Market Tastes Research Articles

Navigating Primary Care

Navigating Primary Care

The new wave of wine brands

Wine branding is a series of complex marketing propositions intended to sell wine as a ‘brand’ – a product marketed much more thanks to its individual name and image rather than to its original quality. Wine brands can be basically divided in two distinct groups: some have called them ‘benign’ (a.k.a ‘historic’ or ‘classical’ - as for Champagne and the Bordeaux châteaux, for ex.) and ‘modern’ brands. ‘Modern’ wine brands are usually built upon a base of elastic supply (to maintain consistency) and planned promotion, most are owned big multinational companies, are standardized and aimed at the international market taste and a determined price level, lacking in diversity and terroir tipicity. In this study, the author describes how these ‘modern brands’ are structured and what are their marketing tools, run through examples of successful wine brands, and describe about their ads and cons for international consumers.

Reviews of Science for Science Librarians: Meat Science around the World, 1980–2014

An analysis of 8,339 articles published in 1980–2014 in the journals of meat science and the related fields from which meat science arose, such as the animal, poultry, food, and veterinary sciences, disclosed several important patterns. First, the principal institutional contributors to the meat science literature are national agricultural laboratory networks and university meat scientists who are most often a part of animal science faculties in the United States and veterinary school faculty in Europe. Second, meat science continues to discuss even long-familiar, primary cuts of meat, since their quality and consumer acceptance can be significantly impacted by the fluctuating circumstances under which the livestock that provided them are raised. They also continue to develop new or improved further processed meat products because of market share competition and changing tastes among consumers. While the United States and its universities are major contributors to the meat science of virtually all animals, they truly dominate worldwide beef and poultry meat science. Nonetheless, Denmark (the University of Copenhagen) is an important leader in pork, as Australia (the University of New England) is in lamb.

An exploratory investigation on new product development in family luxury businesses

In the actual scenario characterised by new and ever–changing dynamics of the global market, firms need to quickly and timely anticipate competitors' next moves, monitor market tastes, adapt their products and properly communicate their positioning. The history of many luxury brands is linked to a family, though they may have changed ownership over time. The products often remain faithful to the style impressed by the family and when it does not happen, the risk is to lose enamel. Since this phenomenon has not been thoroughly investigated, this research aims at investigating the relationship between family and products in the luxury sector, in order to understand if and how, the family affects the success of the company. We have interviewed 19 family businesses operating in the luxury sector discovering that the involvement of the family and its essence are deeply anchored in the core business of the company.

Gestion expressive des marques dans un contexte de baroquisation

70% des logos des groupes du CAC 40 qui ont été remaniés durant ces 20 dernières années sont devenus plus baroques. C’est un des symptômes de la baroquisation de la société qui impose aux marques de gérer le dilemme entre suivre l’évolution des goûts et ajuster les composantes esthétiques de leur identité. L’histoire de l’art peut fournir des cadres analytiques pour aider les marques à résoudre cette problématique. Les notions stylistiques organiques / cristallin et baroque / classique, analogues en de nombreux points, permettent de qualifier certains types d’expression et de les lier à des visions spécifiques du monde. Ils fournissent ainsi une méthodologie de vérification des cohérences des changements auxquels les marques sont confrontées et permettent ainsi de gérer activement l’expression esthétique des marques en fonction de l’évolution des goûts de l’époque.

Media Literasi: Upaya Bijak Menyikapi Terpaan Tayangan Televisi

The television media have transformed into industry. Tight competition among TV stations demands the media people to provide programs based on the market taste. Therefore, mostly TV stations design and produce their programs based on share and rating numbers, instead of quality. On the other side, TV stations have important roles in constructing social and cultural development. Currently, TV programs are merely produced based on the business orientation so that the quality of the TV programs is often ignored. Audience must be wise and smart to protect themselves from poor-quality TV programs exposure. This can be achieved by improving their Media Literacy. In the end, Audience is no longer treated as passive object, but actively takes control on the content selection.

The Gender Pay Gap Beyond Human Capital: Heterogeneity in Noncognitive Skills and in Labor Market Tastes

Focused on human capital, economists typically explain about half of the gender earnings gap. For a national sample of MBAs, we account for 82 percent of the gap by incorporating noncognitive skills (e.g., confidence and assertiveness) and preferences regarding family, career, and jobs. Those two sources of gender heterogeneity account for a quarter of the explained pay gap, with half due to human capital variables and the other quarter due to hours worked and current job characteristics. Female MBAs appear to pay a penalty for good citizen behavior (choosing jobs that contribute to society) and characteristics (higher ethical standards).

MEDIA DAN POLITIK CITRA DALAM POLITIK INDONESIA KONTEMPORER

The role of media in dinamics of Contemporary Indonesia Politic is slightly changing. Media control toward public opinion lets media become a tool for image creation and contestation in politic. The esence of politic have been reduced, on the other side the image of candidate become strategic isue beyond party program, vision and mision of the candidate. In political image, media change the candidate to be a package product adjusted to market taste instead of placing him as a political figure. Moreover, media represent constituent as political target market that can be influenced through public relations, marketing and ads strategies. Political image is also played by media within news, especially those which related to authorized power and capitalists. The win of candidate is determined by his soft skill in playing political image through the media.

The Gender Pay Gap Beyond Human Capital: Heterogeneity in Noncognitive Skills and in Labor Market Tastes

The Gender Pay Gap Beyond Human Capital: Heterogeneity in Noncognitive Skills and in Labor Market Tastes

Social expressions/greeting card industry: anatomy of an international marketing strategy

Contends that adapting consumer products to foreign market tastes is one of the more difficult challenges facing international marketers; the stakes are high, with even minor cultural mistakes resulting in lost sales and corporate embarrassment. Chronicles how one company in the global greeting card industry developed its international marketing strategy. Uses a Delphi panel of company managers to identify key factors in the product adaptation process. Draws on corporate expertise to pinpoint key similarities and differences between the US home market and prospective foreign markets. Concludes that where there were major similarities, prospects were deemed good for global standardized strategies. Where there was great diversity among key indicators, a multinational country‐by‐country approach was followed.

Art & political expression in early China

The engravings and their market taste classicism rhetoric criticism omens materialism conflicts of taste.

Sensorial descriptors for CATIE and Folk pigeon pea (Cajanus cajan) salad determined through a focus group

RESUMEN: El gandul (Cajanus cajan) es conocido por su capacidad de fijar nitrógeno en el suelo, así como proteger las cuencas hidrográficas y su alto valor nutricional. En Costa Rica se cultiva en San Carlos, Costa Rica por la Asociación de Productores de Gandul, Raíces y Tubérculos. Con el objetivo de apoyar los esfuerzos de mercadeo, se utilizó un grupo focal para probar una ensalada de gandul y otros. La ensalada fue evaluada por diez consumidores según las tendencias del mercado, competidores, ingredientes, degustación, material de empaque, apariencia y venta del producto. El producto fue altamente aceptado y descrito por los consumidores como versátil y la tendencia en cuanto a la adquisición del producto eran placer, salud y conveniencia. Prefirieron el empaque biodegradable y con información nutricional. Su vida útil más larga en comparación con otras ensaladas es una ventaja, aunque sea más costosa. La aceptación del producto sugiere su posibilidad de éxito y la importancia de continuar investigando otros aspectos. PALABRAS CLAVE: Gandul, grupo focal, formulación de producto, posicionamiento en el mercado, descriptores sensoriales.