Market Situation Research Articles

Структурно-динамічний аналіз ІТ-ринку України: виклики сьогодення

The aim of the article is to study the trends and features of structural transformations of the IT market of Ukraine over the past decade. Taking into account the consideration that there is still no single statistical base and system of indicators that would fully reflect the state of functioning of the IT market in Ukraine, as is revealed by the analyses of many information sources, the main structural transformations of the IT market of Ukraine as of 2013, 2018 and 2023 were analyzed and researched. As result of the carried out study, it is found out what structural changes took place during these periods in the IT labor market, in the market of IT products, in the economics of the IT business in general, etc. This made it possible to better assess the potential of the national IT market, identify potential threats to its development, competitive environment, and form a systematic view of the state and prospects for the development of the IT sector of the national economy, also to outline the key trends that will determine the development of the IT market in the near future. The factors of national and global scale, under the influence of which the IT market of Ukraine will be formed and function in the future, have been identified. In particular, it is the continuation of hostilities on the territory of Ukraine; irregularity of the process of reservation of critical employees of the IT industry and sending them on business trips abroad; lack of free money in the economy; global recession due to the energy crisis; companies’ attraction to optimize costs for the development along with further development of artificial intelligence. It is found that in 2023, for the first time in a decade, there is a downward trend in the volume of the IT market. This is testified by the departure of IT specialists abroad, a drop in the export of IT services, significant layoffs of IT specialists by companies, a long-term delay in the revision of salaries, a freeze in the increase in the level of compensation and bonus payments, a change in the situation in the talent market not in favor of Ukrainian IT specialists, etc. Prospects for further research in this direction are the substantiation of making appropriate managerial decisions to curb the decline of the IT market and the introduction of additional tools to stimulate its development in the dynamic economic conditions that have developed both within the country and around the world.

РЫНОК ОБЯЗАТЕЛЬНОГО СТРАХОВАНИЯ ГРАЖДАНСКОЙ ОТВЕТСТВЕННОСТИ ВЛАДЕЛЬЦЕВ ОПАСНЫХ ОБЪЕКТОВ: РИСКИ И ПЕРСПЕКТИВЫ

The article is dedicated to analyzing the risks of monopolization in the compulsory insurance market for civil liability of hazardous object owners. The paper examines the current situation in the insurance market, analyzing the causes of oligopoly formation and decreasing competition, including high requirements for insurers, low insurance premiums, and the low attractiveness of this type of insurance for agents and brokers. Special attention is given to the financial and administrative barriers for new market participants, as well as the structure of insurance premiums, which are distributed among insurance pools. Based on data on insurance premiums and market concentration indicators, the Herfindahl-Hirschman Index was calculated, demonstrating a high level of concentration in the OSOPO market. Trends toward mergers and acquisitions of insurance companies were identified, further contributing to the monopolization of the market. The proposed measures aim to reduce the level of monopolization, increase the accessibility of OSOPO for insurers, and improve conditions for the development of this segment of the insurance market.

Housing market facing pandemic Covid-2019

Purpose: The aim of this article is to present the situation of the housing market in the face of the conditions resulting from the covid-19 pandemic. The research focuses on the phenomena that took place in the individual quarters of the years 2019-2021, i.e. just before the pandemic period, during the restrictive phase of the pandemic and just after the pandemic. Design/methodology/approach: Data for 16 cities, which are provincial capitals, were analysed. The source data comes from the Central Statistical Office (CSO) and the Report on the Situation on the Residential and Commercial Real Estate Market in Poland in 2019, 2020 and 2021 prepared by the National Bank of Poland. The methodology of the research was based on statistical methods, and a study was made of changes over time in the number of transactions made and average unit prices of residential units and rental rates, as well as the number of dwellings offered. Findings: The research shows that the market dynamics hardly slowed down during the pandemic period. In all surveyed cities, an increase in unit prices of residential units and a decrease in rental rates were observed in selected quarters of 2020. In 2021, the residential property market in the main cities in Poland was in an expansionary phase. The number of transactions made was strongly influenced by the ability to obtain mortgage loans. During the study period, the interest rate was at a significantly low level. On the basis of the research carried out, it must be concluded that the market that defended itself from the pandemic crisis was the residential market. This supports the finding that residential real estate is perceived as a relatively safe investment of capital, which has so far yielded higher rates of return compared to placing cash in safer assets such as Treasury bonds or bank deposits. Originality/value: The publication describes the behaviour of the residential property market during and immediately after the COVID 19 pandemic. Demand, supply and prices of residential units are analysed. The publication is aimed at those analysing the impact of pandemics and other unusual events on markets and real estate professionals. Keywords: housing market, pandemic covid-19, buy-sell, rent-to-rent. Category of the paper: market research.

A decision support software system for cryptocurrency traders on the Trading View platform

The work carried out a comparative analysis of scientific publications regarding the possibility of predicting the direction of the cryptocurrency exchange rate using the data of open numerical indicators, based on the results of which it can be concluded that due to the volatility of the cryptocurrency market and the need for accurate forecasting, there is a need to create an aggregated indicator that will take into account the current price exchange rate asset, parameters of simple indicators, trading volume, etc. In addition, this indicator will be a parameter for the application of a multi-criteria analysis model in the process of supporting decision-making for cryptocurrency trading. A software decision support system for cryptocurrency traders on the Trading View platform has also been developed, which allows the cryptocurrency trader to get the value of the current situation of the cryptocurrency market in the form of a value using the method of weighting coefficients and selected indicators. Among the selected indicators: RSI, MA, CCI, Stochastic Oscillator, OBV, ADX, CMF to determine the moment of opening a position, and Fibonacci Retracement, Ichimoku Cloud to determine the closing of positions. Taking into account all the indicators and the coefficients determined for them, the obtained range of values is from 0 % to 100 %. If the value of the indicator exceeds the threshold of 20 %, it means that it is necessary to inform the trader about a possible entry point. That is, a value of 20 % to 40 % is weak performance, 40 % to 60 % is medium performance, 60 % to 80 % is strong performance, and a value greater than 80 % will not be overlapped by new pyramiding values for a better overall indicator success rate. The value of the indicator determines the potential effectiveness of opening positions, and thanks to the RSI indicator, the direction of opening positions is determined. The direction of the position is divided into long and short. An indicator has been developed for the TradingView platform, which, unlike existing simple indicators, collects data from open access and calculates a potential point for opening a position. Obtaining the numerical value of a single indicator saves the trader time to review and analyze a collection of indicators and time to decide on opening a position, as the cryptocurrency market is known for its sudden volatility, where a decision must be made quickly.

Current situation and future outlook of production, processing and marketing in the celery industry

Current situation and future outlook of production, processing and marketing in the celery industry

ПСИХОЛОГИЧЕСКИЕ ОСОБЕННОСТИ МАРКЕТИНГА АУДИТОРСКИХ УСЛУГ

The current situation in the audit services market requires from the management of audit organisations strict compliance with international, national and internal standards of work quality, use of modern techniques and methods of work, continuous professional development of personnel, which allow to ensure satisfaction of the needs of clients – owners, creditors, managers, and the public. Marketing is rightly considered to be one of the methods helping to solve these management tasks. The article deals with the use of marketing tools, identifies the main psychological barriers that slow down the process of realisation of services. The ways of effective overcoming of psychological barriers preventing effective communications between representatives of the organisation and clients are offered.

OKR AS TOOL OF STAFF EFFICIENCY IMPROVEMENT

The article examines the management system of setting objectives and evaluating the key results as one of the factors in improving employee satisfaction and effectiveness. The relevance of the research topic is justified by the current negative situation in the labor market of Ukraine and its continued stagnation, which negatively affects businesses. This trend requires companies to implement new tools to increase employee satisfaction and enhance employee effectiveness. This article investigates how implementing the OKR management system increases employee effectiveness. The scientific results obtained are practical proof of the direct impact of clear and understandable objective setting on employee performance, which directly influences the organization's achievement of its strategic goals. The importance of periodically evaluating and reviewing established goals and key results has been identified.

СТРАТЕГІЇ ТА ПЕРСПЕКТИВИ РОЗВИТКУ ПІДПРИЄМСТВ ТОРГІВЛІ

The article considers the state of development of trade enterprises. The essence of development strategies of trade enterprises is revealed. It has been found that under the influence of various internal and external factors the situation in the trade market is constantly changing. The high degree of intensity of competition and the large number of foreign producers in the market raise the issue of improving the company’s operations and developing strategic directions for its development. This, in turn, leads to the need to constantly monitor the competitive position of the enterprise in the market environment, which determines the strategy of behavior being developed in the market. Thus, the assessment of the competitive position of an enterprise is one of the most important points that determines the success of its work. The relevance of the analyzed topic is that successful business is impossible to imagine without well-built business processes that set the necessary pace of enterprise development. Business processes are defined in order to identify a promising direction of development that solves the problems of the organization: competitiveness, market position, production, profit, etc.Under such conditions, the need to conduct new research, identify shortcomings and ways to overcome them becomes particularly relevant, given the importance and impact of the trade market on the development of the Ukrainian economy as a whole. The article establishes that in difficult wartime conditions in Ukraine, trade enterprises play an important role in ensuring the livelihood of the population and the military. The author analyzes the process of trade as an important sales channel for enterprises producing goods and services, as well as an opportunity for business development, creation of new jobs, increase in production and economic growth. Trade is an important sales channel for enterprises producing goods and services, as well as promoting business development, creating new jobs, increasing production and economic growth.

ИНТЕГРАЦИЯ ГРАЖДАН С ОГРАНИЧЕННЫМИ ВОЗМОЖНОСТЯМИ ЗДОРОВЬЯ В РЫНОК ТРУДА

The subject of the study is modern technologies for a positive impact on labor resources through the integration of citizens with disabilities into the Russian labor market. The aim of the research is to develop an integrated approach to creating working conditions for citizens with disabilities, promoting the socialization of this part of the population, and increasing the potential of the country’s labor resources. The relevance of the study is due to the aggravation of the situation in the labor market associated with the consequences of the demographic decline of the 1990s, a special military operation, and the relocation of highly skilled specialists abroad. The scientific novelty lies in the development of improved modern technologies for the integration of citizens with disabilities into the labor market. The research methods include scientific abstraction and a systematic approach, analysis of the legislative framework and scientific publications on this topic, as well as economic and statistical analysis. The results of the study revealed the need to apply a comprehensive approach to the integration of citizens with disabilities into the labor market, which consists of specifying measures for setting job quotas and substantiating the importance of using digital technologies and ethical principles in their use. The authors made a conclusion about the need to increase the degree of validity of management decisions concerning the organization of labor activities of persons with disabilities in accordance with the change in socio-economic conditions and the regulatory framework.

РАЗВИТИЕ ЭКСПОРТНОГО ПОТЕНЦИАЛА ОТЕЧЕСТВЕННОГО СВИНОВОДСТВА: ОТ ПЛАНИРОВАНИЯ К РЕАЛИЗАЦИИ

The article analyzes the current situation in the domestic pork market. The factors and conditions for the development of pig farming in Russia in modern economic conditions have been established. An analysis of the state of the world pork market was carried out, and the main importers and exporters of pig products were identified. Based on the research, proposals were made for the development of foreign economic activity and increasing export supplies of pork meat from Russia.

УПРАВЛЕНИЕ ВЗАИМООТНОШЕНИЯМИ СО СТЕЙКХОЛДЕРАМИ В СИСТЕМЕ РИСК-МЕНЕДЖМЕНТА

The article is devoted to the study of stakeholder groups in the implementation of any form of procurement procedures in the context of risk management. The factors influencing the formation of a risky situation in the Russian market are examined and structured in detail. The scientific heritage of the concept of “stakeholder” is critically rethought, and the connection between risk management and stakeholder groups in the process of implementing procurement procedures is systematized. A comparative description of theoretical and practical results, developments and recommendations on the formation and management of stakeholder groups has been carried out. During the research process, stakeholders were analyzed and classified into groups with a detailed examination of the method of their influence on procurement and recommendations were presented for effective interaction with these stakeholders.

ОСОБЕННОСТИ НОВЫХ ФОРМ ЗАНЯТОСТИ НАСЕЛЕНИЯ В УСЛОВИЯХ ЦИФРОВИЗАЦИИ ЭКОНОМИКИ

This paper analyzes the new forms of employment in Russia in the context of the digitaliza-tion of the economy and considering macroeconomic indicators to determine the sustainable employment of the population. The study analyzes the features of employment in the context of the digital transformation, including by groups of workers in the information and communication technology (ICT) industries. The hypothesis is that the digital transformation has both a positive and a negative impact on employment; structuring the indicators of employment will allow us to assess the scale of employment and the impact of new forms of employment that require the use of digital technologies. The article uses system analysis and statistical methods of data analysis. The authors show that changes in employment are caused by the transi-tion to more complex types of activity using digital technologies, which changes the forms of employment. It is recommended to assess the situation in the labor market in conjunction with an analysis of the ICT sec-tor to reveal new forms of employment that have developed due to the digitalization of the economy. The authors supplemented the classification of employment indicators, data reflecting the number and parame-ters of employees using digital platforms, and organizations using remote workers. The level of staff train-ing in the digital economy, and employment and wage indicators were analyzed by: the ICT sector as a whole; telecommunications; the production of ICT systems; wholesale trade in goods related to ICT; other services in the field of ICT. It was concluded that digital tools can create opportunities for supporting and developing sustainable employment in remote and virtual forms of work allowing the development of key areas of labor market regulation. A set of measures for digital transformation indicators was proposed.

DEVELOPMENT OF ENTERPRISE STRATEGY IN CURRENT ECONOMIC CONDITIONS

The article is devoted to the development of the company's strategy in modern economic conditions, which would allow to improve the activity and direct the forces to new horizons of doing business with strengthened positions both in the internal and external environment of the company. The difficult situation in the domestic market and European integration require domestic enterprises to search for new effective ones tools for further development and increasing the competitiveness of goods. One of these tools is determining the position of the enterprise and the product or service, as well as effective strategy development. The process of developing an enterprise strategy is described, where everything begins with defining the global mission of the enterprise and goals that are more specific and global for the management process itself. According to this model, the process of strategic management is a certain point of intersection of identified opportunities and threats of the enterprise's external business environment, which are expressed in the form of key success factors, as well as strengths and weaknesses of resource potential, expressed in excellent development capabilities. The vast majority of one or another component in the company's final strategy depends on the level of instability of the company's operating environment. The more changeable and unstable the external environment, the more random creative and creative approach of managers to the assessment of a given situation in the company's strategy. A detailed classification of types of enterprise strategy is given, which includes the content, management decision-making, behavior in the internal and external environment, the level of strategy implementation, and industry directions of the enterprise before developing one or another strategy in modern economic conditions. Four different approaches to the growth of an enterprise with the development of a strategy are analyzed, which are associated with a change in the state of one or more of the following elements: product, market, industry, position within the industry, technology. The development of an enterprise's strategy in modern economic conditions should ensure the orientation and adaptability of the enterprise's actions.

Krasnoyarsk Mutual Fire Insurance Society (1904-1917)

The subject of the study is the organization and activity of the Krasnoyarsk Mutual Fire Insurance Society. On the basis of the historical and genetic method, the reasons for the origin of the insurance business in the Yenisei province, the leading trends in its development during the second half of the XIX - early XX centuries, changes that occurred under the influence of the First World War are analyzed. The application of the historical-systematic method allowed the authors to determine the role and place of the city mutual insurance society in the emerging fire insurance system in one of the provincial centers of Eastern Siberia. The historical-comparative method made it possible to identify the differences between mutual insurance companies and joint-stock companies. The statistics of fires and the scale of losses from them grew in the Russian Empire in the second half of the 19th - early 20th centuries. At the same time, a fire insurance system was being formed. A specific non–commercial form of insurance was mutual insurance (the main types are zemstvo and city), which arose due to the fact that the services of private insurance companies were inaccessible to a wide range of the population. In the Yenisei province , the only society of this type appeared only at the beginning of the XX century. Krasnoyarsk City Mutual Insurance Society for a short period of its existence could not significantly change the situation in the local insurance market, where the dominant position was occupied by branches of joint-stock insurance companies. Nevertheless, his activity has had a beneficial effect on the development of the insurance business in the city by reducing tariffs, supporting fire-fighting measures of the city authorities. The First World War carried the threat of loss of organizational and financial independence of mutual insurance companies, since the government became interested in the idea of introducing a state monopoly of fire insurance in order to compensate for the budget deficit.

AI in assessing Industry 4.0 adoption in Colombia: a case study approach

Digital transformation and Industry 4.0 (I4.0) are critical factors in modern enterprises. However, it is complex to achieve in developing countries because of a lack of guidance and budget to adopt technology and innovation culture, especially in Small and Medium Enterprises, so that companies can be supported by Artificial Intelligence (AI). To comprehend the situation in the Colombian market, this study collects data sources from scientific databases and relates them to studies in Industrial AI, I4.0, and the upcoming Industry 5.0. For the evaluation, two questionnaire-based studies are analyzed with data on various aspects of I4.0. Thus, the analysis shows degrees of I4.0 adoption, focusing on prevalent technologies and their alignment with sustainability. The main findings present capabilities and maturity in Colombia’s technological development areas and the potential of using AI objectively to support its transition.

Возможности и перспективы развития клиентоцентричных центров занятости в регионе

In conditions of personnel shortage in the labor market, the development of new forms of labor relations, including self-employment, the question arises of further development of the system of employment support from the state. The contradictions currently presented in it are determined, on the one hand, by the state’s request for digitalization, optimization, economic results, customer centricity and other modern development goals, and, on the other hand, by a focus on maintaining unemployment indicators, formal promotion of employment, ensuring the payment of benefits and other functions that are poorly connected with the real situation on the labor market. In this regard, further reflection on the future of employment centers, the content of their activities, and new values is necessary. The aim of the study is, based on an analysis of the current situation in the labor market and in the employment support system of Sverdlovsk Oblast, to develop proposals for the further development of employment centers in the region, considering current requests for customer centricity and operational efficiency. The basic research methods were case studies based on the example of employment centers in Sverdlovsk Oblast, as well as expert interviews and customer surveys. In total, the activities of 41 employment centers in the region were analyzed, 17 interviews were conducted, and more than 400 respondents were interviewed. The study showed that employment centers can and should build their own development agenda because, in the context of conflicting expectations from such structures from the population, regional authorities, the head of the region and the relevant federal ministry, as well as business, a single vector of their development is needed, determined by best practices and the target. The article presents a vision of such landmarks, based on the results of our research. The results may be of interest to regional authorities that are responsible for the development of the labor market in the region.

Increasing employment of the elderly population for sustainable demographic development of the region

Russia, like a number of other countries, is experiencing a process of population aging, which is leading to an increased role in the employment of the older generation, while at the same time, employers have a negative perception of their labor potential. The article is devoted to substantiating the hypothesis that employment of older people is an important factor in demographic development. The object of the study is North Ossetia as a typical region of Russia with a worsening demographic situation and tension in the labor market. The work used methods of statistical and graphical analysis, the "resume test" method. The problem of discrimination in hiring workers of pre-retirement age. It has been shown that limited opportunities in the labor market for the older generation lead to a decrease in the level and quality of life, and degradation of human potential. Conclusions are drawn about a decrease in the efficiency of the regional labor market in terms of employment of the elderly. Recommendations are offered to regional bodies of state regulation of the economy on the institutional prevention of the practice of age discrimination among employees; development of flexible part-time employment models; organization of continuous professional training and advanced training.

Hybrid MCDM Career Recommendation System for Information System Student Using AHP, VIKOR and Weighted Euclidean Distance

This research provides a new application that VIKOR can carry out as one of the MCDM methods. Instead of making decisions, this method is used to get an ideal score for a course based on alumni course marks data to reflect the learning conditions that exist at the university. The goal of this study is to provide suggestions for the student's final project topic area and career opportunities they can pursue according to current job market situations. The approaches used in this research are AHP, VIKOR, and weighted Euclidean distance. Subsequently, the TOPSIS method is used as a comparison to VIKOR. The consistent weights from AHP are used to calculate the course ideal mark and the weighted Euclidean distance score. By using AHP weight for VIKOR and TOPSIS calculation, there are differences in the results of the top alums, which their course mark used as the benchmark for the ideal score. AHP-VIKOR method gives higher ideal course mark compared to AHP-TOPSIS in some of the courses. Suggestions to students are given based on calculating the closeness of student marks ​​to ideal marks on each specialization track.

Price prediction of polyester yarn based on multiple linear regression model.

China's polyester textile industry is one of the notable contributors to national economy. This paper takes polyester yarn, core raw material in polyester textile industry chain, as research object, and deeply explores its price indicators and risk hedging mechanisms through multiple linear regression models and Holt-Winters approaches. It is worth mentioning that with continuous development of digital technology, digital transformation of production lines and warehouses has become an important development feature in various industries. This study also actively complies with this trend, and innovatively incorporates the upstream and downstream production line start-up rates into price prediction model. Through this initiative, we can more comprehensively consider the impact of supply and demand changes on price of polyester yarn, thus making prediction results more closely reflect the actual market situation. This quantitative analysis method undoubtedly provides new ideas for enterprises to better grasp market dynamics in digital era.

Investigating the influence of omnichannel retailing on consumer decision making in the Jordanian market

The present research investigates the use of omnichannel retailing and its influence on the Jordanian market, focusing on four important dimensions: integration, fulfilment, usability, and seamlessness. This study attempts to answer how strategies of omnichannel affect purchase-decisions and satisfaction of customers among students at private universities in Jordan as expectations for integrated purchase experiences that combine physical and digital channels continue to rise. Using Structural Equation Modelling (SEM), this study empirically examines the relationships between various dimensions of omnichannel retailing and consumer decision-making. The findings reveal that strong integration across sales channels, fast delivery options, simple interfaces, and seamless transitions significantly enhance consumer decision-making. This underscores the importance of robust infrastructure facilities, dependable information availability options, flexible fulfillment methods, user-friendly interface designs as well as a smooth customer support system which all together make for a great shopping experience. Thus, local retailers are given clear recommendations to invest in current systems by diversifying their delivery alternatives, improving mobile platforms, and using data analytics to match marketing efforts. The main focus of this paper is effective merchandising practices that can help retailers connect with consumers effectively during changing market situations. Moreover, there are several lessons from this research for businesses operating under stiff competition but with the increasing needs of modern-day consumers.