Marketing Of Innovative Products Research Articles

A review of predictive nonlinear theories for multiscale modeling of heterogeneous materials

Since the beginning of the industrial age, material performance and design have been in the midst of innovation of many disruptive technologies. Today's electronics, space, medical, transportation, and other industries are enriched by development, design and deployment of composite, heterogeneous and multifunctional materials. As a result, materials innovation is now considerably outpaced by other aspects from component design to product cycle. In this article, we review predictive nonlinear theories for multiscale modeling of heterogeneous materials. Deeper attention is given to multiscale modeling in space and to computational homogenization in addressing challenging materials science questions. Moreover, we discuss a state-of-the-art platform in predictive image-based, multiscale modeling with co-designed simulations and experiments that executes on the world's largest supercomputers. Such a modeling framework consists of experimental tools, computational methods, and digital data strategies. Once fully completed, this collaborative and interdisciplinary framework can be the basis of Virtual Materials Testing standards and aids in the development of new material formulations. Moreover, it will decrease the time to market of innovative products.

How to escape a declining market: Capacity investment or Exit?

This paper considers a firm that faces a declining profit stream for its established product. The firm has the option to invest in a new technology with which it can produce an innovative product while having the option to exit at any point in time. In the presence of an exit option, earlier work determined the optimal timing to invest, where it was shown that higher uncertainty might accelerate investment timing. In the present paper the firm also decides on capacity. This extension leads to monotonicity, i.e. higher uncertainty delays investment timing. We also find that higher potential profitability of the innovative product market increases the incentive to invest earlier, where, however, we get the counterintuitive result that the firm invests in smaller capacity. Finally, if quantity has a smaller negative effect on price, the firm wants to acquire a larger capacity at a lower investment threshold.

Договорные формы, опосредующие организацию сбыта инновационной продукции

Objective: to identify various ways of innovative products marketing, as well as the contract forms most demanded by innovative business that are used in innovative products marketing.Methods: the methodological basis of the study was both general scientific methods (systemic, structural, dialectical, formal logical (analysis, synthesis, deduction, induction, etc.) methods, the method of a philosophical nature) and specific methods: the method of dogmatic analysis (in- terpretation of legal norms and legal structures), formal-legal, structural-functional.Results: it was stated that marketing is the final stage of innovation process, which is commercializing the innovation, i.e. obtains profit through its sales, therefore, it is important to allocate the contractual structures that mediate sales and distribution of innovative products. It is shown that using contractual forms of organization of innovative products sales, the parties determine the marketing scheme for the produced goods, and thereby create, modify, and stop the property relations of the parties, thus the contracts, whose ultimate goal of signing and execution is marketing of innovations, can be identified as organizational by their legal nature. The contractual forms that mediate marketing of innovative products, include the contracts of sale, agency agreements, presented in the Russian civil legislation by the contract of agency, contract of commission and agency agreements, as well as franchising agreements. Besides, in the practice of civil turnover, there are mixed contracts, contracts based on the freedom principle, and the connecting elements of several contractual structures. Mixed contracts include distributor contracts.Scientific novelty: for the first time, the article comprehensively defines contractual forms of organization of innovative products marketing, depending on the means of its distribution, and describes the legal nature of emerging relationships for innovations marketing.Practical significance: the main provisions and conclusions of the article can be used by representatives of the innovative companies in their law enforcement practice, as well as in developing practical recommendations for further legal research on this subject and the preparation of educational and methodological literature.

An integration model for innovative products in Korea and China: bio-based smart clothing

In order to analyse users' acceptance of an innovative product in the information age, this study investigates the relationships among perceived ease of use, usefulness, enjoyment, and purchase intention of smart clothing based on bio-signal. This study considers the fashion innovation and technology innovation to understand potential users' characteristics of innovative products. To achieve objectives of this study, we carry out the survey targeting reading groups, and providing them with pictures of biomedical smart clothes. Perceived ease of use and benefit had a positive effect on the purchase intention in Korea, but did not have an effect on the purchase intention in China. The results of the difference analysis shows that the fashion innovation perceiving the Chinese customers had a greater impact the perceived ease of use and usefulness than the Korea customers. This study provides various insights on the market for innovative products, suggesting that our results may be useful to both companies and researchers.

Consumer acceptance of a revolutionary technology-driven product: The role of adoption in the industrial design development

Understanding how consumers adopt a state of the art product is important for the development and marketing of innovative products. The purpose of this study is to examine factors that affect consumer intentions to use a revolutionary technology-driven product (RTP). The research integrates two innovation adoption models, the Unified Technology Acceptance and Utilization Theory (UTAUT) and the Task-Technology Fit (TTF) model with two antecedents of consumer characteristics: consumer innovativeness and perceived value of a new product. The study examines consumer responses to an unfamiliar product, the TEASER which is a conceptual digital cookbook that offers taste sampling, thereby providing an online food-tasting experience. Consumers who are prone to innovativeness and who perceive value in a RTP’s aesthetics are able to discern the conditions that support their intent to use such a product. The resulting model expands the UTAUT and TTF theories by showing that UTAUT variables mediate between the variables of TTF and adoption intentions. These results support the need for nonlinear industrial development processes involving consumers.

SCIENTOMETRIC EVALUATION OF TRENDS OF RESEARCH AND DEVELOPMENT IN THE FIELD OF SUPERCONDUCTING MATERIALS

On the basis of analysis, the scientometric world trends in the field of research and development of superconducting materials. Information flows, showing the main stages of creation and promotion of these materials to the markets of high technology products, layer by selecting and pre multiple classification of publications presented in the period 2001–2011 years in the bulletin of the International Superconductivity Technology Center (ISTEC). Statistical analysis of information flows showed the feasibility allocation within the period set medium-term trend, the most informative, showing the dynamics of the publication activity on the subject of various types of superconductors, the main stages of the innovation cycle, and industry focus. Detected direction of the medium factors characterizing features of the formation of the market of innovative products under consideration.

Developing and Marketing New Products in the Multicultural Global Environment:Recognizing and Managing Risks

The goal of this study is to help a multidisciplinary audience – product designers, engineers, business managers, marketers, etc. - better understand why the culture factor plays such an important role in contemporary marketing and why a development process of every new product – tangible or intangible – has to include cultural analysis of future customers. The paper reviews extant literature, discusses various concepts of cross-cultural research and bridges them with processes of development and marketing of innovative products. Analyses and research propositions consider sources of business risks and socio-economic costs of new product development and introduction to global markets. The study focuses on the challenges presented by the multicultural global environment related to differences in business ethics; negotiation styles; power of personal networks; and diversity of consumer needs and wants. Analysis of B2B, B2G and B2C markets is illustrated by examples from high tech and consumer goods industries.

Public policy of support for small business innovation in the U.S.: lessons for Russia

The article analyzes the characteristics of the program of Assistance to Small Business Innovation Research (SBIR) in the United States. This program is aimed at support and subsequent commercialization of high technology developed by small firms. The government agencies involved in the implementation of the program determine the research areas manage the allocated funds themselves. The program has been in operation for over 30 years and has proven to be effective. It provides business with funds necessary at the primary, the most risky phase of production of innovative goods and services, and also gives signals to the market about popular areas of innovation development. Participation in the program is a guarantee of a high level for innovative product or service produced by the firm and allows companies to raise additional funds. Conclusions drawn from the analysis of the SBIR may be useful for the policy support of science and technology in Russia. The implementation of programs similar to SBIR in Russia will solve the actual problem of innovation development, to reduce information asymmetry in the market of innovative products and services and help in attracting venture capital in high-technology projects.

Post-Investment Migration of Canadian Venture Capital-Backed New Technology-Based Firms

Numerous innovative Canadian new technology-based firms migrate abroad when local venture capitalists exit. This article aims to determine how common this type of exit is, and to understand the motivations behind and the consequences of these migrations. We use a mixed-methodology approach, combining quantitative and qualitative evidence. At the market level, we find that nearly half of successful venture capital exits from Canadian firms result in migration. Using a pattern matching approach with 14 cases, we show that these migrations are motivated mainly by strategic considerations in the context of a small country with few strategic partners and a small market for innovative products. Acquired firms become truncated companies with declining activities. Only a small proportion of bought-out entrepreneurs reinvest in the local economy. This phenomenon probably has strong negative effects on the creation of new large technological firms and clusters.

Growth in the intersection of eHealth and active and healthy ageing

Growth and growth enhancing policies are among the top priorities of the EU policy agenda to overcome mounting budgetary, economic and societal challenges, e.g. demographic change. The Europe 2020 strategy aims to coordinate and support actions at European, national and regional level to enhance smart, sustainable and inclusive growth. By developing the European Innovation Partnership for active and healthy ageing, the Commission aimed at fostering innovation as a way of reaching the goal of increasing Healthy Life Years (HLY) by 2 years on average across the EU Member States. The goal is a triple win for Europe: better health and independent living for elderly citizens, sustainable health systems and a competitive market of innovative products responding to elderly needs. eHealth plays an important role in reaching this objectives. The EIP policy aims to bring together stakeholders to remove barriers for the uptake of eHealth innovation and growth of eHealth markets, developing or rolling out sustainable business models of eHealth and telemedicine, exploring innovative funding mechanisms, e.g. PPPs, improving interoperability and ending market fragmentation. To improve interoperability between electronic health systems and maximise social and economic benefits of eHealth is also the main objective of the new eHealth Network (Directive 2001/24/EU) - a voluntary network of national authorities responsible for eHealth, which all EU Member states have joined.

Social and legal determinants for the marketing of GM products in Poland

The development of biotechnology is influenced by many factors unique for a specific region. In Poland the lack of legislative solutions (to facilitate the promotion of the inventions) and the public resistance against certain sectors of biotechnology are significant factors limiting any further development. Although, science and technology are the front runners in any innovation, the significance of social and legal aspects is difficult to overestimate. In our opinion those factors are interconnected and crucial for marketing of innovative products, therefore, we indicate and explain the most important issues restraining the implementation of innovative biotechnology in the context of national specificity in Poland.

Development of entrepreneurship in ageing populations of The European Union

Abstract Population ageing in the states of the European Union is a contemporary phenomenon which results from both longer life expectancy and declining fertility rates. The EU response to the challenge of population ageing is theactive ageing’ policy, which aims at increasing the employment rate of elderly workers and increasing the retirement age, and also refers to their participation in social, economic, cultural, spiritual and civic affairs. Population ageing will have an impact on the development of entrepreneurship and the rise of silver economy’ which promotes the development and marketing of innovative products and services aimed at elderly consumers. This paper discusses the relation between the level and dynamics of population ageing and the development of entrepreneurship seen here as the economic activity of population running their own businesses by age groups. The spatial distribution of population ageing, employment in the age groups of 50-64 and 65 and over as well as the number of small and medium enterprises per inhabitant will be presented in the EU national systems. In the light of this research, which shows low employment activity among the elderly, the answer to the question what action should be taken in order to increase the entrepreneurship of this age group is crucial for the EU regional policy.

NEW PRODUCT INTRODUCTION IN LEAD MARKETS.

The article investigates the question of whether it is profitable for firms to begin their marketing of innovative products in specific foreign markets, known as lead markets, which are thought to ...

Patent Law and the Assurance Game: Refitting Intellectual Property in the Box of Regulation

Patent law is often understood through the fiction of social contract. The author argues that this fiction does not offer an adequate economic or political theory of patent law, that is, one that will explain the unique relationship between government and property that patents entail. As an alternative to social contract theory, a regulatory theory of patent law is developed based on the assurance game taken from game theory. The assurance game is used to show how patent law serves to regulate the invention process and the market for innovative products.

The local government market as a stimulus to industrial innovation

Supply and demand conditions that affect technological change in four functional areas of local government service delivery are described and analyzed. A consistent picture of small, fragmented markets, ‘lumpy’ demand, or uncertain markets is found, with demand shaped by a heterogeneous body of local procurement traditions and practices, low municipal technical capabilities, and risk-averse behavior by city officials and engineering consultants. Industries involved share a number of characteristics that bode poorly for industrial investment in innovation: low profit margins and uncertain financial futures. Firms that have the resources to invest in R&D do not tend to focus exclusively on municipal markets. The findings suggest that public policies directed toward improving the municipal market for innovative products by strengthening the cities' technological infrastructure will be more effective than policies directed toward the supply side such as increased R&D support.