Market Selection Research Articles

Mean–Variance Portfolio Selection in a Markovian Regime-Switching Market When the Uncertain Time Horizon is a Stopping Time of Market State Filtration: A Multi-period Model

Mean–Variance Portfolio Selection in a Markovian Regime-Switching Market When the Uncertain Time Horizon is a Stopping Time of Market State Filtration: A Multi-period Model

A Confidence-Interval Circular Intuitionistic Fuzzy Method for Optimal Master and Sub-Franchise Selection: A Case Study of Pizza Hut in Europe

Effective franchise selection is crucial for global brands like Pizza Hut to maintain consistent quality and operational excellence amidst a competitive landscape. This paper introduces a novel confidence-interval circular intuitionistic fuzzy set (CIC-IFS) framework, designed to address the intricate challenges of master and sub-franchise selection in the European market. By integrating competence coefficients of decision-makers into the final evaluations, the model allows for a more accurate representation of expert judgments. Decision-makers can choose from various scenarios, ranging from super pessimistic to super optimistic, using ten forms of aggregation operations over index matrices. The proposed approach leverages confidence intervals within the circular intuitionistic fuzzy set paradigm to capture the uncertainty, vagueness, and hesitancy inherent in the decision-making process. A case study involving Pizza Hut’s European operations demonstrates the model’s efficacy in differentiating potential franchisees and identifying those best aligned with the brand’s values. The results indicate a significant improvement in selection accuracy compared to traditional methods and other fuzzy approaches, thereby enabling Pizza Hut to make more informed decisions and solidify its market position.

Analysis of Micro Business Marketing Strategy in Facing Competition

This study is motivated by the challenges faced in the development of micro-enterprises at Bukit Sion Market, largely due to the high level of competition. Many businesses struggle to determine appropriate financing models and product offerings, as the market is saturated with similar products offered by competitors. The objective of this research is to analyze the marketing strategies employed by micro-enterprises and identify the obstacles they face in dealing with competition at Bukit Sion Market, Lahomi District. The research employs a descriptive qualitative method. The findings reveal that all food stalls adopt marketing strategies that include market selection, product planning, pricing, distribution systems, and marketing communication. Effective marketing strategies, such as offering discounts, special promotions, or hosting promotional events, have been shown to significantly boost sales. However, the food stalls encounter several challenges, including intensified competition due to the emergence of similar businesses offering comparable products, a lack of product innovation and promotion, fluctuations in raw material prices, as well as issues with product quality consistency, customer service, and overall customer experience.

The Impact of Empathic Marketing on movie Promotion: A Case Study of the Movie Barbie

In movie marketing, the establishment of emotional empathy has always been the key to success. This study explores the concept of empathy marketing and its application in movie marketing, focusing on how Barbie successfully attracts audiences through empathy marketing strategies. Through the case study of the movie Barbie, this study firstly analyzes how empathy marketing stimulates the audience’s interest and clarifies the target audience of Barbie through STP analysis (market segmentation, target market selection, and market positioning). Secondly, this study proposes specific suggestions for applying empathy marketing in the production and promotion stages of the movie. The study shows that empathy marketing can effectively enhance a movie’s marketing effect by capturing the audience’s psychological needs and emotional resonance, expanding the movie’s scope, enhancing word-of-mouth communication, and thus promoting the movie’s successful release. Future research can further explore the specific mechanisms and necessary conditions of empathy marketing and the systematic categorization criteria of the target groups of movie empathy marketing.

Aeron dilemma of market selection

Aeron dilemma of market selection

Stakeholders’ Opinion on Geotourism Characteristics of Hummanaya Destination, Sri Lanka

Geotourism is a niche market that contributes to sustaining and even enhancing the geographical characteristics of a territory, including the abiotic, biotic, and cultural (ABC) attributes of destinations. It uplifts the living standards of local communities and provides opportunities for visitors to understand and appreciate the natural environment and the existing culture of the geosites. The aim of this research was to evaluate the geotourism characteristics of the Hummanaya tourism destination based on stakeholders’ opinions and to investigate the extent to which stakeholders are committed to adhering to geotourism principles. Primary and secondary data sources were utilized to collect the necessary data for this study. For gathering primary data, key informant interviews and participatory observations were conducted in the field using a semi-structured questionnaire, with purposive sampling employed. Unpublished documents served as secondary data. Descriptive statistical analysis and narrative interpretation methods were used to analyze the collected data. The study was able to identify the extent to which geotourism stakeholders adhere to geotourism principles. Specifically, regarding the principles of integrity, community involvement, community benefits, and tourist satisfaction, the informants provided positive responses. The findings reveal that the destination is perceived by tourists as a fascinating and unique tourist attraction in Sri Lanka. Most tourists reported being very satisfied or satisfied with the tourist attractions, facilities, and services provided by local facilitators, indicating that the destination meets tourists’ expectations. However, a significant issue is whether other stakeholders are satisfied with geotourism's contributions to protecting the destination's ABC attributes and improving the socio-economic status of local communities. Negative responses were noted concerning principles such as evolution, market selectivity, interactive interpretation, and market diversity. Therefore, necessary measures must be taken to conserve and develop the destination as a geosite and geotourism site.

Strategic Market Assessment for International Market Entry: A Comparative Analysis of Market Selection Criteria and Entry

This paper explores the strategic market assessment for international market entry, focusing on market selection criteria and entry strategies. It examines the factors influencing market selection, including economic stability, market size, competitive landscape, cultural compatibility, and regulatory environments. The study compares two primary international market entry strategies: alliances and acquisitions. It analyzes the benefits and challenges of each approach, particularly in managing risks and leveraging local market knowledge. The research also highlights the role of partnerships in emerging markets, where local expertise can be vital for successful market entry. Through case studies of companies such as Starbucks in China and Tata Motors' acquisition of Jaguar Land Rover, the paper illustrates how strategic market entry decisions can lead to sustainable competitive advantages. This comparative analysis offers insights for business leaders and policymakers aiming to expand into global markets.

“How do I put this gently?”: articulating the link between racial selectivity in the sexual market and neighborhood selection in the residential market of a global city

Abstract The global city is acted upon by a myriad of forces—commercial, cultural, diasporic, digital, identitarian, and political to name a few—on local, national, and transnational scales that produce steadily morphing patterns and concentrations of LGBTQ+ residential settlement in and across neighborhoods. Research has sought to unpack the push–pull factors and adhesive elements that exert influence on such residential configurations. This forum piece ventures to articulate empirically one such pattern that has not been approached in the literature, but has, as the title portends, been addressed in anecdote gently (read: cautiously) for some time: the link between an individual’s stated racial preference in sexual-partner choice and that individual’s selection of a neighborhood to live in that has a high percentage of residents of the preferred race.

Professional psychological selection of specialists in the digital and media spheres

The article discusses the current problems of professional psychological selection of specialists in the digital and media spheres. The experience of conducting this selection in the modern labor market is analyzed. The key competencies of a digital and media specialist are highlighted, including creativity and innovation, analytical and critical thinking, communication skills, learning ability, industry knowledge, as well as stress tolerance. In the process of professional psychological selection, it is necessary to evaluate these competencies, which make it possible to eff ectively carry out professional activities in the areas presented.

Rentier capitalism, social reproduction, and the limits of liberalism: mapping gendered asset value in Kuwait

ABSTRACT This paper introduces the concept of citizenship rent to help explain the apparently contradictory coexistence of liberalising economic reforms and the entrenchment of patriarchal values. Citizenship rent (CR) is defined as the financial flows that move from the state to the citizen in the form of entitlements, employment, and access to state-subsidised goods, labour and business opportunities. Our innovative proposal substitutes transaction cost economics’ assumption of market selection for a selection by patriarchy to show how gender plays a central role in the reproduction of the asset specificities that increase transaction costs. This illustrates how an extractive, asset-based economy, like Kuwait's, can afford to double down on conservative social values, even at a considerable fiscal price, as long as the transaction costs of getting oil to the international markets are not increased through social disruption or political uncertainty. Rather than examining how women’s social reproductive work subsidises social and political stability, CR reveals women’s role in sustaining assets valuable to the state. This paper demonstrates that a close examination of the social values that inhibit transactions can also reveal patriarchal structures in rentier capital and exhibit a need to further analyse the patriarchal transaction costs that shape and sustain societies.

Pineapple-based agroforestry in Bangladesh: Determinants of market choice and quantity of supply decision

Agroforestry is a land-use system integrating trees, crops, and sometimes livestock, offering a promising solution for both environment and agricultural resilience. The primary objectives of the study were to examine the determinants of market choice and quantity of market supply of pineapple in the agroforestry system in the Sal-forest under Tangail district in Bangladesh. Data were collected by using stratified randomly selected 200 pineapple farmers of Madhupur sub-district in Bangladesh and conducted 15 Focus Group Discussions (FGDs) and 2 In-depth Interviews (IDIs). The study employed a multivariate probit model and multivariate linear regression. The pineapple farmers simultaneously selected 3 markets to maximize their profit: local market, district market and central market. Small and medium farmers are more likely to sell their products in local markets, and large farms are more likely to sell products in central and district markets. Multivariate probit regression analysis showed that training, farm size, and farmer ambition negatively influence local market selection by farmers. Ethnicity, training, experience, farm size, and knowledge of quality requirements had a positive influence on district market selection. Investment in production and uncertainty in buyers’ stability had a negative influence on central market selection. Multivariate linear regression analysis indicated that the age of respondents, total production, and association involvement positively impacted quantity of supply in the local market. Training, total production, and farmers’ ambition positively impacted district market supply. Farm size and average price of the pineapple positively impacted the quantity supply in the central market. The district and central markets offered better returns although several obstacles limited pineapple producers’ access to these markets. The uncertainty of buyers in accessing the central market (more profitable markets) needs to be addressed by stakeholders to encourage more agroforestry pineapple-based producers to select the right markets.

ρ-Arbitrage and ρ-Consistent Pricing for Star-Shaped Risk Measures

This paper revisits mean-risk portfolio selection in a one-period financial market, where risk is quantified by a star-shaped risk measure ρ. We make three contributions. First, we introduce the new axiom of sensitivity to large expected losses and show that it is key to ensure the existence of optimal portfolios. Second, we give primal and dual characterizations of (strong) ρ-arbitrage. Finally, we use our conditions for the absence of (strong) ρ-arbitrage to explicitly derive the (strong) ρ-consistent price interval for an external financial contract.

Evaluating and classifying market alternatives using the CAPMA technique to assess potential export volume: an application for Turkey’s fig exports

PurposeAppropriate target market selection and classification are complex, time-consuming, and strategically important management decisions. The current study proposes and implements a new systematic approach that evaluates and ranks alternative markets’ potential to increase the export volume of Turkey’s fig exports.Design/methodology/approachThe classification approach of potential market alternatives (CAPMA) method, which was developed to evaluate, compare, and classify alternative markets according to their potential, was used in this study. CAPMA, an objective decision-making technique, is based on calculating the classification coefficient and classifying the alternatives into four dimensions, taking this coefficient into consideration. In the current study, 25 alternative markets were analysed on the basis of four evaluation criteria and classified into four dimensions according to their potential to increase export volume.FindingsAccording to the application results, alternative markets with the greatest potential to increase export volume were identified as the United States of America (USA), Netherlands, China, and Spain. The USA has the greatest potential for expansion of export volume. By implementing correct and effective marketing strategies, fig export volume has the potential to reach very high levels.Originality/valueThe study’s results on alternative markets for fig exports were categorized, countries with greater potential to increase export volume were identified, and findings that could contribute to the development of the sector were obtained. The approach proposed in the current research can be used to determine the target market of many other products, especially agricultural products, whose production is concentrated within a specific geography.

Evolution of Tax Exemption Policy and Pricing Strategy Selection in a Competitive Market

The evolution of tax exemption policies and consumer preferences for low-carbon products affect firms’ optimal pricing strategy selection in a competitive duopoly market. In our study, we build a two-period pricing model to examine the pricing strategy choices between low-carbon and traditional firms. Low-carbon firms offer consumers greater value, improving their overall experience and satisfaction. Given the evolution of government policies from tax exemption to taxation for low-carbon products, we divide the changes in carbon tax into two periods. Since each firm can choose either the uniform pricing strategy (setting the same price in both periods) or the tiered pricing strategy (setting different prices for two periods), four scenarios may occur. Conventional wisdom suggests that a firm’s pricing increases should result in a reduction in consumer demand. Interestingly, our results show that as traditional firm raises prices, consumer demand for traditional products could increase simultaneously in the second period. In such a case, the low-carbon firm selects the uniform pricing strategy and the traditional firm chooses the tiered pricing strategy. Moreover, as tax exemption policies evolve in duopoly markets, the cancellation of the tax exemption policy may intensify competition between traditional and low-carbon firms under certain conditions. Furthermore, given one firm’s pricing strategy, our results show that the other firm could adopt either a uniform pricing strategy or a tiered pricing strategy, which depends on the low-carbon advantage and tax rate.

Opportunity Unraveled: Private Information and the Missing Markets for Financing Human Capital

We examine whether adverse selection has unraveled private markets for equity and state-contingent debt contracts for financing higher education. Using survey data on beliefs, we show a typical college-goer would have to repay $1.64 in present value for every $1 of financing to overcome adverse selection in an equity market. We find that risk-averse college-goers are not willing to accept these terms, so markets unravel. We discuss why moral hazard, biased beliefs, and outside credit options are less likely to explain the absence of these markets. We quantify the welfare gains for subsidizing equity-like contracts that mitigate college-going risks. (JEL D82, D83, G51, I22, I23, I26, J24)

International market, network, and opportunity selection: A systematic review of empirical research, integrative framework, and comprehensive research agenda

International Market Selection (IMS) is a strategic and complex decision by which firms choose the markets in which to be present. Despite the undisputed academic and managerial relevance of IMS, extant reviews do not include the most recent empirical literature, do not consider different perspectives linked to alternative units of analysis and research domains, and ignore important changes in the international business environment. This research aims to carry out a holistic and systematic assessment of recent IMS empirical research, propose an IMS framework, and provide directions for future research. We contribute to the international business and management literature by updating and upgrading our understanding of IMS, by expanding the IMS conceptualization, proposing an integrative conceptual framework, and developing research propositions, and by suggesting a comprehensive, updated, and radically original research agenda.

Peran Strategi Pemasaran Dalam Meningkatkan Omzet Penjualan Nymaz Hijab Kecamatan Ngasem Kabupaten Kediri

This study aims to examine the role of marketing strategies in increasing the sales turnover of Nymaz Hijab products in Ngasem District, Kediri Regency. This research uses a qualitative method using primary data obtained from interviews and direct observation with the owner, employees, and consumers of Nymaz Hijab. Secondary data used is information from the internet and Nymaz Hijab's social media accounts. The results showed that Nymaz Hijab uses marketing strategies which include attention to product quality, always updating products, determining prices based on product prices from the center by considering other costs, and active promotion through social media such as Instagram, WhatsApp, and TikTok. However, Nymaz Hijab needs to pay attention to market selection to determine its target market. With the marketing strategy carried out, Nymaz Hijab succeeded in increasing sales turnover from IDR 278,050,000 in 2022 to IDR 289,950,000 in 2023. In addition, business owners also sometimes hold product sales to attract consumer interest. Thus, an optimized marketing strategy can make a significant contribution in increasing the company's sales turnover.

Footloose and fancy-free in FinTech? Internationalization strategies of born regional and born global firms in the European financial service sector

AbstractDue to economic globalization and technological advancements, businesses are increasingly required to navigate complex international markets. One type of firm that has emerged in response to these trends is the born global, which initiates foreign activities almost from the very start. While these startups expand their reach by pursuing pro-active internationalization strategies, it is unclear whether startups creating the FinTech revolution also belong to this category. This study investigates five key components of the internationalization strategies of European FinTech startups: the speed and scope of internationalization, the drivers of internationalization, international market selection, the mode of market entry, and the challenges involved in internationalization. While born globals use a systematic approach to international market selection and entry, European FinTechs use a quasi-systematic and opportunistic approach to searching and seizing their geographical markets. Their common approach includes quickly going beyond their home base to adjacent markets, followed by gradual experimentation and substantive growth in their home region, and becoming born-regional firms (with some evolving into born-global firms later).

Integrated measurement of public safety risks in international construction projects in the belt and road initiative

PurposeThe purpose of this paper is to develop a comprehensive understanding of the public safety risks of international construction projects (ICPs) from the perspective of threat and vulnerability. A novel and comprehensive risk assessment approach is developed from a systemic perspective and applied to the Belt and Road Initiative (BRI) to improve the public safety risk management strategy for ICPs in BRI.Design/methodology/approachFirst, a public safety risk indicator system was constructed from the two dimensions, namely threat and vulnerability. Next, an integrated measurement model was constructed by combining the Genetic Algorithm-Backpropagation (GA-BP) neural network, fuzzy comprehensive evaluation method and matter-element extension (MME) method. Data from 49 countries involved in the BRI, as well as five typical projects, were used to validate the model. Finally, targeted risk prevention measures were identified for use at the national, enterprise and project levels.FindingsThe findings indicate that while the vulnerability risks of typical projects in each region of the BRI were generally low, threat risks were high in West Asia and North Africa, Commonwealth of Independent States (CIS) countries and South Asia.Originality/valueFirst, the structure of the public safety risk system of ICPs was analyzed using vulnerability and system theories. The connotation of public safety risk was defined based on two dimensions, namely threat and vulnerability. The idea of measuring threat risk with public data and measuring vulnerability risk with project data was clarified, and the risk measurement was integrated into the measurement results to help researchers and managers understand and systematically consider the public safety risks of ICPs. Second, a public safety risk indicator system was constructed, including 18 threat risk indicators and 14 vulnerability risk indicators to address the gaps in the existing research. The MEE model was employed to overcome the problem of incompatible indicator systems and provide stable and credible integrated measurement results. Finally, the whole-process public safety risk management scheme designed in this study can help to both provide a reference point for the Chinese enterprises and oversea contractors in market selection as well as improve ICP public safety risk management.

Risk assessment in target market selection by bread baking enterprises

Risk assessment in target market selection by bread baking enterprises