfaction among the investment community of Russia with the quality of financial reporting under IFRS. The practical significance of the results obtained lies in the possibility of their use for adjusting managerial decisions in the practice of organizing international financial accounting and standardizing financial reporting.

ЗАВДАННЯ МАРКЕТИНГОВОГО МЕНЕДЖМЕНТУ ТУРИСТИЧНОГО ПІДПРИЄМСТВА

The article discusses marketing management as a means of achieving the goals of a tourism enterprise. The essence of marketing management, its specificity and features, meaning and importance in achieving success on the market is revealed. An important role in the process of marketing management is assigned to the development of an effective marketing complex, the implementation of those tools that will correspond to the market situation and the goals and objectives set for the enterprise. In particular, we are talking about managing such elements of the marketing mix as product, price, distribution and promotion. Emphasis is placed on finding target markets, positioning the tourist product, formation competitive advantages and creating an effective marketing mix. The tasks that a tourism enterprise can solve with the help of marketing management are described. The role of the marketing information system, which provides the management of the tourism enterprise with operational, important and reliable information with acceptable costs, is determined. The need to conduct marketing research of target market subjects, in particular, consumers, suppliers, intermediaries, competitors, to develop on this basis forecasts for the development and sales of a tourist product is considered. An important role is given to the analysis of the competitive opportunities of the tourism enterprise, taking into account its resources. All this becomes the basis for the formation of the marketing strategy of the tourism enterprise. At the same time, important tasks are the management of personnel responsible for sales and marketing, as well as the development and application of a system for controlling the marketing activities of a tourism enterprise. This system should ensure the proper implementation of all intended marketing plans and programs, identify and prevent possible deviations, identify the need for corrections. Based on the defined tasks, the main stages of the marketing management process are revealed, the main actions to be taken at each of them are described. Thus, the main role of marketing management is reduced to the formation of an effective system that will optimally combine various means of marketing, will make it possible to take into account the requirements and needs of consumers, will provide significant competitive advantages and stable market positions of the enterprise.

Формування компонентів маркетингової інформаційної системи для сільськогосподарської продукції за допомогою методів Big Data

Big data is a source of innovation. Big data helps companies in various fields move towards digital transformation. The purpose of the article is to reveal the possibilities of using big data methods in marketing agricultural products to increase production efficiency, support the agricultural economy, and develop information marketing systems. The research identifies the possibilities of creating intelligent marketing systems based on big data; evaluates the technological challenges associated with collecting, storing and analysing large volumes of data in real-time; studies the localisation of data and the possibilities of their use to support the agricultural sector in the regions. Intelligent marketing creates both great opportunities and challenges for data analysis. Significant challenges include extensive samples and high dimensionality of the data, missing data and noise, and low data reliability. In addition, with the complex internal structure of the information system, the analysis of collected data becomes more time-consuming, requiring innovative data processing methods. At the same time, thanks to the intelligent marketing data processing centre, it is possible to control the regional circulation of agricultural products, their quality and safety, and prices, and react to sudden changes in the market in real-time. The article presents the idea of a big data centre for intelligent marketing of agricultural products. The components of the block of service provision using big data methods were described. The study results indicate that for the further development of the marketing of agricultural products using big data methods, it is crucial to develop the components of the marketing information system, ensure the accuracy and timeliness of marketing information, integrate data from various sources, and also support constant analysis and correction of strategies based on the collected data.

Sistem Informasi Pemasaran dan Diferensiasi Produk terhadap Keputusan Pembelian Konsumen

This study aims to determine and analyze the effect of Marketing Information Systems and Product Differentiation on Consumer Purchase Decisions of PT. Medan Deli Kencana Palace. This research method is descriptive quantitative. The collection method with a survey approach. The total population and sample in this study were 38 people. The sampling technique used is saturated sampling technique. Data collection methods are interviews, study documentation, questionnaires and literature studies. Variables are measured using a Likert scale. The data analysis model used to answer the hypothesis is multiple linear regression analysis. The results showed, a) the marketing information system variable with a t count value (2.956) is greater than t table with a value (2.03011) and a significance value of 0.004 <0.05; b) product differentiation variable with a t count (2.849) greater than t table with a value (2.03011) and a significance value of 0.002 <0.05. In conclusion, simultaneously there is a positive and significant influence between marketing information system variables and product differentiation on consumer purchasing decisions of PT. Medan Deli Kencana Palace. Partially, there is a positive and significant influence between marketing information system variables and product differentiation on PT. Medan Deli Kencana Palace.
 
 Keywords: Product Differentiation, Consumer Purchase Decisions, Marketing Information Systems

Networks-Based Marketing Technology Small and Medium Enterprises (UKM) D'triejie Kalimango Village, Alas District, Sumbawa Regency

In the current era of globalization, the development of technology and information is very fast and increasingly widespread. As well as the sudden restriction of human movement due to the covid-19 pandemic. Utilization of information technology in running a business or often known as e-commerce for small and medium enterprises (SMEs) can provide flexibility in production, enabling faster delivery to customers. Designing, creating, implementing and knowing influencer use system information marketing web based for sale through electronic media (e-commerce) in D'Triejie Small and Medium Enterprises (UKM). Study this including in type research and development. Development packaged e-learning in online form on website: https://c89f-114-122-140-135.ap.ngrok.io/yanti/index.php Development the e-commerce use application programs open source Joomla which is uploaded and installed on the domain and hosting that has been rented During one year. This e-commerce has validated by experts material and media experts, as well has follow stages in development revised until obtained results expected e-commerce. Developed e-commerce then tested on the community. E-commerce own excess could displays goods accompanied with supporting multimedia files as images, video, audio and also flash animation. How to design, create, implement and sell sales results using a web-based marketing information system for sales through electronic media. Knowing the effect of electronic (e-commerce) usage on D'TrieJie's small and medium. Enterprises (UKM) D'TrieJie's small and medium enterprises (UKM) are located on Jl. Prona Rt.02. Rw.03 Kalimango village, Alasdistrict, Sumbawa Regency small and medium enterprises (UKM) D'TrieJie's is one of the home-based businesses engaged in culinary, fruit, juice, plastic etc. Initially D'TrieJie's small and medium Enterprises (SMEs) sold several types of fruit, including oranges, grapes, apples, pears and so on. Over time D'TrieJie's small and medium Enterprises (SMEs) expanded their business by adding more products to the market, namely fruit salad, fruit salad pudding and various fruit drinks. Furthermore, D'TrieJie's small and medium enterprises (UKM) businesses increased their products by marketing packaging containers for salads, drinks and so on.

Sistem Informasi Pemasaran Produk Pada Toko Online Agsel

The marketing information system at the existing Agsel Online Store still uses a manual system (dor to bang, wa, brochures and facebook), so the product marketing process takes a lot of time, does not update, is not efficient and spends a lot of money to print banners and brochures resulting in high income. accepted by the minimal agsel shop. For this reason, Agsel online shop wants to use web-based marketing to increase revenue, save time because the web can be accessed at any time, is accurate and more efficient. The purpose of this research is to analyze and design a Product Marketing Information System at Agsel Online Stores. The method used by the author is the prototype design method according to the title that the author takes, namely the analysis and design of a marketing information system at the Agsel online store. It is hoped that with this web-based marketing and sales, it can increase revenue at the Agsel store with more and more Agsel store products being known more widely by the entire community. It is hoped that further researchers at the Agsel store can create a website application that can combine product sales predictions with the Weka application and real web creation, not just design.

Rancang Bangun Aplikasi Pemesanan Dan Penjualan Berbasis E – Commerce Pada Produk UMKM Desa Kiringan Kabupaten Magetan (Studi Kasus: Ds. Kiringan Kec. Takeran Kab. Magetan)

The advancement of information technology is currently growing rapidly,especially the development of the internet has become a necessity to findinformation. The use of the internet allows everyone to easily carry out the processof buying and selling online known as "e-commerce". In UMKM of Kiringan Villagethere are chicken egg breeders numbering 28 breeders. One of the producers in thisstudy provided two types of chicken eggs, namely red chicken eggs and kampungchickens with a production of 2,450 eggs per day. The problem is that chicken eggssold have never been marketed online, so consumers do not know much about theexistence of chicken eggs in Kiringan Village. With this problem, the owner of achicken egg UMKM needs a marketing information system in the form of a website.In this study poured the idea to design an information system in the form of awebsite using the waterfall method to expand market share in order to increaseincome in chicken egg UMKM, The delivery process also uses a special containerof anti-breakible eggs that are good so that on the go when shipping no eggs arebroken, and also support the marketing of Chicken Egg UMKM in MagetanRegency. Effectiveness is supported by internet technology to market productsthroughout the magetan region, in order to improve the economy of UMKM owners.Keywords: Website-based applications, Waterfall, UMKM, Sales, E-commerce

Sistem Informasi Bursa Kerja Khusus SMK Negeri 1 Bendo Berbasis Web

SMK Negeri 1 Bendo is a school engaged in industrial technology vocational education. The special job market for SMK Negeri 1 Bendo is tasked with channeling alumni to the business world and the industrial world, currently the distribution of job exchanges is carried out with whatsapp groups which are considered less effective and the application process for the administrative stage is still conventional. Manual documentation is not only troublesome in making reports, it also makes it difficult to search for data. To overcome these problems, The Job Market Information System was created specifically for SMK Negeri 1 Bendo. The result of this research is a Job Market Information System specifically SMK Negeri 1 Bendo web-based. The system is made by waterfall development method and using Laravel framework. With this information system, it can help the distribution of job market information to alumni become more efficient.

Implementation Of SWOT Analysis Of Marketing Information Systems Based Website On Tongs Media

The purpose of this study is to find out and explain the development of information systems as a sales medium at Tongs Media in terms of SWOT analysis. This study uses a qualitative paradigm by using case studies. The findings in this study are the marketing strategy, especially the marketing information system implemented by Tongs Media, which includes several strategies, which include picking up the ball strategy, building a network, providing excellent service, and providing satisfactory service. So that this research can provide a SWOT analysis design for marketing information systems so that researchers can find out and can provide marketing strategies for the future.
 
 Keywords: SWOT analysis, Information System, Marketing.