Market System Research Articles

The Role Of Customer Relationship Management (Crm) Systems In Small Business Marketing

The Role Of Customer Relationship Management (Crm) Systems In Small Business Marketing

Analysing Market Integration and Causality of Oilseed Crops: Key Insights and Challenges in Major Tamil Nadu Markets and Interstate Regions of India

Oilseed crops like Sesame and Groundnut experience significant price fluctuations due to factors like seasonal production patterns, their perishable nature, and risk involved in production and marketing of output. The farmers are further complicated by a lack of information about market conditions, including the timing of arrivals and prices. Market integration, which helps stabilize prices and improve the efficiency of the marketing system. This study focuses on analysing the market integration of major oilseed crops— Sesame, and Groundnut in India from January 2013 to January 2024. Johansen's cointegration test and Granger Causality test were applied to examine how prices in different markets are influence one another. The stationarity of the prices tested using the Augmented Dickey-Fuller test. The results confirmed that the prices are cointegrated, showing a strong interdependence between them. The analysis also revealed causal relationships between regions, such as bidirectional causality in the case of Sesame and Groundnut. The findings underscore the importance of further research to address production challenges, improve technical methods, and develop informed policies to manage the issues faced by oilseed crop growing farmers. This will help overcome obstacles in production and ensure a more efficient marketing system.

Era for multiple gynecologic surgical robotic systems in Asia market

Era for multiple gynecologic surgical robotic systems in Asia market

Planning for a future free from rebound effects

This paper argues that attempts to mitigate rebound effects within growth-orientated economic systems are self-defeating. This arises because rebound effects contribute to economic expansion and individual 'welfare' improvements (i.e., they are welcome and even desirable) and they flourish in traditional market systems where resource allocation is conducted in an ex-post fashion. As such, in the context of the transition towards more sustainable societies, we suggest that ex-ante economic planning and coordination mechanisms are needed to help eliminate rebound effects. Specifically, we argue that mechanisms adopted in contemporary supply chains demonstrate the technical feasibility of economic planning. Such techniques, framed within a democratic economic planning architecture, could therefore encourage moves towards a future that allows us to live within biophysical limits. An interdisciplinary research agenda is proposed to this end.

Product Design Incorporating Competition Relations: A Network-Based Design Framework Considering Local Dependencies

Abstract System design has been facing the challenges of incorporating complex dependencies between individual entities into design formulations. For example, while the decision-based design framework successfully integrated customer preference modeling into optimal design, the problem was formulated from a single entity’s perspective, and the competition between multiple enterprises was not considered in the formulation. Network science has offered several solutions for studying interdependencies in various system contexts. However, efforts have primarily focused on analysis (i.e., the forward problem). The inverse problem still remains: How can we achieve the desired system-level performance by promoting the formation of targeted relations among local entities? In this study, we answer this question by developing a network-based design framework. This framework uses network representations to characterize and capture dependencies and relations between individual entities in complex systems and integrate these representations into design formulations to find optimal decisions for the desired performance of a system. To demonstrate its utility, we applied this framework to the design for market systems with a case study on vacuum cleaners. The objective is to increase the sales of a vacuum cleaner or its market share by optimizing its design attributes, such as suction power and weight, with the consideration of market competition relations, such as inter-brand triadic competition involving three products from different brands. We solve this problem by integrating an exponential random graph model (ERGM) with a genetic algorithm. The results indicate that the new designs, which consider market competition, can effectively increase the purchase frequency of specific vacuum cleaner models and the proposed network-based design method outperforms traditional design optimization.

The Effect of Service Quality and Customer Perceived Value The Intention To Do A Medical Check-Up With Patient Satisfaction as A Mediating Variable at Medika BSD Hospital

The intention to do MCU is a behavior after the patient has evaluated the quality of service, customer value, and patient satisfaction offered by health facilities. Low intention to perform MCU leads to a decrease in the number of patient visits in MCU units and leads to hospital losses. Data shows that the number of MCU patient visits in 2022 has decreased by 29.35% compared to 2021. Objective: To analyze the influence of service quality and customer perceived value on the intention to do MCU mediated by patient satisfaction. Methods: This study is a quantitative research and data collection using questionnaires. The number of samples was 135 respondents. This study uses the SEM method with the LISREL application for data analysis and SPSS for validity and reliability pretest tests. Results: Service quality has a positive and significant effect on customer perceived value. Service quality and customer perceived value have a positive and significant effect on patient satisfaction. Service quality, customer perceived value, and patient satisfaction have a positive and significant effect on the intention to do MCU. Service quality and customer perceived value have a positive and significant effect on the intention to do MCU mediated by patient satisfaction. Implications: This study has positive implications in helping hospital quality evaluation and marketing with the active role of the quality management system and hospital marketing system. Suggestion: The importance of socializing, monitoring and evaluating SOPs and MCU service flows. It is necessary to evaluate MCU patient satisfaction periodically to get an overview of service quality, and an active role of marketing is needed to carry out marketing strategies with the implementation of 7Ps, especially price, promotion, and process.

EXPRESS: Cultivating Sustainable Return Migration to Lebanon: Supporting Young Migrants through Marketing Systems Amidst Ongoing Conflict

Amidst Lebanon's enduring conflict and its consequences, young Lebanese are driven to seek stability and opportunities abroad, impacting the demographic balance among religious communities, which generates tensions and threatens the fragile peace prevailing in the country. This study delves into these migration dynamics, exploring how marketing systems can mitigate challenges and encourage emigrants to return to Lebanon. Semi-structured interviews with Lebanese migrants across five continents were conducted to ascertain primary motivations for emigration, obstacles to return, and factors encouraging repatriation. Findings reveal that while young Lebanese pursue better lives abroad, insecurity and persistent barriers hinder their return. By integrating marketing systems and adapting the "Transformative Refugee Service Experience Framework," this research proposes comprehensive public policy and managerial strategies tailored to Lebanon’s context. Key recommendations include targeted job placement programs, enhanced communication with the diaspora, and community-based educational reforms. By fostering a hospitable environment, Lebanon can support sustainable development, resilience, and well-being, encouraging the return of its young migrants. This study bridges theory and practice, offering actionable insights for policymakers and extending existing frameworks to other socio-political settings.

Unveiling the Complexities of the Agricultural Marketing System in India: A Crucial Step Towards an Efficient Marketing System

Background: The process of marketing agricultural produce is a labyrinth of complexities. Indian farmers encounter numerous challenges in their quest for a fair price for their produce. The need for a robust marketing system to reward their efforts is not just pressing but urgent. This study was undertaken to identify the challenges various agriculture marketing models face in the region and propose a new, more efficient model. Methods: The present study is explorative research in nature and primary data is collected from 1086 farmers, 11 APMCs, 25 FPCs, 2 retailers and 10 farmers’ markets in the Pune district. Result: This study unveiled the challenges faced by farmers in adopting non-conventional marketing models. However, these challenges can be overcome with the right encouragement and training. The study’s findings confirmed that combining conventional and non-conventional marketing models can empower farmers in the evolving landscape. They also presented an opportunity to understand the emerging challenges in Indian agriculture and offer a promising path toward doubling farmers’ income in India.

Digital intellectual property market: theoretical view and possible manifestations of unfair competition

The article describes the peculiarities and contradictions of the intellectual propertymarket, the types of market and the legal capacity of subjects of market relations. The formationin the human-digital system of the digital market of Ukraine and its component -the digital market of objects of intellectual property rights (OIPR), which have distinctivefeatures in providing with the use of digital platforms, is considered. It was determinedthat in the digital market of OIPR there are commodity-monetary relations with intangibleobjects regarding the transfer of exclusive rights depending on the type of contract betweenthe counterparties of the digital market. Digital intellectual property products commercializedin the digital market are digital things that exist in digital format on a physicalmedium and acquire a commodity-digital value expressed as a set of data in electronicform. It is noted that the digital market of Ukraine is currently integrated into the SingleDigital Market of the European Union. The peculiarities of digitalization of the intellectualproperty market are considered, which include: high concentration of leading firms andtheir monopolization, which will be charged with the most additional obligations; copyrightinfringement on the Internet, since every website has informational content, whichbecame the basis for an increase in the number of offenses related to the use of copyrightobjects; the protection of the digital identity, which is a component of the individualitythat exists in the online environment and becomes critical in connection with the risks ofcybercrime, which determines the legislation on the protection of personal data in the EU;the virtual asset market, which most often includes cryptocurrencies that do not have acentral governing body and are not backed by any national currency; the field of artificialintelligence as a new object of legal regulation. These features of the digitalization of theintellectual property market testify to the relevance and perspective of the study of theproblems of digitalization of the intellectual economy, which are not exhaustive.

EXPRESS: Resourcing Hope: Refugee Agentive Consumption Acts in Protracted Displacement

The global refugee crisis presents a complex challenge, with millions experiencing protracted displacement in inhospitable conditions. This study examines the lived experiences of Syrian refugee women in Lebanon, focusing on how they resource hope and maintain well-being amid forced liquidity and uncertainty. Drawing on ethnographic interviews with 26 Syrian refugee women, we uncover the profound effects of changed consumer roles and the critical function of agentive anchoring acts of consumption in resourcing hope. Our findings reveal that refugees employ four types of anchoring acts—domesticity, spirituality, self-care, and socializing—to momentarily restore normalcy, affirm dignity, and enhance well-being. These acts serve as vessels for resourcing and mobilizing hope, allowing refugees to ‘live through’ their present circumstances while aspiring for a better future. We introduce the concept of hope as a social resource that can be collectively shared and mobilized, highlighting the dynamic interplay between hope and hopelessness in refugee experiences. This research contributes to understanding how marketing and service systems can improve refugee well-being in protracted displacement, offering insights for stakeholders to create conditions that foster rather than inhibit subjective well-being among vulnerable consumers experiencing protracted displacement and involuntary liquidity in global modernity to resource hope.

MODERN MARKETING TOOLKIT FOR ANTI-CRISIS MANAGEMENT OF THE COMPANY

Objective. The article is aimed at analyzing the possibilities of digital transformation and innovative marketing strategies to improve anti-crisis management in modern business in the conditions of an unstable economic environment. The success of modern business largely depends on its ability not only to respond to changes, but also to actively form its own strategic activities, including crisis management and strategic marketing. Method. This study uses a combined methodological approach to analyze the effectiveness of digital technologies and innovative marketing strategies in the context of crisis management. In particular, research methods included: decision-making method - for choosing marketing tools related to anti-crisis management and marketing innovations; empirical analysis - the use of quantitative data to assess the impact of digital tools on the productivity of enterprises during and after crisis periods; scenario analysis - development and testing of various scenarios for the implementation of digital technologies to simulate potential challenges and determine optimal strategies for adapting the enterprise to changing market conditions. The results. A comprehensive model of anti-crisis management using digital innovations and non-standard marketing strategies was developed and evaluated. The results showed that the integration of digital technologies initiates significant positive changes in the recovery and development of companies during and after the crisis. Scientific novelty. The authors proposed a new approach to the use of guerrilla marketing and jazz marketing in the context of crisis management. A methodical approach to evaluating the effectiveness of marketing innovations in the conditions of economic changes is proposed. Practical significance. These marketing strategies can be used to formulate anti-crisis management strategies in various industries, allowing enterprises to adapt and effectively respond to dynamic changes in the economic environment. Particular attention should be paid to the company's marketing system, which in anti-crisis management acts not only as a sales tool, but as a fundamental element of the enterprise's sustainability, which helps maintain viability and development even during economic shocks.

Optimal price-taker bidding strategy of distributed energy storage systems in the electricity spot market

Optimal price-taker bidding strategy of distributed energy storage systems in the electricity spot market

Designing precision livestock farming system innovations: A farmer perspective

Precision livestock farming (PLF) is increasingly being suggested as a promising tool for contributing to the sustainable transition of livestock farming as a market system innovation for farm-animal value chains. The innovations of PLF systems are over and above applications aimed at achieving on-farm goals (e.g. improving efficiency and monitoring farm animals), which are well recognised in the existing literature. This paper specifies the new dimensions of PLF systems, including data-sharing with retailers in the chain, with certifiers/control organisations, with other farmers and with market innovators, as well as data governance. Because farmers approach PLF applications that extend beyond on-farm use with reluctance, it is crucial to take farmer preferences into account when designing multi-actor PLF-system innovations. Proceeding from a mixed-method design, this study begins with a literature review and expert interviews, followed by an examination of farmer preferences regarding the architectural-design attributes of a PLF-system innovation. The latter takes the form of a conjoint study based on data obtained from 367 pig and dairy farmers in Finland, the Netherlands and Spain. Results indicate that farmers attach the greatest importance to the governing structure that manages their data, followed by the opportunity to use an on-farm early-warning system to monitor farm animals, and the possibility of sharing the collected data with value-chain actors mainly for purposes of optimising business innovation and certification. A cluster analysis further highlights the importance of finding customised solutions, considering the heterogenous preferences of farmers for PLF-system innovations beyond European borders. These preferences should be considered in the design of multi-actor PLF-system innovations.

Teaching as a dance with and towards dignity: Recognizing dignity in educational relationships

In educational research there is a plethora of propositions on different ways to address the problem of too narrow and merely/mainly extrinsic and future-oriented aims of education such as the one of producing citizens who can contribute to national competitiveness in a global capitalist market system. Several approaches counterbalance such narrow aims by offering more holistic aims such as cosmopolitan, democratic citizenship, flourishing and liberation. However, in addition to broadening the range of possible aims of education, there is also a need to address the underlying ethical and relational problem of how aims in themselves, even though holistic, still always run the risk of becoming stagnant and reified. In this paper, I argue together with Gert Biesta and Sharon Todd that the unavoidable fact of educational aims involving the risk of becoming stagnant can have detrimental effects on relationships in classrooms. However, I re-frame the problem from an ethical viewpoint. I propose dignity-awareness as a practice of ethical relational attunement to educational aims where these are left open for renewal and dynamic co-existence, not merely through a process of strenuous self-reflection and pedagogic dialogue, but through artfulness and playfulness. I suggest dance as a metaphor for an ethical awareness/interaction in which the relative importance of educational aims is acknowledged and appreciated.

Interbank organization and central banking: Beyond M. Itoh’s contribution to the theory of credit and crisis

This study identifies the characteristics and contributions of Makoto Itoh’s theory of credit and crisis by focusing on two studies on the formation process of Capital and the “Long Depression” at the end of the 19th century. Itoh significantly advanced our understanding of the spatial and multilayered structure of the market and credit system, along with uneven development at the end of prosperity and the difficulty of capital to cope with excessive fixed capital. This study further examines the remaining issues in Itoh’s theory, focusing on interbank organization and central bank formation, and explores directions for the further expansion of theoretical research. It is crucial to enhance our comprehension of settlement relationships in the commercial center and the logic of vertical and horizontal organizing among banks.

Implementasi Teknologi Digital Dalam Pemasaran Usaha Sayur Hidroponik Surabaya

This article examines digital implementation in marketing hydroponic vegetable businesses with a focus on hydroponic vegetable garden businesses in Surabaya. The main aim of this article is to understand how digital technology has become an important instrument in marketing hydroponic vegetable businesses. This article uses a qualitative approach with interview, observation and literature study methods to collect data from the Surabaya Vegetable Garden. The results of the article show that the digital technology used for marketing hydroponic vegetables has had a significant positive impact on the business at the Surabaya Vegetable Garden. Implementation of digital technology in marketing, which includes sales and promotions carried out on social media for hydroponic vegetables in the Surabaya Vegetable Garden by utilizing current technology. This article contributes to the understanding of digital technology used in the marketing system by Kebun Sayur Surabaya and the policy implications resulting from this article are the need to increase the effectiveness and efficiency of digital marketing.

The incentive effects of project governance elements on agents in agent-led construction of social security housing projects

The agent-led construction system is a construction mode that emphasizes the introduction of professional management teams instead of government departments to develop public projects in China, including social security housing. In reality, the problem in practice is that the government owners’ management system of the agent market is not sound enough, and it cannot effectively motivate the agents. Existing research has not paid enough attention to this agent construction market. To reveal the effective incentives of agent developers, using the stimulus–organism–response theory, this study constructed a structural equation model and proposed a research hypothesis about the effect of project governance elements on project performance. The study found that governance elements including internal contractual governance, external contractual governance, and relational governance, had a positive incentivizing effect on the project performance. The psychology and behavior of the construction agent played a partial mediating role. The results provide a policy implication for city government to improve the incentive system for agent construction of security housing projects.

Carbon finance, green supply chain management, and firms’ environmental innovation: the moderating role of financing structure

Many countries have introduced policies on carbon finance to promote the green development of firms and achieve a balance between the economy and the environment. This study uses institutional theory to construct a relationship model between carbon finance, green supply chain management, financing structure, and firms’ environmental innovation. It uses multiple regression analysis to examine the impact of carbon finance on firms’ environmental innovation, the mediating role of green supply chain management, and the moderating role of financing structure by selecting 1529 A-share listed companies in Shanghai and Shenzhen from 2012 to 2022 as its sample. The results show that carbon finance has a positive influence on firms’ environmental innovation, with green supply chain management playing a mediating role in this relationship. Additionally, financing structure weakens the positive effect of carbon finance on firms’ environmental innovation. Based on these findings, suggestions are made to improve the carbon trading market and trading system, build an efficient green supply chain management and supervision system, and encourage firms to optimise the financing structure.

Efficiency and Performance of Different Fish Marketing Channels in Raichur District of Karnataka, India

Agriculture plays a pivotal role in India's economic growth, with fish farming being one of the earliest and most critical methods of food production. Every year the production of fish has been increasing. When compared to the advancements made in fish production, India's fish marketing system is incredibly inadequate and ineffective. Hence this study tried to found efficiency of various fish marketing channels. In various marketing channels, there are several marketing intermediaries. The net returns of fish farmers will vary depending on the number of intermediaries, distance to the marketing location and exports of the commodity. Therefore, out of all the different marketing channels available in their area, farmers must select the most effective one. Hence, to find out the effective marketing channel of Raichur District the study was formulated with 120 fish farmers as respondents who belongs to community based fish farming. Results showed that, majority of the fish producers sold their produce through channel III (69.50%) even though it is less efficient marketing channel than channel I (11.55%) and channel II (18.95%) because of their nearness and convenience. Also the quantity sold was more in the same channel which was around 2876.27 kg of the total production. This research provides valuable insights into the current state of fish marketing in Raichur and offers a foundation for future studies and policy interventions aimed at optimizing the fish farming sector in India.

A Paradox of Emerging Government Securities Market Development

Many governmental and international attempts to develop government securities markets (GSMs) in low-income economies have been unsuccessful. Common causes of the failures are a lack of understanding of the development dynamics of emerging GSMs and developmentally and locally suitable policies. Emerging GSMs tend to get trapped in a paradoxical market failure in which the market system cannot develop a GSM or core financial infrastructure. In contrast to advanced GSMs in which the government plays a minor role, emerging GSMs require the government to play a significant role in establishing and supporting a market structure that provides traders with “utilities” to facilitate trading. Using a multiplicative factor model and diagrams and referring to empirically observed development patterns of the Indian GSM, this study examined the effects of “utilities” and found that diminishing returns to utility explained the development dynamics of emerging GSMs. The analyses in this study also used the theories of club, consumer purchasing behavior, and diffusion of innovation. For better policy analyses and formulation for emerging GSM development, the study proposes a financial market utility hypothesis and a two-dimensional policy framework.