Abstract
This study explores consumer behavior and brand loyalty in the Chinese smartphone market, with a focus on Huawei. By employing a comprehensive survey and data collection methodology, key factors influencing consumer purchase decisions and brand loyalty were identified. The findings highlight the significance of brand reputation, product features, innovation, social and cultural influences, customer satisfaction, and emotional and psychological commitment. Huawei’s success in leveraging these factors has enabled it to build a strong market presence and foster a loyal customer base. The study underscores the importance of understanding the multifaceted nature of consumer behavior and provides valuable insights for brands aiming to succeed in the competitive Chinese smartphone market.
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