Smartphone Market Research Articles

The role of social influence in mediating the relationship between relative advantage and purchase intentions for smartphones: A study in Kathmandu, Nepal

This research explores smartphone usage dynamics in Kathmandu, Nepal, focusing on how relative advantage, social influence, and purchase intention interact in the context of the city's growing technological landscape. To address the identified gap in understanding the mediating role of social influence, descriptive and exploratory research methods are used. A survey involving 412 smartphone users was conducted both in person and online. The study reveals that relative advantage significantly impacts both social influence and purchase intention. Social influence is found to partially mediate the relationship between relative advantage and purchase intention. Specifically, individuals who perceive a greater relative advantage in a smartphone, thereby further enhancing their purchase intention. The research provides valuable insights into the factors driving consumer behavior in Kathmandu's smartphone market. It demonstrates that while relative advantage directly affects purchase intentions, social influence also plays a critical role in mediating this relationship. These findings can guide marketers in refining their product placement, promotional strategies, and community engagement efforts, ensuring they address both the perceived advantages of smartphones and the influence of social factors on consumer decisions.

Xiaomi: An Analysis of Market Strategy under the High Cost-Performance Ratio

Abstract: Xiaomi Corporation, which was established in 2010 in Beijing, is well-known for its smartphones along with other smart hardware as well as IoT devices. It is the second-largest manufacturer of smartphones in the world, behind Samsung, with a market share of about 12%, most of which run on the MIUI (now HyperOS) operating system. It mainly focuses on providing products that are of excellent quality and performance but still maintain affordability which attracts customers from around the world. This research delves into Xiaomi's adaptive marketing tactics as a reaction to evolving market dynamics and changing consumer demands, and examines Xiaomis market plan by looking at three clear instances. The first is how Xiaomi keeps its strong position in the smartphone market by bringing out improved models every year with a steady price tag. This helps to maintain their image of being very good value for money. Second, the choice of the company to put $300,000 for three years into remaking its logo with Japanese designer Kenya Hara. This highlights how redesigning has a strategic effect on brand image and worldwide identification. Thirdly, this study talks about Xiaomis start in the car industry when it introduced the first car model called Xiaomi SU7 in month April. It shows a major shift from making only smartphones to also producing electric cars.

On safety of swelled commercial lithium-ion batteries: A study on aging, swelling, and abuse tests

Lithium-ion battery technology has advanced significantly, making these power sources essential for portable electronic devices such as smartphones. In 2023, global smartphone shipments reached nearly 1.2 billion units, underscoring the widespread reliance on these batteries. However, as batteries age, they may swell and potentially pose explosion risks. To investigate the safety of swollen batteries, this study conducts accelerated aging and swelling tests on lithium-ion batteries from five leading brands, which together represent over half of the global smartphone market share. The research involves a series of comprehensive tests, including Accelerated Rate Calorimeters (ARC) test, mechanical, electrical, and thermal abuse tests in accordance with Chinese national standards, as well as gas composition and theoretical flammability analyses on both new and swollen batteries. The findings indicate that swollen batteries generally exhibit safer behavior under floating charging conditions, and both new and swollen batteries pass the abuse tests within the standard framework. This study suggests that the safety of swollen lithium-ion batteries cannot be categorically labeled as dangerous or safe and should be assessed within the context of specific environments.

The Effect of Promotion and Price on Consumer Decisions in Buying Apple Products at the Royal Store in Pontianak City

This study explores the impact of promotion and price on consumer purchasing decisions regarding Apple products at Toko Royal in Pontianak. The rapid growth of technology and communication tools has heightened the demand for smartphones, particularly those offered by well-known brands like Apple. By analyzing data from 100 respondents through questionnaires and interviews, this research aims to examine the influence of promotional strategies and pricing on consumer choices. The findings indicate that while promotion does not significantly affect purchasing decisions, price plays a crucial role in shaping consumer behavior. The results underscore the importance of pricing strategies in maintaining a competitive edge in the smartphone market. This study offers insights for businesses looking to optimize their marketing efforts and pricing models to enhance customer acquisition and retention.

The Effect of Smartphone Features on Customer Engagement: The Mediating Role of Brand Value

Abstract The continuous increase in the use of smartphones and the rapid growth in the demand for these devices increase the interest in the subject. The smartphone market has attracted the attention of many businesses due to the increasing usage rates and has resulted in new brands and models joining the competition in the market. This research aims to examine the relationships between smartphone features, customer engagement, and brand value in the context of Turkish smartphone users. For this purpose, a theoretical model is proposed to encompasses the interactions between these variables. The model is tested by analyzing the data obtained from 726 Turkish smartphone users. The findings reveal that smartphone features have a strong influence on brand value and brand value has a strong influence on customer engagement. Smartphone features alone do not affect customer engagement. On the other hand, brand value is found to mediate the relationship between smartphone features and customer engagement.

A Study on Factors Affecting Smartphone Purchase Decisions in Indonesia

Smartphones are constantly developing and increasingly impacting human behavior, making them a key benchmark of current telecommunications technology. Smartphones, whether in our pockets or our hands, have become an indispensable component of our daily existence. Indonesia has one of the world's highest smartphone adoption rates. Additionally, Indonesia is the fourth-biggest smartphone market worldwide. However, the increase in smartphone users in Indonesia has not translated to an increase in smartphone sales, which have decreased in Indonesia. So, understanding customer behavior is crucial for smartphone companies. As a result, the aim of this study is to explore the role of social influence, product features, and brand image on smartphone purchase decisions in Indonesia. This research uses a quantitative method, with primary data gathered through a survey with a total sample size of 278 respondents. The Partial Least Square Structural Equation Model (PLS-SEM) with the help of SmartPLS software is the data analysis method used in this investigation. Findings from this study are that social influence, product features, and brand image all significantly influence on smartphone purchase intention. The study also found that Purchase Intention has significant effects on Purchase Decision. Then, to have more precise results, future research may consider about including additional segmentation characteristics like gender or income level.

Through the Fog of Inflation: Examining the Mediating Role of Consumer Uncertainty on Purchase Intentions in Pakistani Smartphone Market

Through the Fog of Inflation: Examining the Mediating Role of Consumer Uncertainty on Purchase Intentions in Pakistani Smartphone Market

Understanding consumer attitudes towards second-hand robots for the home.

As robot numbers in the home increase, creating a market for second-hand robotic systems is essential to reduce the waste impact of the industry. Via a survey, consumer attitudes of United Kingdom participants towards second-hand robots were investigated; finding that second-hand robots with guarantees have an equal purchasing interest compared to new systems, highlighting the opportunity for manufacturers and retailers to develop certification standards for second-hand robots to move towards a circular economy. Consumer demographics also demonstrated that those most open to the purchase of both new and second-hand systems were women, those aged 18-25 years old, and those who have previously owned a robot for the home. Participants' prior ownership of second-hand electronic devices (such as phones and laptops) did not affect rates of interest for second-hand robotic systems suggesting that the technology is still too new for people to be able to project their experience of current second-hand electronics to that of a robot. Additionally, this research found the robotics industry can consider the potential market for second-hand robots to be more similar to the second-hand smartphone market than to the household electronics market, and lessons learnt from the concerns raised by consumers for other internet-enabled electronic devices are similar to those concerns for second-hand robots. This provides an opportunity for the industry to break down the barriers for a circular economy earlier in the technology maturity process than has been seen for other electronics.

The Influence of Product Quality, Brand Image and Lifestyle on Iphone Purchasing Decisions For Generation-Z in Karawang

In Indonesia, the iPhone became the ruler of the smartphone market share of 11.81%. However, the iPhone has a relatively expensive price for teenagers or gen-z, although with a high price there are still many who crave this smartphone, this study aims umtuk determine the extent to which product quality, brand image, and lifestyle affect iPhone purchasing decisions in Generation-z in Karawang. This study uses a quantitative approach. The population studied based on domicile in Karawang, the number of samples used as many as 200 respondents. The determination of sampling technique in research is nonprobability sampling through purpose sampling. The results of this study stated that the quality of product brand image and lifestyle significantly influence the decision to buy an iPhone in Generation-z in Karawang. Further research may consider other factors such as cultural influences, social environment and price competitiveness in influencing iPhone purchase decisions.

Modelling User Behavior Towards Smartphones and Wearable Technologies

The study employs bibliometric and content analysis to assess the current status of applying technology adoption models (such as the Technology Acceptance Model (TAM), Unified Theory of Acceptance and Use of Technology (UTAUT), and Innovation Diffusion Theory (IDT)) to the smartphone market, which also encompasses smart wearables. Hereby, the author aims to explore the relationship between smartphone usage and adoption models and contribute to the literature through current trends and methodologies. To achieve the goal, the author applied a two-stage approach. In the first stage, 213 articles were analyzed using citation and bibliographic coupling tools in VOS viewer (version 1.6.20). The papers were selected from the Scopus database, and the search was conducted in the fields of economics, business, and computer technologies. In the second stage, the author conducted a brief literature review of the most influential papers. The results illustrate the situation regarding the implementation of various models in the case of smartphone adoption. Content analyses of the most influential papers were conducted to elucidate and enhance the findings of bibliometric analyses, identify research gaps, and guide future research development.

Implementation of a Decision Support System in Selecting the Best Mid-Range Smartphone Using the Ahp and Moora Methods

The rapid development of information technology, especially the internet and smartphones, has changed the paradigm in the way humans interact and access information. In Indonesia, internet use has soared, with most access via smartphones. The growth of the mid-range smartphone market creates the need for a more in-depth assessment in selecting suitable products. To help potential buyers, this research proposes the use of a decision support system (DSS) that uses the Analytical Hierarchy Process (AHP) and Multi-Objective Optimization by Ratio Analysis (MOORA) methods. AHP is used to determine the weight of the criteria, while MOORA is used to provide recommendations for smartphone selection. From the test results on 87 types of mid-range smartphones using a combination of these two methods, the recommendation results for mid-range smartphones with the Realme GT Neo 3T brand as first place, Realme GT Neo 3 as second place, and Poco F4 as third place.

Mobile Forensic Investigation on iOS & Android Smartphones: Case Study Investigation on WhatsApp

Following the exponential growth of information and communication technologies, the smartphone market, as well as advances in wireless data networks (3G and 4G), has accelerated. Mobile apps for social networking and instant messaging have been created by these firms. Other instant messaging (IM) smartphone programs like WhatsApp (WA), Viber, and IMO have also been created. WA is the most widely used instant messaging program. With WA, you can send and receive messages in a variety of formats, including text, voice, video, and documents. Various cybercrime incidents were committed through WA's. WA use leaves several artifacts that may be examined to detect the digital evidence. In addition, iOS and Android are two of the most popular smartphone operating systems. Because of this, the inquiry will involve the use of forensic investigative techniques and methodologies. Forensics on both iOS and Android cellphones were utilized to investigate a digital crime that was believed to have been perpetrated in WA. To conclude the investigation, we analyzed chat logs, phone records, and other media to gather proof. Legal framework and established processes were used to guarantee that evidence was preserved from change or destruction and that the witness's account was acceptable in court throughout the investigative process. It was finally stated that the inquiry and evidence had been presented. As a result, WA forensic artifacts might be evaluated and found effectively utilizing the mobile forensic procedure.

Analyzing Consumer Behavior and Brand Loyalty in the Chinese Smartphone Market: A Case Study of Huawei

This study explores consumer behavior and brand loyalty in the Chinese smartphone market, with a focus on Huawei. By employing a comprehensive survey and data collection methodology, key factors influencing consumer purchase decisions and brand loyalty were identified. The findings highlight the significance of brand reputation, product features, innovation, social and cultural influences, customer satisfaction, and emotional and psychological commitment. Huawei’s success in leveraging these factors has enabled it to build a strong market presence and foster a loyal customer base. The study underscores the importance of understanding the multifaceted nature of consumer behavior and provides valuable insights for brands aiming to succeed in the competitive Chinese smartphone market.

Optimzing Android Program Malware Classification Using GridSearchCV Optimized Random Forest

The growing number of smartphones, particularly Android powered ones, has increased public awareness of the security concerns posed by malware and viruses. While machine learning models have been studied for malware prediction in this field, methods for precise identification and classification still require improvement for the perfect detection of malwares and minimizing the cracks on machine learning based classification. Detection accuracy that ranges from 93% to 95% has been observed in prior research, indicates room for improvement. In order to maximize the hyperparameters, this paper suggests improving the Random Forest method by introducing the grid search algorithm which isn’t present in previous studies. A significant increase in classification accuracy is the main aim of the research. We exhibit an outstanding 99% accuracy rate in detecting malware contaminated programs, demonstrating the significance of our technique. The proposed method can be seen as a huge improvement over existing models, achieving near perfection in detection, in contrast to which typically obtained by previous models with the accuracy rate of 95% max on the same dataset. Our approach achieves such high accuracy and provides a novel remedy for the limits of the Android based platforms, particularly when program processing resources are limited. This study confirms the effectiveness of our improved Random Forest algorithm, points to a paradigm shift in malware detection, and heightened cybersecurity measures for the rapidly growing smartphone market.

Analisis Strategi Pemasaran I Phone Inter dan I Phone Resmi di Kota Surabaya

The research aims to understand market dynamics, identify advantages and disadvantages of official iPhone Inter and iPhone, and formulate effective marketing strategies to increase official iPhone sales in Indonesia. The study uses qualitative methods with in-depth interviews and targeted group discussions to gain insight into perceptions, preferences, and factors that influence consumer purchasing decisions. Research results show that the smartphone market in Indonesia is heavily influenced by price sensitivity and consumer awareness of warranty and after-sales service. The iPhone Inter attracts consumers because of its cheaper price, although without official warranties and reliable after-sales service, while the official iPhone is more in demand by consumers who value quality assurance and trusted technical support. The study found a gap in consumer understanding of the risks and benefits of each category of iPhones. Therefore, marketing strategies for official iPhones should focus on consumer education about the risks of buying an iPhone Inter and the benefits of purchasing an official iPhone. Marketing campaigns that emphasize quality, authenticity, and after-sales support, as well as increased accessibility and financing variations for official iPhones, are expected to change consumer perceptions and encourage them to choose official products. With the right approach, Apple and its distributors can strengthen the official iPhone position in the Indonesian market, reduce the iPhone Inter market share, and win competition in this competitive market. Based on these findings, the study recommends marketing strategies that focus on consumer education about the risks of purchasing an iPhone Inter and the benefits of buying an official iPhone, as well as improved after-sales services to strengthen the official iPhone position in the Indonesian market.

Automated Measurement of Smartphone Screen Scratches Using Visual Methods

Abstract Quantitative measurement of smartphone screen scratches is crucial for pricing in the used smartphone market. Traditional manual visual inspection methods suffer from inherent limitations, namely being labor-intensive, subjective, and prone to inaccuracy. Hence, this study proposes a vision-based measurement method as a viable solution to overcome these challenges. The algorithm uses the Hessian enhancement to extract scratch features, applies adaptive thresholding to distinguish features from the background, and employs morphological reconstruction to reconstruct complete scratches. The topological analysis splits and mergers intersecting scratches, enabling individual segmentation. Finally, four metrics for measuring screen scratches include length, brightness, contrast, and maximum width to quantitatively characterize the damage of screen scratches. Experiments showed that the proposed algorithm outperforms other vision-based methods, with an accuracy of 99.6% in estimating the scratch length and a running time of 43.7 ms, which fully meets the efficiency and accuracy requirements of industrial application.

A Study on Brand Preference Towards OnePlus Mobile Phones

This research delves into the factors influencing consumer brand preference towards OnePlus mobile phones. In an increasingly competitive smartphone market, understanding the drivers behind consumer choices is crucial for both manufacturers and marketers. This study employs a mixed-methods research approach, combining surveys and in-depth interviews, to explore the various dimensions that contribute to brand preference, such as product features, brand reputation, marketing strategies, and overall consumer experiences. The research aims to identify the key attributes that attract consumers to OnePlus, assess customer satisfaction levels, and uncover potential areas for improvement. Additionally, it seeks to understand the role of technological innovation, pricing strategies, and brand loyalty in shaping the preferences of smartphone users. The findings of this study contribute valuable insights to the field of consumer behavior and can guide strategic decisions for both OnePlus and other players in the competitive smartphone market.

Impact of smartphone on mental health among medical undergraduates: A cross-sectional study.

Smartphones have become an indispensable part of almost everyone's life. India has now become the leading and second-largest Smartphone market in the world. It has been noted that the purpose of Smartphone usage has exceptionally changed over the past few years, especially among students, professionals, and the common man. Smartphones have now become essential and the need of the hour, and medical students are no exception. Smartphones can make "smart students smarter"! There are now 10,275 unique applications labeled under the "Medical" and "Healthcare and Fitness" categories. The common medical applications used are MedCalc, Drug Infusion, Flashcards, Encyclopedia, Merck Manual, Medscape, PubMed, Epocrates, MedlinePlus, Lab test applications, Medical Dictionary, Eponyms etc. Despite the advantages and needs of smartphones, they have proven to be a source of potential hazard to human health, not only physical but also mental, social, and emotional well-being. There is consistent evidence for co-morbidity (such as obesity, heart diseases, neck and back pain, etc.) between excessive smartphone use and other psychiatric disorders, such as depression, anxiety, obsessive and compulsive disorder (OCD), and attention deficit hyperactivity disorder (ADHD) similar to internet addiction. The significant association of this addiction with poorer sleep quality and higher perceived stress has been a cause for concern. Hence, further investigation to explore the association between smartphone addiction and mental health, this study was undertaken. Our study was undertaken in Dr VMGMC, Solapur, from June to August 2022, after obtaining approval from the ethical committee, approval number 172/22. Total voluntary participation for the study was 600 (from first to final year), and accordingly convenient sample size was taken. We found that out of the total participants, 42% of the participants had an average screen time of 4-6 h daily. A very small percentage of participants (4%) spent less than two hours in front of a screen. Alarmingly, 65% of the participants had an average screen time of more than 4 hours, which puts them at risk for the negative health impacts of prolonged screen time. Around 12% of them had symptoms of mild stress, 10.3% for mild anxiety, and 15.6% for mild depression. 10.6% had symptoms of moderate stress, 23.3% for moderate anxiety, and 16% for moderate depression. A small proportion of undergraduates, that is, 5%, 16%, and 11.6%, had symptoms of severe and extremely severe stress, anxiety, and depression, respectively. The study participants did not feel a lot of stress, anxiety, or depression symptoms when smartphones were used judiciously and mostly for non-social purposes (such as studying, listening to music, or watching videos). This investigation led us to the conclusion that there are some positive effects of smartphones on mental health. However, those who spent an excessive amount of time on their smartphones for social contact, with an average screen time of 5 h, showed signs of mild to moderate sadness, moderate anxiety, and tension, demonstrating that social media had a negative impact on the mental health of medical undergraduates. Therefore, efforts should be made to inform medical students about how using a smartphone is harming their mental health.

Google and Jio: Tapping Growth Opportunities Through Strategic Alliance

Alliances are cooperative business relationships in which two or more entities collaborate to achieve a common objective while maintaining their individual independence. An example of such an alliance is the partnership between Google and Reliance Jio Infocom Ltd. This strategic alliance was formed to address the prevailing market challenges and capitalize on the growth opportunities in the Indian smartphone market. Within this case, we delve into the strategic objectives that motivated Google and Jio to embark on this alliance, explore the growth strategies employed by both partners and assess the advantages gained from this partnership. Readers of this case study will gain insights into the significance of value creation and learn how markets can be shaped through innovative value propositions. Additionally, readers will be equipped to apply the VRIO framework, enabling them to evaluate how each strategic partner benefits from the addition of resources and capabilities, as well as to comprehend the critical success factors inherent in strategic alliances.

EFEKTIVITAS STRATEGI PEMASARAN XIAOMI MELALUI SOSIAL MEDIA DI KABUPATEN JEMBER

The smartphone market in Jember Regency has experienced rapid growth in recent years. Xiaomi, as one of the leading smartphone brands, has a big opportunity to increase its sales in this region. This research aims to analyze effective digital marketing strategies to increase sales of Xiaomi products in Jember Regency. This research uses qualitative methods with a case study on Xiaomi. Data was collected through interviews with key informants, observation and document analysis. The aim of this research is to determine the effectiveness of Xiaomi's marketing strategy in Jember Regency in increasing sales. The research results show that effective digital marketing strategies to increase sales of Xiaomi products in Jember Regency include social media optimization, influencer marketing, digital advertising, content marketing, e-commerce. This research shows that an effective digital marketing strategy can help Xiaomi increase its sales in Jember Regency. Implementing appropriate and measurable strategies can help Xiaomi achieve its market target in this region.