Vietnam Market Research Articles

Effect of dividend policy on stock price volatility of companies listed on the stock market of Vietnam

The decision on dividend policy is considered an important decision in financial management and dividend policy is always an issue attracting the attention of investors. The purpose of this research is to identify the impact of dividend policy on the stock price volatility of companies in the stock market of Vietnam. Understanding this matter helps companies to choose an appropriate dividend policy and at the same time helps investors have an overview to make the most suitable and optimal investment decisions. The research has built a regression model to assess the impact of dividend policy on stock price volatility of companies listed on the stock market in Vietnam. The strength of this research is to use the E-view software in quantitative analysis to build a panel data regression model. At the same time, the researchers used the Hausman test to select the appropriate model compared to other research. Research data is collected using a sample size of 100 companies in all industries (except companies in the banking and finance industry) listed on two stock exchanges HOSE and HNX from 2015 to 2020. With the application of E-view software in quantitative analysis to build table data regression models, the article has built a regression model to determine the relationship and level of impact of dividend policy on the stock price volatility of companies. The research results show that the variables of dividend policy have no impact on stock price volatility, which is totally in contrast to previous studies in Vietnam.

Potential importing commodities to the Czech Republic from Vietnam: Vietnam Market Research

Potential importing commodities to the Czech Republic from Vietnam: Vietnam Market Research

Impact of the COVID-19 on the labor market in Vietnam

The COVID-19 pandemic has had a great impact on the economy, society, and especially, directly affects the labor market in Vietnam. According to a report from the General Statistics Office, in 2021 the number of labor market participants decreased compared to the previous quarter and the same period last year. The proportion of employees with informal employment and underemployment both increased compared to the previous quarter and the same period last year. The long-term effect of the pandemic on households has become clear, as of March 2021, 30% of households had lower incomes than in March 2020. According to the data, about 12% of households fall into financial difficulty when they lose the least. 50% of their income. Facing this situation, the Government of Vietnam has implemented a series of measures to maintain support for businesses and workers to restore production, contributing to improving the situation of labor and employment in the country.

Impacts of E-service Quality on Customer Satisfaction: A Case Study of Lazada

The most important issue for online shopping providers is how to retain customer satisfaction. To survive and thrive, they must improve their service quality. This study aims at identifying factors that affect Lazada’s customer satisfaction on its e-service quality as a leading e-commerce market in Vietnam. Data was gathered from 220 customers who used Lazada to buy products. The model test indicates four factors that positively influence customer satisfaction in terms of e-service quality at Lazada including web design, security, fulfillment, and customer service. A number of managerial implications are proposed for Lazada and other online shopping providers to improve service quality.

Does Firm Characteristics Affect Foreign Investors’ Transactions? The Evidence from the Vietnam Stock Market

This paper aims to examine if firm characteristics had an impact on foreign investors’ decisions on buying and selling Vietnamese listed firms’ stocks between 2015 and 2019. Despite the vast majority of research in the same fields worldwide, answers to this question were not clear. Employing panel data estimation of 222 non-financial firms in the Vietnam stock market, the result of this study indicates that foreign investors have a strong preference for firms with high market capitalization, liquidity, and profitability, whereas they seem to be reluctant to invest in ones with high leverage and price to book values. However, we fail to find clear evidence of the impact of dividend yield on the number of shares bought or sold by foreign investors. Based on these results, this study proposes important policy implications to attract foreign investment in the stock market in Vietnam.

Does Firm Characteristics Affect Foreign Investors’ Transactions? The Evidence from the Vietnam Stock Market

This paper aims to examine if firm characteristics had an impact on foreign investors’ decisions on buying and selling Vietnamese listed firms’ stocks between 2015 and 2019. Despite the vast majority of research in the same fields worldwide, answers to this question were not clear. Employing panel data estimation of 222 non-financial firms in the Vietnam stock market, the result of this study indicates that foreign investors have a strong preference for firms with high market capitalization, liquidity, and profitability, whereas they seem to be reluctant to invest in ones with high leverage and price to book values. However, we fail to find clear evidence of the impact of dividend yield on the number of shares bought or sold by foreign investors. Based on these results, this study proposes important policy implications to attract foreign investment in the stock market in Vietnam.

Impacts of E-service Quality on Customer Satisfaction: A Case Study of Lazada

The most important issue for online shopping providers is how to retain customer satisfaction. To survive and thrive, they must improve their service quality. This study aims at identifying factors that affect Lazada’s customer satisfaction on its e-service quality as a leading e-commerce market in Vietnam. Data was gathered from 220 customers who used Lazada to buy products. The model test indicates four factors that positively influence customer satisfaction in terms of e-service quality at Lazada including web design, security, fulfillment, and customer service. A number of managerial implications are proposed for Lazada and other online shopping providers to improve service quality.

The Moderating Role of Anxiety in the Relationship between the Perceived Benefits, Online Trust and Personal Information Disclosure in Online Shopping

The e-commerce market in Vietnam has shifted in a positive direction in recent years, typically due to the continuous increase in buyers, sellers, and online transactions. This study aims to understand the moderating effect of anxiety on the relationship between perceived mental benefits, online trust, and personal information disclosure when dealing with e-commerce sites. The phenomenological research with eight e-commerce experts and a survey of 917 respondents were made to achieve research objectives. The result showed a positive relationship between perceived mental benefits, online trust, and personal information disclosure. Moreover, there were differences between the study's components under anxiety level (low, medium, high). Some implications are also proposed based on research results.

A 3-Dimensional Frame of Reference for Prevention of Risk in Supply Chain

Businesses have to deal with many potential risks in the supply chain, especially during the COVID-19 pandemic. The retail market in Vietnam has great potential for long-term development with the birth and rapid development of domestic supermarkets. However, market opening policies have resulted in fierce competition from a large number of foreign supermarkets. At the same time, customers have become more professional in their approach to shopping and carefully consider any decisions about shopping and the use of services at supermarkets. In this study, the authors use three models (i.e., the SERVQUAL model, the binary logistic model, and the Grey model) corresponding to a three-dimensional frame of reference (i.e., past, present, and future) to provide supermarket managers with a multi-dimensional view of the supermarket business situation. The results identify four factors−namely, quality of goods, personnel, safety, and facilities and equipment−that significantly impact customer satisfaction. The second frame of reference shows that factors such as age, academic level, and income affect the decision to reuse any service at the supermarket. The third frame of reference provides supermarket managers with forecast data about the supermarket business situation for 2021 to 2024. These results provide a solid foundation for supermarket managers seeking to develop strategies and take measures to adjust business activities to achieve the best business efficiency and avoid potential risks in the company’s supply chain. In addition, the results of this study are valuable references for researchers in the fields of customer service, supply chain management, and customer behavior. In particular, the factors obtained in this study will greatly strengthen the scientific value of the service sector and the model of retail supermarkets in Vietnam and other countries around the world. In fact, the business strategy of supermarkets still depends on the spread of COVID-19. Therefore, in the future, it is necessary to combine the results of this study with the experience of managers to develop the right business strategies and achieve further results and sustainable development.

Impacts of factors affecting the business efficiency of seafood companies listed on the stock market of Vietnam

This study aims to examine the factors affecting the business efficiency of companies in the seafood industry listed on the Vietnamese stock market. The article analyzes the data collected from the financial statements of 20 listed seafood companies operating in Vietnam from 2016 to 2020. The study uses EViews software in quantitative analysis to build a panel data regression model to determine the relationship and level of impact of internal factors on the business performance of seafood companies. Business efficiency is measured by return on assets (ROA), return on equity. The research results show that the factors affecting the business efficiency of listed seafood companies include: capital structure, firm size, growth rate of assets, solvency.

Determinants of Intention to Purchase Electric Cars in Vietnam: Proposing an Analysis Framework from Theoretical Research

The intention to purchase an electric car can be explained in two ways: the intention to adopt a new technological product, and the intention of green consumption. Based on the theoretical research on customer behavior and a literature review, an analytical framework on the intention of Vietnamese consumers to purchase electric cars is proposed. The framework is developed by integrating the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Norm Activation Model (NAM). According to the framework, a consumer’s intention to purchase is influenced by performance expectancy, effort expectancy, social influence, facilitating condition, personal norm, and an ascription of responsibility and consequence awareness. Besides contributing a theoretical framework on the consumer’s purchase intention, the article also proposes some suggestions for manufacturers and policymakers in promoting electric cars in the Vietnam market.

Determinants of Intention to Purchase Electric Cars in Vietnam: Proposing an Analysis Framework from Theoretical Research

The intention to purchase an electric car can be explained in two ways: the intention to adopt a new technological product, and the intention of green consumption. Based on the theoretical research on customer behavior and a literature review, an analytical framework on the intention of Vietnamese consumers to purchase electric cars is proposed. The framework is developed by integrating the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Norm Activation Model (NAM). According to the framework, a consumer’s intention to purchase is influenced by performance expectancy, effort expectancy, social influence, facilitating condition, personal norm, and an ascription of responsibility and consequence awareness. Besides contributing a theoretical framework on the consumer’s purchase intention, the article also proposes some suggestions for manufacturers and policymakers in promoting electric cars in the Vietnam market.

Neoliberalism and authoritarian media cultures: a Vietnamese perspective

This study asks how the concept of neoliberalism can be adapted to a critical analysis of authoritarian political and media cultures that cannot be adequately understood through the Western-centric narratives that dominate the literature on neoliberalism. We examine the case of Vietnam, a country where the relationship between the media system and the political system is defined primarily by the power of the party-state autocracy. We explore the extent to which neoliberalism is a useful theoretical category for grasping the relationship between state, market, and civil society actors in Vietnam, especially as it relates to the media system. Supported by an analysis of how Vietnamese news media cover healthcare and education for people with autism, we conclude by extrapolating three theoretical-methodological guidelines that will be useful to researchers examining the relationship between neoliberalism and authoritarian political and media cultures in different countries.

Analyzing Factors Influencing Sustainable Banking Development in Vietnam

We analyze banking sustainability via measuring impacts of various factors on net profit in an econometric model. This study will analyze a typical case of Eximbank (EIB) a listed big bank in Vietnam market. By using Eview software to conduct an econometric (OLS regression) and taking advantage of qualitative analysis and inductive methods, The research findings tell us that because total revenue has higher impact on net profit than sale cost, Eximbank (EIB) need to pay more attention to selling and increasing revenues from business, as well as managing cost better. Next, as CPI, G and R has high positive correlation with net profit, there is policy implication that CPI can increase a little but and GDP growth increase to be in favor of rising net profit of EIB.

Home Meal Replacement (Convenience Food) Consumption Behavior of Single-Member Households in Vietnam by Food Consumption Value

The home meal replacement (HMR) market in Vietnam is expected to grow due to economic growth and the associated reduction in household size resulting from this. This study sets the development direction of HMR products and establishes product marketing strategies in the Vietnamese market through market segmentation of single-member households. Our survey targeted single-member households with regular HMR experience. Food-consumption value is used to identify market segmentation and differences in purchase behavior, such as preferences for a specific HMR type, the importance and performance of HMR selection attributes, and the demand for product development. The single-member households in Vietnam are segmented by purchasing simplicity and convenience, considering multiple options, and purchasing family safety. The family-oriented culture of Vietnam influences the evaluation of family safety, while the situational value reflects climate features. Meanwhile, taste, expiration date, sanitation, and nutrients are found to be key attributes. This study targets the impact of these effects on single-member households, given that household size is rapidly decreasing in Vietnam and there is a lack of research on the Vietnamese HMR market. Additionally, it highlights the influence of Vietnam’s culture and climate characteristics by utilizing segmented markets, which can also be utilized to develop market-tailored HMR products and to derive appropriate marketing strategies.

Integrating the Theory of Planned Behavior and the Norm Activation Model to Investigate Organic Food Purchase Intention: Evidence from Vietnam

Ample research has been conducted in the organic food market and researchers have investigated factors affecting the purchase behavior of consumers in many countries. However, the studies on organic food that integrate the Theory of Planned Behavior (TPB) and Norm Activation Model (NAM) in a transition country like Vietnam are limited. Thus, the purpose of this study is to investigate factors affecting the organic food purchase intention in the Vietnamese context. We combined the TPB and the NAM to propose an integrated research framework with attitude and personal norms as two mediators. Through a self-administered questionnaire survey, we collected 611 valid responses from the three biggest cities in Vietnam. Data were put into SPSS 22.0 and SmartPLS 3.0 for analysis. The structural equation modeling (SEM) technique was employed to test both direct and indirect relationships among factors of TPB and NAM in the research model. Our findings indicated that attitude plays the most critical role in explaining the organic food purchase intention of Vietnamese consumers, followed by social norms and personal norms. Notably, attitude also remarkably mediated the impact of environmental awareness and knowledge of organic food on purchase intention. Meanwhile, personal norms played the mediating role in the NAM that intervene the connection between social norms and purchase intention. Based on our analysis, we suggested policymakers, manufacturers, marketers, and sellers of organic food change their actions for the growth of the organic food market in Vietnam.

Effects from the government's closing order due to COVID-19 to Vietnam's stock market

This study examines the effects of the COVID-19 pandemic outbreak and its following lockdown on daily stock market in Vietnam, a rapidly growing stock market that has revived successfully after the government shutdown order. This study uses the VECM time series data regression model to evaluate the impact of the daily increase in the number of confirmed COVID-19 cases and the shutdown order on the stock market in Vietnam from January 30 to June 30, 2020. Research results confirm the adverse impact of the daily increase in COVID-19 cases and closure orders on the business of the stock market in Vietnam. The study also shows that the Vietnam stock market before and during the nationwide shutdown played out in different ways. The prolonged restrictions on economic and business activities have caused major economic disturbances, significantly affecting the Vietnam stock market. The closing order affects the production and business situation of enterprises, stock value and investors' decisions, thereby affecting transactions on the stock market. Several policy implications for investors, governments and relevant regulator are also suggested.

Real Estate Image Classification For E-commerce Website

Currently, the image is the most important part of e-commerce websites and has a very significant impact on the real estate industry. In this work, we represent a novel approach for image classification in real estate. This problem can be applied to resolve some automated functions in operating the website when using machine learning algorithms in data-driven approaches. We can find some datasets about real estate images, such as REI and SUN, for this classification problem. However, they do not have images related to ecommerce websites such as TopReal in the Vietnam market. Therefore, we propose a new dataset called REID that is based on real requirements from the TopReal website and the others. This dataset has a hierarchy with 4 generics and 8 specific classes. To this end, we propose two model-based ConvNets for classification problems. In the first model, we design based on the LeNet architecture as in the baseline model to investigate and analyze the dataset for deep understanding. In the second model, we propose a transfer learning-based approach with ResNet as the feature extraction module and SVM as the classifier. The experimental results show that we obtain 97.6% and 87.3% accuracy for classes 4 and 8, respectively, on the REID dataset. These results show that our proposed methods achieve high accuracy on a real estate image dataset that adapts the websites in the Vietnam market and can extend easily to the others. Furthermore, the REID dataset can be extended to resolve many problems in real estate images for the Ecommerce Website.

The Impact of the Covid-19 Pandemic on the Labor Market in Vietnam

This article explores the effects of the COVID- 19 epidemic on Vietnam's labor market, thereby pointing out the advantages and disadvantages facing the labor market. The article uses qualitative methods and analysis, thereby giving results on the impact of the pandemic on Vietnam's labor market. The study results show that the Vietnamese labor market faces many difficulties in both human and financial resources. The closure (total or temporary) of activities has increasingly enhanced job loss. According to a survey by the General Statistics Office (2020), there are 2900 businesses temporarily closed and 30.8 million workers are affected. These impacts both create opportunities for the market but also cause it to face other challenges. The article also offers solutions that the Government implements to help businesses overcome the crisis.

Research of factors impact on intention continue using green products in Ho Chi Minh city

Facing the challenge of environmental pollution, along with the general trend around the world, towards the goal of sustainable development for environmentally friendly products. In the past years many studies related to consumer behavior about the use of green and environmentally friendly products. This study explores consumers' intention to continue using green products in Ho Chi Minh City through consumption values. The study uses the theory of intended behavior and the theory of consumer value as the basis of a theoretical model supplemented by elements of green trust and concern for the environment. Data is collected using a survey table and analyzed by SEM structural equation model on 259 survey samples of green product consumers in HCMC. The results show that factors such as green trust and concern for the environment have an impact on the intention to continue using green products, through observed variables such as value, social, condition value, emotional value and perceived value. From there, it helps managers and businesses know the intention to use the products of consumers in the future to develop the consumer market in Vietnam as well as with the best consumer demand.