Marketing Information System Research Articles

RANCANG BANGUN PEMASARAN PRODUK BADAN USAHA MILIK DESA (BUMDES) MERTA SEDANA SELAT BERBASIS WEB MENUJU SMART VILLAGE

The use of information technology in village development, as seen in the Smart Village in Merta Sedana Selat Village, has brought significant changes in the economic and service sectors. However, BUMDes Merta Sedana Selat still faces obstacles due to the lack of technology application in product marketing management. Therefore, the development of a web-based product marketing information system is a solution to help increase BUMDes' business and expand the reach of product marketing. The system uses the Waterfall method for its development, with appropriate hardware and software to support efficiency in product marketing management.

Determinants of the factors affecting the governance structure choice of the pineapple value chain: A case study on market-based agroforestry in Bangladesh

This study examines the governance structures selected by pineapple farmers in the agroforestry system of Bangladesh and the determinants that impact their choices for these structures. To evaluate the factors influencing farmers' decisions to participate in spot markets, bilateral agreements, or association transactions, the study utilizes both quantitative and qualitative approaches, including surveys of 200 farmers, 15 focus group discussions (FGDs), and 2 key informant interviews (KIIs). In order to choose individual participants, the study employed a stratified random sampling technique. Utilising a multivariate probit (MVP) model, the study reveals crucial factors like age, education, farming experience, farm size, market certainty, weather influence, market connection, and pre-delivery conditions. Analysis indicates that spot market is the most favored governance structure (GS) among the three options in the agroforestry system, followed by bilateral transactions and association agreements. Evidence suggests that younger and less educated farmers tend to favor associations, whereas more experienced farmers tend to favor bilateral partnerships. Farms of bigger size typically refrain from joining groups, and unfavorable weather circumstances decrease the probability of engaging in spot markets. The study also demonstrates that robust market links exert an impact on the selection of governance frameworks. Considering the results, the study suggests enhancing training programs to facilitate farmers' understanding and involvement in associations, motivating farmer associations to appeal to larger farms and small farmers, and enhancing market information systems to establish robust market connections.

A Mixed-Method Study of ICT Labour Market in Ho Chi Minh City

The purpose of this study is to provide insights into Information and Communication Technology (ICT) labour market in Ho Chi Minh City – the most important centre of VietnameseICT industry. The study was conducted using an innovative mix of semi-structured interview, online survey, desk research, and content analysis methods. Qualitative and quantitative data on enterprise profiles, business directions, employment situation, employment prospect, and job profiles in the industry were collected and analysed to provide a view of the ICT labour market and the ICT employers in Ho Chi Minh City. As it is probably the most comprehensive survey of the ICT labour market for Ho Chi Minh City, the data has been used for the development of a labour market information system. ® 2024 Journal of Science and Technology - NTTU

Marketing Information System for Maize Commodities in Soppeng Regency to Increase Agricultural Productivity and National Food Security

Maize in Soppeng Regency is a strategic commodity and has bright marketing prospects. Therefore, efforts to increase maize production need to receive great attention, because with sufficient availability, maize is one of the main food needs in the world after rice. It is expected that the community's need for maize can be met and the selling price remains stable. This research aims to increase the productivity of corn commodity marketing in Soppeng Regency based on the application of online marketing information systems, so that the market world can be wider and make it easier for farmers to sell their corn commodity products and become corn crop production centers, in order to increase the productivity of food crops, especially in Soppeng Regency. This study uses preliminary data on corn production from villages and sub-districts sourced from the Office of Food Crops, Horticulture, Plantations, and Food Security of Soppeng Regency which consists of 49 villages, 21 sub-districts and 8 sub-districts. The system development method uses the SDLC (System Development Life Cycle) system development technique, the application of this method starts from the field condition analysis stage, the system design stage, the system creation stage, the system testing stage, the system usage stage in the field. In addition, to meet the sustainability of the program, technical guidance on the use of the system will be provided to each user at the sub-district level. The results of this research are in the form of using an online-based corn commodity marketing information system

Market intelligence applications leveraging a product-specific Sentence-RoBERTa model

Market intelligence, which collects and analyzes market trends and competitive landscape, is crucial for business success in the market. In particular, defining market scope is important because the market analysis outcomes vary depending on where the market boundaries are. However, this has been challenging due to the difficulty in scoping a number of similar products into the target market appropriately. To address this challenge, this study devised a novel method for acquiring reliable market intelligence utilizing the Sentence-RoBERTa (SRoBERTa) model, a pre-trained language model (PLM) specialized in computing sentence similarity. The SRoBERTa model was fine-tuned with 26,248,771 data on product relations and built a product-specific SRoBERTa model (named Pro-SRoBERTa) for effectively identifying the products that fall within the market scope. It outperformed the untrained model by up to 82.8 % on the hierarchical product categorization task. Finally, the Pro-SRoBERTa model was applied to determine the scope of the market followed by obtaining diverse market intelligence. The analysis module was successfully implemented in the market information system using a large-scale, real-world dataset.

Design and optimization strategy of electricity marketing information system supported by cloud computing platform

This paper provides an in-depth discussion on the comprehensive requirements analysis, design implementation, algorithm optimization, and experimental evaluation of an electric power marketing information system, aiming to build a modern information system that is efficient, secure, and user-friendly. In the requirements analysis phase, the importance of business process optimization, data management analysis, security compliance, system integration and scalability is emphasized, while the diversified needs of end customers are considered. For the design and implementation part, the system architecture is based on microservices and cloud-native technologies to ensure high performance and security; and modularized development is achieved through Spring Boot, Vue.js and other technology stacks. For algorithm optimization, LSTM is used for power demand prediction and anomaly detection by combining integrated learning and self-encoder, which improves the prediction accuracy and anomaly identification capability. Experimental evaluation shows that the system demonstrates good performance, security and scalability in cloud computing environment, and the cost-effectiveness is significantly better than traditional deployment.

Peran Asosiasi Pengusaha Indonesia (APINDO) Memanfaatkan kebijakan Sistem Informasi Pasar Kerja (SIPK) 2024

The Indonesian Employers Association (APINDO) plays a crucial role in addressing the gap between workforce supply and industrial demand. This study explores how APINDO leverages the Labor Market Information System (SIPK) to align human resources with industry needs, thereby enhancing employment rates and improving the efficiency of the labor market. The SIPK provides comprehensive data on labor market trends, job vacancies, and skill requirements, enabling employers to make informed decisions about hiring and training. Through interviews with key stakeholders and analysis of SIPK data, this research highlights the effectiveness of APINDO's strategies in optimizing human resource absorption. The findings indicate that APINDO's utilization of SIPK not only bridges the gap between job seekers and employers but also contributes to the development of a more responsive and adaptive workforce, meeting the evolving needs of industries in Indonesia. The study concludes with recommendations for enhancing the SIPK platform and expanding APINDO's initiatives to further support the alignment of labor supply and demand.

Evaluasi Pemanfaatan Data Rekam Medis untuk Sistem Informasi Pemasaran di RS PKU Muhammadiyah Temanggung

Electronic medical records become one big data source. Well-managed data can provide information needed in marketing management, especially for private hospitals. PKU Muhammadiyah Temanggung Hospital has implemented electronic medical records starting with the use of billing system in 2014. The data managed includes patient demographics. It is necessary to evaluate the use of these data in terms of man, materials, machine, method, money and markets. The study was descriptive qualitative. The data collection process is carried out by conducting interviews and observations. The marketing information system design process carried out with the IT team. The team uses the waterfall method where system designers complete their concepts by going through a library review process and taking inspiration from various CRM (Customer Relationship Management) models. The results showed that electronic data of medical records has been used as material for marketing information systems. The readiness of man and money makes it easy to build a menu bar of the marketing information system on the dashboard of the management information system. The system is still possible to be developed in terms of materials and machines. The method of data utilization is transforming from manual to digital gradually. This is influenced by the readiness of the next prospective data users to become part of the marketing information system developer by utilizing electronic medical record data. Keywords: menu bar, marketing, data, electronic medical records

PEMBUATAN SISTEM INFORMASI BRANDING DAN MARKETING KAWASAN USAHA MIKRO KECIL MENENGAH YANG BERSINERGI DENGAN KEGIATAN WISATA, PENDIDIKAN KELUARGA (DEWI PELAGA) DI CEMOROKANDANG MALANG

The geographical area of Cemorokandang village in Malang has a set of potential Small and Medium Enterprises (SMEs) that have been running for a long time but require technological support in branding and marketing. Currently, most SME groups in Cemorokandang village use the traditional method by entrusting the goods produced to shops around the area. The SMEs are in Dewi Pelaga (Desa Wisata Pendidikan Keluarga). Other potentials owned by Cemorokandang village that need to be managed are the potential for sports, tourism, and education potential. This potential needs to be promoted so that many people know it better. Therefore, it is necessary to have a branding and marketing information system that contains pages describing the potential of SMEs and other support such as sports, education, and tourism tracking places. The website that has been created has been tested, and results were obtained on the point that "The community services activities carried out really provide solutions to the problems faced by partners." Some 75% of partners gave a strongly agreed response, while the other 25% gave an agreeing response. From these results, it can be said that this information system is effective in branding and marketing products owned by SMEs in the Dewi Pelaga area.

Perancangan Jaringan Rantai Pasok Dan Sistem Informasi Pemasaran Pada Program Sistem Ekonomi Jaringan Usaha Koperasi Untuk Kerjasama Usaha Koperasi

Cooperatives are an opportunity for economic actors to continue to develop with business activities carried out in groups to achieve common goals among fellow cooperative members, so strategic planning in the form of a design for a Government Program, especially in the Cooperative Sector, is a form of consideration and input for developing a resource. The resources owned by cooperatives in Bandung City by providing digital trade, from the Cooperative Business Network Economic System Program, abbreviated as SEJUK, with the aim of creating business cooperation between cooperatives in Bandung City. Information collection and management carried out in the form of interviews, literature studies, design carried out using quantitative research methods, marketing information system design based on Unified Modeling Leangues (UML) and supply chain planning based on Value Stream Mapping (VSM). From the design results, it is clear that supply chain network design and marketing information systems are connected in managing cooperatives to carry out goods procurement and business promotion activities by utilizing marketing information systems to provide digital trade channels for cooperatives participating in the SEJUK Program. so that the impact given by participating in the SEJUK Program needs to be improved and enhanced in the future in providing a forum for cooperatives to carry out business collaboration through the SEJUK Program

IMPROVING THE MARKETING ACTIVITY OF THE ENTERPRISE: THEORETICAL AND APPLIED PRINCIPLES

The article is devoted to studying the theoretical and applied features of the enterprise's marketing activity and the search for ways to improve it. As a result of the retrospective analysis of the existing approaches to the interpretation of the concept of "marketing management", the paper synthesized the key and most significant of them and outlined their main characteristics in market conditions. The research proposed to form a management system for interaction with regular and potential customers to improve the management system of the enterprise's marketing activities. Moreover, the article proposed to speed up communications within the enterprise and the speed of making managerial decisions regarding marketing activities, which will contribute to the qualitative reorganization of the enterprise's marketing system. The main interrelated elements of the enterprise's marketing information system are defined, which are aimed at ensuring all directions and functional areas of the enterprise's activity. As a research result the study developed a theoretical model of management of the company's marketing tools, which is designed to contribute to the improvement of the marketing activity management system by increasing the effectiveness of marketing communications at the company.

Current status of stakeholders: Electronic National Agriculture Marketing in India

The majority of farmers in India were unable to obtain timely market information about produce arrivals and prices on specific days at various markets because of a deficient market information system. In addition, the producer's share was quite low due to the vast number of middlemen in the supply chain. In an attempt to address these problems, the Indian government decided to introduce a trading platform where farmers and dealers can readily obtain all the information they need to market their produce. Farmers can easily sell their produce in local or distant markets through the "Electronic National Agriculture Market," an online market platform that also provides them with immediate produce value and a larger share in consumer rupee. Key words: APMC, FPOs, Electronic trading platform.

IDENTIFICATION AND EVALUATION OF AGRICULTURAL SUPPLY CHAIN RISK

This research is based on different risk involved in supply chain of agricultural. The literature review examines the challenges facing rural agricultural supply chains in various regions, particularly in Ghana, Ethiopia, and the Philippines. The primary focus is on the detrimental effects of inadequate transportation infrastructure, including poorly maintained roads and limited access to transportation networks. These challenges contribute to high transportation costs, post-harvest losses, and reduced agricultural output. Moreover, the prevalence of pests, diseases, and natural disasters further exacerbates the vulnerabilities of these supply chains. Despite the significance of agricultural production as a source of livelihood and economic activity in these regions, the constraints imposed by transportation limitations hinder market access, increase input prices, and impede overall economic growth. Strategies to address these challenges must prioritize investments in transportation infrastructure, market information systems, and resilience-building measures against environmental risks. FMEA method is applied to assess and prioritise the agricultural supply chain risks. It is use to analysis the level of risks. Keywords: Supply chain risk, Risk assessment, FMEA, Agricultural supply chain.

Hedonic analysis of attributes and factors affecting small ruminant price in Benin, West Africa

The demand for small ruminants is increasing, but livestock production is not very market oriented. Understanding buyers' preferences allows breeders to orient their production and make more profit. This research aimed to determine the attributes of small ruminants and other specific factors that explain price variations of small ruminants in ordinary period. Twenty-one markets were selected using stratified sampling. Data were collected in these markets on September 2020 from 432 small ruminant transactions between sellers and buyers and analysed with the hedonic regression model. Results showed that the price of goats purchased for slaughter and breeding were respectively 9.4 % and 7.2 % higher than those bought for trade. At the same time, when sheep were purchased for breeding, consumption and catering, their prices were respectively 14.5 %, 10.3 % and 9.4 % higher than those purchased for trade. The attributes weight, age (2–4 years old), sex (female), coat colour (white), body condition (good), breed (sahelian breeds for sheep and djallonke breed for goats) and absence of horn determined significantly and positively the small ruminant's price. In addition to these attributes, the small ruminant prices varied according to type of market and seller, but the buyer had less control over these factors. Thus, it is important to improve attributes preferred by buyers through training for breeders on the control of small ruminant reproduction. These attributes should also be considered when developing strategies to improve the small ruminant sector to transform traditional livestock farming into market-oriented livestock farming. Facilitating access to information through the establishment of functional market information systems will enable breeders to move towards market-oriented livestock systems.

Використання великих даних для інформаційного забезпечення ринку праці

The challenges of collecting current labor market data amidst global changes and geopolitical fluctuations increasingly necessitate new approaches and alternative methods of data collection and analysis. This highlights the relevance of research aimed at developing and adapting labor market information provision methods to contemporary challenges. A promising approach in this context is the use of Big Data for labor market assessment, which involves collecting information from sources such as online job search and vacancy portals. This method allows for a deeper analysis of market trends and provides a more accurate and timely assessment of labor market needs and opportunities. The aim of this article is to discuss approaches to developing labor market information systems using Big Data, particularly online data from job vacancy websites. It examines the use of Big Data in labor market analysis based on a database containing over four million job vacancies posted on Ukrainian job search portals over the last five years, provided by the European Training Foundation (ETF). The effectiveness of these approaches in facilitating job search for all interested parties is evaluated, particularly through providing insights into the dynamics of supply and demand in the labor market based on data from these portals. The opportunities and limitations of using Big Data in this context are analyzed, including their impact on employment policy development and labor market planning. The potential benefits of Big Data in providing deeper and more accurate market condition analyses are outlined, along with technical aspects and challenges associated with their processing and interpretation. The article examines methodological approaches to data collection and analytical processing in the context of accelerated transformations, volatility, and limited access to traditional information resources. The scientific novelty of the article lies in the substantiation of the feasibility and appropriateness of using open data from online job portals for labor market information provision under current conditions. In conducting the research, methods of analysis, synthesis, and generalization were applied to identify the main contemporary issues of labor market information provision in Ukraine. The effectiveness of data collection methods based on web scraping and parsing techniques was evaluated, as well as the use of the integrated Snowflake platform to identify key trends and patterns in the labor market. The conclusions summarize the main points and substantiate directions for further research, highlighting the significance of Big Data in developing employment strategies and optimizing the labor market.

Impacts of unemployment benefit program on job search duration: Evidence from Indonesia

Purpose ― This study examines the impacts of the Unemployment Benefit Program (Jaminan Kehilangan Pekerjaan, JKP) on the duration of job search in Indonesia using internal data sourced from the Employment Social Security Administering Agency (Badan Penyelenggara Jaminan Sosial Tenaga Kerja, BPJS TK).Method ― The study employs the Regression Kinked Design (RKD) model and Ordinary Least Square (OLS) estimation method to analyze the data on laid-off workers who have received the JKP benefits.Findings ― The study finds that, on average, the JKP beneficiaries have a longer duration of job search than laid-off workers who do not receive benefits. An increase in the replacement rate of the JKP benefits is associated with an increased duration of both job search and benefit claims. The RKD plot indicates that a replacement rate lower than 45% may decrease the duration of benefit claims and job searches. Implication ― The study recommends that the government should consider two potential options: (1) maintaining the current level of monetary benefits that leads to a longer job search duration; in other words, the program management must continue providing benefits for the maximum duration offered (up to 6 months), or, (2) reducing the monetary benefits, if BPJS TK aims to reduce the job duration. The results may change if a more robust labor market information system is available.Originality ― This study represents the first attempt to investigate the impact of the Unemployment Benefit Program (JKP) on job search duration in Indonesia. It might also be important to enrich the existing literature on the impact of similar programs in developing countries and countries with large populations.

Dynamics of cereal product price transmission between markets in Burkina Faso

PurposeEffective agricultural product price regulation policies depend on market integration and the degree of symmetry in the transmission of agricultural product price signals. This study analyzes the transmission and asymmetry of the price series between the Ouagadougou consumer market and assembly markets considering three primary cereal products in Burkina Faso.Design/methodology/approachThis study applies the nonlinear autoregressive distributed lag (NARDL) econometric model, which is an asymmetric extension of the ARDL cointegration model. The price series examined covers the period extending from January 2005 to December 2020.FindingsOur analysis provides novel insights regarding short- and long-term asymmetric effects in the transmission of price signals between assembly markets and the consumer market. We also determine that the effects of negative shocks are more persistent than those of positive shocks in several markets.Research limitations/implicationsFor markets that exhibit symmetrical responses of assembly market prices to consumer market prices, the results could reflect the continuous efforts of market players, particularly the government, to eliminate market failures and ensure the long-term efficiency of cereal markets. To this end, an agricultural market information system can have a crucial role in easing information access for all market players.Originality/valueThis study provides new evidence regarding the nature of the transmission and asymmetry of price information on primary cereal products in the largest markets in Burkina Faso. Applying the NARDL model makes it possible to simultaneously estimate short- and long-term asymmetry.

Marketing Information Systems and Their Impact on Financial Inclusion: An analytical Study on a Sample of Iraqi Banks

The study reviews the role of marketing information systems in promoting financial inclusion in Iraq, considering the process of data collection and analysis in the market context as a complex system that primarily interacts with technological tools and information systems. It sheds light on the use of digital tools and information systems by Arab governments to achieve financial inclusion goals, also indicating the positive role that marketing information systems play in this context. The research highlights the scientific and practical importance of the study, providing a deeper understanding of the role of marketing information systems in achieving financial inclusion and encouraging further studies in this field. The analytical methodology was adopted, with a purposive random sample of 100 individuals selected from employees in financial and banking institutions, as well as individuals covered by financial inclusion in Iraq, ensuring diversity and representation. The study resulted in several important findings regarding the impact of marketing information systems on financial inclusion in Iraq. The results showed that banks maintain accuracy and reliability in their internal records within the marketing information system, with regular updates of their data. The study offered recommendations, including enhancing the infrastructure of administrative information systems and promoting digital literacy among the population. Additionally, it recommended designing financial services based on local needs, focusing on the user experience, and supporting financial education programs and innovation.

Labor Market Information System: A Review of Some Practices

Accurate and up-to-date labor market information system, which is conducted with the involvement of public decision markers, technical and vocational education and training (TVET) practitioners, employers and their associations, employee associations, training providers and learners, is an essential feature of a successful TVET system. Similarly, engagement of multiple TVET stakeholders is an important component of overall skills development system which leads to developing responsive labor market skill needs, supporting prioritized economic sectors to foster dialogue among the stakeholders to maintain balance demand and supply of labor right. It enhances integration of labor market requirements in the overall training and skills development cycle and ensures that trainees acquire market-relevant skills for their employability and self-employment. In the context of changing labor market conditions, collecting, compiling, analyzing, and disseminating current and future needs from the TVET customers can support better matching for training and employment. As labor markets are constantly evolving and changing, labor market analysis therefore needs to be conducted on a regular basis so that real time labor market information can be obtained. But the active and regular labor market information process is underexplored in a developing country like Nepal. The main objective of the article is to explore the common practices of Nepali labor market information system and the problems faced by the TVET system. Thus, the article addresses the information gap by diving deep into the clear understanding of labor market, practices of labor market information processes in some South Asian countries, including Nepal and issues and challenges facing the Nepali labor market information process.

PENERAPAN MODEL WATERFALL DALAM PERANCANGAN APLIKASI DIGITAL CUSTOMER RELATIONSHIP MANAGEMENT PRODUK FASHION

To win business competition and maintain market share, companies are required to be able to adapt to market conditions and use appropriate marketing strategies. Customer Relationship Management (CRM) is a marketing strategy to create and maintain good relationships with customers thereby reducing the possibility of customers moving to competitors. The aim of the research is to analyze and develop web-based CRM in the Marketing Information System at Toko Agung, East Jakarta. The research method used in this research is the Software Development Method using the waterfall model. The result is a web-based CRM system application that can manage customer data, product orders, payments and delivery of goods to customers. The implementation of this web-based digital CRM application is expected to make it easier for customers to select the desired product, place an order, make payments and receive goods without having to come to Toko Agung. For busy customers, this system is more efficient and effective. It is hoped that this convenience will have an impact on repeat purchases and will increase sales volume, which can then increase company profits. The Customer Relationship Management (CRM) application can simplify, speed up and optimize the quality of customer service, especially at Toko Agung, East Jakarta.