Market Potential Research Articles

Service provision decisions of competitive manufacturers: From service spillover perspective

This paper investigates competing manufacturers’ strategic choice of service provision in a two-level supply chain composed two manufacturers and one common retailer. Our results indicate that the strategy that two competing manufacturers provide services is always the dominant choice, and two competing manufacturers could have the highest profit in that case. But when only one of them provides services, the result is related to the potential market size, the unit service cost coefficient and the service spillover intensity. Finally, through the cost sharing and quantity competition extensions, we find the Pareto regions of cost sharing under the equilibrium strategy, and there will be multiple Nash equilibrium regions under the quantity competition.

Banana Supply Chain in Navi Mumbai, India

This study investigates the banana supply chain in Navi Mumbai, aiming to identify existing supply channels, analyze their efficiency, problems faced by producers and anayse the market potential of banana in the study area. Primary data were collected from respondents to accomplish these objectives. Secondary data were obtained from private and government publications, and review papers. Utilizing a descriptive research design and employing a probability sampling method, the study surveyed 50 farmers, 5 village traders, 5 pre-harvest contractors, 10 wholesalers cum commission agents, and 10 retailers using a semi-structured schedule. Three marketing channels were identified. Among them channel-III (Farmer - Wholesaler cum commission agent - Retailer - Consumer) was the most efficient option, offering the highest producer's share in the consumer's rupee (40.05%) and the highest marketing efficiency (0.67), with a price spread of Rs. 1711.55 per quintal. In the study area, banana producers face challenges such as high input costs, delayed availability of planting materials, and losses due to diseases and pests. Marketing hurdles include lower prices, distant selling unit locations, delayed payments, and inadequate transportation and storage facilities. Village traders, preharvest contractors, wholesalers cum commission agents, and retailers also encounter various obstacles such as price fluctuation, handling and transportation losses, low-quality produce, and labour shortages. As the total market demand for banana in Navi Mumbai was estimated to be ₹62.26 crore, addressing these challenges is vital for enhancing the efficiency and profitability of banana marketing in the study area, necessitating coordinated efforts from policymakers, agricultural stakeholders, and market participants. Establishing FPOs and FPCs can ease access to affordable planting materials and address marketing challenges, benefiting all banana market stakeholders.

Short breaks and micro vacations: scale development and validation of micro vacation motivation

Purpose In view of the rapid growth of micro vacation trend in post-pandemic era, this study aims to identify the underlying motivational factors for micro vacation by developing and validating a measurement scale, while explore the influence of micro vacation motivation on travel intention. Design/methodology/approach This research adopts mixed methods. Nine dimensions with 38 items are initially yielded through extensive literature review and in-depth interview (n = 22). Expert panel review filters the scale into eight dimensions with 35 items. Principal component analysis (n = 376) purifies the measures into a 35-item and seven-dimension scale, further confirmed by confirmatory factor analysis (n = 616). Nomological validity test (n = 694) proved the positive effect of micro vacation motivation on travel intention. Findings The results present a measurement scale of micro vacation motivation and reveals its seven dimensions: self-presentation, spiritual satisfaction, bonding, convenience, sense of rituals, place attachment and perceived risk. All the motivational factors positively influence travel intention for a micro vacation. Practical implications Through profound comprehension of micro vacationers’ travel motivation, destination marketers and tourism providers can better design their products based on vacationers’ needs while stimulate potential market’s visiting intention by diverse marketing activities. Originality/value This study enriches the literature of micro vacation tourism and deepens the knowledge of travel motivation, filling the research gap of tourists’ motivation in micro vacation market.

Can a Supplier’s Yield Risk Be Truthfully Communicated via Cheap Talk?

Problem definition: When a firm (buyer) outsources the production of a new product/component to a supplier subject to random yield, a major challenge is that the supplier’s yield is usually private information. In practice, yield information is often shared via nonbinding communication—for example, a supplier self-assessment report. We examine whether such communication can be truthful and credible. Methodology/results: We analyze a cheap-talk game in which, given a simple contract that specifies the prices for each unit ordered and for each effective unit delivered, the supplier first communicates its yield level, and then the buyer determines an order quantity. We prove that truthful communication can emerge in equilibrium. To do so, we first show that if knowing the supplier’s type, the buyer will either inflate or reduce the order quantity to cope with a lower yield, depending on the product’s market potential. Under asymmetric information, the supplier will truthfully communicate its type if (i) the buyer with a high market potential intends to inflate the order quantity for a lower yield, but the buyer with a low market potential prefers to do the reverse; and (ii) the supplier is uncertain about the product’s market potential, which is the buyer’s private information, and anticipates that a hard-to-make product is more likely to have a higher market potential. Managerial implications: Truthful cheap-talk communication can emerge in equilibrium when the product’s market size and yield are negatively correlated. Truthful communication always benefits the buyer and consumers and may benefit the supplier if the product has sufficient market potential and the supplier’s production cost is not too high. Moreover, the buyer can be better off paying more for the input quantity (although part of the output is defective) or paying a higher wholesale rate if the adjustment in payment terms enhances communication credibility. Supplemental Material: The online appendix is available at https://doi.org/10.1287/msom.2023.0089 .

Dynamics of development of consumer preferences and behavioral patterns of generation Z in the digital economy

Relevance. In 2023, representatives of Generation Z entered into active competition in the labor market and began to increase their marketing potential, which made this segment of consumers attractive to companies from different fields. Marketers and business development managers continue to study the consumer preferences and behavioral patterns of Generation Z, born in the digital age.The purpose of the study is to study the dynamics of the development of consumer preferences and behavioral patterns of generation Z in the digital economy.Objectives: to study the dynamics of consumer behavior in the field of e-commerce and methods of online and offline payment; to study the dynamics of consumer preferences of generation Z in the field of reading information from electronic devices.Methodology. A questionnaire of 37 questions has been developed, divided into 4 groups. 300 respondents from Generation Z living in Moscow and the Moscow region took part. The answers were collected using the Google Forms online resource. The study was conducted at the Faculty of Economics of Lomonosov Moscow State University in the Laboratory of Applied Industry Analysis under the supervision of Professor L. V. Lapidus.Results. It was revealed that from 2019 to 2022, the proportion of respondents who prefer non-cash payment methods increased significantly. The proportion of respondents who pay for purchases online has also increased. The proportion of Generation Z representatives is growing, who find it more convenient to pick up purchases from order pick-up points than to deliver via courier.Conclusions. identification of trends in the development of consumer habits and behavioral patterns: the growth of consumption in online stores and marketplaces; minimization of communications in the "person-to-person" system when paying and receiving online purchases; multiscreen a combination of devices of different types to solve everyday tasks. Based on the results and conclusions of the study, recommendations were formulated for companies engaged in various types of interaction with representatives of Generation Z.

A Data Analytics and Machine Learning Approach to Develop a Technology Roadmap for Next-Generation Logistics Utilizing Underground Systems

The increasing density of urban populations has spurred interest in utilizing underground space. Underground logistics systems (ULS) are gaining traction due to their effective utilization of this space to enhance urban spatial efficiency. However, research on technological advancements in related fields remains limited. To address this gap, we applied a data-driven approach using patent data related to the ULS to develop a technology roadmap for the field. We employed Latent Dirichlet Allocation (LDA), a machine learning-based topic modeling technique, to categorize and identify six specific technology areas within the ULS domain. Subsequently, we conducted portfolio analytics to pinpoint technology areas with high technological value and to identify the major patent applicants in these areas. Finally, we assessed the technology market potential by mapping the technology life cycle for the identified high-value areas. Among the six technology areas identified, Topic 1 (Underground Material Handling System) and Topic 4 (Underground Transportation System) showed significant patent activity from companies and research institutions in China, the United States, South Korea, and Germany compared to other countries. These areas have the top 10 patent applicants, accounting for 20.8% and 13.6% of all patent applications, respectively. Additionally, technology life cycle analytics revealed a growth trajectory for these identified areas, indicating their rapid expansion and high innovation potential. This study provides a data-driven methodology to develop a technology roadmap that offers valuable insights for researchers, engineers, and policymakers in the ULS industry and supports informed decision-making regarding the field’s future direction.

Operationalising the 15-minute city with New Mobility services

The 15-minute city concept has gained significant traction in recent years but faces implementation challenges across diverse geographical, spatial, and political contexts. This 15-minute concept proposes that primary functions should be accessible within 15 minutes by walking, cycling, or public transport. However, it provides little guidance on the placement of these functions or the modalities of access. Additionally, it does not consider various new mobility modes and services, nor emerging technologies such as telecommuting and e-commerce. The main challenge is that the 15-minute city presents an alternative planning paradigm to the existing automobility paradigm, which has dominated global city planning over the past century. While cars can facilitate all types of trips, no other transport mode can claim the same versatility. To transition to a new mobility paradigm, we must consider unbundling these trips to allow for the rightsizing of vehicles according to trip purposes, better aligning with factors such as cost, environmental impact, and spatial constraints. This article will showcase how the New Mobility Assessment Framework has been applied to the new development of Hinna Park, outside of Stavanger, Norway. The project provides insights for the public transport authority, Kolumbus, on optimising the deployment of shared mobility services such as bikes, e-bikes, e-scooters, shared cars, and car-pooling. It also provided insights to allow key discussions between Kolumbus and the property developer to plan the new districts to support sustainable modes of transport. The framework aims to operationalise the mobility principles of the 15-minute city through public-private collaboration, assessing market potential, setting ambition levels for behaviour change, and developing pricing and investment strategies.

Bioaccumulation and Translocation of Heavy Metals in Solanum elaeagnifolium

Heavy metal pollution is becoming an increasingly common problem. Heavy metals including Chromium, Cadmium, Mercury, Copper, and lead are hazardous environmental pollutants, especially in high anthropogenic activity areas. Heavy metals accretion in soil is a serious concern for agricultural productivity due to its negative influence on food safety, market potential, and the phytotoxicity it causes in crops. Plant ascendancy and metabolic processes affect the geological and biological re-distribution of heavy metals through air, soil, and water pollution. The typical result of heavy metals toxicity is excessive accumulation of reactive methylglyoxal and oxygen species, which lead to lipid peroxidation, enzyme inactivation, nucleic acid damage, and protein oxidation in plants. In this study, bioaccumulation and Translocation of Heavy Metals in Solanum elaeagnifolium was conducted by using standard biological techniques. Twenty-four samples of both shoot and root systems collected ‎from the study sites and Three replications of soil samples from each habitat, including topsoil (0-50 cm depth) were studied.our results showed that the quantitative concentration of heavy metals in the shoots of S. elaeagnifolium for each metal indicated a high enrichment value for (Cr), (Fe), and (Mn), on the other hand, it showed low enrichment values for (Ni) & (Pb). In addition, the concentration of heavy metals in the roots of the plant was differentiated.

Institutional Environment, Institutional Arrangements, and Risk Identification and Allocation in Public–Private Partnerships: A Multilevel Model Analysis Based on Data from 31 Provinces in China

As an important part of market-based reforms, the issue of “risk” has always been a part of the public–private partnership (PPP) debate, and the way in which risks are managed determines the sustainability of market-based reforms. This study systematically examines how the institutional environment and institutional arrangements affect the effectiveness of PPP risk identification and allocation. The study aims to establish a multi-source database of all publicized PPP projects in 31 provinces during the period of 2017–2021 in China, and it incorporates different levels of influencing factors, such as the institutional environment and institutional arrangements, into a framework. Through the application of a multilevel model, the impact of the political–institutional structure at the provincial level and institutional arrangements at the social capital and project levels on PPP risk identification and allocation is judged hierarchically. It is found that only social capital at the institutional environment level can directly and positively contribute to the effective identification and allocation of PPP risks, while both the degree of potential market competition and the degree of integration at the project level have a positive effect on its risk profile. In addition, there are cross-level moderating effects, with social capital, government transparency, and government–business relations positively improving risk allocation and identification through the degree of market competition, with no significant coordinating effect on the degree of contractual integration. This study goes beyond the existing one-dimensional risk profile analysis and risk typology to dismantle the “black box” of risk identification and allocation, which is a process of continuous negotiation, and to provide a sustainable governance mechanism for the market-oriented reform of public services in the institutional arena.

Current Challenges and Issues in Indian Regulations of Medical Devices

Abstract: The study's objectives are to highlight the significance of medical devices, investigate the prospective expansion of the Indian market, look at the legislative changes made possible by MDR 2020, and deal with the ongoing issues with cost, quality, and adverse responses. The research aims to enhance the Indian medical devices sector by offering insightful observations and suggestions. This study intends to highlight the significance of medical devices, assess the prospective growth of the Indian industry, look at the regulatory changes brought about by MDR 2020, and address the ongoing issues with cost, quality, and adverse responses. The goal of the research is to help the Indian medical devices business grow by offering helpful insights and practical suggestions. The improvement of people's well-being and health depends heavily on medical technologies. The usage of medical devices is expected to rise as technology develops and illnesses spread. The Indian medical device industry is expected to grow to a market value of USD 50 billion by 2025, placing it fourth in Asia. The "Atma Nibbar Bharat" strategy, which emphasizes independence, is anticipated to support the expansion of India's medical device industry. Before the passage of the Medications and Cosmetics Act of 1940, there were no explicit regulations controlling medical devices, which resulted in their designation as medications. The Medical Device Regulation (MDR) was initially announced in 2017, nevertheless, and went into effect in January 2018. The Indian medical device sector was greatly impacted by the change of this guideline paper into MDR 2020. For testing and altering equipment that comes within the new criteria, the amended legislation offers a wider range of options. Despite these positive adjustments, problems still exist. Significant drawbacks include unregulated pricing, difficulties with quality control, and negative responses to medical equipment. This essay covers these topics in extensive detail and includes pertinent advice. It is stated which department is in control of handling these issues. To successfully address these issues, thorough examples, case studies, and solutions are given. In conclusion, this abstract emphasizes the significance of medical devices, the market's potential for growth in India, MDR 2020's legislative adjustments, as well as the ongoing difficulties related to cost, quality, and bad responses. The essay seeks to solve these problems by providing insightful analysis and suggestions.

Understanding the market potential of crypto mining with quantum mechanics and golden cut-based picture fuzzy rough sets

Significant improvements should be made to increase the market potential of crypto mining. However, it is not financially feasible to make too many improvements because all actions lead to cost increases. In this context, it is necessary to determine the factors that most affect this process. Accordingly, the purpose of this study is to understand the main indicators to improve the market potential of crypto mining activities. Therefore, the main research question of this study is to identify which factors should be prioritized while generating appropriate strategies to increase these activities. In this context, a new model has been constructed to answer this question. First, significant indicators are identified based on the literature evaluation. After that, these factors are weighted via quantum picture fuzzy rough set-based M-SWARA. The main contribution of this study is the generation of a new decision-making model to understand the key issues related to the market potential of the crypto mining activities. The M-SWARA model is taken into consideration for criteria weighting. Owing to this issue, the causal relationships between the items can be identified. The findings demonstrate that reducing energy costs emerges as the most important factor for improving the market potential of the crypto mining industry. Furthermore, technological developments also play an important role in this regard.

Sourcing from risky reverse channels: Insights on pricing and resilience strategies in sustainable supply chains

This study examines the resilience and sustainability of supply chains amid global disruptions, with a particular focus on the essential role of reverse logistics. Through a game-theoretic approach, we explore manufacturer decisions to source from either reliable but expensive raw materials or cost-effective yet riskier recycled or recyclable materials from the reverse logistics channel. Our analysis outlines three primary sourcing strategies: sourcing exclusively from suppliers (SS), sourcing solely through retailer reverse channel (RS), and a balanced dual sourcing (DS) approach. Our findings reveal the economic viability that recycling outsourcing is influenced by market demand and disruption risks. Notably, in scenarios of constrained market potential, the cost advantage of using recycled materials from less reliable reverse logistics channels surpasses the risks associated with supply chain disruptions, suggesting a complex cost-benefit landscape amidst supply uncertainties. Moreover, the stability of suppliers emerges as a pivotal factor in strategic sourcing decisions, underscoring the need to consider both economic efficiencies and supply reliability. The study also evaluates the dynamic competition between manufacturers and retailers, shedding light on how strategic adjustments driven by sustainability and resilience goals can enhance profitability and sustainability. It was found that despite the threat of disruptions, manufacturers benefit more from engaging with risky reverse channels under specific conditions, underscoring the nuanced decision-making required in uncertain supply scenarios. This research advances sustainable supply chain management by highlighting strategic complexities and the need for understanding economic efficiencies and supply stability, offering insights for navigating disruptions and fostering resilient, sustainable supply chains.

Market Potential and Farmers' Buying Behaviour towards Cumin Seeds in Rajkot District, Gujarat, India

The Indian agriculture sector heavily relies on quality seeds for optimal crop productivity. The Indian seed industry plays a crucial role in providing high-quality seeds to farmers. Hybrid seeds are preferred over open-pollinated varieties, and quality seeds not only increase yield but also reduce production costs. The majority of farmers in Rajkot District are middle-aged, with varied education levels and predominantly low incomes. Experienced middle-aged farmers dominate the region, with small and semi-medium landholdings. Different crops are grown across the Kharif, Rabi, and summer seasons, highlighting diverse cropping patterns. The survey in Rajkot District reveals diverse irrigation sources, with various preferences for cumin seed brands among farmers. Factors influencing cumin seed purchases include performance, branding, quality, growth, and price. Retailers' suggestions, demonstrations, and farmers' meetings are the most effective marketing tools. Overall, 61.84% of respondents rated their experience as good, suggesting satisfaction with products and services, but there is room for improvement.

An Overview of Esports Business Model Research

Nowadays, e-sports has become one of the rapidly growing emerging industries in the world, and its business model is becoming increasingly mature. This paper provides a systematic review of academic literature on the eSports industry through the documentary method, demonstrates the rise of eSports as a cultural and economic phenomenon, and analyzes the dynamic development of eSports as an emerging industry and its business potential. By examining eSports business models, this paper not only discusses how eSports can attract a wide range of audiences and investors through innovative business models, but also explores the major challenges facing this industry and their implications for future business strategies, aiming to provide valuable recommendations for policymakers and researchers in the eSports industry. The study shows that the business model of eSports relies on diversified revenues, and its rapid development has not only benefited from technological innovation and globalization trends but also from policy support and the positive response and investment of the capital market. The eSports industry has become an important part of the global digital economy, with strong market potential and the possibility of sustained growth.

Analisis Faktor-faktor yang Memengaruhi Produksi Usahatani Bawang Merah di Desa Landangan Kecamatan Kapongan Kabupaten Situbondo

Shallots have been one of the leading vegetable commodities grown by farmers for many years. In Landangan Village, the land area designated for shallots reaches around 6.8 hectares, with an average harvest of between 7 and 7.5 tons per hectare. Good market potential makes it a priority to continue development. This research aims to identify factors that influence shallot production in Landangan Village, Kapongan District, Situbondo Regency. Samples were taken by census, which means all members of the population were used as samples. The analytical method applied is Cobb-Douglas Function Analysis, which is used to determine production factors that influence shallot production. The test results using the statistical F test show that the variables of land area, seeds, fertilizer and labor have a significant influence on shallot production in Landangan Village. However, the t test results show that only the seed and fertilizer variables have a significant effect, while the land area and labor variables do not have a significant effect on shallot production in Landangan Village.

Sentiment Analysis of Starlink on Twitter Using Support Vector Machine Algorithm

Indonesia faces unique challenges in the provision of internet services. Cable and fiber optic infrastructure is often difficult and expensive to implement in many areas. Based on data from the Asosiasi Penyelenggara Jasa Internet Indonesia (APJII), by 2024 internet users will reach 221.5 million. Starlink, Elon Musk's satellite-based internet service through his SpaceX company, offers an innovative solution to fill the void in Indonesia's telecommunications infrastructure. However, Starlink's presence has raised concerns among local service providers, particularly regarding potential market disruption and existing regulations. Starlink could also pose a potential threat to Indonesia's security and sovereignty. Starlink has been a hot topic on various social media platforms, including Twitter. Twitter is a very popular social media platform with millions of active users who often share their opinions in real-time. The number of public responses in assessing the presence of Starlink in Indonesia, became a reference for a sentiment analysis. The Support Vector Machine algorithm is used to classify opinions into positive and negative categories. Based on testing that has been done using the Cross Validation technique with a K-Fold value with a total of 1976 tweets data. The results show that 1112 tweets contain positive sentiment and 864 tweets contain negative sentiment. This shows that 56.3% of people agree with the presence of starlink in Indonesia. While from the use of the Support Vertor Machine algorithm, the Accruracy value is 76.22%, Precision is 77.48%, and Recall is 81.38%.

Towards circularity in used water management in India: mainstreaming reuse for its economic and market potential

Towards circularity in used water management in India: mainstreaming reuse for its economic and market potential

Marketing Strategy for Red Ginger (Zingiber officinale) Cultivation in Rantau Balai Village, Aranio District, Banjar Regency

This research identifies internal and external factors influencing red ginger marketing in Rantau Balai Village, Aranio District, Banjar Regency, and proposes strategies to enhance its market potential. Using IFAS, EFAS, SWOT, and BMC analysis, the study finds that strengths (score: 1.81) exceed weaknesses (score: 1.15), and opportunities (score: -1.61) outweigh threats (score: -1.23), indicating favorable conditions. The farming is positioned in quadrant I, suggesting it is in a strong state, and an aggressive strategy is recommended. Proposed strategies include product diversification, strengthening industrial relations, optimizing supply chains, improving farmer education and training, and expanding marketing channels to enhance productivity and competitiveness.

The impact of China’s booming tech sector on environmental sustainability: An analysis through comprehensive CS-ARDL approach

China’s rapid technological advancement and the growth of its tech sector have raised concerns about their impact on environmental sustainability. The current analysis aims to contribute to the existing literature by offering a fresh perspective on China’s environmental sustainability, as the existing literature tends to overlook the role of the size of the technological market, which is closely connected with several Sustainable Development Goals (SDGs)—SDG 7, SDG 9, SDG 11, SDG 12 and SDG 13. China can make significant strides towards achieving these goals by harnessing the potential of the technological market and aligning it with environmental sustainability objectives. This study also investigates the roles of urbanization and economic growth and examines the existence of the inverted N-shaped Environmental Kuznets Curve hypothesis in 31 Chinese provinces from 2004 to 2021. Robust tests are employed to analyse the data, including the Cointegrated Structural Auto Regressive Distributed Lag approach (CS-ARDL) and the Augmented Mean Group(AMG) method. The results indicate that economic growth, urbanization, and the size of the technological market can reduce SO2 emissions, demonstrating a positive environmental impact through China’s inverted N-shaped Environmental Kuznets Curve. Additionally, the Dumitrescu-Hurlin Granger causality test showed evidence of bidirectional causality between the size of the technological market and SO2 emissions. Based on the findings, the study proposes sustainable development policies for China, in line with the SDG targets. In this context, the country’s rapid economic growth and strategies for industrial competitiveness need reassessment. The objective should be to redesign these strategies to increase the proportion of high-tech activities in overall manufacturing and promote the adoption of renewable energy in the country’s total energy consumption. Consequently, Chinese policymakers should prioritize the implementation of regulations that uphold fundamental principles to enhance environmental quality while maintaining rapid economic growth and a competitive advantage in the industrial sector.

Study of Cocoa Powder Production Process and Packaging Technology in UGM Cocoa Teaching and Learning Industry

UGM Cocoa Teaching & Learning Industry (UGM CTLI) is a business unit based on cocoa processing as a learning and industrial pioneer and provides makloon services to produce cocoa products according to SNI standards. One of the processed cocoa products that has the highest product demand is cocoa powder because it has large market potential as a raw material for the food and beverage industry. The quality of cocoa powder can decrease during the processing process, storage process and distribution process, so it is necessary to study the production and packaging processes regarding their function in maintaining product quality from damage. This research was carried out on January 2 - January 31 2024. Data collection methods used included interviews, observation, documentation and literature study. The cocoa powder packaging used is in the form of a sewing bag consisting of kraft paper and HDPE plastic. Based on the results of previous research, the use of HDPE plastic is considered appropriate and able to protect the quality of cocoa powder better than other plastics.