Market Project Research Articles

Earned Value Analysis Terhadap Waktu dan Biaya Pada Proyek Pembangunan Gedung Pasar Padang Panjang

Along with the population and economic growth of West Sumatra, especially in Padang Panjang City, West Padang Panjang District, the need for public facilities is urgently needed, one of which is the Padang Panjang market. In a project, planning and controlling costs and time is part of overall project management, especially at the implementation stage of the case study reviewed by researchers, namely the Padang Panjang market building construction project. In this research regarding time and cost control, the earned value method is one method that can monitor project performance in terms of time and cost. Which aims to determine project performance in terms of time and costs each week and predict the time and costs to complete the remaining work. So that we can get corrective actions to be taken next to progress the project. In this research, to obtain a basic basis for writing, secondary data collection is used as supporting data for the analysis of the results themselves. The analysis and discussion carried out were calculating the BCWS value, BCWP value and ACWP value in order to obtain the time variance value (SV), cost variance value (CV), calculating the productivity index, calculating project performance and calculating the estimated analysis of total project costs and completion time. The results of the research carried out are, the overall BCWS value of the Padang Panjang market project is IDR 96,213,315,046.3, for the BCWP value at the end of the 22nd week of review IDR 12,688,575,967, the ACWP value at the end of the 22nd week of review is IDR. 12,389,476,444.2 . As for the analysis results obtained from several existing indicators, the SPI value was 1.384 > 1, while the CPI was 1.003 > 1, which means that the project was accelerated in terms of schedule but incurred actual costs that were smaller than the work that had been carried out. The ETC value is IDR 84,134,151,328.9 and the EAC value is IDR 96,523,627,773.1, while the ECD value is 373 days for the project completion time.

Forecasting Retail Sales for Furniture and Furnishing Items through the Employment of Multiple Linear Regression and Holt–Winters Models

Global economic growth, marked by rising GDP and population, has spurred demand for essential goods including furniture. This study presents a comprehensive demand forecasting analysis for retail furniture sales in the U.S. for the next 36 months using Multiple Linear Regression (MLR) and Holt–Winters methods. Leveraging retail sales data from 2019 to 2023, alongside key influencing factors such as furniture imports, consumer sentiment, and housing starts, we developed two predictive models. The results indicated that retail furniture sales exhibited strong seasonality and a positive trend, with the lowest forecasted demand in April 2024 (USD 9118 million) and the highest in December 2026 (USD 13,577 million). The average annual demand for 2024, 2025, and 2026 is projected at USD 12,122.5 million, USD 12,522.67 million, and USD 12,922.17 million, respectively, based on MLR, while Holt–Winters results are slightly more conservative. The models were compared using the Mean Absolute Percentage Error (MAPE) metric, with the MLR model yielding a MAPE of 3.47% and the Holt–Winters model achieving a MAPE of 4.21%. The study’s findings align with global market projections and highlight the growing demand trajectory in the U.S. furniture industry, providing valuable insights for strategic decision-making and operations management.

Analysis of labor productivity in reinforced concrete structures using time study methods

The source of the success of a project in fulfilling the three aspects namely cost, quality, and time from one of the existing resources is the productivity of its workforce. The time study method is the right method used to determine the standard time of a job. The average value of productivity on column formwork is 10.65 m2/OH, beam formwork is 46.89 m2/OH, and plate formwork is 73.29 m2/OH. Column reinforcement work 204.51 kg/OH, beam reinforcement work 349.93 kg/OH, plate reinforcement work 287.57 kg/OH. Column casting work 7.96 m3/OH, beam casting work 25.31 m3/OH, plate casting work 15.81 m3/OH. Several factors greatly affect labor productivity. Comparison of the work productivity of reinforced concrete structures in the Ubud Market project based on the calculation results obtained the average productivity coefficient in the field of labor.

Geoscience skills supplement emissions reduction through carbon solutions

As the energy sector transitions, traditional geoscience occupations have been impacted by the decrease in upstream oil and gas activity. However, these roles are highly technical and innovative, and could benefit many sectors if re-deployed. Carbon offsetting is available now to support meeting emission reduction targets and is expected to be deployed in the long term for hard-to-abate areas. In 2018, Woodside started a carbon business that includes the origination of offsets through carbon farming. Millions of seedlings have been planted on less productive farmland in WA. The program has been enhanced through the transferable skills that geoscientists provide, including uncertainty analysis, software technology and data acquisition. Much like the petroleum geoscience discipline, carbon offset investment requires an assessment of a natural resource. There is uncertainty in the total volume, the future state, and the policy conditions impacting the resource. Geoscientists at Woodside have led initiatives to assess carbon yield, quantify and forecast uncertainty, and develop decision-making frameworks for project investment. These initiatives have informed the business as a market participant and project developer in the nascent carbon market. Geospatial analytics is critical throughout the value chain of a planting project, including site selection, project design, site execution, monitoring and reporting. Remote sensing and imagery analysis are used for monitoring growth and quantifying carbon sequestration. Further, geospatial projects have aided efficiency, providing accurate, real-time data to and from the field and re-deploying geoscientists from in-house has contributed towards Woodside’s success.

Optimizing Enterprise Marketing Project Portfolios Using Fuzzy Ant Colony Optimization

Enterprise marketing project portfolio optimization is important for business competitiveness, but involves multiple uncertain factors. An integrated model using fuzzy rules was proposed in this paper to enhance ant colony optimization. The fuzzy ant colony algorithm effectively handled ambiguity in project costs, returns, and risks when selecting an optimal portfolio of marketing initiatives. Experiments demonstrated the algorithm efficiency in converging towards high-quality solutions. Case studies indicated the model helped boost customer loyalty and profits through tailored marketing strategies, outperforming conventional approaches. The fuzzy optimization provides an effective decision-making framework for enterprises to maximize marketing effectiveness.

Green Finance Initiatives to Improve Green Banking Practices in India

Green Finance Initiatives to Improve Green Banking Practices in India

Renewable Energy

This research paper conducts a thorough exploration of renewable energy, covering its technological advancements, environmental impacts, economic considerations, policy frameworks, integration challenges, social dimensions, and future prospects. It begins by introducing key renewable energy sources including solar, wind, hydroelectric, geothermal, and biomass, and examines recent technological developments that have increased their efficiency and reliability. The paper critically evaluates the environmental benefits of renewable energy, focusing on its role in reducing greenhouse gas emissions, addressing air and water pollution, conserving land and biodiversity, and fostering sustainable development. A significant portion of the paper is dedicated to an economic analysis of renewable energy, discussing installation costs, operational expenses, government incentives, subsidies, and market dynamics compared to traditional energy sources. The paper concludes with an examination of future trends, emerging technologies, and market projections in the renewable energy sector. It emphasizes the pivotal role of renewable energy in achieving sustainability goals and mitigating the impacts of climate change, highlighting its potential as a key driver of a more sustainable and resilient energy future.

창업의도를 넘어 사업화로 가는길

This study investigates the challenges hindering student entrepreneurs from commercializing their ventures despite having entrepreneurial intentions, and it explores the role of marketing capabilities in overcoming these obstacles. We observed 145 students at University A, which offers a semester-long intensive entrepreneurship course, across three instances to examine their entrepreneurial intentions, marketing competencies, and the journey to business startup post-course. The findings reveal that strong entrepreneurial intentions do not directly lead to business commercialization through business registration. Instead, there is a significant positive correlation between entrepreneurial intentions and marketing capabilities related to understanding markets and customers. Moreover, both general and specialized marketing competencies play a crucial mediating role in bridging entrepreneurial intentions and he actual commercialization of businesses. This research highlights the gap between the intention to start a business and actual startup activities among student entrepreneurs, underscoring the need for educational content and methodologies that bolster marketing skills in university entrepreneurship programs. The study suggests that while it is vital to enhance customer-oriented skills based on fundamental marketing principles, developing specialized abilities to analyze markets and competitors and leveraging these insights in the entrepreneurial process is equally important. The implications of this study point towards the integration of practice-oriented marketing projects and curricula that go beyond basic customer analysis, offering a comprehensive approach to entrepreneurship education.

People – the forgotten chapter? From the EU’s neighbourhood policy to post-Brexit Ireland (north and south) – and lasting damage to the integrative capacity of the EU Internal Market project

Following distorted perceptions of the role of people movement in the European Union (EU), the Trade and Cooperation Agreement between the EU and the United Kingdom does not enable people movement to the same extent as other Association Agreements between the EU and its other neighbouring states. Even the much discussed Ireland/Northern Ireland Protocol (also Windsor Framework) largely ignores people movement, whose protection on the island of Ireland remains weak as a result. This note argues that forgetting the people matters, not only on grounds of the principles, but also for practical relations on the island of Ireland. The island of Ireland accordingly presents an astute case-study for the inherent problems of economic relationships between states which deprioritise person movements. It will start with summarising the principled relevance of free movement of persons, contextualise the state of affairs on the island of Ireland with the EU’s general approach to trade agreements beyond and within its neighbourhood, highlight the complexity of the state of affairs and illustrate its shortcomings through two current examples.

Inner areas matter: A place-sensitive approach for the identification of the Daily Life Spaces in the Italian Abruzzo region

Despite the institutionalization of the issue of inner areas with the National Strategy for Inner Areas (Strategia Nazionale per le Aree Interne, SNAI), a reflection on their spatial organisation is still missing. Our paper aims at filling this gap by providing a methodology for identifying the citizens' Daily Life Spaces (DLS) in the Italian Abruzzo region, which can be used as the spatial unit of analysis of cohesion policies. Their identification results from a multi-step algorithm based on an original definition of central places and on the notions of geographical and organised proximity which consider both citizens’ isochrones and commuting flows. Our methodology is able to provide the internal spatial organisation of both Labour Market Areas and Project Areas and is consistent with a historical perspective. Finally, it questions the SNAI classification, calling for a revision of its methodology of identification.

Snail extract for skin: A review of uses, projections, and limitations.

Snail mucin is becoming increasingly popular for its wide range of ingredients and potential benefits. Snail extract's widespread appearance in cosmetic formulations encourages an investigation into the medical and cosmetic benefits. This study aims to explore current literature on the variety of snail mucin applications. Specifically, we present a review of the uses, global market estimates and projects, and limitations to snail mucin. A literature search was conducted on PubMed reviewing snail mucin and their application in medical and dermatologic fields examining their uses. Economic reports were also investigated for Global Market estimates. The therapeutic use of snail mucin in medical fields has been studied as antimicrobial agents, drug delivery vehicles, antitumor agents, wound healing agents, and biomaterial coatings among others. Additionally, the use in cosmetic fields includes antiaging, hydrating, anti-acne, scarring, and hyperpigmentation treatments. It is important to highlight that most studies conducted were preclinical or small clinical studies, stressing the need for additional large-scale clinical trials to support these claims. Investigations into the global market found estimates ranging from $457 million to $1.2 billion with upward projections in the upcoming decade. Limitations include ethical habitats for collection, allergy investigation, and missing clinical studies. The findings presented here emphasize the expanding uses of snail mucin and its ingredients alongside a growing market cosmetic industry should consider. We also emphasize the need for appropriate clinical trials into the stated benefits of snail mucin to ensure consumer safety and ethical extraction of mucin.

Effect of Information and Communication Technology (ICT) Implementation on Project Performance; A Case of Rusumo Cross Border Market Project

Effect of Information and Communication Technology (ICT) Implementation on Project Performance; A Case of Rusumo Cross Border Market Project

Stock market and securities index prediction using artificial intelligence: A systematic review

The recognition of the value and importance of recognizing patterns in the stock market is widely accepted. As a result, using innovative decision-making strategies is expected to lead to significant returns in stock prices. Predicting the stock market proves challenging because of the limited volatility and inherent disorderliness observed within the data. Hence, investors need help optimizing their profits through informed predictions in the stock market. Stock market projections are made by employing mathematical approaches and machine learning methods. The stock market is inherently vulnerable to unforeseen changes due to its intricate nature and absence of a linear progression. Since the advent of personal computers and the proliferation of technological advancements in the 1990s, scholars have investigated the application of artificial intelligence in the investment sector. Many solutions have been created to tackle the matter of volatility in stock market prices. This study examined a total of 146 research articles that were published in academic journals over twelve years (2011-2023). These papers focused on applying artificial intelligence in predicting stock market trends. The listed works encompass several methodologies, including technical analysis, fundamental analysis, sentiment analysis, and time series analysis. Every academic field is comprehensively explored, encompassing its initial findings and most recent advancements. Moreover, the existing body of literature suggests a growing focus on this particular sector, with a heightened level of specialization and an expanded range of topics being explored.

Embedding the UN SDGs into a Marketing Elective on Base-of-the-Pyramid Markets: An Experiential Learning Approach

The role and importance of sustainability are increasing multi-fold, and responsible organizations across the globe are aligning with the United Nations (UN) Sustainable Development Goals (SDGs). Integrating the UN SDGs into marketing education, especially curriculum, has received scant attention in the marketing education literature, even though 880 business schools have become Principles for Responsible Management Education (PRME) signatories. This exploratory study attempts to address the gap. It describes an instructor’s attempt to integrate two SDGs, 8 and 12, into a marketing elective course, BoP & Rural Markets, using an experiential rural market project. The students were asked to use the lens of SDG 8 and 12 to understand the rural marketplace and its stakeholders during their field visit. This article describes the rural market project, spread across four experiential learning stages, and assesses its impact on sensitizing the students about SDGs. The whole experience, with its challenges and potential areas for improvement, is shared, and some lessons for marketing educators are identified. Finally, this article highlights some limitations of the approach and pinpoints directions for future work. In sum, this experiential project, a unique pedagogical intervention, helped increase the participants’ awareness and encouraged them to come up with possible recommendations for the issues around the two SDGs.

Compounding or Curative? Investigating the impact of electrolyzer deployment on congestion management in the German power grid

Integrating large amounts of hydrogen production capacities for decarbonizing energy-intensive industries in Germany can be challenging for transmission system operators. This research investigates interactions of hydrogen production deployment pathways and associated congestion management policies with the operation of the German electricity transmission system for future market projections. Hydrogen electrolysis imputes additional electricity loads above conventional levels. A scenario framework is created representing different geographic electrolyzer deployment pathways and congestion management regulations for electrolyzer operation. Fundamental electricity market modeling and load flow optimization are proposed to evaluate resulting congestion management volumes to resolve grid bottlenecks associated with the market clearing dispatch. Overall results of this work highlight the importance of designing congestion management frameworks that enable efficient utilization of electrolyzers as a redispatch capacity, primarily if a demand-oriented deployment of electrolyzer installations near energy-intensive industries is assumed to support renewable energy integration. Differences in congestion management cost between demand- and supply-oriented deployment pathways of electrolyzer capacity lie in the range of 0.77–0.97 bn Euro if electrolyzers cannot be redispatched but almost diminish to 0.10–0.21 bn Euro in the scenarios that include electrolyzer as a redispatch capacity. The findings of this work assist policymakers and regulators with valuable insights into design options for future congestion management frameworks.

ПОРІВНЯЛЬНИЙ АНАЛІЗ МОДЕЛЕЙ ТА МЕТОДІВ УПРАВЛІННЯ МАРКЕТИНГОВИМИ ПРОЕКТАМИ

The article examines the importance and effectiveness of using the project management methodology to ensure timely and budget-effective implementation of projects in accordance with customer requirements. The author emphasizes that project management is a strategic process that encompasses project initiation, planning, execution, monitoring, control, and closure. Special attention is paid to the role of project management in marketing, where complexity and constant dynamics require careful planning and execution. Using project management techniques in marketing teams can improve planning, improve efficiency and productivity, improve communication and collaboration, provide greater control over budget and resources, and lead to improved campaign results. Various marketing project management methodologies, their characteristics and differences are studied. The waterfall cascade model is defined as a sequential approach to dividing a project into fixed tasks, which can be effective for short and well-defined projects, but not suitable for complex and long-term tasks. Agile flexible model and Scrum are defined as fundamentally different approaches based on collaboration, iterability and speed. Agile emphasizes individuals over processes, while Scrum is defined by short iterations and a team motivation system. The Critical Path Method (CPM) and Critical Chain Marketing Project Management (CCPM) are defined as methodologies aimed at determining and optimizing project completion times. Integrated Marketing Project Management (IPM) is seen as an approach focused on standardizing and sharing processes across the organization, which can be useful for large creative agencies. Methodologies (PRiSM, PRINCE2, PMI PMBOK) expand the range of available approaches to marketing project management. Each of them has its own features and applications depending on the specific needs and characteristics of the project. The article provides a comprehensive overview of various methodologies and their relevance to specific conditions and types of marketing projects.

ЗМІНИ УПРАВЛІНСЬКИХ ПРОЦЕСІВ В ОРГАНІЗАЦІЯХ, ВИКЛИКАНІ ВІЙНОЮ В УКРАЇНІ

The article is devoted to the study of the changes in management process at enterprises in Ukraine. The war in Ukraine influenced all areas of activity and all industries. Transformations in management processes in organizations have also undergone. The study is based on the analysis of literature and experience in war. Methods of analysis, synthesis, comparison and generalization are used to understand and identify the main aspects of management transformation. Management processes in organizations during the war have their own characteristics. The main changes in the management process relate to four management functions – planning, organizing, motivation and control are defined. It is revealed that during the war business organizations change the time horizons of planning and move from strategic to tactical and operational planning. When it becomes dangerous to work, there are interruptions of electro-, heat, water supply, prices for raw materials, materials, goods are increasing, there is not enough labor, lack of fuel, strategic plans become inappropriate. Increasingly, organizations are practicing partial or complete transfer of physical space to online environment. The key aspects of business transition into virtual format are identified: communication, remote work, online sales and customer service, cybersecurity, process optimization, data restoration and backup, training and staff development, accessibility, adaptation of marketing strategies, process and project management, data analysis and tracking indicators, adaptation of company culture. The key to maintaining motivation is to preserve the opportunities for career development and professional growth of workers, increase wages, provide financial bonuses or compensation for risk for workers in the area of hostilities, providing social packages, health insurance for families. Possible aspects of changes in control are the introduction of new security, monitoring and control measures, as well as cooperation with the authorities and security authorities. The results of the study can be used by the managers of organizations for development of strategies and practical approaches to achieve sustainability and success in time of war.

The determinants of investment decisions: Evidence from Hanoi, Vietnam

The aim of the research is to identify the determinants of investment decisions of individual investors - the empirical evidence of Hanoi, Vietnam. Conducting a survey of 210 individual investors and using quantitative analysis through SPSS software, the research results showed that market stability and project profitability have the greatest impact on investment decisions. Research results also showed that corporate image and investor psychology have no impact on individual investment decisions. However, research results confirmed the positive impact of business growth on investment decisions, so growing businesses have many advantages for investors, so they have many opportunities to attract financial resources from investors to expand production and business.

Delivering Agile Marketing Projects: A View from Practice

Successful marketing projects are vital to most organisations to ensure their survival. The paper advocates an 'agile approach' in creating effective marketing initiatives. It underscores the necessity of clearly defined objectives and internal efficiency, addressing power issues for optimal resource allocation. Brand definition, understanding the customer base through profiling, and implementing a differentiated, segmented approach are crucial aspects. The paper recommends data gathering for analysis and leveraging technology to support these projects, all encapsulated within the 'agile approach.' The research methodology involved a survey of literature, complemented by a semi-structured group interview with experienced UK-based marketing professionals. Inductive analysis was applied to the gathered data, extracting principal themes. The outcome of this research proposes a framework for delivering 'Agile marketing projects' based on a project management 'learning' model. This structured approach contributes valuable insights for organizations seeking success in their marketing endeavors. Keywords: Marketing project, Agile approach, SMART objectives, Brand definition, Customer focus, Market segmentation, Leveraging technology

Социально-экономические эффекты инфраструктурных проектов государственно-частного партнёрства: система Piers и российская практика

The paper examines the effects arising from the implementation of infrastructure projects through public-private partnerships. The relevance of the work is reflected in the consideration of PPP projects from the point of view of compliance with the goals of sustainable development: this approach correlates with the people-first PPP concept proposed by the UN, according to which PPP projects should become an important tool for achieving sustainability. The program of construction of university campuses under the National Project "Science and Universities", which involves the construction of social infrastructure, has been chosen as an industry for a more in-depth study. The object of the study is the socio-economic effects of Russian PPP projects. The research objective is as follows: to assess the degree of inclusion of sustainability issues in the process of selection for PPP projects for implementation in Russia. The objectives of the study are: to analyze the formal requirements of Russian legislation for the assessment of socio-economic effects of PPP projects in general and in the campus development industry in particular; to identify the main effects mentioned in the implementation of various PPP projects; to assess the formal requirements for the degree of compliance with the objectives of sustainable development, as well as the criteria of the PIERS system developed with the support of the United Nations. The example of the Chizhik tramway is considered as a successful PPP market project. The methods of comparative analysis, comparison and generalization, transferring the experience of foreign countries to the situation in Russia are used. As a result, the superficiality of requirements to the socio-economic effects of PPP projects and insufficiency of their assessment in terms of impact on possible stakeholders have been revealed; the current development of the Russian PPP market does not fully meet the SDGs and UN recommendations.