View Of Market Research Articles

Do blockchain capabilities help overcome supply and operational risks: Insights from firm market returns during COVID-19

Uncertainty and risk have become increasingly prominent issues in firm operating environments. Addressing uncertainties and risks brought by the historically disruptive COVID-19 pandemic crisis requires organizations to establish reliable, visible, and traceable information processing and sharing capabilities. Blockchain is a disruptive technology that can build capabilities to support operational resilience where uncertainty may manifest as risk or opportunity. Using an event study, we examine the COVID-19 pandemic relationship to stock returns for 217 blockchain-related firms—those that develop or apply blockchain technology—over five major pandemic life cycle periods. Our results indicate firms with blockchain capabilities have less mean negative stock price reaction—on average, a reduced 8.24 % shareholder value loss across crisis stages. Different blockchain application fields exhibit varied shareholder value effects—in general, production blockchain applications can help firms reduce more negative impact while financial blockchain applications show no significant mitigation effects. We further demonstrate how blockchain operational characteristics affect stock returns. Overall, blockchain technology provides effective risk buffer capabilities and can help manage shifting institutional fields—which the market views as building resilient capabilities resulting in competitive advantage to overcome known and unknown uncertainties and risks.

دور كليات إدارة الأعمال في تحقيق أهداف التنمية المستدامة: فلسطين كحالة دراسية

The aim of this research was to examine the role that business schools in Palestinian universities played in achieving Sustainable Development Goals (SDGs) (G1, G4, G8, G9, G12, G16, G17) through their study plans, due to their close connections to the local market. Additionally, the study aimed to determine whether business school graduates acquire the skills and competencies necessary for the local market. For this descriptive and analytical study, a survey questionnaire was created to collect data from faculty members and employers in the local market. The findings show that business schools in Palestinian universities have included SDGs in their study plans to a medium-to-high degree, with a stronger focus on quality education. Employers in the local market view graduates from these study plans as having the necessary competencies and skills, and they also rate their compliance with SDGs as being between moderate and high, particularly in quality education. Regarding the degree to which the competencies and skills of business school graduates meet those of the local market and are thus relevant to SDGs, there were no significant differences between the perceptions of university faculty members and employers in the local market. However, notable significant differences were found in the areas of international standardization, capacity knowledge in operational expertise, economic and industrial challenges, and partnerships for the goals. Business schools in Palestinian universities should continue to set a high priority on incorporating SDGs into their study plans and matching the competencies and skills of their graduates with the demands of the local market. The considerable areas of variance between employers in the Palestinian market and university faculty members present opportunities for greater collaboration to meet the requirements of the local market and accomplish SDGs.

Market view: SELL AND TELL

Leah Turner, co-founder of Owen Froebel, which offers day nursery brokerage, valuations and sales, on whether providers should tell their landlord they are selling.

Drug Promotions Between Ethics, Regulations, and Financial Interests.

The promotion of the latest medicines produced by the pharmaceutical industry is an important issue both from an ethical point of view (the level of accessibility, the way research is carried out) and from the point of view of marketing and especially from the lobbying issues raised. The ethical dilemmas raised by the promotion of new drugs revolve between the need to discover new molecules important for treating a wide range of diseases and the need to establish a battery of ethical rules, absolutely necessary for regulations in the field to be compliant with all ethical principles. A literature search was conducted through PubMed, MEDLINE, Plus, Scopus, and Web of Science (2015-2023) using combinations of keywords, including drugs, medical publicity, and pharma marketing plus ethical dilemma. The promotion of medicines is governed by advertising laws and regulations in many countries, including at EU level, based on the need for countries to ensure that the promotion and advertising of medicines is truthful, based on information understood by consumers. The ethical analysis of the issues raised is more necessary and complex as the channels used for promotion are more accessible to the population, and the information, easier to obtain, can be the cause of increased self-medication and overeating. Large amounts of money invested in the development of new molecules, but also the risk of scientific fraud through manipulation of data during clinical trials, selective or biased publication of information can have repercussions on the health of the population. The development of new pharmaceutical molecules is necessary to intervene and treat as many conditions as possible, but marketing must not neglect the observance of ethical principles. The promotion of medicines should be the attribute especially of the medical staff, which should also be a mandatory part of the mechanism for approving the marketing methods and means used by the pharmaceutical companies.

Do Shareholders Prefer Institutional Lead Plaintiffs?

Previous research has documented that institutional lead plaintiffs are associated with higher settlements and marginal improvements to governance following securities class action lawsuits. In this study, we examine the market reaction to an institution being named as lead plaintiff to examine whether the market views the improvements in governance to be worth the higher costs. We find that the abnormal returns surrounding the announcement of an institutional lead plaintiff are significantly positive, and significantly larger than the negative market reaction to the appointment of a non-institutional lead plaintiff. However, we find only weak evidence showing that the reaction is more positive for firms in greater need of governance improvement, nor is the quality of governance a consideration in seeking to be lead plaintiff. Instead, our results suggest that the market reaction is more positive when institutions retain ownership in the defendant firm, suggesting that their long-term interests are seen as more aligned with other existing shareholders.

An Investigation into Cosmetic Market Strategy of China: A Case Study of Sephora

This paper investigates the Sephora’s consumer behaviors in Chinese market. With the larger segmentation of the market and changing consumer views of cosmetic products, there are factors of change in Consumer behavior. Sephora is a classic and successful representative in cosmetic industry for a long time, most of their marketing strategies are original and leading trend among most continents. However there has been a downturn in performance over the years. In order to determine the reasons for changes of the situation in recent years, this paper used case study method to analysing different perspectives of Sephora current marketing strategy. The review theoretical framework is based on 4Ps founded by Neil Borden, which applied with detailed explanations in four perspectives to reveal why Chinese market of Sephora are not performing well in last few years compare with the other marketing areas. In addition, three recommendations to correspondence issues divided in different aspects as increase local brands, improving brand awareness, integration into the local marketing market, adjusting price marketing model and business strategy.

МЕТОДОЛОГИЧЕСКИЙ ИНСТРУМЕНТАРИЙ ОРГАНИЗАЦИОННО-УПРАВЛЕНЧЕСКОГО МЕХАНИЗМА ИНВЕСТИЦИОННОГО ОБЕСПЕЧЕНИЯ ИННОВАЦИЙ

Innovation is the final result of innovative activity, which has been realized in the form of a new or improved product sold on the market, a new or improved technological process used in practical activities. An innovative process means the innovative activity of an enterprise. In general, an innovation process is a sequential chain of events during which an innovation "matures" from an idea to a specific product, technology or service and spreads in business practice. One of the main conditions for the introduction of innovations is the availability of an effective marketing and sales system that connects the enterprise with end consumers in order to constantly identify new customer requirements for the quality of manufactured goods and services. This condition is important, since in practice innovation is often defined as "the creation and provision of goods or services that offer consumers benefits that they perceive as new or better." And experts explain most of the failures in bringing innovations to market by saying that they arise on the basis of new knowledge, not needs, while customers do not need a new product, but new benefits. In this connection, there is a need to create a kind of generalized scheme for the development and implementation of innovations from the point of view of marketing. And so let's start from the beginning, the innovation process consists of three levels of marketing: strategic, scientific, technical and operational marketing.

Формування інструментарію маркетингових комунікацій щодо просування освітнього продукту

Modern progress in technological development and the emergence of innovative products in the field of digitalization have contributed to the emergence of new organizational capabilities and instruments in the field of communications. The progress of innovative development in the field of digital technologies opens up wide opportunities for their use for the exchange of information in the field of economic education. The emergence of new digital methods of communication provides wider opportunities for the use of new forms for the exchange of information in the field of education. The aim of the study is to form a instrumentarium of marketing communications for the promotion of an educational product. The emergence of new means of communication as instruments of the educational process creates qualitative changes in the conditions of educational activity. American and English scholars devoted their efforts to studying the theory of public communication, they noted that marketing communications are expanding and covering more and more audiences, thereby developing into integrated communications. An example is the theoretical model of the persuasive act, or the Lasswell model, in which the communication process is presented as an act considering five basic questions: «Who?», «Says what?», «In what channel?», «To whom?», and «With what effect?». This model is considered to be a reflection of the «theory of political propaganda». Taking into account some difference between the orientation of the «theory of political propaganda» and the consideration of the communication process from the point of view of marketing, because it is more complex and multifaceted, an algorithm for building communication is proposed. The provided algorithm for constructing communication, in contrast to the Lasswell model, is more detailed and therefore can be more widely used in various spheres of educational and economic activity, as well as in public life. Modern innovative inventions of online educational platforms contribute to the globalization of the education market. Educational activities go beyond the physical territory through the use of the Internet. The process of globalization of education is accompanied by increased competition among training providers. Among the modern effective marketing activities of educational activities, the introduction of digital technologies in the educational process can be noted.

Bond Market Views of the Fed

Bond Market Views of the Fed

The Effect of Macroeconomic Indicators on Profitability and Firm Value

The objective of this study encompasses an examination of the influence of inflation, gross domestic product, and profitability on the valuation of companies within the Indonesian stock market, with specific emphasis on corporations listed in the LQ45 index on the Indonesia Stock Exchange (IDX). The LQ45 index as it offers a focused and comprehensive view of the Indonesian stock market, allowing them to draw meaningful conclusions about the impact of inflation, GDP, profitability, and other factors on the valuation and performance of these selected companies. The primary aim of this research is to provide valuable insights to corporations regarding the significance of maintaining profitability and firm value while taking into consideration macroeconomic indicators. The research methodology employed in this investigation is of a quantitative nature. The study encompasses the entirety of companies listed within the LQ45 Index on the IDX as the designated population. The technique employed for sample selection is purposive sampling. The selected sample comprises companies that have consistently maintained their listing in the LQ45 Index on the IDX from 2016 to 2022, totaling 31 companies. The outcomes of the goodness-of-fit examination and the robustness assessment of the model utilized within this study unequivocally affirm the model's exceptional effectiveness in aligning with the available dataset. The analysis of the results of the regression analysis and the mediation assessments leads to the definitive conclusion that the Gross Domestic Product variable exerts a remarkably positive and statistically significant influence on Firm Value. Likewise, the Profitability variable significantly and positively impacts firm value. However, it is imperative to acknowledge that profitability does not function as a mediating factor in the relationship between Inflation and Gross Domestic Product in the context of firm value.

Introduction of Takaful (Islamic Insurance) as a Potential Business Model in Indian Market

Globalization has prompted many companies to invest in foreign markets, as a result of which many countries are implementing business models that appeal to investors. Takaful is one type of Islamic insurance system that has proved to be highly popular in Muslim nations. Many individuals who intend to start a new venture will benefit from this type of business model, which has also gained popularity in non-Muslim nations. This paper will analyze the suitability of Takaful to be introduced as a business model in India. This study adopts a mixed method of quantitative and qualitative analysis using surveys and interviews. The number of respondents selected was 50 for quantitative analysis with the target participants being people of India through social media and LinkedIn. Apart from that, for Qualitative analysis employees related to insurance companies in Malaysia were selected to assess their points of view of the Indian insurance market. The conclusion reveals that the Indian market is suitable and favorable for the Takaful business model irrespective of religion, people are willing to accept the model. Hence it is recommended that the model be introduced in the Indian market. Originality/Value: Unlike prior research, which focuses primarily on Muslim nations, this study provides valuable insights for policymakers and industry stakeholders in non-Muslim countries. Our findings underscore the potential viability of Takaful in India, emphasizing its inclusive nature and ability to cater to diverse insurance needs. Overall, this paper offers a fresh perspective on Islamic finance and the adaptation of innovative business models in emerging markets.

Wealth effects of firm's strategic technology investments: evidence from Ethereum blockchain

PurposeEthereum-based blockchain technology (EBT) affords members of the Enterprise Ethereum Alliance (EEA) a market advantage in deploying blockchain within their organizations, including cybersecurity and operational benefits, that leads firms to strategically invest in this nascent technology. However, the impact of such strategic investments in EBT has yet to be explored in the context of its relationship to firm value. Therefore, this study explores EBT-specific firm-level characteristics that result in a stock market reaction to announcements of strategic investments.Design/methodology/approachThe authors use the event study methodology, strategic investment literature and signaling theory as contextualizing frameworks for their study. Additionally, the authors explore a new method for examining technology investments as a strategic counter to cybersecurity threats.FindingsFirms that signal to the market their strong commitment to their strategic investment by developing an EBT proof of concept see significantly higher market returns. Firms that have had prior cybersecurity incidents are rewarded by the market for strategically investing in EBT, and when firms with large undistributed free cash flows utilize this cash for strategic EBT investment, the market is more likely to reward these firms, indicating the market views EBT investment positively in these circumstances.Originality/valueThe results of this study provide new evidence of the value impact of EBT for firms that suffered cybersecurity events in the past. The authors provide empirical evidence of firm-level characteristics that investors use to discern whether a strategic investment in EBT will drive organizational value. Likewise, the authors demonstrate how signaling affects investor perceptions of strategic information technology (IT) investments in EBT.

The Analysis of the Relationship between Corporate Social Responsibility and Financial Performance of Company

Corporate SCorporate Social Responsibility (CSR) has been forming very dynamically and intensively for several decades. The rapid development, as well as the relatively large scope of this concept, which is cross-sectionally related to a number of different social disciplines, so far causes a very significant terminological inconsistency. The paper focuses on the relationship between CSR and the financial performance of companies, or on the positive consequences of applying the concept of CSR in business on the example of a selected company Deutsche Telekom AG, which applies CSR in its business and which achieves positive results not only from this point of view, but also from the point of view of company profitability. When analyzing the company from the point of view of the global market, it quantitatively monitors the impact of the measured indicators on the profitability of total assets (ROA) and on net profit, by testing the basic assumptions made on the classical linear regression model. The main goal of the paper was to find out the impact of CSR on the financial results of the parent company Deutsche Telekom AG for the period 2001-2021 and to find the relationship between CSR and economic benefits.

Analisis Kelayakan Usaha Tahu AS Ditinjau Dari Aspek Produksi, Pemasaran dan Keuangan

Tofu factories are one of the small and medium businesses that can be developed, because tofu products are consumed by the wider community. The tofu factory has a good role in society, apart from being able to fulfill the community's need for high-protein foodstuffs, it can also provide employment opportunities for residents around the factory. This research was conducted in one of the tofu industries where this industry is still classified as MSMEs. This research aims to analyze the tofu business in order to find out whether the business is profitable or not, as well as to examine the commercial potential of tofu with the aim that this business will not only run well but can also develop so that it has good benefits from the point of view of production, marketing and finance. This analysis uses a method by looking at non-financial and financial aspects. Non-financial aspects are production and marketing aspects and continued with financial aspects. From the production aspect, it can be concluded that this Tofu Factory is worthy of development because it has been successful in producing tofu since 2001 with a production volume of around 3000 pcs of tofu per day. If viewed from a marketing aspect, this factory can be said to be feasible because its strategic location means that this tofu factory does not need to spend too much capital in terms of marketing, word of mouth marketing is enough to make this tofu factory known to the local community. From the financial aspect, it can be concluded that the US Tofu business is worthy of development based on the speed of capital return or payback period and PI.

Myths and Realities of Retail Shopper Behaviour towards ‘Sustainable’ Brands

Sustainable marketing aims to encourage consumer behaviour that will improve the environmental and social outcomes of consumption. Despite decades of effort, however, manufacturers and retailers often see disappointing shopper responses to their sustainable marketing efforts. This paper argues that this is because many sustainable marketing efforts are hampered by false assumptions about how buyers behave in retail settings. The purpose of this paper is to take two commonly accepted sustainable marketing retail beliefs—that ‘sustainable’ brand buyers are a different type of retail shopper and that they are more loyal to these brands than shoppers of non-sustainable brands—and draw upon two established marketing empirical generalisations, the Law of Brand User Profiles and the Law of Double Jeopardy, both built over decades of research, to show that these beliefs are, in fact, myths. We use 22 sets of continuous data spanning five categories in the UK to illustrate this. Mean Absolute Deviations were used to compare the profile of sustainable brand users against non-sustainable brand users. The Dirichlet model of buyer behaviour was applied to the data to examine loyalty to sustainable brands. The results show sustainable brands are just like all other retail brands in their performance. This is a positive finding as it means they can utilise ‘regular’ brand growth knowledge to increase their market share. Overall, the paper illustrates the process and benefits of moving to a view of sustainable marketing that has stronger scientific underpinnings and that leads to more realistic shopper response expectations for retailers and manufacturers.

Economics of ChatGPT: a labor market view on the occupational impact of artificial intelligence

PurposeThe study investigates the influence of ChatGPT on the labor market dynamics, aiming to provide a structured understanding of the changes induced by generative AI technologies.Design/methodology/approachAn analysis of existing literature serves as the foundation for understanding the impact, while the supply and demand model helps assess the effects of ChatGPT. A text-mining approach is utilized to analyze the International Standard Occupation Classification, identifying occupations most susceptible to disruption by ChatGPT.FindingsThe study reveals that 32.8% of occupations could be fully impacted by ChatGPT, while 36.5% might experience a partial impact and 30.7% are likely to remain unaffected.Research limitations/implicationsWhile this study offers insights into the potential influence of ChatGPT and other generative AI services on the labor market, it is essential to note that these findings represent potential implications rather than realized labor market effects. Further research is needed to track actual changes in employment patterns and job market dynamics where these AI services are widely adopted.Originality/valueThis paper contributes to the field by systematically categorizing the level of impact on different occupations, providing a nuanced perspective on the short- and long-term implications of ChatGPT and similar generative AI services on the labor market.

Market view: A TOUGH YEAR

Arun Kanwar, managing partner at Cairneagle, on a challenging 2023 for the early years market

Critical examination of academic marketing and service research’s philosophical foundation

PurposeThe philosophical foundations determine how an academic discipline identifies, understands and analyzes phenomena. The choice of philosophical perspective is vital for both marketing and service research. This paper aims to propose a social and systemic perspective that addresses current challenges in service and marketing research by revisiting the philosophy of science debate.Design/methodology/approachThe paper revisits the philosophy of science debate to address the implications of an emergent, complex and adaptive view of marketing and service research. It draws on critical realism by combining structuration and systemic perspectives.FindingsA recursive perspective, drawing on structures and action, is suggested as it includes multiple actors’ intentions and captures underlying drivers of market exchange as a basis for developing marketing and service strategies in practice. This is aligned with other scholars arguing for a more systemic, adaptive and complex view of markets in light of emerging streams in academic marketing and service research, ranging from value cocreation, effectuation, emergence and open source to empirical phenomena such as digitalization, robotization and the growth of international networks.Research limitations/implicationsThe reciprocal dynamic between individuals and the overarching system provides a reflexivity approach intrinsic to the service ecosystem. This creates new avenues for research on marketing and service phenomena.Originality/valueThis paper discusses critics, conflicts and conceptualization in service research. It suggests a possible approach for service research and marketing scholars capable of responding to current complexities and turbulence in economic and societal contexts.

CUSTOMER EXPERIENCE MANAGEMENT: THE KEY TO THE SUSTAINABLE DEVELOPMENT OF ORGANIZATION

The article explores the importance of customized customer interaction management for personalizing their experience in real time through understanding their needs and using reflective innovative tools, in particular, a manifestation of cognitive marketing – neuromarketing. The key stages of effective customer experience management are highlighted, including understanding customer needs, providing a consistent experience, using technology and continuous improvement based on feedback, and customer experience management tools such as CRM systems, experience evaluation and the use of social media as a platform for the influence of a brand that takes on the role of a full-fledged influencer. The article also discusses the difference between conducting marketing research from the point of view of traditional marketing and cognitive marketing. The main aspects of comparison were communication, attention, persuasion, repetition (reminder) and self-report. Data have been presented regarding the increase in willingness to purchase goods under the influence of neuromarketing technologies.

Market View: Sector Views

Arun Kanwar, managing partner at Cairneagle, on key findings from the firm's survey of early years providers